MOO Submission Boards

Will Jeffrey

Context

Competition Brief_1 MOO

YCN set a live competition brief to design for MOO, an online print and design company who hold the belief that design works wonders.

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Brief

“We’d like you to create a visual representation of our tagline ‘Design Works Wonders’, bringing it to life through any format you’d like – from graphic design and illustration to animation or photography.

Deliverables

- Visual representation of ‘Design Works Wonders’ - Statement about the work - Documentaton in the form of a blog

“We’re on a mission to help people build a brilliantly designed professional world they’re really proud of – and have a little fun along the way. ”

Target Audience

All people, in all businesses and all industries who take pride in what they do.

#01

Initial Reseach and Thoughts

Will Jeffrey

MOO

Direction

I began by studying MOO’s brand guidelines and got to know their ‘personality’ a bit better. Although their way of thinking appealed to me, their design identity and guidelines we were asked to abide to really did not. Ironically, I found them quite poorly put together restrictive.

Competition Brief_1 MOO

I then started thinking about how I could respond to the brief.

Something that really stood out to me was animation; it was something I have always wanted to try and I felt movement was fitting to the idea of design ‘working’.

Word Play

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Word play allowed me to think about what each word in the strapline meant and how it could be visualised.

#02

Reference Imagery

Will Jeffrey

Illustration & Animation

Competition Brief_1 MOO

I started looking into illustration and animation styles that I felt could fit well with MOO’s identity - mainly digital/vector based.

Typeography

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I also started looking into playful and interactive typeography as I felt something like this could be interesting to animate.

#03

Direction

Design

Will Jeffrey

Thinking about individual words visually, ‘Design’ made me think about how design is a planned process and not something you just do. This led me to the concept of grids and blueprints.

Works

Competition Brief_1 MOO

For ‘Works’ I thought about factories, machines, pipes, cogs, levers, and movement.

Wonders

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For ‘Wonders’ I tried to be a bit different and after being in a dusty room and opening my curtains to the sun, was led to the idea of floating particles.

#04

Development

Will Jeffrey

Competition Brief_1 MOO

Sketches

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Sketches allowed me to develop my ideas. I decided that my response would break the 3 words down and visually represent them as individual sequences.

I wanted them to work static as well as moving, just incase I could not animate them due to lack of time/animation knowledge.

#05

Development

Will Jeffrey

Competition Brief_1 MOO

Final Sketches

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I finalised the design for each sequence ready to take digital, add colour and then animate.

#06

Development

Will Jeffrey

Guidelines

Competition Brief_1 MOO

Although the brief required us to follow MOO’s design guidelines, I felt they were too restrive and struggled to work with them. As we have always been taught that competition briefs are nothing more than a way for companies to get free ideas, and that we should take out of them what we want, I decided not to follow them and to instead use this brief as a way to develop my animation skills.

Colour

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I developed a new colour palette to work from, consisting of bold blues, purples and reds.

#06

Final Static

Will Jeffrey

Competition Brief_1 MOO

Sequence 1

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The first sequence is very simple and uses a bright blue colour scheme to engage the viewer. Grid work on the text emhpasizes the idea of ‘Design’.

I also brought characters into the design to add a bit more fun and personality.

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Final Static

Will Jeffrey

Competition Brief_1 MOO

Sequence 2

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The second sequence uses an engaging purple colour scheme and emphasizes ‘Working’ with factory machinery.

#08

Final Static

Will Jeffrey

Competition Brief_1 MOO

Sequence 3

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The third sequence using a red colour scheme and visulizes ‘wonders’ with floating particles in a wierd space-like world.

#09

Final Static

Will Jeffrey

Competition Brief_1 MOO

Sequence 4

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Sequence 4 raises awareness of MOO as their logo is shown along with a link to their website.

#10

Storyboards

Will Jeffrey

Competition Brief_1 MOO

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Digital Storyboards

I developed a series of digital storyboards to direct how the design would be animated.

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Storyboard

Will Jeffrey

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Competition Brief_1 MOO

Digital Storyboard

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Creating these made it alot easier for me to work out the things I needed to learn how to do on After Effects, as well as working out timing and sound.

#12

Animating

Will Jeffrey

Competition Brief_1 MOO

After Effects

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After nothing but a couple of tutorials, I began teaching myself how to animate the sequences using a process of mainly trail and error.

#13

Final Outcome.

Will Jeffrey

Competition Brief_1 MOO

Concept

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A short, playful and fun animation that turns MOO’s strapline of ‘Design Works Wonders’ into a set of visually engaging sequences using type and illustration.

#14

Final Outcome.

Will Jeffrey

Competition Brief_1 MOO

Application

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The design can be distrobuted throughout a variety web-based media, either as a full video with sound, web-banner gifs or as static imagery.

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