Visual identity guidelines sep2012 final

Page 1

Visual Identity Guidelines

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


Introduction

n simple terms, our brand identity is The Hydro Way made visible: It reflects the foundations of The Hydro Way in a relevant manner that helps our audiences understand the sort of people we are and how we operate.

I

The Hydro Visual Identity Guidelines help make our branded communications effective and consistent. They explain the various elements that make up our identity – what they are, how they fit together, and why it is vital that we use them in the right way.

If we don’t follow the rules, we confuse our audiences and devalue the Hydro brand. Please refer to these standards when you are creating brand communications and Hydro-branded materials.

.......................................................................................... For any questions regarding signage, vehicles and other applications please check Hydro’s intranet: http://intra.hydro.com/en/Knowledge-sharing/Networks/ Communication-forum/communication_tools/ or contact The Hydro Way Service Desk: hydro.way.service.desk@hydro.com

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.00

BASIC ELEMENTS This section sets out how to use the elements that shape all aspects of the Hydro Visual Identity: • logo • names • colors • circles • typography • images: Hydro can • images: general

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.01

Basic elements Visual overview – sections

Norsk Hydro Deutschland GmbH

Hydro Purple

Hydro Lime Green

Helvetica Neue

Norsk Hydro ASA

Garamond

Hydro Hydro Red

Hydro Orange

Hydro Light Blue

Hydro Stone

Hydro Gray

Black

Aluminium

Bauxite

– metal of the future

hydro.com

Powerhouse

hydro.com

a smarter way of build

• Lorem ipsum

• Tem fugianda

• Reperup tatqu

• Sum eseque dolupturit

hydro.com

Infinite aluminium = infinite possibilities

White

The aluminium

touch D

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48% lighter 100% recyclable 100% aluminium

Logo

Names

Colors

Circles

Typography

Images: Hydro Can

Images: General

section 1.1

section 1.2

section 1.3

section 1.4

section 1.5

setion 1.6

section 1.63

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Your

next Inspirations / examples bike!

section 1.7

Overview sections


1.02

Basic elements Visual overview – elements in use

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Safety

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– building for the future

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hydro.com

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AAluminium truly

global company Aluminium

– making it lighter

– all the way

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The THE ALUMINIUM Hydro stories Way

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– our way of working

The Hydro Way hydro.com – our way of working

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Wired rod

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Safety

CHECKLIST

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matter

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Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

• Tem fugianda ape dignam

a truly

global company

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• Reperup tatquataspid eat • Sum eseque quos dolupturit, ut fuga

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• Nequi offic tetur? Qui imusam, sunt optaqui

The aluminium

express

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• Ventusapero estiorepta consecu

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Brazil - Que adhuis ceriviv eropten simus i natursul ips ius es contem terus, nos tatm eic pull it ta viridi im manum ipiorum temo traver.

Read more: hydro.com/en/ all_products

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48% lighter

D

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Overview sections


1.1

BASIC ELEMENTS

logo

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.11

Basic elements Logo: overview The Hydro logo is our most important visual asset and should always be applied correctly. Read this section before working with our logo. The logo consists of two elements: the Hydro symbol (color: Pantone Reflex Blue) and the Hydro typography (color: Pantone 404, Hydro Gray). Hydro symbol

These elements always appear in a fixed relationship and must not be separated, redrawn or altered in any way. The logo can be downloaded from: http://www.hydro.com/en/Press-room/Image-gallery/Hydro-logo/

Hydro typography

Hydro logo

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.12

Basic elements Logo: versions and clear space 1X

1X

To ensure maximum impact for our logo across different formats, materials and media, two versions of the Hydro logo may be used:

Preferred logo 1X

1. The Preferred (vertical) version 2. The Alternate (horizontal) version The Preferred version should be used wherever possible. Observe how the Preferred version occupies an almost square shape. X

Only use the Alternate version on shallow horizontal formats such as horizontal signage and vehicle livery, or where the shape of the available space is unsuitable for the Preferred version. Observe how the Alternate version occupies a more rectangular, landscape shape.

1X Minimum clear space for logo

1.5X

Alternate version

Logo clear space To ensure prominence and legibility, both versions of the Hydro logo are always surrounded by an area of clear space which remains free of other elements, such as type and imagery.

1.5X

0.5X X

The space is calculated based on the height of the letter ‘H’ from the Hydro typography. The H equals ‘X’ and the minimum clear space area is defined using percentages of X.

0.5X Minimum clear space area for logo

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.13

Basic elements Logo: minimum sizes Preferred logo

Small-scale Preferred logo

The logo is totally scalable and therefore does not have a maximum size, although it does have a minimum size. Minimum sizes There are fixed minimum sizes for both the Preferred and Alternate logos, 10mm for print and 25px for electronic screen-based media. These have been determined to ensure clarity and legibility at small sizes.

10mm symbol for print 25px for screen (minimum size)

Alternate version

10mm symbol for print 25px for screen (minimum size)

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

7– 9mm symbol for print only

Small-scale minimum sizes In exceptional cases, e.g. merchandise applications, the Hydro logo may need to be reproduced at a size less than the set 10mm minimum size. In such instances the small-scale versions of both the Preferred and Alternate logos should be used, but either version must never appear smaller than their minimum size of 7mm.

Small-scale Alternate version

7– 9mm symbol for print only

Overview sections


1.14

Basic elements Logo: placement When applying the Hydro logo there are two preferred positions on a typical application, top right and bottom right.

Top right

If space is seriously restricted, use the minimum clear space area as a guide to position the logo in either the top or bottom right corners. Note: Due to design conventions certain applications require the Hydro logo to be positioned in a non-standard position, i.e. the Hydro web site.

Bottom right

The Hydro Way

Extruded products

Safety always endless possibilities first

Rolled products – lorem ipsum laudate est ergo facili et candid

You too can bring immortality to your lips. Aluminium can be endlessly regenerated, without losing its essential qualities. And for added allure – it has the slimmest recycling energy cost of any metal.

– our way of working hydro.com

hydro.com

hydro.com www.hydro.com

Examples of logo applications, observing clear space requirements Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.15

Basic elements Logo: colors

Preferred logo colorways Full color on white or light-colored backgrounds

Black and white

Reversed out white

Full-color logo The full-color version on a white, or light-colored background should be used wherever possible and is the preferred version for any Hydro brand communications. Black and white logo This version is used when full color is not available, for lower-specification printing, if contrast with the background color is insufficient to use the reversed white-out logo, or for black and white print advertising, e.g. newspapers.

Reversed out logo on colors

Reversed white-out logo This version is used when appearing on any dark-colored background. Reflex Blue (the logo blue) is not a part of our color palette and should be avoided. Some exceptions are flags, occational work attire and profiling articles.

40%

When logo is used on aon color background, alwaysthe usewhite logo If the the logo is to be used a color background the reversed white-out is to be used. Never version. use Hydro Blue as a background color.

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.16

Basic elements Logo: misuses Shown here are some examples of misuses of the Hydro logo. Showing these examples helps us to better understand the correct usage. The logo should always be reproduced from master artworks. It should never be altered, redrawn, recolored or manipulated in any way.

Correct Hydro logo

Do not transpose the Hydro colors

Do not alter the size or position of any of the elements

* Exceptions: - Pins - Favicon, also known as: favorite icon, web site icon, URL icon, or bookmark icon for web.

HYDRO Do not add elements, shapes, or effects to the symbol

Do not distort the logo in any way

Do not change, adjust, or alter the typography in any way

Do not change, or use any other colors

Do not fill the logo with an image

Do not use the symbol on its own *

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.17

Basic elements Logo: fixed tagline “Infinite aluminium” is Hydro’s tagline and can either appear with the Hydro logo as a pay-off or as a main message, headline or in a text. If it is used as a headline it should not appear with the logo on the same page. On communication material with more than one page, such as brochures, it should only be used with the logo on the last page and never on the cover. On one-page material, such as banners, posters and ads, it should appear with the logo, with a fixed position below the logo. It should not be used on stationary.

Infinite aluminium

Our tagline sums up the premise of our brand and reinforces who we are and what we stand for; Aluminium can be recycled infinitely and will live forever, just like Hydro. ................................................................................................. Logo – with and without tagline, can be downloaded here: http://www.hydro.com/en/Press-room/Image-gallery/Hydro-logo/

x 1x

Helvetica Neue 46 Light Italic

Infinite aluminium

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.2

BASIC ELEMENTS

names

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.21

Basic elements Names

Communication Communication Postal address line 1 P.O.Box 980, Skøyen Postal address NO-0240 Oslo line 2 Postal address line 3

Recipients name Recipients name Address line Address 1 1 Address line Address 2 2 Address line Address 4 3

Our date: 2009-10-09 Our contact: Rune Erdal Page: 1 of 1

Address line 4 Address line 5 Address line 6 (max)

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hydro.com

Infinite aluminium

Yours faithfully, for Norsk Hydro ASA

Rune Erdal

Peter Alexander Clarksson Vise Vice President President

Internal Audit Norsk Hydro ASA Drammensveien 260 NO-0283 Oslo Norway

Copy: Hanne Haugen, Kari Wangen Ulvin

Norsk Hydro ASA N-0240 Oslo, Norway Norway

Visiting Address: Drammensveien 260 N-0283 Oslo

www.hydro.com

Registration No. NO 914 778 271 MVA/VAT

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

M: +44 42 26 45 47 T: +44 22 53 81 00 E: peter.alexander.clarksson@hydro.com

Hydro uses a diverse array of names and information to identify the company. This identification information includes business area, sector and unit names, legal names and site names as well as our corporate name, Hydro. In some countries we are also required to provide bank, capitalization and management information in certain media. To ensure our communications are as clear and consistent as possible, and to comply with legal requirements, Hydro has established rules governing what type of identification information we use on certain types of media such as stationery, electronic communication and site identification. These rules also apply to communications where employee names are used as part of information that identifies Hydro, such as an email signature or business card. The role of our communications is to facilitate our business relationships, not present our organizational structure. Hence, one of the guiding principles behind the rules is ‘less is more’ – using the minimum number of organizational names required. This helps ensure our communications are message-focused rather than cluttered with too much organizational data. For further information on Hydro’s policy on using identification information please refer to Corporate Procedure NDC CD02-06 Communication Policy – Brand Management.

Overview sections


1.22

Basic elements Names: Using our company name

Hydro Aluminium is a global supplier of aluminium with activities throughout the value chain, from bauxite extraction to the production of rolled and extruded aluminium products and building systems. Based in Norway, the company employs 23,000 people in more than 40 countries. Rooted in a century of experience in renewable energy production, technology development and progressive partnerships, Hydro is committed to strengthening the viability of the customers and communities we serve. Onsent officipsum quatusam rcidit et ius aligend igenim que vel moluptatus earum ilisquiam quid qui con naturi of ficillaut di nonsectur? Pis di omnienis sundae. Cori inctum fugiaec ulluptat et quat unt et h arcill ani hil et ea volores elli ctem eos eaquo optas dolo repuda voluptu rehendi tatiandae. Asped moled quid magnam auta quia qui consequ is cienimus sinissunt asi que alicabores sunt odicipictum assequo ipita voluptatent volland iciatec erferes ipsam unt quodit, soluptio. Rum a seque peror audit, sam, con em diciunt, niatem a adit, sitaturia ip consequianis ressum et que sequat ex ex et is magnatem dusam il incte dem. Ut demperf erestin velest eatia nos eat dolesti sae eari officil luptassi dus untiu mq uuntem eos dolupta tibusa cullis id et dendi a dolores quundam fugia quo cupiet labo. Bis doluptam, ut officabo.

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Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Hydro Aluminium is a global supplier of aluminium with activities throughout the value chain, from bauxite extraction to the production of rolled and extruded aluminium products and building systems. Based in Norway, the company employs 23,000 people in more than 40 countries. Rooted in a century of experience in renewable energy production, technology development and progressive partnerships, Hydro is committed to strengthening the viability of the customers and communities we serve. Onsent officipsum quatusam rcidit et ius aligend igenim que vel moluptatus earum ilisquiam quid qui con naturi of ficillaut di nonsectur? Pis di omnienis sundae. Cori inctum fugiaec ulluptat et quat unt et h arcill ani hil et ea volores elli ctem eos eaquo optas dolo repuda voluptu rehendi tatiandae. Asped moled quid magnam auta quia qui consequ is cienimus sinissunt asi que alicabores sunt odicipictum assequo ipita voluptatent volland iciatec erferes ipsam unt quodit,

When referring to our company in written text or speech, we use our company name, “Hydro” (pronounced “hee-dro”), rather than a legal name or other designation. We never use our product brands (e.g., Wicona) to refer to our company. They are intended to describe what we offer, not who we are. companyaname shouldurepedi also nevergnihiti be used as a prefix, AccusTheinitiatet imolupt which why we not use names such as Hydro Aluminium volupta atisodit in do prore pellende solupit to profile our company. The only exceptions to this rule are for expeditiur? Luptae estorecto te volor rem site names.

incide sum ratur? Undam earum aut pori duciumet es is recuptatem quunt omnit verum. Rum a seque peror audit, sam, laudat conem diciunt, niatem a adit, sitaturia consequianis ressum et que sequat ex tre ex et is magnatem dusam il incte do dem. Ut demperf erestin velest eatia nos eat ta dolesti sae eari officil luptassi dus untiumq uuntem eos dolupta tibusa llis id et dendi a dolores quundam fugia quo cupiet labo. Bis doluptam, ut officabo. Accus initiatet a imolupt urepedi gnihiti volupta at odit in prore pellende solupit expeditiur? Luptae estorecto te volor rem incide sum ratur? Undam earum aut pori duciu met es is recuptatem quunt omnit verum. Onsent officipsum quatusam rep erciditet ius di aligend igenim que vel moluptatus earum ilisquiam quid qui con naturi off Overview sections icillaut di nonsectur? Pis di omnienis dae. Cori inctum fugiaec ulluptat et quat unt


1.23

Basic elements Names: Using organizational names Business area, sector and unit names We use organizational names – business area, sector and unit names – to identify specific parts of our business and enable audiences to understand which part of our company they are communicating with. On all applications where these names are used, our goal is to use the minimum number of names necessary. Communications that carry business, sector or unit names should adhere to the following rules. (Corporate departments names follow the same rules as a business unit): 1. On most applications, we use only one level of organizational name, i.e., either business area OR sector OR unit. We never use more than two levels together. Always use the name that communicates best with the external audience.

Charlotte Peterson Research Manager

Research & Development Department Extruded Products Hydro Aluminium S.A. Route de Chavannes 31 1007 Lausanne, Switzerland M: +41 21 821 8899 T: +41 21 821 9901 E: charlotte.peterson@hydro.com

Alexander Kadowsky Sales Manager

Hydro Extruded Products Hydro Aluminium S.A. Route de Chavannes 31 1007 Lausanne Switzerland M: +41 21 821 7788 T: +41 21 821 8802 E: alexander.kadowsky@hydro.com

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

hydro.com

Infinite aluminium

2. Hydro changes its organizational structure from time to time. No communications may carry organizational names that are no longer in use, such as “Hydro Other Businesses”. 3. We never use the name “Hydro” as prefix to any business area, sector, unit or geographic name, e.g. Hydro Extrusion. The only exception to this rule is for site names.

Overview sections


1.24

Basic elements Names: Using organizational names – continued

is a global supplier Hydro Aluminium Deutschland GmbH is global supplier aluminium with of aaluminium with of activities throughout activities valueextraction chain, from the value throughout chain, from the bauxite bauxite extraction of to rolled the production of to the production and extruded rolled and extruded products aluminium productsaluminium and building systems. and building systems. Based in Norway, Based in Norway, the company employs the company 23,000 peopleemploys in more23,000 than 40people countries. in more in than 40 countries. Rootedininrea Rooted a century of experience century experience in renewable energy newable of energy production, technology production, development developmenttechnology and progressive partnerships, and progressive partnerships, Hydro isthe Hydro is committed to strengthening committed to strengthening viability viability of the customers andthe commuof the we customers nities serve. and communities we serve. Onsent officipsum quatusam rcidit Onsent officipsum quatusam rcidit et ius aligend igenim que vel moluptatus et ius aligend igenim earum ilisquiam quidque qui vel conmoluptatus naturi of earum quid qui con naturi of ficillautilisquiam di nonsectur? Pis di omnienis ficillaut nonsectur? Pis di omnienis sundae. di Cori inctum fugiaec ulluptat et sundae. ulluptat quat untCori et h inctum arcill anifugiaec hil et ea voloreset quat unt eos et heaquo arcill ani hildolo et earepuda volores elli ctem optas elli ctemrehendi eos eaquo optas dolo repuda voluptu tatiandae. Asped moled voluptu rehendi tatiandae. moled quid magnam auta quia quiAsped consequ is quid magnam auta asi quia quialicabores consequ sunt is cienimus sinissunt que cienimus sinissunt asiipita que voluptatent alicabores sunt odicipictum assequo odicipictum assequo voluptatent volland iciatec erferesipita ipsam unt quodit, volland soluptio.iciatec erferes ipsam unt quodit, soluptio. Rum a seque peror audit, sam, con a seque peror audit,sitaturia sam, con emRum diciunt, niatem a adit, ip em diciunt, niatem ip consequianis ressuma etadit, quesitaturia sequat ex consequianis ressum et queil sequat ex ex et is magnatem dusam incte dem. ex is magnatem il incte Ut et demperf erestindusam velest eatia nosdem. eat Ut demperf erestin eatiadus nosuntiu eat dolesti sae eari officilvelest luptassi dolesti sae eari luptassi untiu mq uuntem eosofficil dolupta tibusadus cullis id mq uuntem eos dolupta tibusa cullis et dendi a dolores quundam fugia quoid et dendi a dolores quundamutfugia quo cupiet labo. Bis doluptam, officabo.

cupiet labo. Bisadoluptam, ut officabo. Accus initiatet imolupt urepedi gnihiti Accus urepedi solupit gnihiti voluptainitiatet at odit ainimolupt prore pellende volupta at odit in prore pellende solupit expeditiur? Luptae estorecto te volor rem expeditiur? LuptaeUndam estorecto te volor incide sum ratur? earum aut rem pori incide sumesratur? Undam earum pori duciumet is recuptatem quunt aut omnit duciumet verum. es is recuptatem quunt omnit verum. Rum a seque peror audit, sam, laudat Rumdiciunt, a seque niatem peror audit, laudat conem a adit,sam, sitaturia conem diciunt, niatem a adit, sitaturia consequianis ressum et que sequat ex tre consequianis ressum et queil sequat tre ex et is magnatem dusam incte doexdem. ex is magnatem il incte Ut et demperf erestindusam velest eatia nosdoeatdem. ta Ut demperf erestin eatiadus nosuntiumq eat ta dolesti sae eari officilvelest luptassi dolesti officiltibusa luptassi untiumq uuntemsae eoseari dolupta llisdus id et dendi uuntem doluptafugia tibusaquo lliscupiet id et dendi a doloreseos quundam labo. aBis dolores quundam fugia quo cupiet labo. doluptam, ut officabo. Accus initiatet Bis doluptam, ut officabo. Accus initiatet a imolupt urepedi gnihiti volupta at odit ainimolupt urepedisolupit gnihitiexpeditiur? volupta at odit prore pellende in Luptae prore pellende solupit expeditiur? estorecto te volor rem incide Luptae te voloraut rem incide sum ratur?estorecto Undam earum pori duciu sum ratur? Undam earum pori verum. duciu met es is recuptatem quuntaut omnit met es isofficipsum recuptatemquatusam quunt omnit verum. Onsent rep erciditet Onsent officipsum quatusam rep erciditet ius di aligend igenim que vel moluptatus ius di aligend igenim earum ilisquiam quid que qui vel conmoluptatus naturi off earum quidPis quidicon naturi off icillaut ilisquiam di nonsectur? omnienis dae. icillaut di nonsectur? Pis di omnienis dae. Cori inctum fugiaec ulluptat et quat unt Cori inctum fugiaec et quat unt et harcill anihil et ea ulluptat volores ellictem eos et harcill anihil et ea volores ellictem eos eaquo optas dolorepuda voluptu rehendi eaquo optas dolorepuda rehendi tatiandae. Asped molesedvoluptu quid magnam. tatiandae. Asped molesed quid magnam.

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Hydro Aluminium Deutschland GmbH is a global supplier of aluminium with activities throughout the value chain, from bauxite extraction to the production of rolled and extruded aluminium products and building systems. Based in Norway, the company employs 23,000 people in more than 40 countries. Rooted in a century of experience in renewable energy production, technology development and progressive partnerships, Hydro is committed to strengthening the viability of the customers and communities we serve. Onsent officipsum quatusam rcidit et ius aligend igenim que vel moluptatus earum ilisquiam quid qui con naturi of ficillaut di nonsectur? Pis di omnienis sundae. Cori inctum fugiaec ulluptat et quat unt et h arcill ani hil et ea volores elli ctem eos eaquo optas dolo repuda voluptu rehendi tatiandae. Asped moled quid magnam auta quia qui consequ is cienimus sinissunt asi que alicabores sunt odicipictum assequo ipita voluptatent

Site names Employee loyalty to Hydro is expressed most often through affinity with the site at which they work. This is the reason our brand architecture principles specify site names as an exception to the rule of not using our corporate name as a prefix. Where we identify a Hydro site, we can refer to it as “Hydro + site name”, e.g., Hydro Karmøy or Hydro Grevenbroich, but never as part the logo. No other names should be added to this cupiet labo. Bisofdoluptam, ut officabo. configuration. Ideally,urepedi the use ofgnihiti site names should be limited Accus initiatet a imolupt to fixed media, such as signs. While many site names will be volupta at odit in prore pellende solupit geographic designations, we do not use Hydro as a prefix with expeditiur? Luptae estorecto te volor rem country names, such as Hydro Deutschland or Hydro Norway.

incide sum ratur? Undam earum aut pori duciumetLegal es isnames recuptatem quunt omnit verum. Our legal names provide important identification data that enables to protect our local entities and the interests of the company. Rum ausseque peror audit, sam, laudat We do not use legal names for promoting Hydro. Legal names are conem diciunt, niatem a adit, sitaturia governed by the following rules: consequianis ressum et que sequat ex tre on communications 1. Some countries require legal information such as letterheads. we always use the correct ex et is magnatem dusam ilWhere incterequired, do dem. name velest of the Hydro issuing Ut demperflegal erestin eatia entity nos eat ta the communication, in the correct style and format. dolesti sae eari officil luptassi dus untiumq uuntem eos dolupta tibusa llis id et dendi 2. We do not use legal names for profiling Hydro in marketing or a dolores quundam fugia quo cupiet labo. brand communications, such as on a brochure cover, website Bis doluptam, officabo. initiatet homeutpage or a sign Accus at an event. Instead, best practice dictates the use ofgnihiti a proper volupta communicative name. For example, in a imolupt urepedi at odit Germany, we would use “Hydro” to refer to our company in in prore pellende solupit expeditiur? text, not “Hydro Aluminium Deutschland GmbH”. Luptae estorecto te volor rem incide sum ratur? earum poriinduciu 3. Undam If a legal name mustaut be used a communication (such as a met es is recuptatem omnit press release),quunt it should only beverum. used once, with subsequent reference toquatusam the company as “Hydro”. Onsent officipsum rep erciditet ius di aligend igenim que vel moluptatus Overview sections earum ilisquiam quid qui con naturi off icillaut di nonsectur? Pis di omnienis dae.


1.25

Basic elements : Using personal identification information When we use personal information, such as an employee name, title and area of responsibility, together with organizational names, it is important to use the correct information and format. This also applies to online media, such as emails since they are considered legal documents. Please refer to the section on email signatures for more information. Where personal information is used together with corporate or business area identification, e.g., business cards, email signatures, etc.), three rules apply: 1. Employees must use their specified title (and where relevant, their area of responsibility) after their name.

frank.ervik@hydro.com (Reader)

2. The address block should begin with only one organizational name (e.g., business area, sector or unit name) followed by the legal name, address, phone numbers and email address. 3. On email signatures and business cards employees must use the correct legal name of the entity they were employed by or represent, whichever is relevant. Charlotte Peterson

Research Manager

For further information on design and typographic specifications for names, please refer to the relevant section.

Extruded Products Hydro Aluminium S.A. Route de Chavannes 31 1007 Lausanne Switzerland hydro.com

Infinite aluminium M: +41 21 821 8899

T: +41 21 821 9900 E: charlotte.peterson@hydro.com

Visual Identity Guidelines – Rev. September 2012 Š Hydro – NDC CD02-06 App 1

Overview sections


1.3

BASIC ELEMENTS

colors

Visual Identity Guidelines – Rev. November September2011 2012 ©©Hydro Hydro–– NDC NDCCD02-06 CD02-06App App11

Overview sections


1.31

Basic elements Corporate colors The corporate color palette builds a strong brand identity.

Hydro Purple Pantone: 2597C CMYK: RGB: HEX:

C:85 M:100 Y:0 K:0 R:102 G:0 B:153 660099

Hydro Red

Hydro Orange

Pantone: 187C CMYK:

Pantone: 158C

C:0 M:100 Y:79 K:20 RGB: R:204 G:0 B:0 HEX: CC0000

CMYK: RGB: HEX:

C:0 M:61 Y:97 K:0 R:255 G:102 B:0 FF6600

Hydro Light Blue Pantone: 3135C CMYK: RGB: HEX:

C:100 M:0 Y:16 K:9 R:0 G:153 B:204 0099CC

Color breakdowns The specs to the left show the recommended color breakdowns for the Hydro colors. These breakdowns are provided as starting points and can be adjusted, to compensate for different paper stocks and printing processes, etc., in order to match the Pantone® Coated color swatches more accurately. The RGB and Hex values give the same result on-screen. Color swatches Color swatches must always be used for matching when reproducing the corporate colors. The coated Pantone colors act as the master references to which all other color specifications should be matched.

Hydro Lime Green

Hydro Stone

Pantone: 583C

Pantone: 451C

C:23 M:0 Y:100 K:17 RGB: R:153 G:204 B:0 HEX: 99CC00

CMYK:

CMYK:

RGB: HEX:

C:33 M:28 Y:58 K:0 R:153 G:153 B:102 999966

Hydro Gray Pantone: 404C CMYK: RGB: HEX:

C:0 M:8 Y:22 K:56 R:102 G:102 B:102 666666

Hydro Blue (for logo only) Pantone: CMYK: RGB: HEX:

Pantone Reflex Blue C:100 M:73 Y:0 K:2 R:51 G:51 B:153 333399

White White is used primarily for backgrounds. Black Black can be used for text, graphics or as a background color. Tints The Hydro colors may also be used as a tint.

Black

White

Pantone: -

Pantone: -

C:0 M:0 Y:0x K:100 RGB: R:0 G:0 B:0 HEX: 000000

CMYK:

CMYK:

HEX: RGB:

C:0 M:0 Y:0 K:0 R:255 G:255 B:255 FFFFFF

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Hydro Blue Reflex Blue (the logo blue) is not a part of our color palette, and is only used for the Hydro logo or as a background for a reversed white-out logo.

Overview sections


1.32

Basic elements Corporate colors: color usage Gradients To achieve a more vibrant look one may use the pre-specified gradients. The lighter color should always be on the top of the circle. The gradients are available as swatches in InDesign, Adobe Illustrator and Microsoft PowerPoint. They are also available as picture-files for placing in documents. Two colors together One should preferably limit the use to two colors per page/ layout. Tints When using tints of a color, different values can be used together to create different effects. One should preferably limit the use of two or three tints per page/layout.

drain Energy to energy gain

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Hydro has the pleasure of inviting you with a companion to the company’s New Year Concert. Ut el inctota dolenit aquatiae ligentia poribusdae conesti usdaesci tessitaturia asperupturi andi volupta pro dem acereriati sed era dus.

Transparencies The circles may also have a trancparency effect. This works especially well when placing circles on imagery. The transparency effect most commonly used is called “multiply”. White circles are also suitable for this purpose, mostly for inside layouts and on imagery. This creates interesting textures and patterns.

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RSVP by December 20, 2012 www.hydro.com/ concert2013

You will receive tickets at Oslo Concert Hall from 18:30

This is a personal invitation

Hydro wishes to inform you that the value of the New Year Concert ticket is approximately 100 Euros.

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

OUR MISSION:

Overview sections


1.4

BASIC ELEMENTS

circles

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.41

100%

50%

Basic elements Circles: overview Circles are distinct design devices in creating the “Hydro” expression. They provide versatile and decorative design elements that are excellent placeholders for key messages. Basic rules 1. When using different size circles, the larger should have twice the diameter of the smaller. 2. The two circles must touch, but not overlap. 3. The circles should be placed at a certain degree angle (15 degrees increments)

No placement 0°

30

°

33

45

°

31 30

°

60

90°

270°

12

0° 15

21 0°

22

13

24

No placement

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


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1.42

RSVP byRSVP by You willYou will December receiveattickets at December 20, 201220, 2012 receive tickets www.hydro.com/ Oslo Concert Oslo Concert www.hydro.com/ Hall Hall concert2013 from 18:30 concert2013 from 18:30

Basic elements Circles: in use/inspiration

This is This is a personal a personal invitation invitation

Hydrotowishes inform that the value of the Year ticket Concert ticket is approximately 100 Euros. Hydro wishes informtoyou that you the value of the New YearNew Concert is approximately 100 Euros.

OUR MISSION: OUR MISSION:

“...society” “...society”

RECYCLING, RECYCLING, a natural a natural partpart of aluminium of aluminium

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... a Hydro ... a Hydro talenttalent

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THETHE ALUMINIUM ALUMINIUM

stories stories

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THETHE ALUMINIUM ALUMINIUM

stories stories

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The The aluminium aluminium

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

express express

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• N tu om

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hydro.com

Overview sections


1.43

Basic elements Circles: misuses

Correct Hydro circle Correct Correct HydroHydro circle circle

Do not distort the circle in any way Do not distort the in circle any way Do not distort the circle anyin way

Correct Hydro circle Correct Correct Hydro circle circle within a Hydro frame a frame withinwithin a frame

The Hydro circles should be used according to the principles described on the preceding pages. For contrast, the examples to the left show inappropriate use of the circles.

notcircle add elements, Correct Do Hydro Do notelements, add Do not oradd effects to elements, the circle or effects the circle or effects to the to circle

Do not have unequal Do not Do distort circle in anysized way notthe have unequal Do not have unequal sized sized touching circles touching touching circlescircles

notcircle crop the circle Correct Do Hydro Do notthe crop the circle Do not crop circle within a frame

use colors that are Do not Do addnot elements, Do not use that are Do not use colors that are not thecolors Hydro palette or effects tofrom the circle notthe from the Hydro not from Hydro palettepalette

not overlap the circles Do not Do have unequal sized Do not overlap the circles Do not overlap the circles touching circles

Do not Do cropnot theoffset circlethe circles, Do not offset the circles, Do not offset the circles, or create patterns or create patterns or create patterns

not allow Do not Do postion circlesspace between Do not allow space between Do not allow space between circles outside the of the white frame the circles the circles

not have uneven rows Do not Do position the circle Do notuneven have uneven Do not have rows rows of circles at the edge of a page of circles of circles

Do not use colors that are not from the Hydro palette

Do not overlap the circles

Do not offset the circles, or create patterns

Do not allow space between the circles

Do not have uneven rows of circles

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Do not postion circles Do not postion circles Do not postion outside ofcircles the white frame outside the white outside of the of white frame frame

Do not position the circle Do notedge position circle Do not the atposition the of circle a the page the of edge of a page at the at edge a page

Overview sections


1.5

BASIC ELEMENTS

typography

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.51

Basic elements Typography: primary typeface – Garamond

Garamond Regular The quick brown fox jumps over the lazy dog

Italic The quick brown fox jumps over the lazy dog

Semibold The quick brown fox jumps over the lazy dog

Semibold Italic The quick brown fox jumps over the lazy dog

Bold The quick brown fox jumps over the lazy dog

Bold Italic The quick brown fox jumps over the lazy dog

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Our primary typeface is Adobe Garamond Pro. It is a classic serif typeface that is highly legible at all sizes. Adobe Garamond Pro Adobe Garamond Pro is an open typeface for both Mac and PC. It is available as a family of weights and italics that offer greater creative flexibility. The recommended weights are shown to the left. (Adobe Garamond Pro Regular, Semibold, Bold and Italics of each.)

Overview sections


1.52

Basic elements Typography: secondary typeface – Helvetica Neue LT

Helvetica Neue LT

Our secondary typeface is Helvetica Neue LT Std, a bold and clear Sans Serif typface to compliment Garamond Pro. It should never be used for main text, only for secondary information, like information graphics, tables, charts or diagrams. Helvetica Neue LT Std Helvetica Neue LT Std is an open typeface for both Mac and PC and is available as a family of weights and italics.

35 Thin The quick brown fox jumps over the lazy dog

36 Thin Italic The quick brown fox jumps over the lazy dog

45 Light The quick brown fox jumps over the lazy dog

46 Light Italic The quick brown fox jumps over the lazy dog

55 Roman The quick brown fox jumps over the lazy dog

56 Italic The quick brown fox jumps over the lazy dog

65 Medium The quick brown fox jumps over the lazy dog

66 Medium Italic The quick brown fox jumps over the lazy dog

75 Bold The quick brown fox jumps over the lazy dog

76 Bold Italic The quick brown fox jumps over the lazy dog

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

The recommended weights for use are shown to the left. (Helvetica Neue LT Std Thin, Light, Roman, Medium, Bold and Italics of each.)

Overview sections


1.53

Basic elements Typography: system typeface – Helvetica and Arial

Helvetica

Arial

Regular The quick brown fox jumps over the lazy dog

Regular The quick brown fox jumps over the lazy dog

Bold The quick brown fox jumps over the lazy dog

Bold The quick brown fox jumps over the lazy dog

Regular Italic The quick brown fox jumps over the lazy dog

Regular Italic The quick brown fox jumps over the lazy dog

Bold Italic The quick brown fox jumps over the lazy dog

Bold Italic The quick brown fox jumps over the lazy dog

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Within the office environment, particular applications that use software such as PowerPoint® and Microsoft® Word®, use the typefaces Arial or Helvetica as a replacement. Helvetica is the preferred choice of the two. Note: Do not use the system fonts for print applications. Garamond is the Hydro primary corporate typeface and should be used wherever possible.

Overview sections


1.54

Basic elements Typography: typeface usage

The bearable lightness of aluminium

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D

The Hydro Way

Typographical configurations A typographic variation within the corporate fonts is a good way to make messages come alive and become visually more interesting. For inspiration please see examples to the left.

– our way of working

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Welcome to Hydro’s New Year Concert, a cultural introduction to the new year! Best regards Svein Richard Brandtzæg

RSVP by December 20, 2012 www.hydro.com/ concert2013

You will receive tickets at Oslo Concert Hall from 18:30

This is a personal invitation

E

nergy drain to energy gain Lorem ipsum ste, noneam pos, iquem poti inc iniur alis pere, que adhuis est ceriviv eroptensimus inatursul urnius es con tem terus, nos tat utensi mus inatursul urnius es contem t erus, nos tatuam mei pull it ta viridi im maum ipiorum temoravam mei pull it

Hydro wishes to inform you that the value of the New Year Concert ticket is approximately 100 Euros.

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.6

BASIC ELEMENTS

images

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.61

Basic elements Images: Hydro Can The Hydro Can is a key iconic image and main element of the visual identity. It provides a canvas for images, text, illustrations, rich media, animation and projection. The cans come in two variants: • Conceptual cans carry images and words that convey the Hydro brand and the qualities of aluminium in a symbolic, conceptual way. Conceptual cans also come without text and black circles. • Descriptive cans carry images that factually describe elements of Hydro’s business, from raw material and processes to finished products. Descriptive cans never include text or black circles.

Conceptual can

Conceptual can

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Descriptive can

Overview sections


1.62

Basic elements Images: Hydro Can

Conceptual cans

Shown here are the two can categories; conceptual cans and descriptive cans. Conceptual cans are designed with and without black circle and text. Descriptive cans that illustrate our products, business areas or value chain never carry text or black circles. However, transparent circles may be used overlapping them. See the examples section for examples of the can in use. A wide selection of cans are designed and ready for use. To see the whole collection and download images please go to Hydro Gallery: http://intra.hydro.com/en/Knowledge-sharing/Networks/ Communication-forum/communication_tools/ (search word ‘can’) Never attempt to create your own can. If you have an image or a message that you think is suitable for for this format, please contact The Hydro Way Service Desk: hydro.way.service.desk@hydro.com The collection of cans will be updated occasionally.

Descriptive cans

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.63

Basic elements Images: categories overview

People

Objects

The Hydro photographic imagery categories:

Common attributes to all categories

1. People 2. Objects 3. Circular cut-out objects 4. Factual

Circular cut-out objects

Factual

1. Full color 2. ‘Real’ and natural-looking images (not appearing artificial or staged) 3. Unambiguous images that can be easily understood 4. Very simple compositions, with few elements. Powerful shapes are used to create strong, graphic compositions

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.64

Basic elements Photography: People criteria People photography People photography can be used to create powerful, dramatic and unexpected compositions. Keep them informal, natural with candid realism. Adding to the common attributes described on page 1.63, the criteria are as follows: 1. Individuals, couples or groups of people, plenty of space around them (to allow for close or circular cropping) 2. Light overall impression - preferably natural daylight 4. The photographer should close in on the subject, to give the viewer a feeling of inclusion 5. The composition should look natural and not contrived. It should have an honest, candid, reportage quality to it 6. All compositions should be calm, relaxed and still, with little movement People in circles Avoid using ‘busy’ images with a lot of information in circular cropping.

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.65

Basic elements Photography: Objects criteria Object photography Object photography is used to celebrate aluminium, either in its raw state or as an item or product. Adding to the attributes described on page xx, the additional criterias are as follows: 1. In focus 2. Neutral backgrounds (e.g. all white, or black, or grey, or a gradation of neutral greys.) 3. Restrained color range 4. Clean and sharp subject

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.66

Basic elements Photography: Circular cut-out objects criteria Circular cut-out objects Adding to the common attributes described on page 1.63, the additional criteria are as follows: 1. Sharp and clean 2. No background 3. With or without a shadow

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.67

Basic elements Photography: Factual criteria Factual photography Adding to the common attributes described on page 1.63, the criteria are as follows: 1. Technical shots of machinery, or working processes 2. A location (interior or exterior), such as a Hydro office or building, possibly as an aerial shot 3. A record of an event, such as a sponsorship event or the opening of a building or facility 4. Factual / documentary images should be avoided in a circular shape and on covers. Overall, a Factual image is a realistic, visual record of an object, location or event.

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.7

BASIC ELEMENTS

examples

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.71

Basic elements Examples: PowerPoint® – presentation

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.72

Basic elements Examples: PowerPoint® – presentation

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


1.73

Basic elements Examples: business card

Front

Peter Alexander Clarksson Vise Vice President President

Internal Audit Norsk Hydro ASA Drammensveien 260 NO-0283 Oslo Norway M: +44 42 26 45 47 T: +44 22 53 81 00 E: peter.alexander.clarksson@hydro.com

Back

hydro.com

Infinite aluminium

hydro.com

Infinite aluminium

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

hydro.com

Infinite aluminium

hydro.com

Infinite aluminium

hydro.com

Infinite aluminium

hydro.com

Infinite aluminium

Overview sections


1.74

Basic elements Examples: Advertisements

Corporate ads

Business area ads

If it needs packing – we’re here!

Aluminium can be recycled again and again – infinitely. Hydro has been developing natural resources since 1905, and like our metal we are here to stay.

You too can bring immortality to your lips. Aluminium can be endlessly regenerated, without losing its essential qualities. And for added allure – it has the slimmest recycling energy cost of any metal.

www.hydro.com

We make solar shine – with aluminium

Hydro supports your solar projects with aluminium components. Whether you need aluminium extrusions for solar panel frames or supporting structures, building integrated solar systems, coiled rolled products for absorbers, or nextgeneration precision tubing, Hydro is there.

Hydro supports your solar projects with aluminium components. Whether you need aluminium extrusions for solar panel frames or supporting structures, building integrated solar systems, coiled rolled products for absorbers, or next-generation precision tubing, Hydro is there.

www.hydro.com

Hydro, Drammensveien 260, NO-0283 Oslo, Norway – Tel. +47 22 53 81 00 – www.hydro.com

Recruitment ads

Hydro, Drammensveien 260, NO-0283 Oslo, Norway – Tel. +47 22 53 81 00 – www.hydro.com

Business area ads – other formats

Head of people development

Applicants with an international background are encouraged to apply. The position is based at Hydro’s main office at Vækerø in Oslo and will report to Head of Corporate HR Organization & Leadership. We are a small team working closely together to help each other to succeed. The position includes senior stakeholder management and exposure to all parts of the organization. For more information, please contact: Elin Horn Wintermeyer, mobile +47 95870846

If it needs packing – we’re here!

Hydro supports your solar projects with aluminium components. Whether you need aluminium extrusions for solar panel frames or supporting structures, building integrated solar systems, coiled rolled products for absorbers, or next-generation precision tubing, Hydro is there.

hydro.com/careers

Infinite aluminium

Hydro is a global supplier of aluminium with activities throughout the value chain, from bauxite extraction to the production of rolled and extruded aluminium products and building systems. Based in Norway, the company employs 23,000 people in more than 40 countries.

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Hydro, Drammensveien 260, NO-0283 Oslo, Norway Tel. +47 22 53 81 00 www.hydro.com

Overview sections


1.75

Basic elements Examples: Covers – brochures and reports

Climate matters

Rolled products – lorem ipsum laudate est ergo facili et candid

addressing climate change

Infinite aluminium = infinite possibilities

The aluminium

touch

Climate matters

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‘take care of my dad’

– addressing climate change

– safety always first!

The world of

D

aluminium

95% of all aluminium is recycled

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Lorem ip ceriviv er

48% lighter 100% recyclable 100% aluminium

The Hydro Way – more than just pretty words

Your next bike!

Finding your profile Extruded products

recycling Lorem ipsum ste, none iam pos, iquem poti inc iniur alis pere, que adhuis est ceriviv eroptensimus inatursul urnius es contem terus, nos tatuam mei pull it orem ipsum ste, none iam pos, iquem poti es inc iniur alis pere, que adhuis ceriviv eropten simus inatursul urnius es contem terus, nos tatm ei pull it ta viridi im manum ipiorum temorav. Faceres dolupta quatibeaqui alitate conse ea dolorum nonet facculles aut quam, occuptas maximagniet autem consed maionse volore voluptatur?

D

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Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

It’s what’s inside that counts!

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Overview sections

extr

Lorem i inc iniu


1.76

Otatum es aut as molupta testibusam a perumqu is torem quis dignihil exceris mi, qui dolupta tiatia dem ipsamus expeliqui sinis minus aut molorermolup tasimodit odis mi, as rererspere, consequi blant pre ptae rumquatem aceptatur? Ximus maio nserum cum inus. Sandant aditat aut omnihilique niae nis et as voloreria quatur, qui comnimaios repe volorrum, ventur aut velitas eum re voluptatem quae aolum harcimi, nullab id estiaerrovid quibus.

Otatum es aut as molupta testibusam a perumqu is torem quis dignihil exceris mi, qui dolupta tiatia dem ipsamus expeliqui sinis minus aut molorermolup tasimodit odis mi, as rererspere, consequi blant pre ptae rumquatem aceptatur? Ximus maio nserum cum inus. Sandant aditat aut omnihilique niae nis et as voloreria quatur, qui comnimaios repe volorrum, ventur aut velitas eum re voluptatem quae aolum harcimi, nullab id estiaerrovid quibus.

Mus eveliciusam eosam, od quid magnia acerrupta cores dolo teceria qui sa sequam quias aut eos sunt

Mus eveliciusam eosam, od quid magnia acerrupta cores dolo teceria qui sa sequam quias aut eos sunt

95% of all aluminium is recycled

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Basic elements Examples: Inside pages – brochures and reports

48% lighter 100% recyclable 100% aluminium

recyclingThe

aluminium

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48% lighter

Safety

express

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D

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D

Lorem ipsum ste, n iam pos, iquem pot inc iniur alis pere, que adhuis est ceriv eroptensimus inatu urnius es contem te

The aluminium touch CHECKLIST - none iam pos - iquem poti inc - iniur alis pere - qu e adhuis est - ceriviv er opt - simus inatursul - urnius es contem

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D

matter

D

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adhuis ceriviv eropten Lorem ipsum ste, none iam pos, iquem potisimus incinatursul iniururnius es contem terus, nos tatm ei pull it ta viridi alis pere, que adhuis est ceriviv eroptensimus inatursul im manum ipiorum temorav. Faceres dolupta quatibeaquimei alitatepull conse eaitdolorum nonet urnius es contem terus, nos tatuam

The aluminium

CHECKLIST

touch

95% of all aluminium is recycled

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D

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

48% lighter 100% recyclable

recycling Lorem ipsum ste, none iam pos, iquem poti inc iniur alis pere, que adhuis est ceriviv

- none iam pos jammin - iquem poti incorp lauda - iniur alis pere et pomma te - qu e adhuis est necesse - ceriviv er optimali - simus inatursul tali saut - urnius es contem - none iam pos jammin - iquem poti incorp lauda - iniur alis pere et pomma te - qu e adhuis est necesse

global company

faccu lles aut quam, occuptas maxim agniet autem consed maionse volore voluptatur?

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Lorem ipsum ste, none iam pos, iquem poti inc iniur alis pere qu e adhuis est ceriviv er optensimus inatursul urnius es contem ter us, nos tatuam mei it

Lorem ipsum ste, none iam pos, iquem poti inc iniur alis pere, que adhuis est ceriviv eroptensimus inatursul urnius es contem terus, nos tatuam mei pull it

A truly

Safety

matter

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a truly

global company

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D

Otatum es aut as molupta testibusam a per umqu is torem quis dignihil exceris mi, qui dolupta tiatia dem ipsamus expeliqui sinis minus aut mol orer molup tasimodit odis mi, as rererspere, consequi blant pre ptae rumquatem aceptatur? Ximus maio nserum cum inus.Sandant aditat aut omnih ilique niae ni et as volore ria quatur, qui comni ip maios repe volorrum, ventur auvelitas eum e volup tatem quae aolum har cimi, nullab id estiaerrovid quibus. Mus eveliciusam eosam, od quid magnia acerrupta cores dolo teceria qui sa sequam quias aut eos sunt m manum ipiorum rex is tem orav. Faceres dolupta quatibe aqui ali tate conse ea dolorum nonet faccu lles aut quam, occuptas maxim agniet autem consed maionse volore voluptatur?

Lorem ipsum ste, none iam pos, iquem potista inc iniur alis pere, nau que adhuis est ceriviv eroptensimus inatursul urnius es contem terus, cand est ergo laut.

Overview sections


1.77

Basic elements Examples: Covers – magazines, newsletters and factsheets

Magazines

Factsheets

Revista Alunorte

informativo dos empregados da alunorte janeiro/fevereiro 2012 – ediÇÃo no 13

Revista Alunorte

informativo dos empregados da alunorte janeiro/fevereiro 2012 – ediÇÃo no 13

Hydro på Karmøy

Qatalum - primary foundry alloys

• Aluminiumsproduksjonen på Karmøy startet i 1967 • I dag er anlegget på Karmøy Europas største integrerte aluminiumsverk • Om lag 1,400 ansatte og en omsetning på rundt 9 milliarder kroner (2007) • Produserer ca. 290,000 tonn primæraluminium og 438,000 tonn videreforedlede produkter • Anlegget består i dag av to produksjonslinjer for primæraluminium, hvorav den eldste fra 1967 er basert på såkalt Søberberg-teknologi, mens den andre fra 1982 er basert på moderne prebake-teknologi • Hydro-anlegget på Karmøy har tre støperier: pressboltstøperi, valseverk og trådstøperi. I tillegg finnes videreforedling, forsknings- og utviklingsaktiviteter, industripark og ulike vedlikeholds- og servicetjenester

gENEral dEscriptioN Qatalum has three ingot casting lines for primary foundry alloys. The production is based on Hydro technology and quality systems, securing efficient melt cleaning and a high quality product. Foundry alloys from Qatalum are available as 7.5 kg, 10 kg, and 23 kg ingot, packed in bundles from 500 kg to 1100 kg, depending on customer needs. Drawings of the different bundle types with

Hydro på Karmøy: historisk utvikling • 1967: aluminiumsproduksjonen på Karmøy starter med produksjon av 88,000 tonn primæraluminium per år i kombinasjon med valseverk og trådstøperi • 1969: Pressverk åpnes • 1971: produksjonen utvides til 110,000 tonn per år • 1982: en ny produksjonslinje basert på moderne prebake-teknologi åpnes med produksjon av 55,000 tonn primæraluminium per år. I tillegg åpnes et pressboltstøperi • 1987: produksjonen ved prebakelinjen fordobles til 110,000 tonn per år • 1995: produksjonen ved prebakelinjen utvides ytterligere til 145,000 tonn per år • Gjennom stadige forbedringer ved de to produksjonslinjene for primæraluminium, økes produksjonen gradvis til dagens samlede produksjon på 290,000 tonn per år

Laudate es illaba arument fugia

ARF começa 2012 com novidades

Muitos Usantia quiscit este latque erionse cerchil im fuga. Quis minvel ipsanienis cuptam adita.

Muitos meninos sonham em ser jogador de futebol.

Søderberglinjen på Karmøy • Eneste gjenværende elektrolyseproduksjon basert på Søderberg-teknologi i Hydros produksjonssystem • Årlig produksjon på om lag 120,000 tonn per år • Høyeste produksjonskostnader av samtlige produksjonslinjer i Hydro, og også høyeste utslipp av klimagasser per produsert tonn aluminium • Har i en lengre periode vært planlagt nedstengt når dagens utslippstillatelse fra Statens forurensningstilsyn (SFT) utløper ved utgangen av 2009 • Nedstengningen kan omfatte om lag 450 ansatte, inklusive de som blir indirekte berørt som følge av nedsatt aktivitet ved andre deler av anlegget på Karmøy Hydro på Karmøy: produksjonstall (2007) • Primæraluminium: ca. 290,000 tonn pr år - Søderberglinjen: ca. 120,000 tonn pr år - Prebakelinjen: ca. 170,000 tonn pr. år • Pressboltstøperi: ca. 285,000 tonn pr. år • Trådstøperi: ca. 71,000 tonn pr. år • Valsede produkter: ca. 82,000 tonn pr. år • Pressverk: ca. 15,000 tonn pr. år

Issued by Vækerø facility management and Corporate HSE&CSR February 2012

each ingot size shown in the pictures. 2) Also available with double foot ingot,

Table I: Weights and dimension of foundry alloy ingot from Hydro Qatalum1).

which gives base height of 110 mm. Additional alloy groups may be available

Table II: Main alloy groups available from Qatalum.

Hydro Mais Alunorte A semana da Hydro Alunorte Edição Nº 248 • 1º de fevereiro 2012

ARF começa 2012 com novidades

Be aware that immediate local actions, such as securing own health, giving first aid and alerting emergency rescue services, need to be undertaken locally. Finally, the Emergency Oslo number is for incidents at the Head Office and takes you to the reception at Vækerø. The new access card has the same functionality as the old one (Head office, canteen, gym access). The reverse side also contains some general HSE advice how to behave in the Vækerø environment. ”Tailgating” means you should be aware of anybody without sufficient access rights entering a restricted floor just by following you.

Gledison Santana Costa, técnico do Vênus, mais conhecido como Marabá

Housekeeping

The intention of the new access card is simply to ensure that whenever you experience an emergency – be it at Vækerø or while traveling – you have Hydro’s 24/7 emergency numbers at hand. While the Hydro Emergency Team is manned by HSE, which will be able to assist you and initiate further actions, the Communication/Press officer is the point of contact for external media.

A good starting point for a good meeting

Cleaning up a meeting room before you leave it – it’s not just a matter of courtesy, professionalism and good manners. It also leaves a better impression of Hydro with colleagues and external visitors, first of all with customers and business partners. And it saves you time and embarrassment when you enter a meeting room and you can actually start right away.

Muitos meninos sonham em ser jogador de futebol. E este desejo pode virar realidade para alguns ex-atletas do Alunorte Rain Forest, time do programa “Bola pra Frente, Educação pra Gente”. Eles terão a oportunidade de seguir carreira como jogadores profissionais, graças a uma parceria do programa com o time Vênus, de Abaetetuba. O convênio consiste em um intercâmbio entre os dois times. Os jogadores que mais se destacaram nas edições anteriores do ARF terão uma vaga garantida na equipe sub-20 do Vênus. Em contrapartida, a equipe técnica e os jogadores da escolinha ajudarão nos treinos táticos e na preparação física da nova turma do ARF. Segundo o coordenador do Bola, Alberto

Müller, este é o pontapé inicial para a carreira destes jovens e a proximidade entre as duas cidades vai facilitar o contato dos times. “A ideia surgiu a partir de um amistoso que fizemos em novembro. Eles viram o potencial dos meninos e nós vimos uma oportunidade de melhorar nosso treinamento. A parceria dá continuidade aos sonhos dos meninos que realmente querem jogar. Não tem a dificuldade de deslocamento, nem a preocupação dos pais com as viagens, pois Abaetetuba é aqui perto, tornando tudo mais fácil”, afirma. Os primeiros selecionados pelo convênio já vão começar a avaliação física na próxima terça-feira, 10, em Abaetetuba. Os treinos serão duas vezes por semana. Já estão garan-

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Within each alloy group Hydro delivers specific variants to meet the needs and expectation of each individual customer.

on request.

“Achei o programa muito interessante. Já tive oportunidade de conhecer muitos projetos, escolinhas por este Estado, mas o que me deixou muito feliz é que o Bola é organizado e que todos, tanto a equipe quanto os meninos, trabalham com seriedade. Esperamos que esses atletas deem um gás no time.”

New access cards

Most alloy groups common in the automotive industry are available from Qatalum, as shown in Table II.

*1) Standard bundle configuration for

Newsletters

Newsletter Vækerø

corresponding weights and dimensions are shown in Table I.

tidos no time três volantes, um atacante e um goleiro do ARF. “A expectativa é muito grande de virar jogador profissional. Mesmo não sendo no meu município, vou honrar a camisa do time, dar o meu suor e batalhar para ajudar a levantar o Vênus”, afirmou Airton Nicodemos de Barros, 17 anos, goleiro selecionado que participou três anos do Bola e continuará como voluntário do programa. Os treinos do novo ARF só começam em fevereiro. O time fará laboratório técnico para aprender com a experiência da equipe do Vênus. O objetivo é deixar os jovens atletas mais preparados e mais maduros para conseguir trazer o tão sonhado ouro da Copa da Noruega.

Overview sections


1.78

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Ut pore, qu delligent quist, qu ipsunto delligent temqui eum ipsunto exErnatibus estitem eum ex nam esti 1500 Spain ini nam, que dendani hictisquis maio cus. delligent qui ipsunto tem eum ex esti adi Denmark tati oruptatem excesto quia volorestius aut Ul lique nobistibus, iligenisit optatquae Australia 4100 4200 Slovakia velig nam reperecae nis alibusdae. Ut pore, qu delligent qui ipsunto tem eum ex esti

Dolorerro Dolorerro id maxim id maxim none none id maxim none Do Dolorerro orerro d max m none

Inhenis milia persper Inhenisovitatusam, milia persper omnim ovitatusam, aliquid omnim maio voluptius aliquid maio volorion voluptius comniam volorion Ul comniam lique nobistibus, Ul lique iligenisit nobistibus, optatquae iligenisit optatquae o to blacesedis oiminust, to blacesedis qui officium iminust,aus qui officium rem experia aus erferro rem que experia nonserferro ecu sdaero que nons ecuqusdaero delligent quiqu ipsunto delligent temqui eum ipsunto ex estitem eum ex esti que offic tec essit quefugia officistec doessit lupta fugia il etis do lupta essinilreperiae et voluptae essin reperiae comnim voluptae sluc num, comnim aditati sluc num, oruptatem aditati excesto oruptatem quia volorestius excesto quia volorestius milia persper ovitatusam, omnim aliquid maio voluptius volorion comniam Ul nobistibus, iligenisit optatquae ta dolupt aspedInhenis taque dolupt laborescil asped id que eaquis laborescil conserum id eaquis nonsent conserum lignis earumquam, nonsent lignis conearumquam, aut velig connam reperecae autlique velig nis nam alibusdae. reperecae Utnis alibusdae. Ut to blacesedis iminust, qui officium aus rem experia erferro que nons ecupore, sdaero qu delligent ipsunto tem eumventem ex esti eate iumquiamo eate que iumquiam eaquam que que dipict eaquam que sequo vid quod quasita tureptatur? Ur da dipict sequo vid quod quasita tureptatur? Ur da sus rem eatemqui pore, susomnima remqui eatemqui ventemomnima essit fugia is do lupta il et esectorepro essin reperiae voluptae sluc num, aditati oruptatem excesto quia volorestius atem rem fuga.que atemoffic remtec fuga. acepudicta acepudicta doluptius esectorepro peratecomnim doluptius suti quatatest, perate suti sam estrum quatatest, quam samharunda estrum esquam harunda esta dolupt asped que laborescil ullorem id eaquis nonsent conaut velig reperecae nisfugitam alibusdae. Ut quodis conserum ullorem aspe voluptati quodis alitae aspelignis voluptati quo earumquam, il alitae trumquo nam, il autem trum qui nam, autnam fugitam autem qui volorem aut volorem iumquiam queasint eaquam que sequo vid quod quasita tureptatur? Ur da sus rem eatemqui omnima ventem Ita conet re eos eate Ita autconet ditae. reRovitior eos aut ditae. abRovitior eriodipict asint molest ab omnimin erio molest ctaturomnimin reped moluptia ctatur reped conserem sitatetur? moluptia pore, conserem sitatetur? rem acepudicta esectorepro doluptius perate suti quatatest, sam estrum quam harunda esorior archil estr atem orior up atur archil autfuga. estr ab ipsant up aturverum aut ab ipsant digente verum pa debisim digente illabo. pa debisim illabo. quoumendis il trum nam, quipicieta autdis fugitam volorem ande mollo orerfero ande conest, mollo orerfero ommos conest, as mosaommos as mosa ullorem quodis aspe voluptati alitae Epeliti Epeliti nonsent umendis disautem audipsa nonsent audipsa picieta Ita conet re eos aut ditae. Rovitior asint ab escienda erio omnimin ctatur reped moluptia volupta es quiatur? Qui quunt. volupta es quiatur? Qui quunt. Dam facidit Dammolest facidit et rehenet escienda quo es et rehenet conet quo esre eos autconserem sitatetur? conet ditae.reRovitior eos aut asint ditae.abRovitior ori asint ab ori orior archil estr up atur aut ab ipsant digente pa debisim recae verum perchit atquat recaeexped perchit magnime atquatillabo. exped nem magnime nemestr uporatur or archil archil aut estr ab ipsant up aturverum aut aba ipsant verum a ande mollo orerfero conest,atur ommos as mosa Epeliti umendis nonsent disommos audipsaaspicieta Aquam comnihita Aquam ipsunti comnihita atur autipsunti doloraut es sequos dolorerum es volupta sequossperiasinci erum volupta dicites speriasinci ndedicites mollo orerfero nde conest, mollo orerfero ommos conest, as mosa mosa volupta es quiatur? Qui quunt. Dam facidit escienda et rehenet volupta es quiatur? Qui quunt. quo es conet re eos aut ditae. Rovitior asint ab ori rore es eatum aceptat rore esquisi eatum tectotaepero aceptat quisi es tectotaepero cienditatus. es cienditatus. volupta es quiatur? Qui quunt. recae perchit atquat exped magnime nem or archil estr up atur aut ab ipsant verum a mo do lorep eribus mo do et landit, lorep eribus nem serum, et landit, nem serum, Aquam comnihita ipsunti atur aut dolores sequos erum volupta speriasinci dicites nde mollo orerfero conest, ommos as mosa Omnimusapis quunt. Omnimusapis Mod exerum quunt. aut Mod odi exerum Aquam aut odi comnihita Aquam ipsunti comnihita atur autipsunti dolor- atur aut dolorrore es eatum aceptat quisi tectotaepero es cienditatus. volupta es quiatur? Qui quunt. st, quas sande prem. st, quas Ernatibus sande prem. asimus Ernatibus nihil asimus rore es nihil eatum aceptat rore esquisi eatum tectotaepero aceptat quisi es tectotaepero es mo do lorep eribus et landit, nem iniserum, nam, que dendani ini nam, hictisquis que dendani maio hictisquis cus. maio mo docus. lorep eribus mo do et landit, lorep eribus nem serum, et landit, nem serum, Omnimusapis quunt. Mod exerum aut odi Aquam comnihita ipsunti atur aut dolorst, quas sande prem. Ernatibus asimus nihil rore es eatum aceptat quisi tectotaepero es ini nam, que dendani hictisquis maio cus. mo do lorep eribus et landit, nem serum,

Inhenis milia Inhenis pi sper milia pi sper ovitatusam,ovitatusam, omnim to omnim to blacese disblacese iminust, disqui iminust, qui Inhenis milia pi sper of ficium aus of ficium que offic aus que offic ovitatusam, omnim to tec essit fiatec is do essit lupta fia isildo lupta il blacese dis iminust, qui et ta doluptetasped ta dolupt que asped que of ficium aus que offic labo rescilla labo id eaquis rescillalaid eaquis la tec essit fia is do lupta il eate com iumquiam eate com iumquiam que que et ta dolupt asped que eaquam que eaquam pict atem que pict atem labo rescilla id eaquis la rem fuga.”rem fuga.” eate com iumquiam que eaquam que pict atem Olivia Gonzalez, Olivia Gonzalez, rem fuga.” laurem ipsum est laurem ipsum est Olivia Gonzalez, laurem ipsum est

Inhenis milia Inhenis persper milia ovitatusam, persper ovitatusam, omnim o omnim o to blacesedis to blacesedis iminust, qui iminust, officium quiaus officium que aus que offic tec essit offic fugia tec essit is dofugia luptaisildo et ta lupta dolupt il et ta dolupt Inhenis milia persper ovitatusam, omnim o asped que asped laborescil.” que laborescil.” to blacesedis iminust, qui officium aus que offic tec essit fugia is do lupta il et ta dolupt Olivia Ferreira Gonzalez, laurem ipsum est Olivia Ferreira Gonzalez, laurem ipsum est asped que laborescil.” Caption liquis nimpos Caption estrum liquis enem nimpos fuga.estrum enem fuga.

Olivia Ferreira Gonzalez, laurem ipsum est

Recycling Recycling lorem lorem ipsum ipsum est laudate est laudate Recycling lorem ipsum auda est laudate R cyc ng o m p um Caption liquis nimpos estrum enem fuga.

delligent qui ipsunto delligent temqui eum ipsunto ex estitem adi eum ex esti adi ut provo luptatum ut provo non restiae luptatum prorionserio non restiae prorionserio cus derfe io dolorep cus derfe eruptatus. io dolorep Doloreruptatus. aliqui Dolor tati oruptatem aliqui excesto tati oruptatem quia volorestius excesto quia aut volorestius aut cumquibus orepcumquibus eribus et landitem orep eribus serum, et landitem veligserum, nam reperecae velig nis nam alibusdae. reperecaeUtnispore, alibusdae. Ut pore, delligent quiventem ipsunto tem eum ex estiqua adi ut provo luptatum prorionserio sus rem eate mqui sus omnima rem eate mqui omnima qua ventem ut provo laut parum et, simti laut parum nctur,non nobis et, restiae simti nctur, nobis tati oruptatem excesto quia volorestius aut cus derfemaio io dolorep aliqui tatest, sam est rum tatest, quam samharunda est rum equam strum harunda e strum aliquid maio voluptius aliquid volorion voluptius comeruptatus. niam volorionDolor com niam nam reperecae alibusdae. Ut pore, cumquibus orep landitem nam,serum, autem quivelig nam, aut fugitam autem qui volorem aut nis fugitam volorem rem experia erferro rem que experia nons erferro ecu.eribus que et nons ecu. sus rem eate mqui omnima ventem qua ut provo laut parum et, simti nctur, nobis conserem sitatetur? conserem sitatetur? tatest, sam est rum quam harunda e strum maio voluptius volorion niam Dessin reperiae aliquid Dessin voluptae reperiae comnim voluptae slucnum, comnimcom slucnum, rem experia erferro lignis quecon nons ecu. autem aut fugitam volorempici Epeliti con umendisnam, Epeliti nonsent umendis dis qui audipsa nonsent picidis audipsa conserum nonsent conserum lignis earumquam, nonsent earumquam, conserem sitatetur? Aquam comnihita Aquam ipsunti comnihita atur autipsunti dolor- atur aut dolorsequo vid quod quasita tureptatur? Ur dayo sequo vid quod quasita tureptatur? Ur dayo Dessin reperiae voluptae slucnum, acepudicta esectorepro acepudicta doluptius esectorepro peratedoluptius ticomnim rore perate es eatum ti aceptat rore esquisi eatum tectotaepero aceptat quisi es tectotaepero es Epeliti umendis nonsent piciil conserum nonsent earumquam, con loredis aspe mo voluptati do loredis alitae aspe voluptati quo ildis audipsa alitae quo ullorem quodinem ullorem es sequos quodinem eru mlignis esvolupta sequos erumo m do volupta Aquam comnihita aut molutia dolorsequo vid quod quasita tureptatur? Ur dayo erio molest ctatur omnimin reped ipsunti molutia ctaturatur reped speriasinci dicites speriasinci cienditatus. dicites cienditatus. erio molest omnimin rore eseteatum tectotaepero es acepudicta esectorepro doluptius peratepa ti dp eribus digente digente pa landit, dp aceptat eribus nem serum, etquisi landit, nem serum, mo do loredis aspe voluptati quo il ullorem quodinem esaut sequos eruutmprovo volupta ut provo non restiae luptatum prorionserio non restiaealitae prorionserio Omnimusapis quunt. Omnimusapis Mod exerum quunt. Mod exerum aut luptatum erio molest omnimin ctatur reped molutia speriasinci dicites cienditatus. cus asimus derfe io dolorep cus derfe eruptatus. io dolorep eruptatus. odi st, quas sande odiprem. st, quas Ernatibus sande prem. asimus Ernatibus digente pa dp eribus et landit, nem serum, nihil ini nam, que nihil dendani ini nam, hictisquis que dendani hictisquis Caption liquis nimpos Caption estrum liquis enem nimpos fuga.estrum Nequasenem fuga. Nequas ut provo luptatum restiae prorionserio Omnimusapis quunt. Mod exerum autaliqui cumquibus Dolor Dolor aliqui aut cumquibus parumnon et, sim aut parum et, sim maio cus. Ul lique maio nobistibus, cus. Ul lique iligenisit nobistibus, iligenisit et aute voloreptatioet eat auteplande voloreptatio et is ullore eat plande int labo. et is ullore int labo. cus derfevoluptati. io dolorep eruptatus. st, quasqusande prem. Ernatibus asimus ti nctuAquam cdis ti nctuAquam aspe cdis aspe voluptati. optatquae qu odi optatquae nihil ini nam, que dendani hictisquis Caption liquis nimpos estrum enem fuga. Nequas Dolor aliqui cumquibus aut parum et, sim maio cus. Ul lique nobistibus, iligenisit et aute voloreptatio eat plande et is ullore int labo. ti nctuAquam cdis aspe voluptati. optatquae qu

FACTS RECYCLING FACTS RECYCLING Além de estilo Além e profissionalismo, de estilo e profissionalismo, o uso da mochila o usodeve da mochila atenderdeve a alguns atender princípios a alguns princípios de ergonomia deque ergonomia podem garantir que podem maior garantir conforto. maior Confira conforto. algumas Confira dicas: algumas dicas:

FACTS RECYCLING

Inhenis ovitat milia persper ovitat milia persper persper ovit milia persper ovitat milia persper Inhenis ovitatmilia persper • Inhenis milia persper •Além • Inhenisovitomilia • Inhenis • Inhenis • Inhenisovitmilia persper ovit de estilo•eInhenis profissionalismo, uso da mochila deve atender a •alguns princípios

milia persper ovitat milia persper ovit milia persper milia persper ovitatmilia persper • Inhenis milia persper • Inhenisovitat • Inhenis • Inhenisovitmilia persper • Inhenis • Inhenisovitat • Inhenis • Inhenisovitmilia persper ovit

usam, omnim ousam, to blaces omnim o toatusam, blaces omnimatusam, o to blacomnim o usam, to blacomnim ousam, to blaces omnim o toatusam, blaces omnimatusam, o to blacomnim o to blac dis iminust, qui dis officium iminust, au qui officium esedisau iminust, esedis qui officium iminust, quidis officium iminust, qui dis officium iminust, au qui officium esedisau iminust, esedis qui officium iminust, qui officium s que offic tec• essit s quefugia offic istec essit aus fugia queisoffic •tecInhenis aus essit quefugia officpersper tec essit s que fugia offic tec• essit s quefugia offic istec essit aus fugia queisoffic •tecInhenis aus essit quefugia officpersper tec essitovit fugia Inhenis milia persper ovitat milia ovit Inhenis milia persper ovitat milia do lupta il et ta usam, do dolupt lupta asp il et taodolupt doasp lupta il et ta is do dolupt lupta il et taodolupt do lupta il et ta usam, do dolupt lupta asp il et taodolupt doasp lupta il et ta is do dolupt lupta il et taodolupt omnim toisblaces atusam, omnim to blac omnim toisblaces atusam, omnim to blac ed que laborescil edidque eaquis laborescil asped id eaquis que laborescil. asped que laborescil. que laborescil edidque eaquis laborescil id asped eaquis que laborescil. asped que laborescil. dis iminust, qui officium au esedis iminust, quied officium dis iminust, qui officium au esedis iminust, qui officium eate iumquiam seate que iumquiam que eauam eate fugia iumquiam seate que iumquiam que eauam queeauam offic tec essit fugia is aus que offic tec essit queeauam offic tec essit fugia is aus que offic tec essit fugia que dipict atemdo que rem dipict fuga. atem rem fuga. que dipict atemdo que rem dipict fuga. atem rem fuga. lupta il et ta dolupt asp is do lupta il et ta dolupt lupta il et ta dolupt asp is do lupta il et ta dolupt ed que laborescil id eaquis asped que laborescil. ed que laborescil id eaquis asped que laborescil. eate iumquiam que eauam eate iumquiam que eauam que dipict atem rem fuga. que dipict atem rem fuga.

Primary Casting

yc

tatest, sam est rum tatest, quam samharunda est rum equam strumharunda e strum Rovitior asint abRovitior ori or archil asint estr ab ori uporatur archil estr sequo vid quod quasita tureptatur? Ur dayo up atur sequo vid quod quasita tureptatur? Ur dayo acepudicta doluptius esectorepro peratedoluptius ti nam, perate autem ti quinam, aut fugitam autem qui volorem aut fugitam volorem aut ab ipsant verum aut aba nde ipsant mollo verum orerfero a nde molloacepudicta orerfero esectorepro conserem sitatetur? conserem sitatetur? conest, ommos as mosa volupta es quiatur? conest, ommos as mosa volupta es quiatur? ullorem quodis ullorem aspe voluptati quodisalitae aspe voluptati quo il alitae quo il Rovitior asint ab ori or archil estr upmolest atur omnimin sequo vid quod quasita tureptatur? Ur dayo Qui quunt. Qui quunt. erio erio molest ctaturomnimin reped moluptia ctatur reped moluptia tatest, sam est rum quam harunda e strum acepudicta esectorepro doluptius perateumendis ti nam, autem aut fugitam volorempici aut ab ipsant verum a nde mollodigente orerfero pa debisim digente illabo. pa Dam debisim facidit illabo. DamEpeliti facidit Epeliti nonsent umendis dis qui audipsa nonsent picidis audipsa conserem sitatetur? conest, ommos as mosa volupta es quiatur? ullorem aspequo voluptati alitae quocomnihita il escienda escienda quo quodis es et caerecae rehenet perchit es caerecae Aquam perchit Aquam ipsunti comnihita atur autipsunti dolor- atur aut dolorAquam comnihita Aquam ipsunti comnihita atur autipsunti dolor- atur aut dolor-et rehenet Qui quunt. erio molest atquat exped atquat exped nemomnimin es magnime sequosctatur eru nem reped es sequos roremoluptia es eru eatum aceptat rore esquisi eatum tectotaepero aceptat quisi es tectotaepero es rore es eatum aceptat rore es quisi eatum tectotaepero aceptat quisi es tectotaepero es magnime digente pa speriasinci debisim illabo. Dam facidit Epeliti umendis nonsent piciil mo do lorep eribus mo do et landit, lorep eribus nem serum, et landit, nem m volupta serum, speriasinci m volupta dicites cienditatus. dicites cienditatus. mo do loredis aspe mo voluptati do loredis alitae aspe voluptati quo ildis audipsa alitae quo escienda et rehenet quo es caerecae Aquam comnihita aut molutia dolorAquam ipsunti atur prorionserio aut dolorut provo luptatum ut provo non comnihita restiae luptatum prorionserio non restiae Omnimusapis quunt. Omnimusapis Mod exerum quunt. aut Mod exerum erio perchit molest aut omnimin erio molest ctatur omnimin reped ipsunti molutia ctaturatur reped atquat exped magnime nem es sequos eru rore eseteatum tectotaepero es rore es eatum aceptat quisi es sande cus derfe io dolorep cus derfe eruptatus. io dolorep Doloreruptatus. aliquitectotaepero Dolor odi st, aliqui quas odiprem. st, quas Ernatibus sande prem. asimus Ernatibus digente asimus pa dp eribus digente pa landit, dp aceptat eribus nem serum, etquisi landit, nem serum, do lorep eribus etserum, landit, nem serum, m volupta speriasinci diciteshictisquis cienditatus. mo do loredis aspe voluptati quo il ut provo luptatum ut provo non restiae luptatum prorionserio non restiaealitae prorionserio cumquibus orepmo cumquibus eribus et landitem orep eribus et landitem nihil serum, ini nam, que nihil dendani ini nam, hictisquis que dendani ut provo luptatum prorionserio Omnimusapis quunt. Mod exerum aut io dolorep erio molest ctatur reped molutia cus derfe cus derfe eruptatus. io omnimin dolorep eruptatus. ut provo laut parum et, simti laut parum nctur,non nobis et, restiae simti nctur, maionobis cus. Ul lique maio nobistibus, cus. Ul lique iligenisit nobistibus, iligenisit cus derfemaio io dolorep aliqui st, quasqusande prem. Ernatibus asimus digente pa dp eribus et landit, nem serum, optatquae qu odi optatquae aliquid maio voluptius aliquid volorion voluptius comeruptatus. niam volorionDolor com niam ut provo luptatum restiae prorionserio cumquibus orep landitem serum, nihil ini que dendani hictisquis delligent qui ipsunto delligent temnam, qui eum ipsunto ex esti tem adi eum ex Dolor esti adi aliqui cumquibus Dolor aliqui aut cumquibus parumnon et, sim aut parum et, sim rem experia erferro rem que experia nons erferro ecu.eribus que et nons ecu. cus derfevoluptati io dolorep eruptatus. ut provo laut parum et, simti nctur, nobis maio cus. Ulvolorestius lique nobistibus, iligenisit tati oruptatem excesto tati oruptatem quia excesto quia aut volorestius ti nctuAquam aut cdis ti nctuAquam aspe cdisalitae aspe voluptati alitae optatquae qu maio voluptius volorion com niamreperecae velig nam velig nis nam alibusdae. reperecae Utnispore, alibusdae. quoUtil pore, erio molest quoomnimin il erio molest ctaturomnimin reped ctatur reped Dessin reperiae aliquid Dessin voluptae reperiae comnim voluptae slucnum, comnim slucnum, delligent quiventem ipsunto tem eum ex estiqua adi digente Dolor aliqui cumquibus et, sim rem experia erferro lignis quecon nons ecu. sus remcon eate mqui sus omnima rem eate mqui omnima qua ventem moluptia moluptia pa ddis digente aspe voluptati pa ddisaut aspeparum voluptati conserum nonsent conserum lignis earumquam, nonsent earumquam, tati oruptatem excesto quia volorestius aut ti nctuAquam cdis aspe voluptati alitae quo il erio molest omnimin ctatur reped Dessin reperiae voluptae comnim slucnum, velig nam reperecae nis alibusdae. Ut pore, sus rem eate mqui omnima ventem qua moluptia digente pa ddis aspe voluptati conserum nonsent lignis earumquam, con

MLOREM M IPSUM CANTO IN JUBILE

Inhenis milia persper Inhenisovitatusam, milia persper omnim ovitatusam, aliquid omnim maio voluptius aliquid maio volorion voluptius comniam volorion Ul comniam lique nobistibus, Ul lique iligenisit nobistibus, optatquae iligenisit optatquae o to blacesedis oiminust, to blacesedis qui officium iminust,aus qui officium rem experia aus erferro rem que experia nonserferro ecu sdaero que nons ecuqusdaero delligent quiqu ipsunto delligent temqui eum ipsunto ex estitem eum ex esti que offic tec essit quefugia officistec doessit lupta fugia il etis do lupta essinilreperiae et voluptae essin reperiae comnim voluptae sluc num, comnim aditati sluc num, oruptatem aditati excesto oruptatem quia volorestius excesto quia volorestius milia persper ovitatusam, omnim aliquid maio voluptius volorion comniam Ul nobistibus, iligenisit optatquae ta dolupt aspedInhenis taque dolupt laborescil asped id que eaquis laborescil conserum id eaquis nonsent conserum lignis earumquam, nonsent lignis conearumquam, aut velig connam reperecae autlique velig nis nam alibusdae. reperecae Utnis alibusdae. Ut to blacesedis iminust, qui officium aus rem experia erferro que nons ecupore, sdaero qu delligent ipsunto tem eumventem ex esti eate iumquiamo eate que iumquiam eaquam que que dipict eaquam que sequo vid quod quasita tureptatur? Ur da dipict sequo vid quod quasita tureptatur? Ur da sus rem eatemqui pore, susomnima remqui eatemqui ventemomnima essit fugia is do lupta il et esectorepro essin reperiae voluptae sluc num, aditati oruptatem excesto quia volorestius atem rem fuga.que atemoffic remtec fuga. acepudicta acepudicta doluptius esectorepro peratecomnim doluptius suti quatatest, perate suti sam estrum quatatest, quam samharunda estrum esquam harunda esta dolupt asped que laborescil ullorem id eaquis nonsent conaut velig reperecae nisfugitam alibusdae. Ut quodis conserum ullorem aspe voluptati quodis alitae aspelignis voluptati quo earumquam, il alitae trumquo nam, il autem trum qui nam, autnam fugitam autem qui volorem aut volorem iumquiam queasint eaquam que sequo vid quod quasita tureptatur? Ur da sus rem eatemqui omnima ventem Ita conet re eos eate Ita autconet ditae. reRovitior eos aut ditae. abRovitior eriodipict asint molest ab omnimin erio molest ctaturomnimin reped moluptia ctatur reped conserem sitatetur? moluptia pore, conserem sitatetur? rem acepudicta esectorepro doluptius perate suti quatatest, sam estrum quam harunda esorior archil estr atem orior up atur archil autfuga. estr ab ipsant up aturverum aut ab ipsant digente verum pa debisim digente illabo. pa debisim illabo. quoumendis il trum nam, quipicieta autdis fugitam volorem ande mollo orerfero ande conest, mollo orerfero ommos conest, as mosaommos as mosa ullorem quodis aspe voluptati alitae Epeliti Epeliti nonsent umendis disautem audipsa nonsent audipsa picieta Ita conet re eos aut ditae. Rovitior asint ab escienda erio omnimin ctatur reped moluptia volupta es quiatur? Qui quunt. volupta es quiatur? Qui quunt. Dam facidit Dammolest facidit et rehenet escienda quo es et rehenet conet quo esre eos autconserem sitatetur? conet ditae.reRovitior eos aut asint ditae.abRovitior ori asint ab ori orior archil estr up atur aut ab ipsant digente pa debisim recae verum perchit atquat recaeexped perchit magnime atquatillabo. exped nem magnime nemestr uporatur or archil archil aut estr ab ipsant up aturverum aut aba ipsant verum a ande mollo orerfero conest,atur ommos as mosa Epeliti umendis nonsent disommos audipsaaspicieta Aquam comnihita Aquam ipsunti comnihita atur autipsunti doloraut es sequos dolorerum es volupta sequossperiasinci erum volupta dicites speriasinci ndedicites mollo orerfero nde conest, mollo orerfero ommos conest, as mosa mosa volupta es quiatur? Qui quunt. Dam facidit escienda et rehenet volupta es quiatur? Qui quunt. quo es conet re eos aut ditae. Rovitior asint ab ori rore es eatum aceptat rore esquisi eatum tectotaepero aceptat quisi es tectotaepero cienditatus. es cienditatus. volupta es quiatur? Qui quunt. recae perchit atquat exped magnime nem or archil estr up atur aut ab ipsant verum a mo do lorep eribus mo do et landit, lorep eribus nem serum, et landit, nem serum, Aquam ipsunti atur prorionserio aut dolores sequos erum volupta speriasinci dicites nde mollo orerfero conest, ommos as mosa ut provo luptatum ut provo non comnihita restiae luptatum prorionserio non restiae Omnimusapis quunt. Omnimusapis Mod exerum quunt. aut Mod odi exerum Aquam aut odi comnihita Aquam ipsunti comnihita atur autipsunti dolor- atur aut dolorrore es eatum aceptat quisi es cienditatus. volupta es quiatur? Qui quunt. cus derfe io dolorep cus derfe eruptatus. io dolorep Doloreruptatus. aliquitectotaepero Dolor aliqui st, quas sande prem. st, quas Ernatibus sande prem. asimus Ernatibus nihil asimus rore es nihil eatum aceptat rore esquisi eatum tectotaepero aceptat quisi es tectotaepero es do lorep eribus et landit, nem cumquibus aut mo cumquibus parum et, simti aut parum nctur, nobis et, simti nctur, iniserum, nam, nobis que dendani ini nam, hictisquis que dendani maio hictisquis cus. maio mo docus. lorep eribus mo do et landit, lorep eribus nem serum, et landit, nem serum, ut provo luptatum non restiae prorionserio Omnimusapis quunt. Mod exerum aut odi Aquam comnihita ipsunti atur aut dolorcus derfe io dolorep eruptatus. Dolor aliqui st, quas sande prem. Ernatibus asimus nihil rore es eatum aceptat quisi tectotaepero es cumquibus aut parum et, simti nctur, nobis ini nam, que dendani hictisquis maio cus. mo do lorep eribus et landit, nem serum,

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Inhenis milia persper Inhenisovitatusam, milia persper omnim ovitatusam, Aquam omnim comnihita Aquam ipsunti comnihita atur autipsunti dolor- atur aut doloro to blacesedis oiminust, to blacesedis qui officium iminust,aus qui officium rore es eatum aus aceptat rore esquisi eatum tectotaepero aceptat quisi es tectotaepero es que offic tec essit quefugia officistec doessit lupta fugia il etis do lupta mo do il etlorep eribus mo do et landit, lorep eribus nem serum, et landit, nem serum, Inhenis milia persper ovitatusam, omnim Aquam atur prorionserio aut dolorInhenis persper ovitatusam, omnim Aquam comnihita ipsunti aturprorionserio autipsunti dolorta doluptmilia asped taque dolupt laborescil asped id que eaquis laborescil ut id provo eaquis luptatum ut provo non comnihita restiae luptatum non restiae to blacesedis iminust, qui officium rore es eatum aceptat quisi es o to iumquiam blacesediso iminust, qui officium aus rore es aus eatum aceptat quisi es tectotaepero eate eate que iumquiam eaquam que que dipict eaquam que cus dipict derfe io dolorep cus derfe eruptatus. io tectotaepero dolorep Doloreruptatus. aliqui Dolor aliqui que offic fugia il etlorepaut mo do lorep eribus et landit, nem serum, que offic essit fugia doessit lupta il etis do lupta mo do eribus et landit, nem serum, atem remtec fuga. atem remistec fuga. cumquibus cumquibus parum et, simti aut parum nctur, nobis et, simti nctur, nobis dolupt asped id queeaquis laborescil aliquid id provo eaquis ut provo luptatum nonvolorion restiae prorionserio ta dolupt aspedtaque laborescil ut luptatum nonmaio restiae prorionserio maio voluptius aliquid volorion voluptius comniam comniam iumquiam quedipict eaquam que cus io dolorep eruptatus. Dolor aliqui eateconet iumquiam que eaquam cusdipict derfe eruptatus. Dolor aliqui Ita re eos eate Ita aut conet ditae. reRovitior eosque aut asint ditae. abRovitior rem asint experia abio dolorep erferro remderfe que experia nons erferro ecu sdaero que nons ecu sdaero atem rem fuga. cumquibus autvoluptae parum et, simti nctur, nobis atemmollo rem fuga. cumquibus parum et, simti nctur, nobis ande orerfero ande conest, mollo orerfero ommos conest, as mosaommos essin asreperiae mosaaut voluptae essin reperiae comnim sluc num, comnim sluc num, aliquid maio voluptius volorion comniam aliquid maio voluptius volorion comniam volupta es quiatur? Qui quunt. volupta es quiatur? Qui quunt. conserum nonsent conserum lignis earumquam, nonsent lignis earumquam, eos aut asint ditae.ab Rovitior asint ab erferro rem experia que nons ecu sdaero Ita conet re eos Ita autconet ditae.reRovitior rem experia que nonserferro ecu sdaero consequo vid quod quasita tureptatur? Ur consequo vid quod quasita tureptatur? Ur ande conest, mollo orerfero asreperiae mosa voluptae essin reperiae voluptae comnim sluc perate num, ande mollo orerfero ommos conest, as mosaommos essin comnim sluc perate num, da acepudicta esectorepro da acepudicta doluptius esectorepro doluptius volupta es quiatur? Qui quunt. suti conserum nonsent lignis earumquam, volupta es quiatur? Qui quunt. conserum nonsent earumquam, ullorem quodis suti lignis ullorem aspe voluptati quodisalitae aspe voluptati alitae consequo vid quod quasita tureptatur? Ur consequo vid quod quasita tureptatur? Ur quo il erio molest quoomnimin il erio molest ctaturomnimin reped ctatur reped da acepudicta esectorepro doluptius da acepudicta esect moluptia digente moluptia pa debisim digente illabo. pa debisim illabo. perate suti ullorem quodis aspe voluptati alitae quo erio molest omnimin ctatur reped Dam facidit escienda Damilfacidit et rehenet escienda quo es et rehenet quo es moluptia digente pa exped debisim illabo. nem recae perchit atquat recaeexped perchit magnime atquat nem magnime es sequos erum es volupta sequossperiasinci erum volupta dicites speriasinci dicites facidit escienda et rehenet quo es cienditatus. Dam cienditatus. recae perchit atquat exped magnime nem es sequos erum volupta speriasinci Omnimusapis quunt. Omnimusapis Mod exerum quunt. aut Mod odi exerumdicites aut odi cienditatus. st, quas sande prem. st, quas Ernatibus sande prem. asimus Ernatibus nihil asimus nihil ini nam, que dendani ini nam, hictisquis que dendani maio hictisquis cus. maio cus. Omnimusapis quunt.iligenisit Mod aut odi Ul lique nobistibus, Ul lique iligenisit nobistibus, optatquae qu exerum optatquae qu st, quas sande prem. asimus nihil delligent qui ipsunto delligent tem qui eum ipsunto ex estiErnatibus tem aditati eum ex esti aditati ini nam, que dendani maio oruptatem excesto oruptatem quia volorestius excesto quia authictisquis velig volorestius autcus. velig Ul lique nobistibus, iligenisit optatquae nam reperecae nis nam alibusdae. reperecae Utnispore, alibusdae. sus Ut pore, susqu delligent qui ipsunto tem eum ex esti aditati rem eatemqui omnima rem eatemqui ventem omnima quatatest, ventem quatatest, oruptatem quia aut velig sam estrum quam samharunda estrumexcesto estrum quam harunda nam,volorestius estrum nam, nam nis alibusdae. Ut conserem pore, sus autem qui aut fugitam autemreperecae qui volorem aut fugitam conserem volorem rem eatemqui omnima ventem quatatest, sitatetur? Epeliti umendis nonsent dis sitatetur? Epeliti umendis nonsent dis sam estrum harunda nam, audipsa picieta conet audipsa re picieta eos quam autconet ditae. re eos estrum aut ditae. autem qui aut fugitam volorem conserem sitatetur? Epeliti umendis nonsent dis audipsa picieta conet re eos aut ditae.

Inhenis milia Inhenis persper milia ovitatusam, persper ovitatusam, omnim o omnim o to blacesedis to blacesedis iminust, qui iminust, officium quiaus officium que aus que offic tec essit offic fugia tec essit is dofugia luptaisildo et ta lupta dolupt il et ta dolupt Inhenis milia persper ovitatusam, omnim o asped que asped laborescil que id laborescil eaquis eate id eaquis ium iam eate ium iam to blacesedis iminust, qui officium aus que que eaquam que que eaquam dipict que atemdipict rem fuga.” atem rem fuga.” offic tec essit fugia is do lupta il et ta dolupt asped que laborescil id eaquis eate ium iam Olivia Ferreira Gonzalez, laurem ipsum est Olivia Ferreira Gonzalez, laurem ipsum est que eaquam que dipict atem rem fuga.”

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Caption liquis nimpos Caption estrum liquis enem nimpos fuga.estrum Nequasenem fuga. Nequas et aute voloreptatioet eat auteplande voloreptatio et is ullore eat plande int labo. et is ullore int labo. Caption liquis nimpos estrum enem fuga. Nequas et aute voloreptatio eat plande et is ullore int labo.

Gu de ne – Re Sep embe 2012 © H d o – NDC CD02 06 App 1

Caption liquis nimpos Caption estrum liquis enem nimpos fuga.estrum Nequasenem fuga. Nequas et aute voloreptatioet eat auteplande voloreptatio et is ullore eat plande int labo. et is ullore int labo.

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Caption liquis nimpos estrum enem fuga. Nequas et aute voloreptatio eat plande et is ullore int labo.

Ove v ew sec ons


1.79

Basic elements Examples: Various – invitations, diplomas

Invitations

Nobel Peace Price Concert

and opening of the Nobel Peace Prize laureate exhibition Sunday, December 12, 2012

Invitation to the Nobel Peace Prize Concert

Invitation As a main sponsor of the Nobel Peace Prize Concert and the Nobel Peace Center, Hydro has the pleasure of inviting you and your partner to the Nobel Peace Prize Concert on Sunday, December 11, 2011 at 20:00 at Oslo Spektrum. Before the concert, please join us for a reception at the Nobel Peace Center at 16:30. The menu includes hors d’oeuvres, drinks and a mixture of professional and cultural nourishment. At 17:30 we will take part in the opening of the Nobel Peace Prize laureate exhibition in honor of this year’s winners, Ellen Johnson Sirleaf, Leymah Gbowee and Tawakkul Karman. There will be bus transport to Oslo Spektrum departing from the Nobel Peace Center at 18:45. Tickets to the concert will be distributed at the reception between 16:30 and 17:30.

and opening of the Nobel Peace Prize laureate exhibition

Welcome!

Oslo, December 11, 2011 Best regards,

Svein Richard Brandtzæg Hydro President and CEO

RSVP: hydro.events @hydro.com by November 24

Hydro wishes to inform you that the value of the concert ticket is approximately 150 euros.

This is a personal invitation

Diplomas

Infinite aluminium

President’s Innovation Award 2011

Infinite aluminium

Rolled Products President’s Award 2011 awarded ‘Best unit’

awarded

Name of WiNNer

Name of WiNNer

For excellent safety track record and ongoing initiatives to make the plant a safe and preferred place to work.

Svein Richard Brandtzæg President and CEO September 6, 2012

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Oliver Bell Executive Vice President, Rolled Products May, 2012

Overview sections


1.80

Basic elements Examples: roll-up banners

Aluminium

– metal of the future

Bauxite

hydro.com

Powerhouse

hydro.com

a smarter way of building

Aluminium – all the way

• Lorem ipsum

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hydro.com hydro.com

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The Hydro Way

Extruded products

Alumina The Hydro Way

lorem ipsum endless est largo etc. possibilities

Rolled products

products working – lorem ipsum laudate est ergo facili et candid

endless possibilities

Powerhouse

– lorem ipsum laudate est ergo facili et candid

a smarter way of building

• Lorem ipsum sol est ergo cuand optima

• Tem fugianda ape dinam • Reperup tatquataspid eat • Sum eseque quos do turit, ut fugi nup laut

– our way of working hydro.com

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Extruded A smarter products wayRolled of

– our way of working hydro.com

hydro.com

• Lorem ipsum

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hydro.com

hydro.com hydro.com

hydro.com

hydro.com

Overview sections


Contact details

f you need further help or advice I when producing Hydro-branded materials, please check Hydro’s intranet: http://intra.hydro.com/en/Knowledge-sharing/Networks/ Communication-forum/communication_tools/

or contact The Hydro Way Service Desk: hydro.way.service.desk@hydro.com

Visual Identity Guidelines – Rev. September 2012 © Hydro – NDC CD02-06 App 1

Overview sections


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