Portfolio: Harvest Market

Client Project

Harvest Urban Market Rebranding

Deliverables L ogo Style guide Stationary system Under construction window graphics/teaser campaign Final window signage and street banners Shopping bags Uniforms Seasonal signage In-store signage Advertising William Salit Design 4612 18th Street San Francisco, CA 94114 V 415-558-9215 F 415-558-9024 E wm@wmsalitdesign.com

wmsalitdesign.com

Harvest Urban Market, an established Castro neighborhood favorite, requires rebranding as they grow into their second location in SOMA.

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Original logo reflects Harvest’s health-food store origins

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

The new SOMA space

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Logo exploration

Harvest Urban Market

Harvest Urban Market

(ARVEST HARVEST URBAN MARKET

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

The Logo

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Logo variations

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

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Case Study: Harvest Urban Market

William Salit Design

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Harvest Urban Market Rebranding

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Letterhead and envelopes

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4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

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Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Teaser construction signage

your urban market coming soon

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Teaser construction signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Final window signage: films

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Final window signage: banners

HARVEST URBAN MARKET

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

HARVEST URBAN MARKET

HARVEST URBAN MARKET

Case Study: Harvest Urban Market

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Final window signage: banners

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Shopping bags

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Uniform

&2/.4 hHv IS v TALL PRINTS WHITE VERY SOLID COVERAGE #ENTERED AS SHOWN ARROWS DO NOT PRINT

"!#+ TEST IS v WIDE PRINTS BLACK #ENTERED AND POSITIONED AS SHOWN

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Uniform

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

In-store signage

SANDWICHES MADE TO ORDER

; BREAD =

; MEAT =

; EXTRAS =

ALL CHEESES ADD AVOCADO ADD ALL MEATS ADD

WHEAT POTATO ROSEMARY RYE FOCCACIA ROLL

; CHEESE =

SWISS CHEDDAR BRIE FRESH MOZZARELLA

; VEGETARIAN =

MARINATED TOFU HUMMUS SOY RIBS EGG SALAD

TURKEY TUNA SALAD CHICKEN SALAD HAM ROAST BEEF SALAMI PROSCIUTTO MORTADELLA

; CHOICE OF =

GARLIC AIOLI VEGAN LETTUCE TOMATO RED ONION DIJON HONEY MUSTARD AVOCADO

; PANINIS = ROASTED RED BELL PEPPER GOAT CHEESE W BASIL PESTO HAM CHEESE TOMATO PROSCIUTTO FRESH MOZZARELLA ARUGULA

SUNDRIED TOMATO PESTO TURKEY SWISS CHEESE

ARUGULA W GARLIC AIOLI

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Holiday/spring banners

FRESH

FESTIVE

COOKIN

HOLIDAYS HOLIDAYS HOLIDAYS

CATERED

READY

HOLIDAYS HOLIDAYS

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

COOKED READY TO GO Case GOOD EATS Study: Harvest FEAST GOOD TO GO

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Urban Market

Advertising

7(%2% 3/-!

3(/03 &/2 ! &5,, "!3+%4

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Advertising FRESH ORGANIC PRODUCE CAFĂ?

BAKED GOODS 4HE NEIGHBORHOOD MARKET PREPARED MEALS YOU VE BEEN WAITING FOR . % 7 3 / - ! , / # !4 ) / . ˆ / 0 % . 4 ( ) 3 * 5 ,9 7E CAN T WAIT TO SEE YOU IN OUR NEW 3/-! STORE

FRESH ORGANIC PRODUCE CAFĂ?

BAKED GOODS PREPARED MEALS

"RING THIS CARD AND HAVE A &2%% CUP OF HOUSE COFFEE ON US

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William Salit Design

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v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Outcome: A well-reviewed, popular, successful expansion

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Outcome: A well-reviewed, popular, successful expansion

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding