The Essence. Baskerville

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The Essence.

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History

B

askerville was designed in 1757 by John Baskerville, in Birmingham, England. It was created at the end of 18th century whereas in the 18th century, Garamond and Bembo are more dominant at that time. Baskerville was inspired from Caslon Old Style by increasing the contrast between thick and thin line Baskerville was known as Transitional typeface because of the middle transformation between Old typeface and Modern typeface. Baskerville’s typeface was an important inspiration for Bodoni and Didot, who pushed their designs toward even greater contrast and geometric refinement. The harmony and beauty of Baskerville make it use in many books and magazines because its elegance and refinement make it an excellent typeface to convey dignity and tradition.


T 1725

1750

1757 Baskerville 1775

TRANSITIONAL

Old Style

Modern

1825

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J

J J BB


JB

The man behind it John Baskerville, he was an English business man but he is remembered as printer and typographer. He was a printer and papermaker. He first established his printing press in

Birmingham, England

in 18th in 1750. He invented a technology to prevent his shiny ink from spreading from the actual imprint of the page.He crafted his own very smooth paper and pressed his sheets between copper plates. He was known as

writing master.


GQ Every fonts have their own special

Characteritics


Q

Special swash tail at Q letter, inspired from calligraphic style.


g

teardrop terminal

double storey

open rounded loop

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a clear vertical stress

o

o

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I I I Contrast thick and thin relationships, lightened and smooth curve serif brackets.


I

W NO

middle

serif

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best typography is the best when it is

applied

{


{

{

askerville is widely used as

B

As time goes by, Baskerville was

display and body texts. Many

catogorised as old typeface and

magazines and books are still using

being revived by many type

it as either body texts or display. It

foundries. The most well known was

was first printed in Virgil, the Bible

Deberny&Peignot, Monotype and

by Cambridge University Press

Linotype company. Now it is widely

and became inspiration for Fournier,

used at most of the documents of

Giambattista Bodoni and Didot.

University of Birmingham and

some other companies as logo type.


A B C D E F GHIJKLM NOPQRS TVWXYZ


abcdef ghi j k l m n o p q rstuvwxyz 1234567890 MONOTYPE

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Regular SemiBold Bold


Italic SemiBold Italic

Bold Italic


Q

3

Baskerville Old Face


ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 The Essence. 18

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