RATE CARD 2014
NEWS PAGE BANNERS Impressions
Size
1 day
3 days
1 week
2 weeks
Rate card page
2,250,000 per day
2000x95
$5000
$4500
$4000
$2000
05
1600x2000
$3200
$2500
$2000
$1600
07
Impressions
Size
1 Month
3 Months
6 Months
1 Year
Rate card page
300x250 1st TOP RIGHT
800,000 per month
300x250
$18 CPM
$25 CPM targeted
-
-
09
300x250 2nd
800,000 per month
300x250
$7000
$6250
$5750
$5250
11
300x250 3rd
800,000 per month
300x250
$5000
$4750
$4500
$4000
13
800,000 per month
300x600
$8000
$7500
$7000
$6250
15
Impressions
Size
1 month
3 months
6 months
1 year
Rate card page
250,000 per month
1024x150
$4000
$3600
$3200
$2800
17
400,000 per month
728x90
$4000
$3600
$3200
$2800
19
400,000 per month
160x600
$3000
$2700
$2400
$2000
21
400,000 per month
160x160
$2000
$1800
$1500
$1200
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MASTHEAD PER DAY
HOme Page BaCKgrOUnd SKin 400,000 per month per day
HOMEPAGE
VIDEO/MICROSITE
TOwer
NEWS PAGE BANNERS
WidesCreen LeaderbOard LeaderbOard SKysCrapeR Small SQUare
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POD/VOD PAGES
BaCKgrOUnd SKin
Impressions
Size
1 month
3 months
6 months
1 year
Rate card page
700,000 per month
1600x1200
$12000
$10000
$9000
$8000
25
Impressions
Size
1 month
3 months
6 months
1 year
Rate card page
150,000 per month
320x50
$2000 / month flat
MOBILE ADS
HOmepage / NEWS PAGE
EDITORIAL
CONTESTS
Please inquire about specific editorial projects.
Contest development, design and implementation available on request.
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PRODUCTION SERVICES Creative and production services available on request.
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HOMEPAGE MASTHEAD 2,250,000 daily impressions
Initial Dimensions
2000x95px
Max file size
200KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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HOMEPAGE BACKGROUND SKIN 400,000 daily impressions
Initial Dimensions
1600x1200px
Max file size
600KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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HOMEPAGE MEDIUM RECTANGLE 1st 800,000 CPM
Initial Dimensions
300x250px
Max file size
300KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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HOMEPAGE VIDEO AD & MICROSITE 2nd VIDEO AD: 800,000
MICROSITE: 50,000
MONTHLY impressions
MONTHLY impressions
Initial Dimensions
760x900px
Max file size
600KB
File Format
JPG/PNG + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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HOMEPAGE MEDIUM RECTANGLE 3rd 800,000 monthly impressions
Initial Dimensions
300x250px
Max file size
300KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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HOMEPAGE TOWER 800,000 MONTHLY impressions
Initial Dimensions
300x600px
Max file size
400KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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WIDESCREEN LEADERBOARD 250,000 MONTHLY impressions
Initial Dimensions
1024x150px
Max file size
400KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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NEWS PAGE LEADERBOARD 400,000 MONTHLY impressions
Initial Dimensions
728x90px
Max file size
250KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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NEWS PAGE SKYSCRAPER 400,000 MONTHLY impressions
Initial Dimensions
160x600px
Max file size
250KB
File Format
JPG/PNG/GIF/SWF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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NEWS PAGE SMALL SQUARE 400,000 MONTHLY impressions
Initial Dimensions
160x160px
Max file size
100KB
File Format
JPG/PNG/GIF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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POD/VOD PAGE SKINS 700,000 MONTHLY impressions
Initial Dimensions
1600x1200px
Max file size
600KB
File Format
JPG/PNG/GIF + layered.psd file
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A
Audio
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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MOBILE HOMEPAGE / NEWS PAGE 150,000 MONTHLY impressions
Initial Dimensions
320x50px
Max file size
50KB
File Format
JPG/GIF
Video
N/A
Max Video & Animation Frame rate
N/A
Maximum Animation Length (i.e. Flash™)
N/A
Max Video Length
N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.
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contacts at PINKBIKE.COM
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KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
JUlian COffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // skype: goldsie // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com
RiChard CUnningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
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