Presentation Boards

Packaging for the Sweetie Apple

Lisa Whitaker OUGD201 Design Production - Print LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Brand and Identity for the Sweetie Apple

® Colour palette Pantone 368C Pantone 703C CMYK 0/0/90/0 CMYK 0/0/0/20 CMYK 67/64/63/59

Typeface

Century Gothic Regular

The Seriously Juicy apple Lisa Whitaker OUGD201 Design Production - Print LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Introductory campaign - the London Half Marathon Sunday 7th October 2012 12,500 runners 50,000 spectators Free Sweetie apple giveaway Promotion through banners, leaflets and foil blankets Food and Fitness festival

Lisa Whitaker OUGD201 Design Production - Print LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Introductory campaign In store Limited edition reusable packaging 1 Cotton string bag sold with Sweetie apples plus offer for 50p off next purchase 2 Hexagonal container for four apples with half price offer apples

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Standard packaging 3 Paper bad packaging 4 In store banners and shelf wobblers with apple blossom logo 5 Distinctive apple blossom label

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Lisa Whitaker OUGD201 Design Production - Print LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Context and Conceptual development

Support English orchards, flora and fauna

Create a Superior brand and identity to introduce the English grown Sweetie apple to the British market

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19% apples grown in UK

Four in five apples eaten in the UK are imported

81% Imported apples

One in three apples eaten in Uk will travel between 5000 and 11,5500 miles

Inspiration for Superior brand and initial logo design

Apple commercial success feature strong branding, identity and promotion Lisa Whitaker OUGD201 Design Production - Print LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’