2016
Media Kit MORE THAN A NEWSPAPER - A COMMUNITY INSTITUTION SINCE 1896
PUBLISHER Morgan Dickerman, III 252.265.7802 • mpd@wilsontimes.com DIRECTOR OF SALES & MARKETING Shana Hoover 252.265.7858 • shana@wilsontimes.com ADVERTISING SALES REPRESENTATIVES Lisa Pearson 252.265.7827 • lpearson@wilsontimes.com Beth Robbins 252.265.7849 • brobbins@wilsontimes.com Cynthia Collins 252.265.7826 • ccollins@wilsontimes.com Petina Garcia, Classified Advertising Sales 252.265.7830 • pgarcia@wilsontimes.com Amy Edwards, Recruitment Advertising Specialist 252.265.7824 • amy@wilsontimes.com ADVERTISING STAFF Carol Smithwick, Creative Services 252.265.7838 • carol@wilsontimes.com Jennifer Strickland, Special Sections Manager 252.265.7848 • jstrickland@wilsontimes.com
ACCEPTABILITY STANDARDS
The ad option herein contracted for shall be used exclusively for the advertising of the firm named above and cannot be sold, given or transferred in whole or in part to any other person, firm or corporation. The advertiser agrees that yearly agreements shall automatically renew for successive like periods and conditions unless either party notifies the other in writing at least 30 days prior to the expiration of this agreement. If the Advertiser earns a lower rate by exceeding the space level herein contracted for, the Advertiser may request an adjustment limited to the next rate level and/or the next frequency period in accordance with the rate schedule inforce on the rate card, within 30 days after the expiration of contract. If the amount contracted for is not used, or is not scheduled in accordance with the frequency specified, the Advertiser agrees to pay for such advertising as has been used at the rate actually qualified for in accordance with the rate schedule. It is agreed that unless advertising copy is received in time to furnish a proof
CUSTOMER SERVICES DESIGN SERVICES
The Wilson Times offers ad design at no additional charge. Our award-winning ad designers can design specs or finished layouts for one advertisement or an entire campaign.
CAMPAIGNS
By advertising with The Wilson Times, you will have many options to get your business seen. From online advertising on wilsontimes.com, direct email marketing to our 20,000+ email address database, to being among stellar editorial and design in Wilson Woman magazine and being seen in our awardwinning daily newspaper, you are sure to find economical ways to market your business.
MARKET SURVEY
The Wilson Times commissioned Pulse Research to conduct a study of our Wilson County readers about their upcoming purchasing plans. This information is available to you through your ad representative and will help you decide which products and services are in demand as well as the best advertising message and venues for your business.
ELECTRONIC AD DELIVERY
Large files or camera-ready ads can be uploaded to our design staff through our FTP site. Contact your ad representative for the link to this site when you are ready to upload your files.
INTERACTIVE
With averages of 180,000 unique visitors and more than 2 million page views per month, our website offers popular interactivity and provides maximum exposure and cost effectiveness for your business.
in accordance with the deadline schedule printed on the current rate cards, the Publisher shall not be responsible for typographical errors. In the event of any error, the liability of the Publisher shall not exceed the cost of the advertisement, regardless of origin or circumstances of the error. The Advertiser agrees that the Publisher may cancel this contract or revise the rates on 30 days written notice and if such notice is given, the Publisher agrees the Advertiser may cancel this contract without rate penalty at that time. The Publisher reserves the right to revise, edit or reject any or all copy. Upon credit approval, the Advertiser agrees to the credit terms and policies set forth in current rate cards. If collection proceedings take place the Advertiser agrees to pay for all costs of collecting such indebtedness including court costs and attorney’s fees. In the event that any tax is imposed on newspaper advertising, the Advertiser specifically agrees that such tax or taxes shall be added to the rates set forth on the current contract cards.
2001 Downing Street • Wilson, North Carolina 27893 • 252.243.5151 • www.wilsontimes.com
The Wilson Times is a local multimedia company with 119 years of proven marketing results for businesses of all sizes in Wilson County. A 2013 marketing study conducted by American Opinion Research revealed
82% of Wilson County adults read The Wilson Times Wilson Times reach of selected market segments Gender Male Female
81% 82%
Age 18-34 35-54 55+
88% 78% 80%
Household Income Under $35k $35k-$74.9k $75k+
82% 88% 77%
Distribution
The Wilson Times is distributed six days per week, Monday through Saturday mornings, in Wilson County and portions of six surrounding counties - Nash, Edgecombe, Pitt, Greene, Wayne and Johnston. The Wilson Times is audited by Certified Audit of Circulations.
Zip Town Copies 27542 Kenly 406 27557 Middlesex 231 27801 Rocky Mount 40 27803 Rocky Mount 101 27804 Rocky Mount 33 27807 Bailey 508 27813 Black Creek 85 27822 Elm City 854 27829 Fountain 40 27830 Fremont 122 27851 Lucama 581 27852 Macclesfield 92 27856 Nashville 61 27863 Pikeville 27 27864 Pinetops 56 27873 Saratoga 63 27878 Sharpsburg 77 27880 Sims 334 27882 Spring Hope 27 27883 Stantonsburg 295 27888 Walstonburg 65 27893 Wilson 5921 27896 Wilson 3002 28580 Snow Hill 65 Misc 101 Total Households 13,187 Total Readers
Readers 1299 739 128 323 115 1625 272 2732 128 390 1859 294 195 86 179 201 246 1068 86 944 208 18947 9606 208 323 42,201
RETAIL RATES Effective Jan 1, 2016 - Dec 31, 2016 GENERAL ADVERTISING S.A.U. Rates per column inch. Local Open Retail Rate: ....................$20.00 Non-profit and church rate: ...............$11.75 Private Party Rate:..............................$11.00 National Commissionable Rate:........$22.00 Political Rate:.....................................$12.50 ANNUAL BULK CONTRACT Rates per column inch. 100”.....................................................$14.25 225”.....................................................$13.75 400”....................................................$13.50 800”....................................................$13.25 1000”..................................................$13.00 2000”..................................................$12.75 5000”..................................................$12.50 10,000” + ...........................................$11.75 WEEKLY CONTRACT RATES Rates per column inch. Minimum 4 weeks. 1-4”......................................................$13.75 5-9”.....................................................$13.50 10-14”..................................................$13.25 15-24”.................................................$13.00 25-49”..................................................$12.75 50-99”.................................................$12.50 100” +..................................................$12.25 COLOR Flat rate charge. Spot color...............................................$170 Full color................................................$325
The Wilson Times works for... “We’ve found The Wilson Times to be the most effective advertising vehicle for our family owned dealership. We recently sold seven cars in one weekend as a direct result of people seeing our ad in the paper.” - JC Harris, Jr., Richard Harris & Steve Lampros JC Harris Cadillac “We get great results with our advertising in The Wilson Times. Our advertising campaigns have increased traffic and sales in our store. I’ve recommended The Wilson Times to other local business owners. It’s a great way to get your name and product to the consumer.” - Vanise Hardee, Owner Hardee’s Furniture “We’ve found The Wilson Times to be a wonderful marketing tool for our medical practice. We’ve had many new patients tell us they chose us for their medical care after seeing our ad in the newspaper.” - Staff of Wilson Community Family Practice
BUSINESS BUILDER PLANS
Reach 82% of Wilson County adults with special rate print/online packages!
$325/MONTH
Four 6” ads in The Wilson Times and ROS In-Story ad on wilsontimes.com
$500/MONTH
Four 10” ads in The Wilson Times and ROS In-Story ad on wilsontimes.com
$725/MONTH
Four eighth-page ads in The Wilson Times and ROS banner ad on wilsontimes.com
IMPACT
FRONT PAGE
3 month minimum Front Page Ads offer premium placement of your message on the front page of the newspaper. Four ad spots are available each publication day, placement among the four spots is rotated each week. Space available first come, first served. 13 week contract required. Ad space is 2.33” wide x 4.167” tall and includes full color. $125 M,Tu; $150 W, Th,F; $175 Sat
Front Page Notes offer premium placement of your message on the front page of the newspaper, printed on a full color removable sticky note. Available any publication day except Mondays, first come, first served. Price includes printing and application. Artwork must be finalized 10 business days prior to publication. Sticky notes are 3” square and include full color. $795
Deadlines: 2 days prior by 4 p.m.; Saturday deadline is Thursday at noon. Position: All ads, excluding section front ads, are ROP. Guaranteed position premium: Add 20% to total cost of ad. Commission: Local rate non-commissionable. Advertising agency commission 15% on commissionable rate. Billing: All accounts are billed monthly. 1.5% late fee will be charged on all accounts 30 days past due.
CLASSIFIED RATES Effective Jan 1, 2016 - Dec 31, 2016 COMMERCIAL DISPLAY Rates per column inch. Agency................................................$25.00 Local Rate..........................................$22.00 Contract Rate.....................................$18.00
Business Advantage
Advertise your service-related business in full color in The Wilson Times!
13,000 copies of your message are printed every day for as little as $5 per day! Much less than a flyer! Single Block (1 column x 1.75”)
150 per month
$
Repeat your display ad within 6 days for 25% off 2nd insertion and 50% off 3rd & additional insertions.
Double Block (2 columns x 1.75”)
COMMERCIAL LINER Rates per line per day. 4 day, 3 line min. 4-6 Days................................................$3.75 7-13 Days..............................................$3.00
Double Double Block
CONTRACT LINER Rates per line per day. 3 line minimum. 6 day/week, 13 week commitment, selfrenews. 3 lines....................................................$1.58 4 lines....................................................$1.53 5 lines....................................................$1.47 LEGALS
The Wilson Times satisfies the requirements of a newspaper of general circulation in Wilson County, NC.
Legal Notice, pci................................$22.00 Notice to Creditors, flat charge.......$250.00 EMPLOYMENT DISPLAY Powered by Rates per column inch. 4 col inch minimum. Includes 30-day posting on Monster.com Agency................................................$33.00 Local Rate..........................................$29.00 Contract Rate.....................................$25.00 Repeat your display ad within 6 days for 25% off 2nd insertion and 50% off 3rd & additional insertions.
EMPLOYMENT LINERS Powered by Rates per line per day. 4 line minimum. Includes 30-day posting on Monster.com 4-6 Days................................................$4.25 7-13 Days...............................................$3.75
$
250 per month
(2 column x 4”) 450 per month
$
Signature Pages
Community Service Page.......................Tuesdays Church Page..........................................Saturdays 50+..................................2nd & 4th Wednesdays Renter’s Choice...............................Last Saturday Red Cross Blood Drives..........Jan, Apr, July, Oct NASCAR Schedule...................................January Martin Luther King Jr’s Birthday...........January Spelling Bee............................................February Heart Month..........................................February Valentine’s Love Lines...........................February National Vision Week.................................March Drug Awareness.........................................March Easter Church Services.................................April Earth Day......................................................April Mother’s Day Memorials...............................May Nurses Week..................................................May Summer Camps.............................................May Memorial Day................................................May Assisted Living...............................................May Father’s Day Memorials................................June July 4th...........................................................July Fans for the Needy.........................................July Home Businesses......................................August Homeless Animals.....................................August Deaf Awareness Week.........................September Breast Cancer Awareness........................October Halloween Safety.....................................October National Chiropractic Month..................October Canned Food Drive..............................November Blankets for Needy...............................November Hospice Month....................................November Baby’s 1st Christmas............................December In Loving Memory................................December Don’t Drink & Drive.............................December
Display Deadline: 2 days prior by 4 p.m.; Saturday deadline is Thursday at noon. Liner Deadline: 1 day prior by noon. Commission: Local rate non-commissionable. Advertising agency commission 15% on commissionable rate. Billing: Billed on last day of publication. 1.5% late fee will be charged on all accounts 30 days past due.
wilsontimes.com
is a cost-effective way to reach the Wilson audience every day, 24 hours a day. With more than 2 million page views and a local audience of over 180,000 unique visitors each month, wilsontimes.com attracts more users than any other local online information source. wilsontimes.com offers a wide range of marketing options designed to help clients expand brand awareness, build traffic and sell products. Digital ads can be linked directly to your website or Facebook page. Ad Size E-mail Newsletter (10,000 subscribers) End of story banner Small banner Large banner Large banner, home page exclusive Top banner, home page exclusive
Dimensions 160 x 600 468 x 60 300 x 250 300 x 500 300 x 500 970 x 100
Weekly Rate 25.00 35.00 50.00 75.00 300.00 300.00
Monthly Rate 75.00 95.00 150.00 280.00 995.00 995.00
E-mail marketing is an excellent tool for
brand awareness, events, grand openings and sales. Email marketing may be used as a stand alone marketing tool, or with other Wilson Times and wilsontimes.com advertising. E-mail marketing yield some of the highest returns on investment in digital marketing. E-mail marketing encourages customer loyalty, builds relationships between business and customers and fosters repeat business. The Wilson Times will deliver your message directly to the inbox of new prospects and previous customers on behalf of your business. E-Blasts are sent to almost 20,000 email subscribers who have specifically requested marketing information. You can choose your subject line and our creative team can produce the artwork for you. E-Blasts can link to your website or a specific landing page. Full campaign reporting is available to help you track results. E-Blasts are limited to one advertiser per day, so act fast to reserve your day of choice. $145 per campaign/$95 with print ad within 7 days
Preprints in The Wilson Times are a welcomed guest in the subscriber’s home. Preprinted inserts give you the ability to target your message by zip code with a shorter lead time than direct mail.
Deliver your message
4
for as low as
¢ per household!
Preprint Frequency Discounts
12-23 inserts per year 4% 24-35 inserts per year 6% 36-47 inserts per year 8% 48+ inserts per year 10%
Single Sheet (up to 8.5”x14”).......$695 4 tab/2 broadsheet.......................$760 8 tab/4 broadsheet.......................$810 12 tab/6 broadsheet.....................$865 16 tab/8 broadsheet.....................$920 20 tab/10 broadsheet..................$970 24 tab/12 broadsheet.................$1020 28 tab/14 broadsheet.................$1070 32 tab/16 broadsheet..................$1120 36 tab/18 broadsheet..................$1170 40 tab/20 broadsheet................$1220 44 tab/22 broadsheet.................$1270 48 tab/24 broadsheet................$1320
Preprint Deadline: 10 business days prior to insertion. We do not distribute inserts in our Monday editions. Material Deadline: 7 business days prior to insertion. Ship to 1150 Sugg Pkwy, Greenville NC 27834. Material Specs: Minimum size 5” x 6” on 60# stock; maximum size 11” w x 10.5” h. Zoning: By zip code. Minimum quantity 5,000 pieces. Thanksgiving: Requires full run circulation of 13,900.
Special Sections are designed to target niche audiences valued by business owners with multiple delivery channels including a complimentary online component.
NEW!
How-To Guide......................................tabloid........................January My Wilson: Learn.................................tabloid/glossy mix........March My Wilson: Experience........................tabloid/glossy mix........March My Wilson: Grow..................................tabloid/glossy mix........March Wilson Spring Expo..............................tabloid...........................March Summer Fun Guide..............................magazine.........................April Wilson Wellness...................................magazine..........April/October Wilson Woman Wedding Edition........magazine.........................April EYES on Main Street............................tabloid..............................May Graduation............................................broadsheet.......................June Medical Directory.................................magazine.........................June United Way...........................................tabloid...............................July Fall Football Preview............................broadsheet...................August Dining Guide.........................................magazine................September 2016 New Car Guide.............................tabloid........................October Whirligig Festival.................................tabloid....................November Veterans Day.........................................broadsheet..............November Shop Local............................................tabloid.....................December Letters to Santa.....................................broadsheet..............December
Parenting magazine, launching August 2015, will feature local stories about families and children. Ask your sales representative for details.
Mechanicals
Production Guidelines
6 COLUMN RETAIL DISPLAY & CLASSIFIED DISPLAY SIZES 1 Column.........................................1.62” 2 Columns.......................................3.35” 3 Columns..........................................5.1” 4 Columns.......................................6.84” 5 Columns.......................................8.58” 6 Columns.....................................10.33” Page Depth......................................20.5” TABLOID SIZES 1 Column........................................1.574” 2 Columns.....................................3.259” 3 Columns.....................................4.944” 4 Columns.......................................6.62” 5 Columns.....................................8.314” 6 Columns..........................................10” Page Depth....................................10.33” HOW TO MEASURE AD SPACE Ad Size = number of columns x length Full page ad
6 columns x 20.5” 10.33” x 20.5”
Half page ad
6 columns x 10.25” (10.33” x 10.25”) OR 3 columns x 20.5” (5.1” x 20.5”)
Quarter page ad
3 columns x 10.25” (5.1” x 10.25”)
Feature Schedule Monday Tuesday Wednesday Thursday Friday Saturday
Weddings/Engagements Go & Do Best Food Day Grocery Circulars Local Recipe Column Culture & Arts Go & Do Business, Church Real Estate Coupon Inserts
In order to create the best reproduction possible with a newspaper press, we need your help and cooperation. Here are a few guidelines that will help you get better response from your ads and keep rework to a minimum. •Camera-ready ads are used “as is.” We cannot make corrections to size, content or body copy. All changes should be made before submitting the disk to us. The ad is imported directly to the page layout. •All fonts should be embedded in every .eps or .pdf file. •Include all fonts as a backup (in case embedding does not work properly) and a printed sample in case we have to substitute. •All colors must be converted to CMYK. Additional colors do not reproduce properly because we must convert files to CMYK. If we convert files to CMYK, we cannot guarantee converted output will match additional colors that are designated. PDF files with more than 4 color plates (CMYK) cannot be used. •Please do not flatten files when saving. This causes a dot screen pattern to appear in text. •We can pick up PDF and EPS files and insert them into their spaces on the news pages relatively quickly, but we cannot make changes to them because of the nature of the files. •Separate image files used in an ad should be included with the .eps or .pdf file on the disk submitted to The Wilson Times as backup. •We can accept files on compact disks. We are also set up to receive AdSend, and can receive ads via e-mail and FTP sites. •When artwork is submitted (including logos), it should be a “clean” original. Copied or preprinted art with an existing dot-screen does not reproduce well. Likewise, faxes, yellow page cutouts, business cards, and letterheads don’t always reproduce sharply. The Wilson Times adheres to any copyright or trademark infringement laws that apply to printed images. IN A MAC FORMAT: If you save in a Mac format, please use only .tif or .pdf formats. Please make sure all fonts are embedded and/ or text is exported to curves (if that option is available). This will alleviate most font problems. The following Mac software is available for use by our designers: •Multi-Ad Creator, Photoshop, Illustrator, Acrobat, InDesign, Word for MAC (text only). IN A PC FORMAT: Please provide PDF files that include all fonts embedded and with preview option enabled. If you have any questions about creating and submitting your ad, please contact your advertising representative.
Wilson Woman is a unique product in the
Spring Issue Deadline...............Monday, February 8 Publication....Wednesday, February 24 Summer Issue Deadline..........................Friday, May 6 Publication....................Friday, May 27 Fall Issue Deadline...............Thursday, August 18 Publication. . .Wednesday, September 7 Holiday Issue Deadline...........Thursday, November 3 Publication..Wednesday, November 23 “Wilson Woman seems to get better with every issue. Professional. Contemporary. This magazine is more than just appealing to women in Wilson, it really does reflect positively on our entire community.” - Ryan W. Simons President, Wilson Chamber of Commerce
market, targeting a highly valuable demographic - local women. Every issue of Wilson Woman magazine honors a local Wilson Woman Icon chosen for the significant impact she’s made on the local community. We invite the Icon to share advice for young women and her thoughts on what makes Wilson special and what our community needs to improve. Readers will also find recipes from local chefs or popular home cooks and fresh new ideas for fashion, home, things to do and more. Wilson Woman offers excellent color reproduction and print quality, along with interesting and relevant local content. A variety of ad sizes are available, allowing every advertiser the opportunity to enjoy the long shelf life of a glossy magazine product. This product is distributed quarterly to select subscribers of The Wilson Times and is also available at high-traffic locations around town and participating advertiser locations.
Wilson, one of North Carolina’s most
beautiful cities, is a great place to raise a family or grow a company. We are a community committed to educational excellence, economic prosperity and cultural fulfillment. Residents and companies in Wilson enjoy the advantages of proximity to the Raleigh-Durham metro area, as well as living close to towns such as Rocky Mount and Greenville, North Carolina. North Carolina’s beaches are within a short driving distance and I-95 easily connects businesses to their marketplaces on the East Coast. Wilson is an All-America City. It is a title that comes naturally to a community that places high value on neighborliness and helping people settle into our community. Wilson has a roster of companies that contribute to our economic prosperity. They include the city’s largest employer BB&T, with headquarters in Wilson for operations, mortgage and revolving credit departments employing 2,500 people; Bridgestone/Firestone with more than 2,000 employees; Merck, Sandoz and Purdue pharmaceutical production facilities; and Kidde Aerospace. Still other companies specialize in automotive parts, building materials, food manufacturing and plastics. All share an enthusiasm for the Wilson pro business environment that includes: • Nearby I-95, ports and airports that connect Wilson to the world. • A highly productive workforce, backed by specialized training and instructional programs at Wilson Community College. • Local governments that understand the importance of investing in the fundamental services employers need. Two examples include a 500-acre corporate park adjacent to I-95 and newly expanded city reservoir with a seven billion gallon capacity. • A strong base of businesses providing products and support services. Wilson has made a successful transition from an agricultural dominated economy; however, agribusiness still remains an important income producer. In recent years, Wilson has significantly expanded its retail base. No matter what type of business, Wilson has a strong track record for being a location where companies can grow and prosper.