PURSUING YOUR D.A.P.P (Dreams, Ambitions, Passions / Purpose) BY: Amanda Jones AKA Miss Working Masterpiece Pursuing Your D.A.P.P is a platform for women entrepreneurs, who are interested in sharing their stories with other women like them. This month, I chose to investigate the human resource industry, where I found Coretta Frazier. She is the CEO of her company, Professional Management Solutions, Read along as I discovered how Coretta put the “Human back into Human Resource�. Coretta got started in this industry in 2006, when she was 24 years old. In April, she had decided to leave her full-time job as a department manager at Walmart. She was already working part-time in the back office of her familyowned janitorial company. After leaving Walmart, her mother became ill. She was then forced to become the HR/ Payroll and Supervisor for her mother's small janitorial company that serviced over 5,000 students along with staff and administrators. After several years of managing a small business, she decided to go back into corporate American and use resources that the company offered to obtain a master's degree in Human resources. Going back to corporate America in 2012 was different; she had to work for a staffing firm before she could be hired directly to the company. Working for the staffing firm two years, while obtaining her MBA birthed a new keen sight on the workforce. After working for Nissan Manufacturing for several years, she decided to create her human resource consulting and recruitment firm Professional Management Solutions, where their solutions address the importance of
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understanding that both employees and employers are real people and each component of their business is centered around that relationships are the core to what human resource is.
Q: How did you get started in this industry?
What the world and any aspiring entrepreneur needs to understand about being an entrepreneur is, the fact you have to walk miles in some pretty big shoes before you can get out in this universe and claim to be a 6-figure chic or have billionaires status. This journey is not for the faint of heart. I know what it takes to run a business. I started my entrepreneurship journey as Director of Operations, with a small business that grossed a quarter of million in revenue every year when I was the tender age of 21. I've worked in corporate America, making over $70,000.00 a year just as well as an entry level employee making only 20,0000 a year. I have been the CEO grossing in sales of $1,000,000.00 and more. I understand what it takes in an organization from a Janitors' perspective all the way up to the CEO's perspective. To be an entrepreneur, you must have empathy but be firm at the same time. You have to enjoy what you do; you have to trust your instincts, you have to make decisions and stop waiting on someone else to pat you on your back and say good job. Lastly, you can never give up. Entrepreneurship is not as easy as it looks! You must show up every day. There are no sick days. Your business and your income depend on you and solely on you.
WOMAN TO WOMAN WITH JOANNE : THE MAGAZINE • Issue 34, January 2021
Q: What is the one thing you want the world to understand about being an entrepreneur? The hardest thing for me to face or learn is knowing what I deserve, understanding my value, and knowing what my target audience can afford. Me being an accomplished woman, I doubted for a long time my deservingness and my worth. We can't continue to confuse it with entitlement. Entitlement is about believing you have a right to something. Deservingness is about how much you believe you are worth. I've realized that doubting your deservingness is saying you're really uncertain whether or not you measure up or if you are good enough? Now that I know my worth, I don't have a problem with pricing my services. A piece of advice I can give is, just know in life, you will always create the results you believe you deserve. If you don't believe you deserve good things, you won't let yourself have them and you will neglect your worth.
