Will Jeffrey
Live Brief_3 DBA
OUGD605
Context
The DBA is the trade association for design in the UK; building the bridge between designers and businesses, and championing effective design. Six memebers from alternative studios came to brief and review a project about improving the transport infrastructure through HS3, connecting Leeds to Manchester, and tapping into the huge potential of the North of England, enabiling it to be a significant economic force it has always promised to be
Brief
Brand the ‘Northern Powerhouse’ and create awareness of it’s many and varied attributes to the rest of the world. The four cities that head up the ‘Powerhouse’ will be Liverpool, Manchester, Leeds and Hull which creates a nice neat line across ‘the North’. The name ‘Capital North’ has been selected, combining purpose and place. It’s easy to remember and recall.
Target Audience
EVERYBODY
Deliverables
- Logo - Poster designs - Train Livery - Economic designs - Documentaion in the form of a blog
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