The Brief
Target Audience
The Museum of the Circus branding, including creating a name, logo and applied identity and publicity for the building.
Experiences 1, 2,and 3 are aimed at middle income families with children aged 6 to 16.
Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express you typographic skills. Make sure that you incorporate typographically detailed text matter that expresses an information hierarchy Strategy After researching circus museums, museums in general and also family days out I made the decision that to be successful this needed to be more than a collection of history and artefacts. The Circus was and still is all about experience and emotion. As a result the concept for my museum is an interactive visitor experience. The Museum offers an interactive ride, similar to Jorvik, The Viking Centre in York, a journey though history of the circus. The whole idea of an ‘experience’ is not only conveyed through the sights and smells but also opportunities to learn circus skills and dress in colourful costumes.
Experience 4 is focussed on young professional people looking for a night out with a twist. Both groups can take advantage of the interactive and educational experiences on offer. Outcomes Concept, branding and identity for the Museum. The Visitors Guide which explains the Museum concept, experiences and building layout. Proposed mocked up signage and wayfaring. Circus Museum Tickets. Museum app.
The focus was to create an authentic ‘runway to the circus’ experience so the emphasis in the research was circus history which informed the selection of words used in both the identity and the body copy of the Visitors Guide. In keeping with the historical contextualisation of the Circus, the logo and branding have echoes of the past, with a nod to 19th century poster layout and slab serif typefaces. The brightly coloured overprint used on print collateral and the Perspex signage adds a contemporary feel which will appeal to both target audiences.
THE CIRCUS MUSEUM BRIEF AND STRATEGY
ISTD Circus Submission Leeds College of Art Lisa Whitaker 1/6