Pb rate card 2014

RATE CARD 2014

NEWS PAGE BANNERS Impressions

Size

1 day

3 days

1 week

2 weeks

Rate card page

2,250,000 per day

2000x95

$5000

$4500

$4000

$2000

05

1600x2000

$3200

$2500

$2000

$1600

07

Impressions

Size

1 Month

3 Months

6 Months

1 Year

Rate card page

300x250 1st TOP RIGHT

800,000 per month

300x250

$18 CPM

$25 CPM targeted

-

-

09

300x250 2nd

800,000 per month

300x250

$7000

$6250

$5750

$5250

11

300x250 3rd

800,000 per month

300x250

$5000

$4750

$4500

$4000

13

800,000 per month

300x600

$8000

$7500

$7000

$6250

15

Impressions

Size

1 month

3 months

6 months

1 year

Rate card page

250,000 per month

1024x150

$4000

$3600

$3200

$2800

17

400,000 per month

728x90

$4000

$3600

$3200

$2800

19

400,000 per month

160x600

$3000

$2700

$2400

$2000

21

400,000 per month

160x160

$2000

$1800

$1500

$1200

23

MASTHEAD PER DAY

HOme Page BaCKgrOUnd SKin 400,000 per month per day

HOMEPAGE

VIDEO/MICROSITE

TOwer

NEWS PAGE BANNERS

WidesCreen LeaderbOard LeaderbOard SKysCrapeR Small SQUare

01

// RATE CARD // 2014

02

POD/VOD PAGES

BaCKgrOUnd SKin

Impressions

Size

1 month

3 months

6 months

1 year

Rate card page

700,000 per month

1600x1200

$12000

$10000

$9000

$8000

25

Impressions

Size

1 month

3 months

6 months

1 year

Rate card page

150,000 per month

320x50

$2000 / month flat

MOBILE ADS

HOmepage / NEWS PAGE

EDITORIAL

CONTESTS

Please inquire about specific editorial projects.

Contest development, design and implementation available on request.

03

27

PRODUCTION SERVICES Creative and production services available on request.

// RATE CARD // 2014

04

HOMEPAGE MASTHEAD 2,250,000 daily impressions

Initial Dimensions

2000x95px

Max file size

200KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

05

// RATE CARD // 2014

06

HOMEPAGE BACKGROUND SKIN 400,000 daily impressions

Initial Dimensions

1600x1200px

Max file size

600KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

07

// RATE CARD // 2014

08

HOMEPAGE MEDIUM RECTANGLE 1st 800,000 CPM

Initial Dimensions

300x250px

Max file size

300KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

09

// RATE CARD // 2014

10

HOMEPAGE VIDEO AD & MICROSITE 2nd VIDEO AD: 800,000

MICROSITE: 50,000

MONTHLY impressions

MONTHLY impressions

Initial Dimensions

760x900px

Max file size

600KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

11

// RATE CARD // 2014

12

HOMEPAGE MEDIUM RECTANGLE 3rd 800,000 monthly impressions

Initial Dimensions

300x250px

Max file size

300KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

13

// RATE CARD // 2014

14

HOMEPAGE TOWER 800,000 MONTHLY impressions

Initial Dimensions

300x600px

Max file size

400KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

15

// RATE CARD // 2014

16

WIDESCREEN LEADERBOARD 250,000 MONTHLY impressions

Initial Dimensions

1024x150px

Max file size

400KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

17

// RATE CARD // 2014

18

NEWS PAGE LEADERBOARD 400,000 MONTHLY impressions

Initial Dimensions

728x90px

Max file size

250KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

19

// RATE CARD // 2014

20

NEWS PAGE SKYSCRAPER 400,000 MONTHLY impressions

Initial Dimensions

160x600px

Max file size

250KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

21

// RATE CARD // 2014

22

NEWS PAGE SMALL SQUARE 400,000 MONTHLY impressions

Initial Dimensions

160x160px

Max file size

100KB

File Format

JPG/PNG/GIF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

23

// RATE CARD // 2014

24

POD/VOD PAGE SKINS 700,000 MONTHLY impressions

Initial Dimensions

1600x1200px

Max file size

600KB

File Format

JPG/PNG/GIF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

25

// RATE CARD // 2014

26

MOBILE HOMEPAGE / NEWS PAGE 150,000 MONTHLY impressions

Initial Dimensions

320x50px

Max file size

50KB

File Format

JPG/GIF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

27

// RATE CARD // 2014

28

contacts at PINKBIKE.COM

29

KARL BURKAT CEO/DIRECTOR OF SALES

778.858.6930 // skype: karlo_ubc // karl@pinkbike.com

RADEK BURKAT CTO

604.351.2581 // skype: radek.burkat // radek@pinkbike.com

JUlian COffey PUBLISHER

604.908.1413 // skype: julian.coffey // julian@pinkbike.com

ALAN GOLDS ADVERTISING AND EVENT MARKETING

1.604.905.0627 // skype: goldsie // alan@pinkbike.com

MIKE Levy Technical Editor

604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com

RiChard CUnningham TECHNICAL EDITOR

661.298.4453 // skype: rbarichard // rc@pinkbike.com

MIKE KAZIMER TECHNICAL EDITOR

1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com

Tyler Maine CONTENT MANAGER

604.799.7465 // skype: tyler.maine // tyler@pinkbike.com

// RATE CARD // 2014

30