ERG Smashes Sales Glass Ceiling With Record Year

A Highlands-based window and conservatory business has defied the cost-of-living crisis to shatter its annual sales target, securing more than £4.5m orders in a record-breaking year.

ERG, which employs 45 people at its Clayton Court base in Invergordon, has overcome a turbulent economic climate to paint a hugely positive picture of its own courtesy of continued investment in products and service and the adoption of new sales and marketing practices.

Headed up by Ian Joy, the company has been helping homeowners since 1974, offering the design and installation of windows, doors, replacement roofs and contemporary living spaces, such as conservatories and orangeries.

Over the years it has built up a wide-ranging customer base covering an area the size of Belgium, spanning from Fort William to Inverness, and as far north as Wick.

The management team doesn’t attribute ERG’s success to a single magic bullet, but instead prefers to focus on targeted inward investment and the support of its manufacturing partner, Conservatory Outlet.

“We’ve got an incredible team at ERG and our success – in the face of some turbulent times –is testament to their talent and hard work. We’re looking ahead and we’re aiming to break the £5m mark for the first time in 2023,” commented Ian, who has been with the business for 40 years.

“You could put our growth down to the theory of marginal gains because we have made modifications to the business, and they have all combined to help us reach this target.

“Crucially, we have invested in our own practices at a time when many other companies might well have tightened their belts. The strategic decision to do this was critical in our success and was reinforced when we finished 2022 with £337,000 of sales – our bestever December.” www.ergscotland.co.uk www.conservatoryoutlet.co.uk