www.pinkbike.com
AD SPECS 2013
table of CONTENTS
Homepage // 01 Widescreen // 02 News page // 03 POD/VOD page // 04 Newsletter // 05 Mobile // 06 Rates // 06
01
MEDIA KIT // 2013 // Table of Contents
02
HOMEPAGE MASTHEAD 2 500 000 daily impressions
2000x95
px
The most exposure money can buy located on every page of Pinkbike Perfect for events, contests and product launches Includes all graphic design and production
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
HOMEPAGE BACKGROUND SKIN 400 000 daily impressions
1600x1200
px
Available at select times throughout the year Great for specific events or short promotional pushes ncludes all graphic design and productio
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
1600x1200px
Max file size
350KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
HOMEPAGE MEDIUM RECTANGLE 1st 800 000 monthly impressions
300x250
px
The most prominent banner ad on Pinkbike Use it to drive traffic to your site or to content within Pinkbike Great for ongoing campaigns or to create immediate results All formats accepted except video
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
300x250px
Max file size
120KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
HOMEPAGE VIDEO AD & MICROSITE 2nd VIDEO AD: 800 000 MONTHLY impressions
MICROSITE: 50 000 MONTHLY impressions
760x900 px 300x250 px
Perfect for advertisers who have lots of video content Coded in-house, embeddable anywhere on the web Expands on roll over to a complete page takeover Please inquire for format specifics
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
760x900px
Max file size
250KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
HOMEPAGE TOWER 800 000 MONTHLY impressions
300x600
px
Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
300x600px
Max file size
200KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
WIDESCREEN LEADERBOARD 250 000 MONTHLY impressions
1024x150
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
1024x50px
Max file size
100KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
NEWS PAGE LEADERBOARD 400 000 MONTHLY impressions
728x90
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
728x90px
Max file size
100KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
NEWS PAGE VIDEO AD & MICROSITE VIDEO AD: 400 000 MONTHLY impressions
MICROSITE: 30 000 MONTHLY impressions
760x900 px 160x160 px
Perfect for advertisers who have lots of video content Coded in-house, embeddable anywhere on the web Expands on roll over to a complete page takeover Please inquire for format specifics
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions - video ad
160x160px
Initial Dimensions - microsite
760x900px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
NEWS PAGE SKYSCRAPER 400 000 MONTHLY impressions
300x600
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
300x600px
Max file size
150KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
NEWS PAGE SMALL SQUARE 400 000 MONTHLY impressions
160x160
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for supporting larger initiatives with smaller budgets All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
160x160px
Max file size
100KB
File Format
JPG/PNG/GIF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
POD/VOD PAGE SKINS 700 000 MONTHLY impressions
1600x1200
px
An ad space as unique as your brand. Perfect for events and product launches Includes all graphic design and production Static images only
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
1600x1200px
Max file size
200KB
File Format
JPG/PNG/GIF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
VOD PAGE MEDIUM SQUARE 700 000 MONTHLY impressions
300x250
px
Can be bundled with VOD skin All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
300x250px
Max file size
200KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
NEWSLETTER BANNERS 550 000 MONTHLY impressions
800x250 px 300x250 px 728x90 px
Sent out to all registered Pinkbike users Effective long term support of your brand initiatives Static images only
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
MOBILE HOMEPAGE 125 000 MONTHLY impressions
320x50px
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
MOBILE NEWSPAGE 50 000 MONTHLY impressions
320x50px
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio Initiation
N/A
Z-index Range
0-100
Max Percentage of CPU Usage
0%
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
08
2 500 000 per day
Impressions
400 000 per month
400 000 per month
SkyscrapeR
Small Square
Video/microsite
600 000 per month
400 000 per month
Leaderboard
Square
250 000 per month
160x160
160x600
160x160
728x90
1024x150
Size
300x250
600 000 per month
Impressions
300x250
300x250
Size
1600x2000
2000x95
Size
600 000 per month
600 000 per month
Impressions
Widescreen Leaderboard
NEWS PAGE BANNERS
300x250 3rd
VIDEO/MICROSITE
300x250 2nd
300x250 1st TOP RIGHT
HOME PAGE
Home Page Background Skin 400 000 per month per day
MASTHEAD PER DAY
NEWS PAGE BANNERS
$3000
$3000
$2000
$4000
$4000
1 month
$5000
$6500
$15
1 Month
$3000
$3200
1 day
$2500
$2700
$1800
$3600
$3600
3 months
$4750
$6175
-
3 Months
$2500
$2600
3 days
$1500
$2400
$1500
$3200
$3200
6 months
$4750
$6175
-
6 Months
$1800
$2000
1 week
$1200
$2000
$1200
$2800
$2800
1 year
$4000
$5200
-
1 Year
$1600
$1800
2 weeks
28
27
20
19
18
Media kit page
23
21
20
Media kit page
19
18
Media kit page
450 000 per month
Leaderboard
Contest development, design and implementation available on request.
$500 / month flat
Please inquire about specific editorial projects.
320x50
6 months
$1600
$1600
$2200
6 Months
$8000
6 months
1 year
$1400
$1400
-
1 Year
$7500
1 year
19
18
Media kit page
30
30
30
Media kit page
29
Media kit page
PRODUCTION SERVICES Creative and production services available at a rate of $80/hour.
3 months
$1800
$1800
$2500
3 Months
$9000
3 months
$1,200 / month flat
1 month
$2000
$2000
$2800
1 Month
$10000
1 month
CONTESTS
50 000 per month
HOMEPAGE
320x50
Size
728x90
300x250
800x250
Size
1600x1200
Size
EDITORIAL
150 000 per month
Homepage
Impressions
450 000 per month
Medium RectanglE
MOBILE ADS
450 000 per month
Impressions
700 000 per month
Impressions
MASTHEAD
MONTHLY NEWSLETTER
Background Skin
POD/VOD PAGES
contacts at PINKBIKE.COM
KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
Julian Coffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy. // mikelevy@pinkbike.com
Richard Cunningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
29
MEDIA KIT // 2013 // Contacts
30