عام الخط العربي 2020 - الدليل الإرشادي للهوية البصرية - وزارة الثقافة السعودية by TQ Marketer

‫اﻟـﺪﻟـﻴــﻞ اﻹرﺷـﺎدي ﻟﻬﻮﻳــﺔ‬ 2020 ‫ﻋـﺎم اﻟـﺨﻂ اﻟﻌﺮﺑـﻲ‬ Year of Arabic Calligraphy 2020 Branding Master Guidelines

2019 ‫وزارة اﻟﺜﻘﺎﻓﺔ | دﻳﺴـﻤﺒـﺮ‬

Ministry of Culture | December 2019

‫اﻟـﻤﻘﺪﻣﺔ‬ INTRODUCTION

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫وزارة اﻟﺜﻘﺎﻓﺔ | ‪Ministry of Culture‬‬

‫اﻟ ـﻤ ـﻘــﺪﻣـ ـ ــﺔ‬

‫اﻟ ـ ـﻬـ ـﺪف‬

‫�ً‬ ‫اﻧﻄﻼ�ﺎ ﻣﻦ رؤﻳﺔ وزارة اﻟﺜﻘﺎﻓﺔ ودورﻫﺎ �� اﻟﻨﻬﻮض‬ ‫ً‬ ‫‪ٜ‬‬ ‫وﻧﻈﺮا ﳌﺎ‬ ‫وﻣﺤﺎﻻﺗﻬﺎ‪،‬‬ ‫ﺑﻘﻄﺎﻋﺎت اﻟﺜﻘﺎﻓﺔ ﺑﻤﺨﺘﻠﻒ ﻓﻨﻮﻧﻬﺎ‬ ‫اﻟﻌﺮ� � �� ﻣﻦ أﻫﻤﻴﺔ واﺗﺼﺎل وﺛﻴﻖ ﺑﺎﻟﻠﻐﺔ‬ ‫ﻳﻤﺜﻠﻪ ا��ﻂ‬ ‫‪ٜ‬‬ ‫اﻟﻌﺮﺑﻴﺔ‪ ،‬وﻣﺎ ﻳﻤﺘﻠﻜﻪ ﻣﻦ ﺗﺎرﻳﺦ ‪ٜ‬‬ ‫وﺣﻤﺎﻟﻴﺎت �� ﻫﻨﺪﺳﺘﻪ‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫إﺑﺪاﻋﻴﺎ‬ ‫ﺛﻘﺎﻓﻴﺎ‬ ‫ﻣﺨﺰوﻧﺎ‬ ‫وﺗﻔﺎﺻﻴﻠﻪ وأﺷﻜﺎﻟﻪ‪ ،‬واﻟ�� ‪ٜ‬ﺗ��ز‬ ‫ﻳﻌﻜﺲ ﺛﺮاء اﻟﺜﻘﺎﻓﺔ اﻟﻌﺮﺑﻴﺔ‪.‬‬

‫ﻓﻨﺎ ﻗﺎﯨٔ ً‬ ‫اﻟﻌﺮ� �� ﺑﻮﺻﻔﻪ ً‬ ‫ﻤﺎ ﺑﺬاﺗﻪ‪ ،‬ﻳﻌﻜﺲ ﺛﺮاء‬ ‫ إﺑﺮاز ﻓﻦ ا��ﻂ‬‫‪ٜ‬‬ ‫اﻟﺜﻘﺎﻓﺔ اﻟﻌﺮﺑﻴﺔ‪.‬‬ ‫ ﺗﻌﺰﻳﺰ دور اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ ﻛﺤﺎﺿﻨﺔ ﻟﻠﺨﻂ‬‫اﻟﻌﺮ� ��‪ ،‬وراﻋﻴﺔ ﻟﻪ‪ ،‬وراﯨٔ ﺪة �� دﻋﻤﻪ‪.‬‬ ‫‪ٜ‬‬ ‫اﻟﻌﺮ� � �� ﻋ�� ﻣﺴﺘﻮى‬ ‫وﺗﺤﻔ� � �� ﻣﻤﺎرﺳﺎت ا��ﻂ‬ ‫�‬ ‫ ﺗﻌﺰﻳﺰ‬‫‪ٜ‬‬ ‫اﳌﺆﺳﺴﺎت واﻷﻓﺮاد‪.‬‬ ‫�‬ ‫ﻟﻠﻤﺘﺨﺼﺼ� � ��‬ ‫�‬ ‫ ﺗﻘﺪﻳﻢ اﻟﺪﻋﻢ‬‫اﻟﻌﺮ� ��‪.‬‬ ‫واﳌﻮﻫﻮﺑ� � �� ا��ﻂ‬ ‫‪ٜ‬‬ ‫اﻟﻌﺮ� � �� ﺑ� �� اﻟﻨﺶء‪.‬‬ ‫ ﻧﺸﺮ ﺛﻘﺎﻓﺔ اﺳﺘﺨﺪام ا��ﻂ‬‫‪ٜ‬‬ ‫ ﺗﻮﺣﻴﺪ ‪ٜ‬ﺣﻬﻮد اﻟﻘﻄﺎﻋﺎت اﳌﻌﻨﻴﺔ واﳌﺒﺎدرات اﻟﻔﺮدﻳﺔ ��ﺪﻣﺔ‬‫اﻟﻌﺮ� ��‪.‬‬ ‫ﻓﻦ ا��ﻂ‬ ‫‪ٜ‬‬

‫اﻟﻌﺮ� �� ‪ " 2020‬ﻋ��‬ ‫ﺳﺘﻌﻤﻞ اﻟﻮزارة ﻣﻦ ﺧﻼل "ﻋﺎم ا��ﻂ‬ ‫‪ٜ‬‬ ‫� ﻣﻦ ﺷﺄﻧﻬﺎ ﺗﺴﻠﻴﻂ اﻟﻀﻮء ﻋ��‬ ‫وﺗﻤﻜ� � �� اﳌﺒﺎدرات اﻟ�� ‬ ‫�‬ ‫دﻋﻢ‬ ‫اﻟﻌﺮ� ��‪.‬‬ ‫ا��ﻂ‬ ‫‪ٜ‬‬

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‫‪© Year of Arabic Calligraphy 2020 Brand Guideline | December 2019‬‬

‫اﻟـﺸـ ـﻌ ـ ــﺎر‬ ‫‪THE LOGO‬‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر‬ Logo Structure

x x

‫أﺑﻌﺎد اﻟـﻤﺴﺎﺣﺎت‬ Space dimensions

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟـﻤﺴﺎﺣﺎت اﻟﻔﺎرﻏﺔ واﻟـﻤﻘﺎس اﻷدﻧـﻰ‬ Logo Clear Space

ٜ ‫أﺻﻐﺮ‬ ‫ﺣﺤﻢ‬ Minimum Size 22 mm

‫وﺣﺪة اﻟﻘﻴﺎس‬ Measure Unit

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫اﻟـﻤﺴﺎﺣﺎت اﻟﻔﺎرﻏﺔ‬ Logo Clear Space

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫أﻣﺎﻛﻦ وﺿﻊ اﻟﺸﻌﺎر‬ Logo Positioning

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫ﺎﻃﯩﺔ ﻟﻠﺸﻌﺎر‬ ٔ ��‫اﻻﺳﺘﺨﺪاﻣﺎت ا‬ Logo Misuse

‫ﻋﺪم اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﳌﻠﻮن ﻋ�� ﺧﻠﻔﻴﺎت ﻣﻠﻮﻧﺔ‬ Do not place the colored logo on colored background

‫ﺣﺰء ﻣﻦ اﻟﺸﻌﺎر‬ٜ ‫ﻋﺪم ﺗﻔﻜﻴﻚ أو ﻗﻄﻊ أي‬ Do not dismember or remove any element of the logo

‫ﻋﺪم ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺸﻌﺎر‬ Do not distort the logo

‫ﻋﺪم إﺿﺎﻓﺔ اﻟﻈﻼل أواﳌﺆﺛﺮات ﻋ�� اﻟﺸﻌﺎر ﻧﻬﺎﯨٔ ﻴﺎ‬ Do not use any �lters or shadows e�ects on the logo

‫ﻋﺪم اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﳌﻠﻮن ﻋ�� ﺻﻮرة‬ Do not place the colored logo on images

‫ﻏ�� واﺿﺢ‬ � ‫ﻋﺪم وﺿﻊ اﻟﺸﻌﺎر ﻋ�� ﺻﻮرة ﺑﺸﻜﻞ‬ Do not place the logo on crowded image

‫ﺗﻐﻴ�� ﻟﻮن اﻟﺸﻌﺎر‬ � ‫ﻋﺪم‬ Do not change the logo color

‫ﻋﺪم وﺿﻊ اﻟﺸﻌﺎر ﻋ�� ﻧﺺ‬ Do not place the logo on other text

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺸﻌﺎر‬ Logo Color Variations

‫اﻷ ﻟـ ــﻮان‬ COLOR PALETTE

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻷﻟﻮان‬ COLOR PALETTE R214 G90 B71 C1 M80 Y75 K0 Pantone 7625 C

R235 G192 B159 C3 M31 Y41 K0 Pantone 473 C

R233 G146 B67 C0 M54 Y87 K0 Pantone 715 C

R153 G181 B186 C48 M17 Y25 K1 Pantone 5503 C

R17 G41 B47 C96 M63 Y56 K67 Pantone 546 C

Gradient Type: Freeform Gradient by Four our Colors

‫اﻟﺰﺧﺮﻓﺔ‬ PATTERN

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫اﻟﺰﺧﺮﻓﺔ‬ Pattern

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺰﺧﺮﻓﺔ‬ Pattern Color Variations ‫ﻋ�� ﺧﻠﻔﻴﺔ ﺑﻴﻀﺎء‬ On White Background

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺰﺧﺮﻓﺔ‬ Pattern Color Variations ‫ﻋ�� ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ‬ On Colored Background

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻻﺳﺘﺨﺪاﻣـﺎت اﻟـﺨـﺎﻃ ٔـﯩ ــﺔ ﻟـﻠـﺰﺧـﺮﻓ ــﺔ‬ Pattern Misuse

‫ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ اﳌﻠﻮﻧﺔ ﻋ�� ﺧﻠﻔﻴﺔ ﺑﻠﻮن‬ ‫ﺧﺎرح� أﻟﻮان اﻟﻬﻮﻳﺔ‬ � Do not place the colored pattern on randomly color, just on the brand colors

‫ﻋﺪم ﻗﻄﻊ اﻟﺰﺧﺮﻓﺔ‬ Do not croped the pattern

‫ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ ﻣﻠﻮﻧﺔ ﻋ�� ﺻﻮرة‬ Do not place the colored pattern on images

‫ﻋﺪم ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺰﺧﺮﻓﺔ‬ Do not distort the pattern

،‫ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ ﻣﻠﻮﻧﺔ ﻋ�� ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ‬ ‫ﺗﺴﺘﺨﺪم ﻓﻘﻂ ﺑﺎﻟﻠﻮن اﻷﺑﻴﺾ‬ Do not place the colored pattern on colored background

‫ﺗﻐﻴ�� ﻟﻮن اﻟﺰﺧﺮﻓﺔ‬ � ‫ﻋﺪم‬ Do not change the pattern color

‫ﻋﺪم ﺗﻠﻮﻳﻦ اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ �ﺎﻣﻞ ﻧﻬﺎﯨٔ ﻴﺎ‬ Do not colored all the pattern

‫ﻋﺪم ﺗﺪوﻳﺮ اﻟﺰﺧﺮﻓﺔ ﻧﻬﺎﯨٔ ﻴﺎ‬ Do not rotate the pattern

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ أﻓﻘﻲ‬ The Pattern on Horizontal Designs

‫ﻫﺬا ا��ﻴﺎر ﻳﺴﺘﺨﺪم ﻓﻘﻂ ﻣﻊ أﻟﻮان اﻟﻬﻮﻳﺔ‬ Only use this option with our color palette

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ ﻋﻤﻮدي‬ The Pattern on vertical Designs

‫ﻫﺬا ا��ﻴﺎر ﻳﺴﺘﺨﺪم ﻓﻘﻂ ﻣﻊ‬ ‫أﻟﻮان اﻟﻬﻮﻳﺔ‬

Only use this option with our color palette

‫ﻗﻮاﻟﺐ اﻟﻬﻮﻳﺔ‬ ‫‪TEMPLATE‬‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

Ministry of Culture | ‫وزارة اﻟﺜﻘﺎﻓﺔ‬

‫أﺑﻌﺎد اﻟﺸﻌﺎر ﺣﺴﺐ اﻷﻫﻤﻴﺔ‬ Logo Dimension according to the importance

‫ﺷﻌﺎر اﻟﻔﻌﺎﻟﻴﺔ ﻳﺄﺧﺬ اﻷﻫﻤﻴﺔ اﻷو�� وﻟﺬﻟﻚ‬ ٜ ‫ﻳﺤﺐ اﺳﺘﺨﺪاﻣﻪ ﺑﺄﺑﻌﺎد اﳌﺴﺎﺣﺔ اﻟﻜﺎﻣﻠﺔ‬ 100% ‫اﳌﺮﻓﻘﺔ ﺑﻨﺴﺒﺔ ارﺗﻔﺎع‬

The event logo should be take the �rst importance, so must be used on full ratio 100%

‫��ﻬﺔ اﳌﻨﻈﻤﺔ ﻳﺄﺧﺬ اﻷﻫﻤﻴﺔ اﻟﺜﺎﻧﻮﻳﺔ‬ٜ ‫ﺷﻌﺎر ا‬ ٜ ‫وﻟﺬﻟﻚ‬ 80% ‫ﻳﺤﺐ اﺳﺘﺨﺪاﻣﻪ ﺑﻨﺴﺒﺔ ارﺗﻔﺎع‬

The Organizer’s logo should be take the second importance, so must be used with a ratio of 80%

100%

80%

�� ‫اﻟﻌﺮ‬ ‫ﺷﻌﺎر ﻋﺎم ا��ﻂ‬ ٜ Year of Arabic Calligraphy Logo

‫��ﻬﺔ اﳌﻨﻈﻤﺔ‬ٜ ‫ﺷﻌﺎر ا‬ Organizer’s Logo

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫وزارة اﻟﺜﻘﺎﻓﺔ | ‪Ministry of Culture‬‬

‫ﻣﺸﺎرﻛﺔ اﻟﺸﻌﺎر ﻣﻊ ا ‪��ٜ‬ﻬﺎت اﳌﺨﺘﻠﻔﺔ‬ ‫‪Logo Guidelines for participating Entities‬‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬ ‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

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‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬ ‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ‬

‫وزارة اﻟﺜﻘﺎﻓﺔ | ‪Ministry of Culture‬‬

‫ﻣﺸﺎرﻛﺔ اﻟﺸﻌﺎر ﻣﻊ ا ‪��ٜ‬ﻬﺎت اﳌﺨﺘﻠﻔﺔ‬ ‫‪Logo Guidelines for participating Entities‬‬ ‫ﺷﻌﺎر ا ‪��ٜ‬ﻬﺔ اﳌﻨﻈﻤﺔ‬

‫ﺷﻌﺎر ا ‪��ٜ‬ﻬﺔ اﳌﻨﻈﻤﺔ‬

‫‪Organizer’s Logo‬‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬ ‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫‪Organizer’s Logo‬‬

‫اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ‬ ‫اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي‬

‫ﺷﻌﺎر ا ‪��ٜ‬ﻬﺔ اﳌﻨﻈﻤﺔ‬

‫‪Organizer’s Logo‬‬

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‫ﺗﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ‬ BRAND APPLICATIONS

‫ ﻣﺘﺎﺣﺔ ﻟﻠﺘﺤﻤﻴﻞ واﻻﺳﺘﺨﺪام‬2020 �� ‫اﻟﻌﺮ‬ ‫ﺣﻤﻴﻊ ﻣﻠﻔﺎت ﻫﻮﻳﺔ ﻋﺎم ا��ﻂ‬ٜ ٜ ٜ ،‫ﻟﺘ��ﻴﻨﻬﺎ �� ﻣﺤﺘﻮاﻛﻢ اﻹﺑﺪاﻋﻲ ا��ﺎص‬ .‫ﺗﺤﺪوﻧﻬﺎ ﻣﻦ ﺧﻼل اﻟﺮاﺑﻂ أدﻧﺎه‬ � All open source �les and other materials related to the brand identity for the year of Arabic calligraphy 2020, are available to download on the link below.

Click here

‫اﺿﻐﻂ ﻫﻨﺎ‬