The concept was inspired by constellations and stars, based on the premise that Leeds College of Art Alumni are a network or system of talented people who shine in their chosen professions. The College is steeped in history so a traditional serif typeface felt the most appropriate choice. This will appeal to the broad target audience as well as communicating the professional and high quality image of the College and the Society. Baskerville provides the most creative and visually pleasing design. Although forming a geometric ‘star shape’, the shapes at the centre evoke a more organic and artistic form.
OUGD303 Final Major Project Brief 8 LCA Alumni Identity Brief Proposed Logo and Identity Lisa Whitaker 1/3