RATE CARD 2014
2 500 000 per day
Impressions
400 000 per month
400 000 per month
SKysCrapeR
Small SQUare
Video/microsite
600 000 per month
400 000 per month
LeaderbOard
SQUare
250 000 per month
WidesCreen LeaderbOard
NEWS PAGE BANNERS
Impressions
600 000 per month
TOwer
160x160
160x600
160x160
728x90
1024x150
Size
300x600
300x250
600 000 per month
VIDEO/MICROSITE
300x250 3rd
300x250
Size
300x250
600 000 per month
Impressions
1600x2000
2000x95
Size
600 000 per month
300x250 2nd
300x250 1st TOP RIGHT
HOMEPAGE
HOme Page BaCKgrOUnd SKin 400 000 per month per day
MASTHEAD PER DAY
NEWS PAGE BANNERS
$2000
$3000
$2000
$4000
$4000
1 month
$8000
$5000
$7000
$18 CPM
1 Month
$3200
$5000
1 day
$1800
$2700
$1800
$3600
$3600
3 months
$7500
$4750
$6250
$25 CPM targeted
3 Months
$2500
$4500
3 days
$1500
$2400
$1500
$3200
$3200
6 months
$7000
$4500
$5750
-
6 Months
$2000
$4000
1 week
$1200
$2000
$1200
$2800
$2800
1 year
$6250
$4000
$5250
-
1 Year
$1600
$2000
2 weeks
28
27
20
19
18
Media kit page
23
21
20
Media kit pag
19
18
Media kit page
450 000 per month
LeaderbOard
Contest development, design and implementation available on request.
$500 / month flat
Please inquire about specific editorial projects.
320x50
6 months
$1600
$1600
$2200
6 Months
$9000
6 months
1 year
$1400
$1400
-
1 Year
$8000
1 year
19
18
Media kit page
30
30
30
Media kit page
29
Media kit page
PRODUCTION SERVICES Creative and production services available at a rate of $80/hour.
3 months
$1800
$1800
$2500
3 Months
$10000
3 months
$2000 / month flat
1 month
$2000
$2000
$2800
1 Month
$12000
1 month
CONTESTS
50 000 per month
NEWS PAGE
320x50
Size
728x90
300x250
800x250
Size
1600x1200
Size
EDITORIAL
150 000 per month
HOmepage
Impressions
450 000 per month
MediUm ReCtanglE
MOBILE ADS
450 000 per month
Impressions
700 000 per month
Impressions
MASTHEAD
MONTHLY NEWSLETTER
BaCKgrOUnd SKin
POD/VOD PAGES
HOMEPAGE MASTHEAD 2 250 000 daily impressions
The most exposure money can buy located on every page of Pinkbike Perfect for events, contests and product launches Includes all graphic design and production
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
HOMEPAGE BACKGROUND SKIN 400 000 daily impressions
Available at select times throughout the year Great for specific events or short promotional pushes ncludes all graphic design and productio
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
1600x1200px
Max file size
350KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
HOMEPAGE MEDIUM RECTANGLE 1st 800 000 monthly impressions
The most prominent banner ad on Pinkbike Use it to drive traffic to your site or to content within Pinkbike Great for ongoing campaigns or to create immediate results All formats accepted except video
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
300x250px
Max file size
120KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
HOMEPAGE VIDEO AD & MICROSITE 2nd VIDEO AD: 800 000
MICROSITE: 50 000
MONTHLY impressions
MONTHLY impressions
Perfect for advertisers who have lots of video content Coded in-house, embeddable anywhere on the web Expands on roll over to a complete page takeover Please inquire for format specifics
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
760x900px
Max file size
250KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
HOMEPAGE TOWER 800 000 MONTHLY impressions
Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
300x600px
Max file size
200KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
WIDESCREEN LEADERBOARD 250 000 MONTHLY impressions
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
1024x150px
Max file size
100KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
NEWS PAGE LEADERBOARD 400 000 MONTHLY impressions
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
728x90px
Max file size
100KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
NEWS PAGE SKYSCRAPER 400 000 MONTHLY impressions
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
160x600px
Max file size
150KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
NEWS PAGE SMALL SQUARE 400 000 MONTHLY impressions
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for supporting larger initiatives with smaller budgets All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
160x160px
Max file size
100KB
File Format
JPG/PNG/GIF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
POD/VOD PAGE SKINS 700 000 MONTHLY impressions
An ad space as unique as your brand. Perfect for events and product launches Includes all graphic design and production Static images only
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
1600x1200px
Max file size
200KB
File Format
JPG/PNG/GIF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
VOD PAGE MEDIUM SQUARE 700 000 MONTHLY impressions
Can be bundled with VOD skin All formats accepted
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
300x250px
Max file size
200KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
NEWSLETTER BANNERS 550 000 MONTHLY impressions
Sent out to all registered Pinkbike users Effective long term support of your brand initiatives Static images only
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
MOBILE HOMEPAGE
MOBILE NEWSPAGE
125 000
50 000
MONTHLY impressions
MONTHLY impressions
07
MEDIA KIT // 2013 // Ad specs
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
08
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contacts at PINKBIKE.COM
KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
JUlian COffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // skype: goldsie // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com
RiChard CUnningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
// MEDIA KIT // 2014
28