LCA Alumni Brief

Competition Brief Leeds College of Art Alumni Identity Design Competition Prize £100 The Brief

M andatory Requirements

The competition invites Leeds College of Art, Graphic Design and Visual Communication students to design the concept and identity for the alumni association of the College.

Logo – to be used across all alumni communications

This first brief is to develop and design a logo and concept with an accompanying colour palette for the alumni of the College which can be used across all alumni marketing and communications.

Font – whether existing or suggestions of introducing new fonts

The winning design will be applied to a suite of promotions and may lead to further paid design work for the finished communication materials where necessary.

The Concept The logo and identity should be easy to apply to: • • • • • •

A hardcopy publication, likely to be an annual newsletter A regular e-bulletin to be sent out to alumni with news and events information A banner, signage for a table at graduation and College events, open days etc.

College website – to be used across the new alumni section of the website An alumni leaflet – with information on alumni benefits and how to sign up.

Alumni promotional material – table cloth/badge

Colours – a specific colour palette that can be used across all alumni communications.

Sample newsletter/hardcopy publication use of design for a hardcopy publication.

How to enter the competition 1. You are required to submit A2 concept presentation boards that demonstrate the thinking/meaning behind your concept.

2. You also need to submit an example of how the concept will be applied to a newsletter publication.

Multiple submissions are allowed.

Competition Deadline •

Final submission to the Marketing department by 5pm Friday 19 April.

•

Winner announced Tuesday 23 April.

Competition entries must be innovative and have a strong visual identity, which works well as a sub-brand for the Leeds College of Art brand.

Usually we ask students to do some more development work to their concept / designs before they are ready to be applied to the suite of promotional material.

Considerations

Prize money

This is an exciting project that requires professionalism and excellent time management skills.

The prize money will be paid by cheque once the project is complete. The prize is per team not per member of the team if more than one. It is the team’s responsibility to decide how the money will be divided.

The competition is organised by the marketing and alumni department; the winning student/s should expect to develop a close working relationship with the department for the duration of the project.

The winning work may be used as a piece of graded coursework, by prior consultation with your tutor.

Contact M arketing If you would like more information please contact Joanna, Alumni Relations Officer within the marketing department. Email: Joanna.loveday@leeds-art.ac.uk 0113 202 8142 or visit Room 103.

Target Audience

Benefits for the College:

The target audience is alumni and third year students.

Alumni may have graduated just last year, or 50 years ago, so will range in age and experience of the College. They will be a mixture of:

Great resource for careers advice articles Speakers for talks Links to organisations for work placement and career opportunities Networks and links for staff and potential research collaborations Artists for exhibition spaces Fundraising opportunities (annual gifts, prizes, sponsorships)

• • • •

Artists and designers, some known locally, others nationally and internationally regarded Creative industry professionals Freelancers Teachers and academics

W ho is Leeds College of Art? Over the past 160 years, Leeds College of Art has contributed significantly to the development of art education in Britain, having pioneered new ways to teach and to structure qualifications, and our reputation goes before us, with a plethora of notable alumni throughout the history of the college. We remain a leading centre for art and design education, and are proud to be one of the few remaining independent art schools. Every student who has passed through the college, from its beginnings as Leeds School of Art, to its time as Jacob Kramer and Leeds College of Art and Design, automatically become part of our alumni community. With notable alumni spanning right from the first graduates of 1846, this is a pretty special network and community to become a part of.

The Alumni Association 2013 sees the first year of an official alumni association been introduced by the College, with a dedicated member of full time staff to oversee and manage this new area as Alumni Relations Officer.

Past students of the college have and always will become alumni automatically, but the College is now beginning to introduce a set of benefits for the alumni to access and open up some regular communications channels with alumni. This is because the College wants to create a lifelong relationship between itself and the alumni and one that is mutually beneficial. The alumni association will benefit current students, staff and provide a host of benefits for the alumni.

Alumni Benefits: Careers advice after leaving College Regular e-bulletin with alumni news, articles and links Hardcopy publication with feature articles Discount off College events/courses Invitations to exhibition openings and Creative Networks talks Opportunities to exhibit Find a friend/colleague service

Key College messages and values that relate to Alumni: • • • • • • • •

• •

Leeds College of Art is one of only a few independent, and specialist higher education art colleges in the UK Over the last 160 years Leeds College of Art has contributed significantly to art education and continues to do so Leeds College of art nurtures creativity, students are part of an inspiring creative community Studying at Leeds College of Art sets you up for a successful, exciting future. Courses are geared towards finding employment during study and when students graduate The College is a specialist independent art college with an excellent reputation and a highly creative environment Open, friendly and personal Notable alumni have worked across disciplines, from Fine Art to Fashion and Creative Advertising and include Henry Moore, Barbara Hepworth, Damien Hirst, Marcus Harvey, Georgina Starr, Abigail Borg, Omar Kashoura, Danny Sangra, Joash Woodrow.

Sense of fun, excitement and quirky nature alongside a history combined with the contemporary, reflected through the older Vernon Street building and the newer Blenheim Walk building.

The Aim of Leeds College of Art which Alumni relates to: To consolidate our reputation as an influential art school, collaborating with others locally, nationally and internationally to support student success and cultural advancement. We will; - Build an ethos of active participation within our alumni community to both maintain their engagement with the College and also to enhance opportunities for existing students, thus creating a two-way interaction where mentoring, raising funds for projects/scholarships, giving advice to recent graduates and continued involvement are norm.