Ycn moo

MOO

Visually celebrate MOO’s belief that ‘Design Works Wonders’

Website — moo.com

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YCN Student Awards Europe 2014/15

Social — @MOO

ycn.org

MOO

Background MOO is an online print and design company with a vision to help all businesses, big and small, look their best. We believe that design works wonders and really matters in business. This is why we make it simple for our customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors.

We’re on a mission to help people build a brilliantly designed professional world they’re really proud of – and have a little fun along the way. It’s not just print that we love: MOO is heading towards providing a digital and physical range of beautifully designed products that all work together, giving customers a complimentary and consistent offering for all their needs.

The MOO brand is…

Playful We like to be playful, tell funny stories, plan cheeky surprises and make people smile.

Open We’re the kind of brand that likes to be open when things go wrong, as well as when they’re right – it’s all part of being trusted and relied upon.

Encouraging Being encouraging is a big part of the MOO spirit. Business can be tough, and who doesn’t need a little extra support along the way?

Social MOO is a sociable brand, we’re chatty and work hard to keep our customers feeling at ease and informed.

Helpful Being helpful is something we’re ace at – understanding our customers and making sure they’ve got what they need.

2

YCN Student Awards Europe 2014/15

ycn.org

MOO

Target audience Our customers are a passionate bunch, from all sizes of businesses and all industries, ranging from fashion and creative, to food and drink, to health and fitness. One thing unites them all: an appreciation for what quality products and great design can achieve. We want to connect with our customers through the world of design, showing them its potential to help them succeed, but also encouraging them to be creative at the same time.

The Creative Challenge We’ve updated our brand with a new tagline – Design Works Wonders – but our tagline is so much more than just words: Design Works Wonders is our philosophy.

It’s what drives us to keep innovating and producing beautifully designed products that both we, and our customers, can be truly proud of.

In order to raise awareness of our philosophy, we’d like you to create a visual representation of Design Works Wonders, bringing it to life through any format you’d like – from graphic design and illustration to animation or photography.

We’re looking for something visually striking, something that will directly appeal and speak to our design-loving customers, whilst building intrigue about MOO. Specifically, we’re looking for an idea that: • Promotes awareness that Design Works Wonders in business • Looks striking and visually engaging • Gets our customers excited about MOO • Makes people smile • Encourages people to visit moo.com Mediums to use • For photographic and illustrative entries, please submit a high resolution JPEG or TIFF file • For animations and moving graphics, please submit an MP4 file • For graphic design entries, please submit an InDesign or Illustrator file

3

YCN Student Awards Europe 2014/15

ycn.org

MOO

Mandatories The design must: Include MOO’s logo (available in the accompanying Project Pack) and a URL to moo.com Adhere to our brand colours and style guidelines Deliverables & Additional Information The winning designs have the potential to be displayed across a number of platforms, to MOO fans based in both Europe and the US. If we like your idea, we’ll promote it via our social media channels, exposing your work to 400,000 design-loving customers. If we really like your idea we’ll promote it via the website and through printed materials too. If your idea truly wows us, we’ll do all of the above, plus we’ll display it in public.

For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website.

Any additional information referenced in the brief can be found in the supporting Project Pack at the YCN website.

4

YCN Student Awards Europe 2014/15

ycn.org