MEDIA KIT 2014
Lubor Keliar The success of Red Bull Joyride Director of Communications,
was in large part due to the hard
Sport & Culture/On Premise
work and flexibility of Pinkbike.
Red Bull Media House, North
From the announcement of Red
America
Bull’s involvement at Crankworx Whistler through to the postevent coverage, the community they attract is unmatched in the action sports scene.
BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,500,000 Europe 1,250,000 Asia 150,000 Australia/NZ 140,000
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WHAT IS PINKBIKE?
Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of
table of CONTENTS
16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a mas-
Analytics / 01
sive and emerging base of bike
What is PB? / 01
enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, pho-
Engagement / 02 Ad Specs / 03 Contacts / 04
tographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect via Pinkbike to experience and
03
share
mountain
biking.
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ENGAGEMENT
table of CONTENTS
What I like about Pinkbike is that it’s truly a relationship with a community. Too many advertisements
feel
like
a
blind shot on an open range. With Pinkbike, you know what sticks because you can track everything. You get feedback and you hear actual voices, for better or for worse.
Michael Browne
PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01
What is PB? / 01
Engagement / 02
Ad Specs / 03 Contacts / 04
Bontrager
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PINKBIKE IS GLOBAL
Pinkbike is not a mountain bike website – it’s a global mountain bike community. The power of Pinkbike has spread the stoke for our films to virtually every corner of the planet and has
MONTHLY VISITS per CITY City
Visits
Total
9,690,418
London
334,110
Vancouver
175,886
Calgary
147,297
Toronto
110,882
Sydney
76,260
San Francisco
70,572
Seattle
63,258
Edmonton
60,808
Melbourne
60,311
Los Angeles
59,986
New York
59,593
Montreal
57,663
Denver
55,297
Whistler
53,623
Victoria
51,532
Edinburgh
50,736
Ottawa
48,728
Sheffield
48,160
Brisbane
46,724
North Vancouver
45,888
San Diego
42,497
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helped reshape how we see today’s media landscape.
Ian Dunn Producer/Marketing Director, Anthill Films
MONTHLY VISITS per continent
“
Pinkbike provides the option to target editorial content regionally, allowing direct access to the largest mtb markets in the world.
Continent
Visits
Pages / Visit
Avg. Visit Duration%
New Visits
Bounce Rate
Americas
4,167,584
9.76
00:10:15
39.62%
43.99%
Europe
3,642,440
8.45
00:10:08
36.92%
43.87%
Asia
372,108
5.83
00:08:11
43.38%
48.38%
Oceania
334,452
5.09
00:08:15
38.45%
49.74%
Africa
28,637
4.35
00:08:07
48.56%
51.64%
GOOGLE ANALYTICS 2013
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ANALYTICS PINKBIKE 885,000,000
7:12
8.32
Average Visit Duration
Pages per visit
40.74%
26.73%
Bounce rate
% of new visits
GOOGLE ANALYTICS 2013
Eddy Marcelet Pinkbike has set the bar for what BIKERADAR 168,000,000
Art & Marketing, Kona Bicycle
a mountain bike website should
Company
and could be. This, combined with their endless efforts to
MTBR.COM 160,000,000
improve, diversify and expand, give their media partners a huge
VITALMTB.COM 35,000,000
advantage in influencing the
RIDEMONKEY.COM 28,000,000
bike industry and consumers. Partnering with Pinkbike has
NSMB.COM 24,000,000
resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.
YEARLY PAGEVIEWS 09
“
Over 9 million visits per month and over 7 minutes per visit. That’s just over one million hours spent on Pinkbike monthly.
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DEMOGRAPHICS Who visits PINKBIKE?
“
How similar is the Pinkbike audience to the general internet population? EDUCATION
GENDER
15% BMX/DJ
Male
No college
Female
Some college Graduate School
23% DH/4X/FREERIDE
College
INCOME
AGE 68% TRAIL/AM/ENDURO
18-24
$0 - $30K
25-34
$30K - $60K
35-44
$60K - $100K
45-54
$100K+
55-64 65+
BROWSING LOCATION
HAS CHILDREN Yes
Home
No
School Work
46% of Pinkbike users have more than one bike. 49% of Pinkbike users buy a new bikes approximately every 2 years. 94% of Pinkbike users are male. The average age of Pinkbike users is 29.
USER RIDING STYLES 11
SOURCE:
ALEXA
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PINKBIKE IN ASIA
在中國大陸, Pinkbike是我们每 天都上的网站，它有最新的信 息，深入的评测，业内 的幕后 故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.
As a marketer in the bike business its always a challenge to plan the maximum potential return on investment with your target
audience,
while
still
maintaining a global scope with
Sarge Lou
your advertising dollars. Few
Editor of BikeCool Magazine
sites in the world can boast the ability to bring your message more effectively to passionate enthusiasts around the world than
Pinkbike.
Remarkably,
wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always
“
PINKBIKE LEADS THE MARKET IN ASIA, WITH MAJOR GROWTH IN CHINA, TAIWAN, INDONESIA AND JAPAN.
depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.
Mike Dutton Spank Industries Global Brand Manager
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women ON A ROLL
DARCY TURENNE To be able to leverage a media FILMMAKER/PROFESSIONAL MTB
hub with as much clout as
RIDER, NORCO
Pinkbike has been instrumental toward establishing myself as a professional athlete. This is especially true in the world of freeride - a very media based and subjective sport that is not 100% based on results.
Mountain biking has influenced
Women’s freeride didn’t really
my adult life in every way, and
exist without the inflation of the
it is inspiring to see so many
sport through media. Without
new young women embracing
Pinkbike as a platform to show
the mountain bike ideals and
our
lifestyle.
would not be rendered worthy of
accomplishments,
they
attention of many riders around
ELAYNA CALDWELL DIRECTOR MTB BRAND MARKETING, SRAM
the world. The promotion of my
riding
through
Pinkbike
essentially created my career and has had a pivotal role in creating women’s freeride as a genre.
“ 15
Women accounted for 37% of the bicycle market in 2011, spending $2.3 billion. Women Represent Over Half of all recreational bike riders, Female user registration on Pinkbike increased by 15% in 2013.
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Pinkbike Tech and Reviews
David Weagle As many of us who have worked Split Pivot
in the cycling industry know, sometimes “product
reviews”
can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s
commentary
is
always thoroughly considered and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, We consider Pinkbike one of the
and critical editorial staffs in
most important media outlets
cycling media.
to reach our target market. Their sizable readership has a
Each member of the Pinkbike
vested interest and fervor like
team is competent on the bike,
no other.
Added to this, we
technically proficient, and eager
have been more than impressed
to evaluate each product without
with the diligence of Pinkbike’s
preconception.
editorial staff to provide their
they do a fantastic job with the
audience with in-depth technical
written,
pictorial,
and
explanations.
editing
elements
of
Our
Double
In
addition, video review,
Barrel shock is a sophisticated
conveying the details of each
suspension product and on
product in a way that’s easily
more than one occasion we
understood by the riding public.
have found ourselves reading
It’s a joy working with Pinkbike,
their review and saying, “WOW,
and as a technology developer,
I couldn’t have said that better
I frequently look forward to their
myself!”
involvement in projects that I’ve been a part of.
Holly Colson Marketing Director, Cane Creek Cycling Components
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PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL
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Darren Kinnaird Pinkbike GM, Crankworx
continually
comes
up with ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.
Official sponsor for:
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PINKBIKE is social media 671,210 Registered Users
38,794
Following
162,125
Likes
18,536
Followers
“
Editorial, news, contests and events are all supported via Pinkbike’s social media channels. 10 million photos and 330,000 videos have been uploaded to Pinkbike since 1998.
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advertising on pinkbike
Pinkbike
approaches
their
customers as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.
Sean McLaughlin Global Marketing, Specialized Bicycle Components, Inc.
The impact of Pinkbike’s reach caught me by surprise. When we first partnered a year ago to hopefully raise $5K for our cancer charity… we ended up raising over $35K.
Just this
spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser. This among
“
Over 93% of companies advertising on Pinkbike continue to do so the following year.
many other things illustrates why Pinkbike is the #1 MTB website. The number of people they reach and their reader engagement is like no other!
Dustin Brady SHIMANO/FCANCERUP.COM
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contacts at PINKBIKE.COM
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KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
Julian Coffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // skype: goldsie // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com
Richard Cunningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
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