www.pinkbike.com
MEDIA KIT 2013
table of CONTENTS
Analytics // 01 What is PB? // 02 Engagement // 03 Contacts // 04
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MEDIA KIT // 2013 // Table of Contents
Lubor Keliar
The success of Red Bull Joyride
Red Bull Canada/Red Bull Media House
was in large part due to the hard work and flexibility of Pinkbike. From the announcement of Red Bull’s involvement at Crankworx Whistler through to the post-event coverage, the community they attract is unmatched in the action sports scene.
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BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH
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MEDIA KIT // 2013 // Analytics
Michael Browne
What I like about Pinkbike is that it’s
Trek Bicycles
truly a relationship with a community. Too many advertisements feel like a blind shot on an open range. With Pinkbike,
you
know
what
sticks
because you can track everything. You get feedback and you hear actual voices, for better or for worse.
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WHAT IS PINKBIKE?
Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of 16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a massive and emerging base of bike enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, photographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect
viaPinkbike
to
experi-
ence and share mountain biking.
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MEDIA KIT // 2013 // What is Pinkbike?
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
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PINKBIKE IS GLOBAL
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MEDIA KIT // 2013 // Analytics
Total visits GOOGLE 2013
Visits
8 598 125
Pages/Visit
8.82
Avg. Visit duration
00:10:02
%New visit
38.54%
Bounce rate
44.38%
VISITS per continent GOOGLE 2013
Continent
Visits
Pages / Visit
Avg. Visit Duration%
New Visits
Bounce Rate
Americas
4,167,584
9.76
00:10:15
39.62%
43.99%
Europe
3642440
8.45
00:10:08
36.92%
43.87%
Asia
372108
5.83
00:08:11
43.38%
48.38%
Oceania
334,452
5.09
00:08:15
38.45%
49.74%
Not set
52904
7.35
00:09:26
35.54%
44.79%
Africa
28637
4.35
00:08:07
48.56%
51.64%
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390% audience growth in China over last year
Sarge Lou Editor of BikeCool Magazine
在中國大陸,
Pinkbike是我们每天都上
的网站，它有最新的信息，深入的评 测，业内 的幕后故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.
Monthly data highlights from Asia About 270,000 monthly visits collectively from those listed countries, which is close to 1.4 million page views/mo.
Country
Visits
Page views
Hong Kong
22,223
111,782
Taiwan
16,205
60,930
China
42,049
340,597
Indonesia
36,546
188,654
Singapore
41,832
181,969
Japan
58,552
220,741
Philippines
41,681
283,848
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MEDIA KIT // 2013 // Analytics
Mike Dutton Spank Industries Global Brand Manager
As a marketer in the bike business its
always
a
challenge
to
plan
the maximum potential return on investment with your target audience, while still maintaining a global scope with your advertising dollars. Few sites in the world can boast the ability to bring your message more effectively to
passionate
enthusiasts
around
the world than Pinkbike. Remarkably, wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.
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ENGAGEMENT
We had a very successful partnership during Red Bull Rampage. It’s helpful for Red Bull to have the support of an endemic outlet with a built in and passionate audience. We are using this partnership with Pinkbike as an excellent use case internationally on how to partner effectively on a project.
Scott Alexander Digital Marketing Manager, Red Bull North America
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MEDIA KIT // 2013 // Engagement
table of CONTENTS
PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01
What is PB? / 01
Engagement / 02 Ad Specs / 03
Contacts / 04
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Pinkbike Tech and Reviews
We consider Pinkbike one of the most important media outlets to reach our target market. Their sizable readership has a vested interest and fervor like no other. Added to this, we have been more than impressed with the diligence of Pinkbike’s editorial staff to provide their audience with in-depth technical explanations. Our Double Barrel shock is a sophisticated suspension product and on more than one occasion we have found ourselves reading their review and saying, “WOW, I couldn’t have said that better myself!” Oh – and Karl Burkat is a real hottie.
Holly Colson Marketing Director, Cane Creek Cycling Components
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MEDIA KIT // 2013 // What is Pinkbike?
David Weagle
As many of us who have worked in
Split Pivotv
the cycling industry know, sometimes “product reviews” can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s commentary is
always
thoroughly
considered
and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, and critical editorial staffs in cycling media. Each member of the Pinkbike team is competent on the bike, technically proficient, and eager to evaluate each product
without
preconception. In
addition, they do a fantastic job with the written, pictorial, and video editing elements of review, conveying the details of each product in a way that’s easily understood by the riding public. It’s a joy working with Pinkbike, and as a technology developer, I frequently look forward to their involvement in projects that I’ve been a part of.
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ANALYTICS
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MEDIA KIT // 2013 // Analytics
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
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MEDIA KIT // 2013 // Engagement
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MEDIA KIT // 2013 // Engagement
Monthly pageviews
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MEDIA KIT // 2013 // What is Pinkbike?
PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL 22
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MEDIA KIT // 2013 // What is Pinkbike?
Darren Kinnaird
Pinkbike continually comes up with
GM, Crankworx
ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.
Official sponsor for:
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PINKBIKE MEDIA
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MEDIA KIT // 2013 // Engagement
An Le
The gang at Pinkbike goes out of their
Giant Global Marketing Director
way to make sure our product and rider stories are told in an authentic and relevant way to their audience. From contests to launch campaigns, Pinkbike has helped us inspire and connect with riders from around the world!
Derek Westerlund
For Freeride Entertainment and its
Director Executive Producer Freeride Entertainment
clients, Pinkbike is simply the most effective way in the industry to speak to the core consumer. Their dedication to all that is relevant in mountain biking is second to none.
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advertising on pinkbike
Eddy Marcelet
Pinkbike has set the bar for what a
Art & Marketing, Kona Bicycle Company
mountain bike website should and could be. This, combined with their endless efforts to improve, diversify and expand, give their media partners a huge advantage in influencing the bike industry and consumers. Partnering with Pinkbike has resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.
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MEDIA KIT // 2013 // Ad Specs
Sean McLaughlin
Pinkbike approaches their customers
Global Marketing, Specialized Bicycle Components, Inc.
as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
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CONFIDENCE in Advertising
Make the pitch that convince people or our value, touching on things like knowing which marketing options are difficult, but you can be confident with Pinkbike.
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MEDIA KIT // 2013 // Ad Specs
Dustin Brady Fcancerup.com
The
impact
of
pinkbike’s
caught me by surprise.
reach
When we
first partnered a year ago to hopefully raise $5K for our cancer charity‌ we ended up raising over $35K. Just this spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser.
This among many other
things illustrates why pinkbike.com is the #1 MTB website. The number of people they reach and their readers engagement is like non-other!
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contacts at PINKBIKE.COM
KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
Julian Coffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy. // mikelevy@pinkbike.com
Richard Cunningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
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MEDIA KIT // 2013 // Contacts
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