BRAND BOOK Visual Identity Guidelines
w w w . p i n k b i k e . c o m
table of
CONTENTS
Construction / 01 Clear Space / 02 Basic Logo / 03 Acceptable Versions / 04 Shapes / 05 Shortened Logo / 06 Colors / 07 Rotation / 09 Unacceptable Modifications / 10 Typography / 11 Imagery / 13
01 CONSTRUCTION The Pinkbike Logo uses specially drawn letters which can never be replaced by a font. The “a” unit was set to create spaces between letters. 1.5 a
1.5 a
1.5 a
Note: The skew is set to be exactly eight degrees.
1.5 a
1.5 a
1.5 a
1.5 a
8° 1.5 a
a 1.5 a
01
PINKBIKE / Brand Book / Construction
02 CLEAR SPACE The minimum amount of clear space required around the Pinkbike Logo is equal to the height of the “p” letter in the Wordmark.
PINKBIKE / Brand Book / Clear space
02
03 BASIC LOGO
03
PINKBIKE / Brand Book / Basic Logo
04 ACCEPTABLE VERSIONS
Color
Black and white
PINKBIKE / Brand Book / Acceptable Versions
Grey scale
White monochrome
04
05 SHAPES When it is necessary to use the Pinkbike Logo inside a defined shape or border, only a square can be used.
Preferred
05
PINKBIKE / Brand Book / Shapes
06 SHORTENED LOGO It is possible to use the Logo in shortened version. The amount of clear space is the same as for the full size Logo.
Preferred
PINKBIKE / Brand Book / Shortened Logo
06
07 COLORS
RED
PANTONE 1797 C: 0
R: 216
M: 100
G: 4
Y: 99
B: 4
K: 4
07
PINKBIKE / Brand Book / Colors
BLACK
PANTONE Process Black C: 20
R: 0
M: 20
G: 0
Y: 20
B: 0
K: 100
PINKBIKE / Brand Book / Colors
08
08 ROTATION
45째
09
PINKBIKE / Brand Book / Rotation
09 UNACCEPTABLE MODIFICATIONS
www.pinkbike.com
PINKBIKE / Brand Book / Unacceptable Modifications
10
10 TYPOGRAPHY. PRIMARY FONT
Helvetica Neue ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
11
PINKBIKE / Brand Book / Typography
Helvetica Neue Light
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Helvetica Neue Medium
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Helvetica Neue Bold
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
PINKBIKE / Brand Book / Typography
12
10 TYPOGRAPHY. SECONDARY FONT
Proxima Nova
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
11
PINKBIKE / Brand Book / Typography
Proxima Nowa Light
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Proxima Nova Medium
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Proxima Nova Bold
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
PINKBIKE / Brand Book / Typography
12
10 APPLICATION
Social Media Icon
11
Video Watermark
Mobile Logo
PINKBIKE / Brand Book / Application
Video Watermark in use
PINKBIKE / Brand Book / Application
12
12 IMAGERY
13
PINKBIKE / Brand Book / Imagery
PINKBIKE / Brand Book / Imagery
14