Northstar marketing brochure by Wm Salit Design

Driving performance for the new generation of wealth management

Enterprise software solutions for wealth management

4612 18th Street San Francisco, CA 94114

J O B NUMB E R

w1098

C LIE NT

NorthStar

Northstar Overview William Salit Design

4612 18th Street San Francisco, CA 94114

J O B NUMB E R

w1098

C LIE NT

NorthStar

V F E W

C O NTA C T

Jakie Kangas

D AT E

11/8/05

V E R S IO N

01

PA G E

ID / logo design 04

415 558-9215 415 558-9024 wm@wmsalitdesign.com wmsalitdesign.com

Northstar systems INterNatIoNal, INc. is a leading provider of

enterprise-class wealth management software solutions for financial services institutions. Our clients are broker-dealers, asset managers, banks, trust companies and other wealth management organizations.

Investors demand more. Arm your wealth managers to deliver.

Increasingly sophisticated investors are demanding comprehensive service from their wealth management providers. Many financial services firms have deployed non-integrated custom solutions or point applications to boost advisory capabilities, but are challenged because those offerings do not adequately support a holistic wealth management business. Wealth managers, frustrated by the lack of integrated solutions, are using time-consuming, manual workarounds that result in reduced productivity and unsatisfied clients. As firms transition to a fee-based business model, they are searching for complementary, integrated solutions that empower their wealth managers to improve client acquisition, build strong client relationships and grow their business.

Northstar’s unique combination of integrated software solutions, broad ecosystem and technology infrastructure enables compliant, team-based wealth management, based on the best practices of leading wealth management firms.

Northstar’s solutions and ecosystem complement and enhance your wealth management business

Northstar’s suite of integrated wealth management solutions empowers your firm to:

Significantly improve wealth manager productivity

Realize a rapid return on investment

• Win new clients and grow fee-based business

• Leverage existing systems, applications and data

• Deepen relationships with clients and improve retention • Eliminate the need to re-key data across applications

• Improve user adoption and attract and retain topperforming wealth managers with integrated technology

• Drive consistent wealth management through best practice-based workflows

• Tighten the bond between your firm and your wealth managers, and between your firm and your clients

• Improve collaboration and enable quick and easy access to all client and prospect information

• Configure Northstar to work the way your wealth managers work – or the way you want them to

• Improve compliance monitoring

• Reduce total cost of ownership through fast deployment and phased implementation

Five flexible—and powerful—solutions Delivered on-premise or on-demand, Northstar’s offering empowers wealth managers with full lifecycle advisory capabilities to acquire, implement, and manage client wealth in a holistic and compliant manner. Each of these solutions can be deployed independently to complement your existing platform or in conjunction with the other solutions:

Deliver holistic wealth management productively, professionally

Northstar Enterprise Wealth Management Software Solutions Today, wealth managers from some of the country’s most prominent financial firms rely on Northstar to help streamline and improve every aspect of the advisory process, from creating a client profile and setting financial goals to monitoring portfolios on an ongoing basis to generating customized proposals and reports.

Sales & Proposals Solution Planning Solution Product Catalog & Research Solution Portfolio Construction Solution Client Wealth Management Solution

Compelling technology Northstar’s offering is built on a contemporary services-oriented architecture. Capable of full integration with your front, middle and back office systems, as well as with leading third party providers, our industry-leading platform and the solutions it supports facilitate comprehensive, team-based management of client wealth.

sales & ProPosals solutIoN

Establish credibility and win new business Implement the Northstar Sales & Proposals solution and empower your firm’s wealth managers to spend more time prospecting for new clients—and less time on administrative tasks that limit productivity. Using this solution, they easily capture client and prospect information, quickly analyze their investments, and prepare targeted, compliant proposals and presentations that establish instant credibility with the client.

Instantly establish credibility and close new business with highly professional, compliant sales proposals.

Sales & Relationship Hierarchy Module • Sales and Relationship Management • Relationship Mapping and Maintenance • Relationship Access Entitlement and Authentication • Investor Profiling and Risk Questionnaire • Portfolios, Internal and External Holdings • Model Asset Allocation and Model Portfolios • Proposal Collaboration and Management

Hypothetical Module • Strategy-Based Hypothetical Models Wealth managers can capture, store, and reference client profile information throughout the wealth management lifecycle.

Northstar’s proposal workflow walks wealth managers through a step-by-step process as they create custom proposals and presentations.

• Product Comparison and Analysis

Increase client satisfaction – and fee-based revenue – with holistic client assessments and actionable investment plans

PlaNNINg solutIoN

Portfolio Planning Module

Develop actionable investment plans

• Flexible, Entitlement-based Asset Allocation Planning • Rules-based, Optimized, and Custom Portfolios • Investment Cash Flow Projections

Wealth managers use this solution to analyze a variety of factors, including the investor profile, current net worth, and projected future wealth. Then, with the information they gather, they quickly design a tailored investment plan and a comprehensive Investment Policy Statement. Full integration with industry-leading financial planning and analysis solutions extends planning capabilities, allowing wealth managers to deliver holistic advice and strategic action plans.

• Mean Variance Optimized Portfolio • Monte Carlo Simulations

Investment Policy Statement Module • Comprehensive Investment Policy Statement • Investment Policy Statement Update Letter

Wealth Planning Module • Financial Needs Assessment • Retirement Goal Planning

Built-in planning and analytic tools extend advisory capabilities and build wealth managers’ credibility.

Product catalog & research solutIoN

streamline the product search process with a centralized product repository

Easily access the product information you need

Investment Catalog Module

The Northstar Product Catalog & Research Solution provides wealth managers and marketing professionals a central resource from which they access product data, industry analyses, and market insight critical to their ability to make informed investment decisions and better educate their clients.

• Supports Mutual Funds, Separately Managed Accounts, Multi-disciplinary Accounts, Individual Securities, and Exchange Traded Funds

• Data Store for Reference and Indicative Data

• Basic Product Search and Retrieval • Classification Rules for Holdings

Enterprise Product Hub • Enhanced Product Repository Supporting Full Reference Data, Indicative Data, Indices, and Benchmarks • Expanded Product Support, Including Partnerships, Fixed and Variable Annuities, Unit Investment Trusts, Liabilities, Insurance Products, etc.

• Groups of Recommended Products • Product Data Administration • Product Screening and Comparison Tool

Research & Marketing Content Module • Marketing and Educational Content • Content Management and Document Library • Research Wealth managers can easily access product information and run comparisons to determine the most appropriate products for their clients.

construct portfolios tailored to the specific characteristics of each client

Portfolio Implementation Manager Module • Suitability, Eligibility, and Appropriateness Validation

Portfolio Construction & Analysis Module • Advanced Product Selection, Including Compliance, Suitability, Eligibility, Investment Policy Statement, and Asset Allocation Rules and Constraints

PortfolIo coNstructIoN solutIoN

Customize portfolios with sophisticated portfolio construction tools When a deeper level of analysis is required, wealth managers turn to the advanced screening and analytic tools of the Northstar Portfolio Construction Solution. With this solution, wealth managers and portfolio specialists construct highly customized portfolios using eligibility and suitability rules, sophisticated analytics, and expanded screening and filtering capabilities.

• Comparisons and Sector Analysis • Hypothetical and Diversification Analysis • Historical Analysis • Forecasting and Simulations

Automated monitoring of eligibility, suitability, compliance, and investment restraints ensures wealth managers select the most appropriate investments for their clients.

Detailed analytics enable thorough examination of client portfolios.

clIeNt Wealth maNagemeNt solutIoN

Build lasting client relationships Using the Client Wealth Management Solution, wealth managers take advantage of a 360-degree client view to monitor progress against goals, generate easy-tounderstand reports and make any adjustments necessary to better achieve success.

Built-in alert functionality provides wealth managers with regular, valid business reasons to contact clients.

Proactively manage client relationships and their investment portfolios

Client Hierarchy Management Module • Client Hierarchy Approval and Maintenance Facility

Net Worth Analysis Module • Client and Relationship Views • Investment Policy Statement Monitoring

Client & Portfolio Performance Reporting Module • Client Reviews • Style and Risk Analysis • Performance Integration and Views

Portfolio Servicing Module • Rebalancing, Add/Raise Cash

Northstar’s Dashboard Center centralizes tasks, data and alerts that prompt wealth managers in the proactive management of their client relationships.

The 360-degree view provides wealth managers a snapshot summary of a client’s portfolio or account.

Wealth management infrastructure to bridge the front, middle and back office

Northstar Subsystems Do your wealth managers have access to a centralized client profile?

How often do your wealth managers have to re-key data?

Does your firm have a consistent definition of the mapping between accounts, clients and legal entities?

Can your wealth managers easily track the role of third parties in each account across a portfolio?

From how many systems do your wealth managers pull product information?

Is it easy for your firm to group products into recommended product lists or asset classes?

Northstar’s Subsystems enhance your infrastructure by centralizing and organizing client and product information. They connect the account-centric view of the back and middle office with the client-centric view of the front office, ultimately creating a consistent, unified view of clients and products across all systems and client service points. Published APIs provide you the ability to add your own capabilities and functionality on top of the Subsystems.

Client Relationship Hierarchy Subsystem Northstar’s Client Relationship Hierarchy Subsystem provides a consolidation framework and repository for mapping account, client, portfolio, and legal entity information into a multi-dimensional relationship hierarchy. It houses the client household profile and account grouping, institutionalizes informal knowledge about the client’s relationships, and organizes that information into a single view. Because all client information is centralized into one data store, the Client Relationship Hierarchy Subsystem is able to drive key business processes, including account opening, entitlement-defined reporting and scoping of investment strategies and financial plans.

Enterprise Product Hub Subsystem The Enterprise Product Hub is a consolidated data hub with comprehensive support for all types of products and liabilities, with product reference, indicative and marketing data for each investment product. The Enterprise Product Hub enables firms to easily group products of their choice into asset classes, risk categories, recommended product lists, and distinct investment suites. It also drives scope and context of investment vehicles and products for reporting systems, performance and accounting systems and analytical tools. Additionally, the Enterprise Product Hub creates a centralized communication center in which investment managers can easily update qualitative commentary and from which wealth managers and marketers can quickly access information to better educate their clients.

Northstar Professional Services State-of-the-art technology.

Leverage your firm’s existing systems.

On-demand or on-premise deployment.

Compelling return on investment.

The Northstar Wealth Management Technology Platform

Leveraging deep wealth management domain expertise and extensive experience in both systems integration and managing technology projects, Northstar’s Professional Services team works on-site to manage the rapid, phased deployment of our Solutions and Subsystems. Our team will work with you every step of the way—from needs analysis through implementation and training—to ensure our solutions are configured to meet your needs and that they seamlessly integrate with your internal systems and chosen third party providers.

At the core of Northstar’s offering is the Northstar Wealth Management Technology Platform. Our world-class engineering team has designed the platform to power our software solutions and co-exist with and integrate to existing tools, analytics, data repositories as well as middle and back office systems already deployed at your firm.

Built on a contemporary services-oriented architecture • J2EE based, N-Tier application • 100% thin client, browser-based application • Leverages standards-based technology • Supports your choice of industry-standard platforms in configuration Logical data hub permits either federated or centralized data storage • Integrates between applications rather than requiring a consolidated data enterprise • Eliminates re-keying of data Comprehensive object model captures all attributes required to support wealth management capabilities • Supports the complete data lifecycle • Enables assignment of tasks in accordance with entitlements • Creates audit trails Flexible deployment model ensures it can be tailored or customized to deliver maximum value • An extensive software development kit (SDK), a complete set of technical documentation and APIs facilitate customization • Entitlements, rules and workflow can be modified to meet your business requirements Scalable, fault-tolerant and secure

Northstar Partnership Ecosystem Northstar partners play an important role in helping us bring to market an integrated advisor desktop that delivers best-of-breed functionality. We have integrated our solutions with leading software and data vendors to provide best-in-class market data, analytics, CRM functionality, financial planning, portfolio accounting and performance capabilities.

We also work with leading system integration partners to create centers of excellence around our offering. Northstar and our integration partners offer both onshore and offshore resources to support the low-cost deployment and customization of our solutions.

Contact Northstar to schedule a product demonstration today.

Northstar Systems International, Inc.

Headquarters 4612 18th Street San Francisco, CA 94114

JOB NUMBER

w1098

CLIENT

NorthStar

V 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

C O N TA C T

Jakie Kangas

D AT E

11/8/05

VERSION

01

PA G E

ID / logo design 04

50 Fremont Street, 17th Floor William Salit Design San Francisco, CA 94105

New York Office 12 E. 44th Street, 3rd Floor New York, NY 10017 866-677-6623 info@Northstar.com www.Northstar.com