THEME
A deep analysis of what Brands are, current thinking, their role in culture and lifestyle
CHAPTER 1
Brands a brief history; where they come from.
CHAPTER 2
How brands use culture to create lifestyles and experiences
CHAPTER 3
Current thinking including Brand Worlds, People define brands not companies
CHAPTER 4
Brands - new values and sustainability
CONTACTED
Brand Agency Opinions
RESEARCH
Books
QUOTES Brands and branding are the most significant gifts that commerce has made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms. Olins, 2003, p12 Branding was not just a matter of adding value to a product. It was about thirstily soaking up cultural ideas and images back on the culture as ‘extensions’ of their brands. Culture in other words would add value to their brands‌ The effect if not the original intent, of advanced branding is to nudge the hosting culture into the background and make the brand the star. Klein, 2000, p29
Books
Design ideas
Develop a structured question to ask Designers Research interesting quotes/statements about branding Find images/brands which work with quotes
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