MEDIA KIT 2014
BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,500,000 Europe 1,250,000 Asia 150,000 Australia/NZ 140,000
01
Lubor Keliar The success of Red Bull Joyride Director of Communications,
was in large part due to the hard
Sport & Culture/On Premise
work and flexibility of Pinkbike.
Red Bull Media House, North
From the announcement of Red
America
Bull’s involvement at Crankworx Whistler through to the postevent coverage, the community they attract is unmatched in the action sports scene.
// MEDIA KIT // 2014
02
WHAT IS PINKBIKE?
Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of 16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a massive and emerging base of bike enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, photographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect via Pinkbike to experience and
03
share
mountain
biking.
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
// MEDIA KIT // 2014
04
ENGAGEMENT
What I like about Pinkbike is that it’s truly a relationship with a community. Too many advertisements
feel
like
a
blind shot on an open range. With Pinkbike, you know what sticks because you can track everything. You get feedback and you hear actual voices, for better or for worse.
Michael Browne Bontrager
05
table of CONTENTS
PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01
What is PB? / 01
Engagement / 02
Ad Specs / 03 Contacts / 04
// MEDIA KIT // 2014
06
PINKBIKE IS GLOBAL MONTHLY VISITS per CITY City
Visits
Total
9,690,418
London
334,110
Vancouver
175,886
Calgary
147,297
Toronto
110,882
Sydney
76,260
San Francisco
70,572
Seattle
63,258
Edmonton
60,808
Melbourne
60,311
Los Angeles
59,986
New York
59,593
Montreal
57,663
Denver
55,297
Whistler
53,623
Victoria
51,532
Edinburgh
50,736
Ottawa
48,728
Sheffield
48,160
Brisbane
46,724
North Vancouver
45,888
San Diego
42,497
07
“
Pinkbike provides the option to target editorial regionally, allowing direct access to the largest mtb markets in the world.
Pinkbike is not a mountain bike website – it’s a global mountain bike community. The power of Pinkbike has spread the stoke for our films to virtually every corner of the planet and has helped reshape how we see today’s media landscape.
Ian Dunn Producer/Marketing Director, Anthill Films
MONTHLY VISITS per continent Continent
Visits
Pages / Visit
Avg. Visit Duration%
New Visits
Bounce Rate
Americas
4,167,584
9.76
00:10:15
39.62%
43.99%
Europe
3,642,440
8.45
00:10:08
36.92%
43.87%
Asia
372,108
5.83
00:08:11
43.38%
48.38%
Oceania
334,452
5.09
00:08:15
38.45%
49.74%
Africa
28,637
4.35
00:08:07
48.56%
51.64%
GOOGLE ANALYTICS 2013
// MEDIA KIT // 2014
08
ANALYTICS PINKBIKE 885,000,000
BIKERADAR 168,000,000 MTBR.COM 160,000,000 VITALMTB.COM 35,000,000 RIDEMONKEY.COM 28,000,000 NSMB.COM 24,000,000
YEARLY PAGEVIEWS 09
7:12
8.32
Average Visit Duration
Pages per visit
40.74%
26.73%
Bounce rate
% of new visits
GOOGLE ANALYTICS 2013
Eddy Marcelet Pinkbike has set the bar for what Art & Marketing, Kona Bicycle
a mountain bike website should
Company
and could be. This, combined with their endless efforts to improve, diversify and expand, give their media partners a huge advantage in influencing the bike industry and consumers. Partnering with Pinkbike has resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.
“
Over 9 million visits per month and over 7 minutes per visit. That’s just over one million hours spent on Pinkbike monthly.
// MEDIA KIT // 2014
10
DEMOGRAPHICS Who visits PINKBIKE?
15% BMX/DJ
68% TRAIL/AM/ENDURO
USER RIDING STYLES 11
23% DH/4X/FREERIDE
“
How similar is the Pinkbike audience to the general internet population? EDUCATION
GENDER Male
No college
Female
Some college Graduate School College
INCOME
AGE 18-24
$0 - $30K
25-34
$30K - $60K
35-44
$60K - $100K
45-54
$100K+
55-64 65+
BROWSING LOCATION
HAS CHILDREN Yes
Home
No
School Work
46% of Pinkbike users have more than one bike. 49% of Pinkbike users buy a new bikes approximately every 2 years. 94% of Pinkbike users are male. The average age of Pinkbike users is 29.
SOURCE:
ALEXA
// MEDIA KIT // 2014
12
PINKBIKE IN ASIA
在中國大陸, Pinkbike是我们每 天都上的网站，它有最新的信 息，深入的评测，业内 的幕后 故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.
Sarge Lou Editor of BikeCool Magazine
“ 13
PINKBIKE LEADS THE MARKET IN ASIA, WITH MAJOR GROWTH IN CHINA, TAIWAN, INDONESIA AND JAPAN.
As a marketer in the bike business its always a challenge to plan the maximum potential return on investment with your target
audience,
while
still
maintaining a global scope with your advertising dollars. Few sites in the world can boast the ability to bring your message more effectively to passionate enthusiasts around the world than
Pinkbike.
Remarkably,
wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.
Mike Dutton Spank Industries Global Brand Manager
// MEDIA KIT // 2014
14
women ON A ROLL
Mountain biking has influenced my adult life in every way, and it is inspiring to see so many new young women embracing the mountain bike ideals and lifestyle.
ELAYNA CALDWELL DIRECTOR MTB BRAND MARKETING, SRAM
“ 15
Women accounted for 37% of the bicycle market in 2011, spending $2.3 billion. Women Represent Over Half of all recreational bike riders, Female user registration on Pinkbike increased by 15% in 2013.
DARCY TURENNE To be able to leverage a media FILMMAKER/PROFESSIONAL MTB
hub with as much clout as
RIDER, NORCO
Pinkbike has been instrumental toward establishing myself as a professional athlete. This is especially true in the world of freeride - a very media based and subjective sport that is not 100% based on results. Women’s freeride didn’t really exist without the inflation of the sport through media. Without Pinkbike as a platform to show our
accomplishments,
they
would not be rendered worthy of attention of many riders around the world. The promotion of my
riding
through
Pinkbike
essentially created my career and has had a pivotal role in creating women’s freeride as a genre.
// MEDIA KIT // 2014
16
Pinkbike Tech and Reviews
We consider Pinkbike one of the most important media outlets to reach our target market. Their sizable readership has a vested interest and fervor like no other.
Added to this, we
have been more than impressed with the diligence of Pinkbike’s editorial staff to provide their audience with in-depth technical explanations.
Our
Double
Barrel shock is a sophisticated suspension product and on more than one occasion we have found ourselves reading their review and saying, “WOW, I couldn’t have said that better myself!”
Holly Colson Marketing Director, Cane Creek Cycling Components
17
David Weagle As many of us who have worked Split Pivot
in the cycling industry know, sometimes “product
reviews”
can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s
commentary
is
always thoroughly considered and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, and critical editorial staffs in cycling media. Each member of the Pinkbike team is competent on the bike, technically proficient, and eager to evaluate each product without preconception.
In
addition,
they do a fantastic job with the written,
pictorial,
and
editing
elements
of
video review,
conveying the details of each product in a way that’s easily understood by the riding public. It’s a joy working with Pinkbike, and as a technology developer, I frequently look forward to their involvement in projects that I’ve been a part of.
// MEDIA KIT // 2014
18
19
PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL
// MEDIA KIT // 2014
20
21
Darren Kinnaird Pinkbike GM, Crankworx
continually
comes
up with ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.
Official sponsor for:
// MEDIA KIT // 2014
22
PINKBIKE is social media 671,210 Registered Users
38,794
Following
162,125
Likes
18,536
Followers
“
Editorial, news, contests and events are all supported via Pinkbike’s social media channels. 10 million photos and 330,000 videos have been uploaded to Pinkbike since 1998.
23
// MEDIA KIT // 2014
24
advertising on pinkbike
“
25
Over 93% of companies advertising on Pinkbike continue to do so the following year.
Pinkbike
approaches
their
customers as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.
Sean McLaughlin Global Marketing, Specialized Bicycle Components, Inc.
The impact of Pinkbike’s reach caught me by surprise. When we first partnered a year ago to hopefully raise $5K for our cancer charity… we ended up raising over $35K.
Just this
spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser. This among many other things illustrates why Pinkbike is the #1 MTB website. The number of people they reach and their reader engagement is like no other!
Dustin Brady SHIMANO/FCANCERUP.COM
// MEDIA KIT // 2014
26
27
contacts at PINKBIKE.COM
KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
Julian Coffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // skype: goldsie // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com
Richard Cunningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
// MEDIA KIT // 2014
28