Will Jeffrey
Context
Competition Brief_1 MOO
YCN set a live competition brief to design for MOO, an online print and design company who hold the belief that design works wonders.
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Brief
“We’d like you to create a visual representation of our tagline ‘Design Works Wonders’, bringing it to life through any format you’d like – from graphic design and illustration to animation or photography.
Deliverables
- Visual representation of ‘Design Works Wonders’ - Statement about the work - Documentaton in the form of a blog
“We’re on a mission to help people build a brilliantly designed professional world they’re really proud of – and have a little fun along the way. ”
Target Audience
All people, in all businesses and all industries who take pride in what they do.
#01
Initial Reseach and Thoughts
Will Jeffrey
MOO
Direction
I began by studying MOO’s brand guidelines and got to know their ‘personality’ a bit better. Although their way of thinking appealed to me, their design identity and guidelines we were asked to abide to really did not. Ironically, I found them quite poorly put together restrictive.
Competition Brief_1 MOO
I then started thinking about how I could respond to the brief. Something that really stood out to me was animation; it was something I have always wanted to try and I felt movement was fitting to the idea of design ‘working’.
Word Play
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Word play allowed me to think about what each word in the strapline meant and how it could be visualised.
#02
Reference Imagery
Will Jeffrey
Illustration & Animation
Competition Brief_1 MOO
I started looking into illustration and animation styles that I felt could fit well with MOO’s identity - mainly digital/vector based.
Typeography
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I also started looking into playful and interactive typeography as I felt something like this could be interesting to animate.
#03
Direction
Design
Will Jeffrey
Thinking about individual words visually, ‘Design’ made me think about how design is a planned process and not something you just do. This led me to the concept of grids and blueprints.
Works
Competition Brief_1 MOO
For ‘Works’ I thought about factories, machines, pipes, cogs, levers, and movement.
Wonders
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For ‘Wonders’ I tried to be a bit different and after being in a dusty room and opening my curtains to the sun, was led to the idea of floating particles.
#04
Development
Will Jeffrey
Competition Brief_1 MOO
Sketches
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Sketches allowed me to develop my ideas. I decided that my response would break the 3 words down and visually represent them as individual sequences. I wanted them to work static as well as moving, just incase I could not animate them due to lack of time/animation knowledge.
#05
Development
Will Jeffrey
Competition Brief_1 MOO
Final Sketches
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I finalised the design for each sequence ready to take digital, add colour and then animate.
#06
Development
Will Jeffrey
Guidelines
Competition Brief_1 MOO
Although the brief required us to follow MOO’s design guidelines, I felt they were too restrive and struggled to work with them. As we have always been taught that competition briefs are nothing more than a way for companies to get free ideas, and that we should take out of them what we want, I decided not to follow them and to instead use this brief as a way to develop my animation skills.
Colour
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I developed a new colour palette to work from, consisting of bold blues, purples and reds.
#06
Final Static
Will Jeffrey
Competition Brief_1 MOO
Sequence 1
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The first sequence is very simple and uses a bright blue colour scheme to engage the viewer. Grid work on the text emhpasizes the idea of ‘Design’. I also brought characters into the design to add a bit more fun and personality.
#07
Final Static
Will Jeffrey
Competition Brief_1 MOO
Sequence 2
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The second sequence uses an engaging purple colour scheme and emphasizes ‘Working’ with factory machinery.
#08
Final Static
Will Jeffrey
Competition Brief_1 MOO
Sequence 3
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The third sequence using a red colour scheme and visulizes ‘wonders’ with floating particles in a wierd space-like world.
#09
Final Static
Will Jeffrey
Competition Brief_1 MOO
Sequence 4
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Sequence 4 raises awareness of MOO as their logo is shown along with a link to their website.
#10
Storyboards
Will Jeffrey
Competition Brief_1 MOO
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Digital Storyboards
I developed a series of digital storyboards to direct how the design would be animated.
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Storyboard
Will Jeffrey
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Competition Brief_1 MOO
Digital Storyboard
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Creating these made it alot easier for me to work out the things I needed to learn how to do on After Effects, as well as working out timing and sound.
#12
Animating
Will Jeffrey
Competition Brief_1 MOO
After Effects
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After nothing but a couple of tutorials, I began teaching myself how to animate the sequences using a process of mainly trail and error.
#13
Final Outcome.
Will Jeffrey
Competition Brief_1 MOO
Concept
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A short, playful and fun animation that turns MOO’s strapline of ‘Design Works Wonders’ into a set of visually engaging sequences using type and illustration.
#14
Final Outcome.
Will Jeffrey
Competition Brief_1 MOO
Application
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The design can be distrobuted throughout a variety web-based media, either as a full video with sound, web-banner gifs or as static imagery.
#15