brand book

PINKBIKE / BRAND BOOK Visual Identity Guidelines

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table of

CONTENTS

Construction / 01 Clear Space / 02 Basic Logo / 03 Acceptable Versions / 04 Shapes / 05 Shortened Logo / 06 Colors / 07 Rotation / 09 Unacceptable Modifications / 10 Typography / 11 Imagery / 13

01 CONSTRUCTION The Pinkbike Logo uses specially drawn letters which can never be replaced by a font. The “a” unit was set to create spaces between letters.

a

a

a

Note: The skew is set to be exactly eight degrees.

a

a

a

a

8° 1.5 a

a 1.5 a

01

PINKBIKE / Brand Book / Construction

02 CLEAR SPACE The minimum amount of clear space required around the Pinkbike Logo is equal to the height of the “p” letter in the Wordmark.

PINKBIKE / Brand Book / Clear space

02

03 BASIC LOGO

03

PINKBIKE / Brand Book / Basic Logo

04 ACCEPTABLE VERSIONS

Color

Black and white

PINKBIKE / Brand Book / Acceptable Versions

Grey scale

White monochrome

04

05 SHAPES When it is necessary to use the Pinkbike Logo inside a defined shape or border, only a square can be used.

Preferred

05

PINKBIKE / Brand Book / Shapes

06 SHORTENED LOGO It is possible to use the Logo in shortened version. The amount of clear space is the same as for the full size Logo.

Preferred

PINKBIKE / Brand Book / Shortened Logo

06

07 COLORS

RED

PANTONE 1797 C: 0

R: 220

M: 100

G: 0

Y: 99

B: 2

K: 4

07

PINKBIKE / Brand Book / Colors

BLACK

PANTONE Process Black C: 20

R: 0

M: 20

G: 0

Y: 20

B: 0

K: 100

PINKBIKE / Brand Book / Colors

08

08 ROTATION

45째

09

PINKBIKE / Brand Book / Rotation

09 UNACCEPTABLE MODIFICATIONS

www.pinkbike.com

PINKBIKE / Brand Book / Unacceptable Modifications

10

10 TYPOGRAPHY. PRIMARY FONT

Helvetica Neue ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

11

PINKBIKE / Brand Book / Typography

Helvetica Neue Light

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

Helvetica Neue Medium

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

Helvetica Neue Bold

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

PINKBIKE / Brand Book / Typography

12

11 IMAGERY

13

PINKBIKE / Brand Book / Imagery

PINKBIKE / Brand Book / Imagery

14

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