Pmcomm brochure

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THE BRITISH FLAVOUR SHARE YOUR VISION

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ABOUT US

PM Communications invites you to play a role on the world media stage For over 10 years, PM Communications has enjoyed an exclusive agreement with the United Kingdom’s leading newspaper The Daily Telegraph through which we distribute sector-based and country reports,tailor made to fit our client’s needs and desires.

PM COMMUNICATIONS

REPORTING 29th July 2007

Egypt Modernisatio n leads the way

Through a comprehensive focus on countries, sectors and entities, PM Communications aims to play an influential role in keeping British business leaders and decision makers informed of global investment opportunities.

Since 1997, PM Communications has maintained a strong and fruitful relationship with both The Daily Telegraph and its demanding readers,owing to the high quality of our reports and the consistency of our editorial. PM Communications’ long-established experience in the communications industry is matched by the expertise and integrity of our team.

Our aim is to provide comprehensive coverage on a range of pertinent issues from countries, specific sectors and regions which are not afforded an in-depth exposure within the United Kingdom.

MORE THAN A DECADE INFORMING THE BRITISH READER

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OUR PRODUCT PM Communications has developed a dynamic method of connecting nation to nation, vendor to consumer, producer to supplier, business opportunity to investor.

For over 10 years, our product has successfully been used as a tool worldwide to generate awareness, influence public opinion and provide information in a dedicated context.

The real value that our product carries benefits both parties on the communication chain: the reader and the client.

PM Communications’ reports are attractive presentations providing relevant information to the readers of The Daily Telegraph through targeted distribution.

Through advertising opportunities and editorial content,we are able to open an invaluable channel of communication for our clients with the newspaper’s affluent and intellectual audience.

While greatly benefiting all clients,our reports provide a given entity with an excellent opportunity to access an international platform. Whereas standalone advertising campaigns only offer unitary exposure,PM Communications’ reports complement an advertisement by placing it within the scope of the project focus.

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TEN YEARS DOING BUSINESS

Professional reports that open the doors to opportunity

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THE APPROACH Pertinent, first-hand information Today, exposure and communication are vital to modern business. Delivering your story to the audience is key.

For this reason, PM Communications invests the necessary time and effort in acquiring first-hand knowledge from the personalities at the forefront of the nation, region or sector in focus. Interviews with influential politicians, public figures and industry leaders give the resulting reports a concise and invaluable view of the featured nation or sector, portraying its strengths and future aspirations, its economic reality and the best opportunities for investment.

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THE DAILY TELEGRAPH A well-respected newspaper, a well-respected readership Founded in 1855,The Daily Telegraph, owned

by The Telegraph Media Group, is one of the leaders in British press. A prestigious newspaper,The Daily Telegraph has successfully cultivated and maintained the loyalty of the United Kingdom’s most affluent and influential readership.

Not only does it have more readers than any other quality daily,but it also has the highest number of “upper-lower middle class” or ABC1 readers (2.1 million).

More political leaders and business executives read products of The Telegraph Media Group than any other British publications on an average weekday. This fiercely loyal readership boasts immense spending power, over £67 billion in combined worth of savings and investment. (Source: Premier TGI 2005) As its reader profile demonstrates, for decades The Daily Telegraph has influenced major investment and business decisions – as much at the political as at the economic level – within circles of power in the UK.The newspaper commands immense respect and loyalty, while constantly attempting to capture new readers in the UK market.

READERS Monday-Friday circulation: Readership:

893,002 2,106,000

Saturday circulation: Readership:

1,107,000 2,435,000

Sunday circulation: Readership:

648,319 1,180,000

Telegraph Magazine: Readership:

1,107,000 2,101,000

Sources:ABC March-August 2007, NRS July 2006- June 2007

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THE UK MARKET Direct access into British businesses and homes The United Kingdom plays an important role in swaying public opinion around the globe.London is undoubtedly one of the world’s most foremost financial markets and a strategic base for doing business and making investments for many successful international companies and organisations. As one of the focal points for the European community, it is also the world’s second largest financial centre.

Coupled with its influential EU membership and its significant role in global trade, the UK’s continued relationship with Commonwealth member countries is another key example of its position as a world leader.

PM Communication reports open doors to the UK market,and link clients withThe DailyTelegraph’s readers who have a large say in global economics and politics.Your company or organisation now has the opportunity to share its vision with a first-class audience willing to listen.

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P.M. COMMUNICATIONS EMPIRE HOUSE 175, PICCADILLY - MAYFAIR - LONDON W1J 9TB TEL.: +44 20 7409 0739 - FAX: +44 20 7409 2871 www.pmcomm.com - info@pmcomm.com