VIEWPOINT
The Business Pilot Barometer offers a monthly analysis of the key trends defining window and door retail. It draws on real industry data collated by Business Pilot, the cloud-based business management tool.To find out more see www.businesspilot.co.uk/barometer
The Business Pilot Barometer Sales down but order values up
write home about. The three-month trend, is however, worth noting. The market is down, inflation has hit, and the boom is over. Year-on-year, things are stark. Sales are down June 2022 on June 2021 by 30%. Leads are down 29% over the same period.
By Neil Cooper-Smith, Senior Analyst, Business Pilot
We can now say with confidence that the market cooled significantly in the last quarter, with sales dropping by around 12% in the three months from April to June. It follows a small drop in average sales in June on May, down by 3%. The number of new leads also fell month-on-month, recording a 6% drop. Those monthly falls aren’t necessarily anything to 46 WINDOW NEWS | JULY - AUGUST 2022
As we have stated previously, this doesn’t indicate that we’re heading for a crash, the year-on-year change is nonetheless striking. Average order values, did, however, continue to climb, up 1% on May. Year-on-year, June 2022 compared to June 2021, the increase is 43%. As we highlighted last month, we attribute this to a shift away from single item and ad hoc aspirational spend, for example the purchase of bi-folds or a new front door, to a more comprehensive whole house approach to home improvements.
