What is good presentation

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Apples are Good


An

a day does keep the Dr. away!

•  Contains vitamin C aids the Immune system •  Contain Phenols and Ursolic acid reduces cholesterol levels and reduces muscle wasting •  Clean bacteria off teeth so reduce tooth decay •  Current research into how apples protect brain cells against Alzheimer’s disease •  As long as it is one of your five a day and you don’t ditch the apple peel


An affordable, healthy snack

=

40p/70 calories


So what’s the catch?


Survey results •  85% buy apples based on variety of apple over price •  68% selected an import as their favourite variety •  Only 50% could name a British variety


Three favourite apples from the survey


24% - Pink Lady Imported from New Zealand, South Africa and Chile 5608 to 11690 miles


24% - Granny Smiths Imported from South Africa

5608 miles


21% - Golden Delicious Imported from France 400 miles


Why else is this not GOOD? •  In the last twenty years the UK has lost 50 % of eating and culinary apple orchards •  We produce only 0.3 % of the world’s apples •  2 in 3 of apples eaten in the UK will be imported


Apple Imports in 2010 by Country


% Imports by country


Apple branding has not been good for the British Apple Le Crunch TV adverts in the 70’s an 80’s made French Golden Delicious popular

Pink Lady

Pink Lady , a Cripps Pink apple, is fast taking over the world


Bri;sh are GOOD •  In the UK Pesticides and Fungicides are strictly regulated. Importers have no control over foreign standards •  There are over 2000 varieties of British Apples, many on your doorstep •  How organic is a New Zealand apple which has travelled 11690 miles? •  Buy in season Sept –April for guaranteed freshness


Some British Varieties to try


Cox’s Orange Pippin


Bramley


Es;vale Â


Apples are classified •  ‘Extra’ Class •  First Class •  Second Class 20 % of British produce is rejected often because its not ‘Good Looking’ enough


Good shops Farm shops and local fruit shops sell locally sourced fruit with wider range of apples.


Good Supermarkets Sainsbury's supply 1 in 4 British apples sold and clearly label British produce. Â


Marks & Spencer’s


Morrison's


Apples are good

British apples in season are VERY Good


Ideas for design for print •  Educa;onal print based infographics aimed at school children •  A Brand for a Bri;sh apple •  Buyers guide to apple types, seasons and food miles


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