Sneek Preview Lisa Whitaker Graphic Design Portfolio
ISTD 2013 Brief The Museum of the Circus concept and branding, including creating a name, logo and applied identity and publicity for the building. Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express your typographic skills. Outcomes • The logo and identity for the museum ‘Circus...The Greatest Museum on Earth’. • A visitors guide which explains the museum concept, experiences and building layout. • The museum signage and wayfinding. • Proposed App design. The App can function as a promotional tool, an interactive museum guide and also to share experiences.
L ive
brief
To create a brand strategy, logo and promotional material for a creative hub called The Loft Space Outcome • A logo and strapline, The Loft Space...Space to Create.’ • The logo can be translated across the seasons with seasonal motifs and colours • Seasonal calander of events and workshops • Bag and tags for the craft shop • Promotional banners and leaflets.
Design for Print Brief Create a superior brand, identity and campaign to introduce the English grown Sweetie apple to the British market. Outcome • A logo and strapline ‘Sweetie...The Seriously Juicy Apple’ • Retail packaging with special introductory retail ‘giveaway’ campaign • Proposed campaign to introduce the Sweetie apple at the London Marathon
Live Branding Brief A new visual identity for Slaithwaite Guitar School including a logo which can be used across a range of promotional material and merchandise to appeal to a broad audience including parents, teachers and students, who can be aged from 8 to 58 years old. Outcome • A logo and company stationary • A Prospectus and range of leaflets to promote the services of the Guitar School to local schools and the community • A range of print collateral aimed at students including Guitar handbook, picks and posters • Website design
The Brief A D&AD 2013 Open Brief to create a positive social or environmental impact utilising the power of a Unilever brand. Choose one of the following Unilever Brand’s Lipton, Marmite, Persil or Simple. Develop your idea with a focus on one of the three objectives: • Improving health and wellbeing • Reducing environmental impact • Enhancing livelihoods Outcome The objective of the Simply Precious Campaign is to reduce environmental impact, through a campaign targeted at women aged 24 to 44, which encourages them to take shorter showers, using the power of the brand, Simple. It will invite involvement not instruct using the aspirational strapline ‘We believe our planet is precious’. The diamanté’ water drops connote ‘precious’ and ‘forever’, and are used in the campaign in relation to water and the planet to emotionally appeal to the nurturing natures.
SIMPLY ...We believe our planet is precious
YCN 2012 Commendation Collaborative Brief with Kirsty Hardingham To create a fun and engaging campaign that will introduce a younger generation into eating Heinz Salad Cream. The campaign had to have an upbeat and vibrant tone of voice in order to appeal to the target audience of 18-29 year olds. Outcome • The campaign includes Heinz SC and The Sunshine Van, a Salad Cream van that will travel up and down the UK to some of the biggest summer festivals. • The van, a customised 1960’s ice- cream van, will give away free Salad Cream and chips to encourage a younger generation to enjoy the taste of Salad Cream. • The Campaign is promoted across a range of print collateral and also takes advantage of new digital technology ‘Snap Tags’.
Thank you for taking the time to look at my Portfolio. To see more and hear the stories behind the designs, please get in touch with Lisa. Mobile 07811 583296 Email address hello@lisawhitaker.co.uk Website lisawhitaker.co.uk
Sneek Preview Lisa Whitaker Graphic Design Portfolio