Leeds Print Festival Submission Boards

Will Jeffrey

Context

Studio Brief_2 Leeds Print Festival

Leeds Print Festival 2015 is an independent week long event that champions the exploration of traditional and contemporary printmaking.

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Brief

With an extremely quick turnaround, design and create a series of prints to be sold from the Leeds College of Art table at the Print Fair.

Deliverables

- A series of screenprints - Documentation in the form of a blog

Back for its 4th year at the Gallery, this time the festival includes print talks, workshops, print fair, and more.

Target Audience

Lovers of all things print related/contemporary and traditional design and illustration. Graphic Designers, Illustrators, Artists, Creatives.

#01

Initial Thoughs & Reseach.

Will Jeffrey

Direction

Studio Brief_2 Leeds Print Festival

Considering the brief was completely free rein, I decided to respond by doing something that I enjoyed and was exited by.

Character illustration is without a doubt the biggest thing that inspires me within the creative industry and I have always wanted to be recognized as a character designer and illustrator, as well as a graphic designer. Although it is something I have always practiced, it is not somthing I had actually tried to get out there into the world, so I felt this was a perfect opportunity.

Contemporary Illustrators

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I began by revitalizing the right side of my brain by looking into the contemporary illustrators, character designers and printmakers who’s work influences me; Mr Penfold, Tea Wei, Tony Riff, Tommaso Spugna Di Spigna and Barry Mcgee just to name a few.

#02

Concept

Will Jeffrey

Studio Brief_2 Leeds Print Festival

Euphoria

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I felt that to take this to the next stage I needed to develop a concept behind what I was going to do, instead of simply just illustrating some characters.

I began thinking about facial expressions and after further debate was led to the idea of Euphoria. The strange and humorous expressions stood out to me and they felt could direct some quite comedic, engaging and unique outcomes. The main thing I wanted to communicate was humor.

#03

Process

Will Jeffrey

Sketches

Studio Brief_2 Leeds Print Festival

Sketches allowed me to develop the characters in a pretty short amount of time and create quite a variation. As well as this I really wanted the work to be hand produced as apposed to drawn digitally.

Screen Print

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I decided that it would feel like I was cheating if I printed my designs digitally and considering it was a skill I have really wanted to develop this year I felt screenprinting was the perfect method of production.

I really tired to emphasize the expressions of euphoria within the characters.

#04

Final Digital.

Will Jeffrey

Studio Brief_2 Leeds Print Festival

Digital Development

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I digitalised my hand drawn illustrations to develop them into a structured layout and also so I could experiment with colour the easiest and quickest way possible.

I decided to offset the coloured fill from the outlines to give the illustrations more of a rough and unique aesthetic.

#05

Final Outcome.

Will Jeffrey

Concept

Studio Brief_2 Leeds Print Festival

A series of colourful, quirky A4 screenprints that explore the expressions of euphoria.

Prints

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I decided to use a textured white stock for my prints to really bring the designs to life and add quality so that they would stand out at the print fair.

The fact that I printed so many by hand meant that each one was slightly different and unique.

#06

Final Outcome.

Will Jeffrey

Studio Brief_2 Leeds Print Festival

Print Fair

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The prints were all then signed and numbered accordingly, ready for the print fair, and sold for a very fair price of ÂŁ5 each or ÂŁ10 framed.

#07