Will Jeffrey
Context
Studio Brief_6 IAxM
I AxM presents the relaunch of the previous event LCA x LCM, a collboaration of live music and arts exhibition hosted by nation of shopkeepers.
OUGD605
Brief
Create a piece of work that responds to the theme of ‘The Human Form’ to be exhibited at I AxM.
Deliverables
- Final Design - Documentaion in the form of a blog
I AxM looks at the perspective of the human form from an artists interpretation.
Target Audience
The target audience is primarily the younger generation of electronic music fans and music collectors.
#01
Direction and Development
Will Jeffrey
Studio Brief_6 IAxM
The Human Form
OUGD605
The brief was really open to interpretation so I decided to have fun with it. After thinking about the direction I could take I made the decision I was going to design a fat, ugly wrinkly man. The human form is often assosiated with beauty so I decided to do something different and turn this on its head
#02
Development
Will Jeffrey
Studio Brief_6 IAxM
Illustration
OUGD605
I finalised an illustration by hand and then further developed it digitally.
#03
Development
Will Jeffrey
Colour
Studio Brief_6 IAxM
I then added colour. I tried to develop my illustration skills by using techniques I had not used before such as gradient fills, shadows and highlights.
Communication
OUGD605
I felt the illustration was quite humorous and wierd so decided to emphasize this more with a quirky, nosensical speach bubble.
#04
Production
Will Jeffrey
Studio Brief_6 IAxM
Screen Print
OUGD605
After finding a new found love for Screenprinting, I decided that this would be my method of production.
#04
Final Outcome.
Will Jeffrey
Studio Brief_6 IAxM
Concept
OUGD605
A series of quirky and bizarre character screenprints that explore the beauty of the human form.
#04
Final Outcome.
Will Jeffrey
Studio Brief_6 IAxM
Exhibition
OUGD605
The work was exhibited along with many others at IAxM and the extra prints I had produced were sold at the print stall.
#05