Apples are Good
An
a day does keep the Dr. away!
• Contains vitamin C aids the Immune system • Contain Phenols and Ursolic acid reduces cholesterol levels and reduces muscle wasting • Clean bacteria off teeth so reduce tooth decay • Current research into how apples protect brain cells against Alzheimer’s disease • As long as it is one of your five a day and you don’t ditch the apple peel
An affordable, healthy snack
=
40p/70 calories
So what’s the catch?
Survey results • 85% buy apples based on variety of apple over price • 68% selected an import as their favourite variety • Only 50% could name a British variety
Three favourite apples from the survey
24% - Pink Lady Imported from New Zealand, South Africa and Chile 5608 to 11690 miles
24% - Granny Smiths Imported from South Africa
5608 miles
21% - Golden Delicious Imported from France 400 miles
Why else is this not GOOD? • In the last twenty years the UK has lost 50 % of eating and culinary apple orchards • We produce only 0.3 % of the world’s apples • 2 in 3 of apples eaten in the UK will be imported
Apple Imports in 2010 by Country
% Imports by country
Apple branding has not been good for the British Apple Le Crunch TV adverts in the 70’s an 80’s made French Golden Delicious popular
Pink Lady
Pink Lady , a Cripps Pink apple, is fast taking over the world
Bri;sh are GOOD • In the UK Pesticides and Fungicides are strictly regulated. Importers have no control over foreign standards • There are over 2000 varieties of British Apples, many on your doorstep • How organic is a New Zealand apple which has travelled 11690 miles? • Buy in season Sept –April for guaranteed freshness
Some British Varieties to try
Cox’s Orange Pippin
Bramley
Es;vale Â
Apples are classified • ‘Extra’ Class • First Class • Second Class 20 % of British produce is rejected often because its not ‘Good Looking’ enough
Good shops Farm shops and local fruit shops sell locally sourced fruit with wider range of apples.
Good Supermarkets Sainsbury's supply 1 in 4 British apples sold and clearly label British produce. Â
Marks & Spencer’s
Morrison's
Apples are good
British apples in season are VERY Good
Ideas for design for print • Educa;onal print based infographics aimed at school children • A Brand for a Bri;sh apple • Buyers guide to apple types, seasons and food miles