MEDIA KIT 2014
BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,457,000 Europe 1,246,000 Asia 140,000 Australia/NZ 133,000
01
Michael Browne
What I like about Pinkbike is that it’s
Trek Bicycles
truly a relationship with a community. Too many advertisements feel like a blind shot on an open range. With Pinkbike,
you
know
what
sticks
because you can track everything. You get feedback and you hear actual voices, for better or for worse.
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WHAT IS PINKBIKE?
Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of 16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a massive and emerging base of bike enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, photographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect
viaPinkbike
to
experi-
ence and share mountain biking.
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table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
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ENGAGEMENT
We had a very successful partnership during Red Bull Rampage. It’s helpful for Red Bull to have the support of an endemic outlet with a built in and passionate audience. We are using this partnership with Pinkbike as an excellent use case internationally on how to partner effectively on a project.
Scott Alexander Digital Marketing Manager, Red Bull North America
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table of CONTENTS
PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01
What is PB? / 01
Engagement / 02 Ad Specs / 03
Contacts / 04
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PINKBIKE IS GLOBAL
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VISITS per continent GOOGLE 2013
Continent
Visits
Pages / Visit
Avg. Visit Duration%
New Visits
Bounce Rate
Americas
4,167,584
9.76
00:10:15
39.62%
43.99%
Europe
3642440
8.45
00:10:08
36.92%
43.87%
Asia
372108
5.83
00:08:11
43.38%
48.38%
Oceania
334,452
5.09
00:08:15
38.45%
49.74%
Not set
52904
7.35
00:09:26
35.54%
44.79%
Africa
28637
4.35
00:08:07
48.56%
51.64%
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ANALYTICS PINKBIKE 904 000 000
BIKERADAR 168 000 000 MTBR.COM 120 000 000 RIDEMONKEY.COM 28 000 000 VITALMTB.COM 26 000 000 NSMB.COM 24 000 000
YEARLY PAGEVIEWS 09
7:12
8.32
Average Visit Duration
Pages per visit
40.74%
26.73%
Bounce rate
% of new visits
GOOGLE ANALYTICS 2014
“
Over 9 million visits per month and over 7 minutes per visit. That is just over one million hours spent on Pinkbike monthly
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DEMOGRAPHICS Subtitle coming
15% BMX/DJ
68% TRIAL/AM/ENDURO
USER RIDING STYLES 11
23% DH/4X/FREERIDE
Who visits PINKBIKE.cOM? Audience Demographics How similar is this site’s audience to the general internet population?
EDUCATION
GENDER Male
No college
Female
Some college Graduate School College
INCOME
Age 18-24
$0 - $30K
25-34
$30K - $60K
35-44
$60K - $100K
45-54
$100K+
55-64 65+
BROWSING LOACTION
HAS CHILDREN Yes
Home
No
School Work
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PINKBIKE IN ASIA
在中國大陸,
Pinkbike是我们每天都上
的网站，它有最新的信息，深入的评 测，业内 的幕后故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.
Sarge Lou Editor of BikeCool Magazine
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PINKBIKE LEADS THE MARKET IN ASIA, WITH MAJOR GOWTH IN CHINA, TAIWAN, INDONESIA AND JAPAN
Mike Dutton Spank Industries Global Brand Manager
As a marketer in the bike business its
always
a
challenge
to
plan
the maximum potential return on investment with your target audience, while still maintaining a global scope with your advertising dollars. Few sites in the world can boast the ability to bring your message more effectively to
passionate
enthusiasts
around
the world than Pinkbike. Remarkably, wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.
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women Subtitle coming
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Women represent over half of all recreational bike riders. Female user registration on Pinkbike has increased by 15%
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Pinkbike Tech and Reviews
We consider Pinkbike one of the most important media outlets to reach our target market. Their sizable readership has a vested interest and fervor like no other. Added to this, we have been more than impressed with the diligence of Pinkbike’s editorial staff to provide their audience with in-depth technical explanations. Our Double Barrel shock is a sophisticated suspension product and on more than one occasion we have found ourselves reading their review and saying, “WOW, I couldn’t have said that better myself!”
Holly Colson Marketing Director, Cane Creek Cycling Components
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David Weagle
As many of us who have worked in
Split Pivotv
the cycling industry know, sometimes “product reviews” can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s commentary is
always
thoroughly
considered
and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, and critical editorial staffs in cycling media. Each member of the Pinkbike team is competent on the bike, technically proficient, and eager to evaluate each product
without
preconception. In
addition, they do a fantastic job with the written, pictorial, and video editing elements of review, conveying the details of each product in a way that’s easily understood by the riding public. It’s a joy working with Pinkbike, and as a technology developer, I frequently look forward to their involvement in projects that I’ve been a part of.
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Pinkbike IS WHEEL SIZE FRIENDLY
19
“
We cover the entire spectrum of riding styles
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21
PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL
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23
Darren Kinnaird
Pinkbike continually comes up with
GM, Crankworx
ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.
Official sponsor for:
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PINKBIKE is social media
671 210 Registered Users
38 794
Following
162 125
Likes
18 536
Followers
25
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advertising on pinkbike
Pinkbike has set the bar for what a mountain bike website should and could be. This, combined with their endless efforts to improve, diversify and expand, give their media partners a huge advantage in influencing the bike industry and consumers. Partnering with Pinkbike has resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.
Eddy Marcelet Art & Marketing, Kona Bicycle Company
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Over 93% of companies advertising on Pinkbike, continue advertising the next year
Pinkbike approaches their customers as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.
Sean McLaughlin Global Marketing, Specialized Bicycle Components, Inc.
The
impact
of
pinkbike’s
caught me by surprise.
reach
When we
first partnered a year ago to hopefully raise $5K for our cancer charity… we ended up raising over $35K. Just this spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser.
This among many other
things illustrates why pinkbike.com is the #1 MTB website. The number of people they reach and their readers engagement is like non-other!
Dustin Brady Fcancerup.com
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contacts at PINKBIKE.COM
KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
Julian Coffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com
Richard Cunningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
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