She Means Business - September 2012 by Moxie Magazine

September 2012

FREE

Take Me Home

Bright Ideas

There She Grows

E s s e n t i a l • E n l i g h t e n i n g • E n t e r t a i n i n g w w w . w o m e n s l i f e s t y l e k a z o o . c o m

Carolyn Rourke & Melissa Angel

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The People Who Make It Happen... Publisher: Darlene Clifford dclifford@womenslifestylekazoo.com Editor: Erica Shier editor@womenslifestylekazoo.com Contributing Writers: Kelly Duggan Denise Dykstra Emily L. Magyar Heidi McCrary Judy Pearson Sales: Sales Manager: Ruth Ann Dibert radibert@womenslifestylekazoo.com Sales Representatives: Sara Head Brenda Murphy

September 2012 Table of Contents

Life Faith VS Fear ...................................................................4 Wine Is A Girl’s Best Friend ..............................................8 IMHO – A Visit to the Ice Age .....................................32 Beauty & Style Fabulous and on the Fly .....................................................6 These Boots Were Made for Walkin’ 1000 Miles................10 Give Your Kitchen a Face Lift This Fall ................................12 Business & Finance Secrets of the Trade: Polishing Your Phone Etiquette ..............7 Confessoins of an Advertising Goddess ............................16 Financial Sauvé ................................................................21 Health Think Pink – American Cancer Society..............................36 Expert Advice on Keeping Your Health Care Costs Down ......................................................42

Layout & Design: jr4designs JR Harper

Look Who’s Talking Melissa Angel and Carolyn Rourke .......................26

Photography: K. Redmond Photography www.facebook.com/kredmondphotography

Learn Job Outlook Positive for Diverse Accounting-Based Careers ..................................9 Lesser-Known Health Care Careers can be Very Rewarding ...........................................14 Certification Can Improve Your Career Prospects In A Competitive Job Market.............23 Is Entrepreneurship for You? .................................27 Professional Organizations & Resources...................31 Small Business Computer Security .........................33 Cut the Cord: It’s Time to Take Your Job Search Beyond the Computer .....................34 Preparation Key to College and Career Success ..........................................................35 College Credit but No Degree: The Focus is on Working Adults ..............................35 Ideas for Growing Your Business ...........................38

Office Manager: Patty Clifford Contact Us By Phone: 269-350-5227 Sales Info: 269-271-1032 By Mail: Greater Kalamazoo Women’s LifeStyle, P. O. Box 2284, Portage, MI 49081-2284 By Email: info@womenslifestylekazoo.com Website: www.womenslifestylekazoo.com

Reader’s Lounge ............................................................46

Coming in October 2012

Recipes Gluten Free: Polenta Mozzarella Casserole .......................20 Tastes From The Kitchen Zazio’s .......................................22 There She Grows Lamb Arugula Salad w/ Blackberry Vinaigrette ............28 Pork Mignon ..........................................................29 Stuffed Jalapeno Peppers .........................................29 Community News & Happenings A Celebration of Local Businesses ...................................40 Calendar .......................................................................43 Buy Local ......................................................................46

September 2012

Faith vs

FEAR by Kim Carson

hen you live long enough, you learn that life is unpredictable; it throws you curve ball after curve ball. How you respond to those curve balls will determine whether you have a hit or a miss. Unpredictability is what life is all about and the sooner you figure out what to do with the unpredictable the better it will be for you. Have you noticed in those desert times, those times that feel a little unfamiliar and scary, you have had the greatest measure of growth? The opportunity for new things, the opportunity to reinvent yourself, the opportunity to learn and maybe even become something greater than what you were, and more importantly, discover you are stronger and smarter than you ever thought you were. It all typically happens when something unpredictable transpires. When the daily pattern changes, the false comfort and security of life is altered, and that routine that someone else has defined for you gets shaken up by the unpredictable. Those are the times for the greatest growth and opportunity. Unpredictability has a way of forcing your hand. It has a way of making you think fast on your feet. It engages the fight or flight complex and it will ultimately determine whether you succeed or fail. Get ready for the free fall and the roller coaster ride of a lifetime when unpredictability sets it sights on you. But more than unpredictability, your attitude and what you do with the unexpected will ultimately determine whether you succeed or fail. Pastor Michael Pitts from Toledo, Ohio once preached some wise words in one of his messages. He said, “Either you are walking in faith, or you are walking in fear, but you cannot be doing both simultaneously.” So what are you doing? Most of us probably find ourselves alternating between both. One moment we feel faith filled and the next moment a wave of fear comes over us. That’s a natural reaction, but the real objective should be to fill yourself with faith when that wave of fear overcomes you. Whatever you focus on in life will grow. When your focus becomes fear, you will become fearful. When your focus becomes faith, you will become faith filled and your faith will grow. I had a chance to catch up with Dr. Matthew Clark, psychologist with The Clark Institute (www. TheClarkInstitute.com). He believes that good things can come from unpredictability and here are a few of those

September 2012

things to think about. Interestingly enough he recently heard a message preached at his church. In summation the message was this, “Sometimes when things feel like they are falling apart, they are actually falling together.” - Shane Hipps/Mars Hill Bible Church. Here’s my conversation with Dr. Matt. Kim: Losing a job is a big change and can make one feel uncomfortable. Can anything good come from uncomfortably? Dr. Matt: Pain, being uncomfortable, unhappy and downright miserable can be the catalyst we need to actually push us to take action we would not have taken in our place of comfort, feeling “alright” or getting by. Sometimes it’s points of emergency that make it a necessary time to take action that will not only return our lives to the level they were at, but actually take us farther than we ever expected. Ray Bradbury just passed away and it wasn’t until middle age, and he thought he was at the end of his rope financially as well as healthwise that he decided to write. He and his wife went from poverty to millions at that point of desperation. Kim: Why do we as people sometimes need to feel uncomfortabilty to motivate us to change our situations? Dr. Matt: Because when we are just surviving or getting by we feel fine with the status quo while complaining to ourselves, our friends, or whoever will listen. It’s more comfortable to not take action and we can afford this luxury. However, in times of crisis like a lay off, your wife threatening to leave you, or being told by your supervisor that you need to “get your act together” we know that we can’t stay complacent. We must take action to survive, grow, and make the necessary changes in our lives. These are times people get sober, create a business, further education, start listening to their spouses, come back to God or spirituality, and work on themselves. Some circles call this a spiritual emergency or existential angst. Most of us call it “crisis” and I have to get my act together.

Kim: Uncomfortableness and change cause some people to freeze. What steps can they take to begin to move ahead again, whether it’s a relationship that has ended or a job loss? Dr. Matt: In the beginning stages we often feel shock. We wonder why or worry, “I’m not going to make it.” Write down your goals. Write down what you can do in the first 24 hours, what you can do now and in the next three months and what you can do between in the next six months to help you reach your goals, stay focused and see progress. Notice what is working for you and what is not working at all. When I started my private practice I read small business, government, and other therapists’ websites. This was one of my 24 hour action steps. Prayer can be one of those too -- or reaching out to friends or colleagues for suggestions. Next write down 20 things every day that you can do to help you become a better person on the inside and bring you closer to reaching your goals. As far as a relationship, I don’t believe in searching for a relationship. Follow your passions and he/she will bump into you. I agree with Dr. Matt, in fact I agree with that last statement on so many levels, “Continue to follow your passions, and it will ultimately bring you to your destined fate!” Enjoy the journey, and safe travels.

ABOUT THE AUTHOR: Kim Carson is an author and television/radio/internet personality. You can keep up with all of her adventures at www. FaithHopeAndLoveSongs.com and on facebook at www.facebook.com/ KimCarsonNOW.

www.womenslifestylekazoo.com

From the Publisher

Pearls of Wisdom

This month, we want to pay tribute to the hardworking women of our wonderful community for their amazing dedication. Each September we love to profile the energetic and vibrant women of Kalamazoo with our “She Means Business” edition.

Never give up, for that is just the place and time that the tide will turn. - Harriet Beecher Stowe, Writer

Of course, we recognize that the impact women have on our world is not limited to those who work outside the home. We affirm the contributions that each of you makes, working hard to care for loved ones, your homes and your passions. Even if you are lucky enough to be among the “retired,” you are most likely still incredibly busy volunteering or working on life long delayed dreams.

As you become more clear about who you really are, you’ll be better able to decide what is best for you - the first time around. - Oprah Winfrey, TV Personality & Entreprenuer

Whether you are a business owner, dedicated employee, vibrant stay at home caretaker or a committed volunteer, our world would be so different without you. Our heart-felt thanks to each of you for everything that you bring to our environment. Whenever I think about dedicated women, I like to reflect on those who have blazed the trail to lead us to where we are today. So please allow us to share a few of their thoughts with you today. May you find inspiration from their words as you go about your daily responsibilities: After these Pearls of Wisdom…what more can I add? I wish each of you peace, growth, health and love. Till October –

Darlene

A woman is like a tea bag - you can’t tell how strong she is until you put her in hot water. - Eleanor Roosevelt, Activist & First Lady

You must learn to be still in the midst of activity and to be vibrantly alive in repose. - Indira Gandhi, Indian Politician When you find peace within yourself, you become the kind of person who can live at peace with others. - Peace Pilgrim, Spiritual Leader I know God will not give me anything I can’t handle. I just wish that He didn’t trust me so much. - Mother Theresa, Social Activist It is only through disruptions and confusion that we grow, jarred out of ourselves by the collision of someone else’s private world with our own. - Joyce Carol Oates, Writer It is this belief in a power larger than myself and other than myself, which allows me to venture into the unknown and even the unknowable. - Maya Angelou, Poet, Educator

Bring a friend and hear from our health experts Presentation topics include: • Effects of Sleep Deprivation • Gynecologic Health • Chiropractic Health and Wellness • Healthy Eating • Bariatric/Metabolic Surgery • Exercise Aches and Pains

Women’s Wellness expo

Goody bags for the first 200 registrants! To register for classes call Bronson HealthAnswers at (269) 341-7723 or visit bronsonhealth.com

Saturday, October 20 • 9 a.m. to 1 p.m. WMU Fetzer Center • FREE 2350 Business Court, Kalamazoo

Bronson and Curves have joined to host Women’s Wellness Expo — an event tailored to women’s health and wellness needs. Curves Circuit • Yoga • Zumba • Health seminars Exhibitors • Workshops • Blood pressure checks • Door prizes Medication reviews • Sports injury walk-in clinic

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September 2012

Fabulous and on M

the Fly

More and more women are infiltrating corporate America, holding higher positions, and becoming jetsetter professionals like their male counterparts. However, unlike men, women can have a little more to pack before leaving for the airport. Makeup, lingerie, accessories for each outfit…how do you make it all fit in one little carryon? What do you carry on versus risk losing when checking bags through? How many liquid items can you really cram into those crazy small quart size bags? Whether it be a short trip or long, don’t get caught landing without your beauty necessities. My first helpful hint is to wash your hair before leaving and take with you a dry shampoo. If you need to freshen up your do, dry shampoo will freshen it up easily and instantly. It can conveniently be carried on and eliminates having to bring many additional styling products, many of which would have to fit into the quart size bag. If you need to touch your style in the morning, use a heat protectant spray to mist your hair and then proceed with a travel size heat tool. Travel size blow dryers and flat irons work just as well as the regular size but just take a little getting used to. Next, avoid product overload and pack two (or three) -in-one type of products. Leave the awkward long eyebrow pencil behind and the liquid liner at home and take eye shadow instead. A dark, inky brown can easily be brushed into the brows and then used as eyeliner; and with using the same brush. This same dark shadow can also be added to lids to

Makeup Forever Aqua Shadow

by Marianne Bockheim

take your daytime professional look to after five. If you’re really pinched for room and in a hurry, perform the old lipstick trick. A great shade of pink or the perfect tawny hue can easily double as cheek color. This old standby works like a charm! Also consider double-ended products, meaning those items that are sold with a companion item built into the other. Doubleended products include lash primer and mascara, lipstick and lip gloss, or even duo lipsticks shades, which give you color options without bringing additional products. Skincare can get a little tricky unless you have trial size items that can either be purchased or received for free during a gift with purchase promotion. One of my favorite items is BB cream, or beauty benefit cream. This Asian beauty secret is newer to the US market and has been received with open arms. It is a moisturizer, sunscreen, and sheer foundation color all in one. Smooth this on your entire face and dust with bronzer and your skin will look radiant. And, by the way, the bronzer can look great when also used as a blush! Lastly, facial cleansing cloths are the perfect, packable non-liquid. They can be used anywhere and anytime to quickly clean up. They also are sold in different quantities to accommodate the shortest and longest of trips. And speaking of freshening up, don’t forget to throw in your purse a small can of Evian spray. It will rehydrate skin, re-bloom makeup, and give you a little wakeup after a long flight!

A nod to the Pantone palette of the season, the must have trend colors: ultramarine green, titanium. $20. Available in 12 shades.

ABOUT THE AUTHOR: An esthetician, commercial makeup artist, and CEO of Intelligent Beauty LLC., Marianne Bockheim has been waving her magical mascara wand and dressing others for almost 20 years. She’s been seen at L.A. Fashion Week and Fashion Group headquarters of N.Y., and teaching in Grand Rapids Community College’s fashion department.

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September 2012

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Secrets Trade of the

Do you have fashion questions and dilemmas of your own? It’s easy to ask our Image Consultant Kelly Duggan, just send your questions to Kelly at info@womenslifestylekazoo. com. Be sure to indicate Image Questions in the subject line.

Polishing Your Professional Phone Etiquette:

What you say and how you say it means business! Your phone manner is often the first and therefore most important impression a prospect or existing client has of you and your company. Phone communication can make as much of an impact as in-person contact. It contributes to the tone of the relationship you are building because it projects and builds upon the image others have of your organization. Every business phone call needs to be positive and professional and must demonstrate courtesy, respect and organization. Prepare for the Call Before You Dial Before you begin dialing, get your paperwork in order and gather any information you may need. Decide what you will be presenting and make a list of points you want to cover during the call. Have a pen and paper handy to take notes so you can record details and any follow-up tasks during the course of the conversation. Minimize Distractions • Cell phone calls can be less reliable than a landline, so always use a landline when making calls to clients, especially for first-time contacts. • Minimize background noises, such as a barking dog or loud co-workers. • Avoid using a speakerphone and do not multi-task while on the call. • Turn off caller-identification and never ask someone you have contacted to hold because another “important” call is coming in. • Sit up straight, pull your shoulders back and smile before your party answers the phone. Make Friends with the Gatekeepers Few executives answer their own phones. Most have receptionists or admin-

istrative assistants who screen calls. It is important to treat these individuals with courtesy. Introduce yourself and clearly state your business name before asking to speak with your contact. Mention the nature of the call if it is appropriate to do so. This will help these gatekeepers to conduct their jobs more efficiently and may grant you favor in their eyes. Start With Your Core Color You should start with at least one great ensemble that fits you perfectly (e.g. suit or mixed separates), and is in one of your neutral core colors. For reference, your core colors are those that are the same as your eyes or hair: black, brown, green, blue, etc. Ask for Time and Permission When you get through to your contact, introduce yourself and restate your name. Give her a brief reminder of who you are and where you might have met. Use a short and focused unique business proposition to gain interest. Let her decide if the timing is right for a call. Do not give your sales pitch first and ask for her time second. Once you have permission to continue, respect the time limit set at the start of the call. At the end of the call be sure to thank your party for her time and mention any follow-up plans. This will help set the expectations for next steps. Hang Up and Follow Up for Success The call does not end when you hang up the phone. Immediately review your notes and make sure you follow through as discussed during the call. These guidelines for phone etiquette will help you save time during business calls, as well as demonstrate that you are organized and ready for action. Courtesy and professionalism on the phone are essential if you wish to enhance your image and your bottom line. So go ahead and make that call Kelly Duggan is an Image Consultant specializing in executive and personal image development, etiquette and communication skills. She is a certified member of the Association of Image Consultants International. Contact Kelly at: www.kellyduggan.com

September 2012

Wine Is A Girl ’s Best Friend

Christine Skandis of Skandis Fine Wines shown with Jim Lester of Wyncroft Winery, Buchanan Michigan (Photo Credit Trisha Doolan)

Picnics and Wine…How Divine!

As a follow up to my last wine column talking about the many splendors of Pure Michigan Wines, I thought I would talk more about some excellent Michigan wines. What better a topic to talk about this fall in Michigan than Picnics and Wine…How Divine! So I packed up my picnic basket with the following local products: Fresh “Seedy Salty” organic grain bread from Salt of the Earth in Fennville, saltoftheearthfennville.com Fresh “Scottish Struan” bread from McKenzie’s Bakery in Kalamazoo, mackenziesbakery.com Fresh locally grown fruit and vegetables from Summertime Market in Saugatuck, summertimemarket.com A selection of cheese from The Cheese Lady in Kalamazoo, thecheeselady.net My basket packed, I then headed out into “Michigan Wine Country” to find a selection of wine to complement my feast. My destination was Wyncroft Winery in Buchanan Michigan, about an hour drive south of Kalamazoo, where I met with owner and vintner Jim Lester. Interestingly, Wyncroft’s vineyard is located near the 42nd parallel, in close alignment to the best growing regions of Bordeaux and Burgundy in France. The soil at Wyncroft is also rich in glacial mineral deposits of the moraine hills, not unlike some of the great grape growing regions of Europe which flourish from mineral rich glacial soil deposits. Using France as a model, Jim compared weather data and soil from southwest Michigan with Bordeaux and Burgundy, home of his favorite wines, to select what grapes he would plant to produce a world class wine here in Michigan from his vineyard. Clones and rootstocks were then selected specifically for their adaptability to the soil found at the vineyard. The result is world-class wine with a taste of France right here in Michigan. Wyncroft’s selection of European style wine includes a Burgundian style Chardonnay…buttery and ripe with undertones of fruit, mineral, vanilla, and spice; an Alsace-style Riesling...dry with crisp acidity and pear, apple, and mineral elements as well as a Pinot Noir with deep color, ripe berry and cherry flavors. Their flagship wine “Shou” is a blend of Cabernet Sauvignon, Merlot, and Cabernet Franc produced in the in the style of the wines of Margaux, France. Give them a try and see if you, too, are transported to France…and don’t forget to pack a picnic basket. More information about Jim Lester and Wyncroft Winery can be found at wyncroftwine.com.

September 2012

To plan a divine picnic with wine and experience Michigan’s many splendors, Michigan wineries can be found by visiting the Pure Michigan website link of: www.michigan.org/things-to-do/attractions/wineries

Christine Skandis founded Skandis Fine Wines, LLC for the purpose of preserving heirloom grape varietals. In 2006, she was inducted into the Dionysian Society International, the world’s oldest wine society, in recognition of her passion for wine education. She is one of only six female members. www.SkandisFineWine.com.

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Job Outlook Positive For Diverse Accounting-Based Careers

courtesy of ARA Content

he need for well-educated accounting professionals will continue as long as business grows. From large to small, domestic or global, all businesses require financial guidance from professionals with accounting knowledge who can prepare, analyze and verify financial documents. In fact, the U.S. Bureau of Labor Statistics expects a 22 percent increase in accounting jobs between 2008 and 2018, according to its 2010-2011 Occupational Outlook Handbook. An educational background in accounting is a valuable tool for success in these fields. Students with an accounting specialization are often better prepared for organizational roles because they have acquired a greater understanding of how accounting principles function in a competitive and complex business environment. Because this vital role comes in many forms, some colleges and universities offer multiple paths toward a specialization in the accounting field. DeVry University, for example, offers an accounting specialization through three unique bachelor’s degree programs: business administration, management and technical management. These distinct paths allow business students to tailor their route to an accounting-based career. Accountants have traditionally handled a wide variety of tasks depending on the needs of their employers. They carry out financial information-gathering procedures, help clients pay taxes, work in a regulatory capacity to ensure that business laws are adhered to, and even handle the monitoring and investigation of white-collar crimes. This important role perpetuates a bright future for accounting graduates interested in a variety of positions. “Businesses are expanding, financial laws and regulations are changing and becoming more complicated, and companies face increasing financial scrutiny,” says Dr. Oscar Gutierrez, national dean for the College of Business & Management at DeVry University. “Accountants ensure that companies adhere to these new standards, creating a future of strong job opportunities for bachelor’s degree holders who specialize in accounting -- whether they are trained as financial analysts, forensic accountants or tax consultants in the public, corporate or government sector.” Last year, the National Association of Colleges and Employers’ (NACE) annual job outlook survey found that hiring trends for 2011 graduates were most positive for students with an accounting background, followed by business, computer science and engineering, respectively. In addition to the bright employment future it offers, many professionals are attracted to the field of accounting because of the ability to be their own boss. The U.S. Department of Labor estimates that 8 percent of accountants are selfemployed or able to work from home. These perks, as well as salary incentives, make now a better time than ever to pursue a career in accounting. By earning a business degree with an accounting specialization, graduates can open the doors to a variety of career opportunities in diverse fields.

You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, “I lived through this horror. I can take the next thing that comes along.” You must do the thing you think you cannot do. - Eleanor Roosevelt, Activist & First Lady September 2012

These Boots Were Made for Walkin’

1000 Miles

by LeAnn Secord

Get ready to step up and step out! Wolverine World Wide is launching a new women’s line this August. The Wolverine 1000 Mile Collection is branching out to offer today’s woman quality, fashionable, and timeless options for footwear. Collaborating with fashion-forward, upand-comer, Samantha Pleet, Wolverine found their key to creating a line featuring a vintage aesthetic with a modern flair. “I was inspired by women explorers,” shares Pleet. “From Anne Bonny, the most infamous female pirate in history, to Amelia Earhart, the woman who pioneered the way for women pilots. I wanted these boots and shoes to tell a story.” Each boot and shoe in the fall line certainly tell a story and are named after a female explorer who blazed her own respective trail. This line is targeted towards the modern woman who is a pioneer in her own life.

“

September 2012

Wolverine’s 1000 Mile Collection proved to be a dream project for Pleet. “My grandfather owned a shoe store,” she adds. I always wanted to design shoes. I love shoes! Wolverine has an incredible reputation for quality. This was my chance to help my grandfather’s spirit live on as well as broaden my creative opportunities.” Inspired by the romantic period, Pleet’s motivation came from exploring whimsical feelings and using female explorers as her muse. Pleet’s flair for vintage fashion matched well with Wolverine’s 1000 Mile Collection. This collection draws patterns from the 1900s; features classic and timeless style and materials. The name of the collection itself seeks to speak to a line of footwear that is built to last. Wolverine has a reputation of producing premium products that are authentic.

From Anne Bonny, the most infamous female pirate in history, to Amelia Earhart, the woman who pioneered the way for women pilots. I wanted these boots and shoes to tell a story.

”

www.womenslifestylekazoo.com

“

I was inspired by women explorers.

This is only the beginning for Wolverine. Christina Vernon, Director of International Business Development at Wolverine, reveals. “With any good collaboration, more doors open and more people become attracted to the brand. We are looking to expand our women’s collections. We are already working on our third line of footwear with Samantha.” “We are getting more feminine and adding more heels,” adds Vernon. “We are looking to reach the woman that isn’t into ‘throw-away fashion,’ but one who wants to make an investment in her wardrobe; clothing and shoes that will last.” Pleet is proving to be a godsend and instrumental in helping Wolverine achieve this goal. The spring 2013 line will be more proof. Featuring more inspiration from ingenious women, Pleet draws on muses from artistic disciplines; from the Greek poet, Sappho, to photographer, Osa Johnson. The story each pair of boots

”

or shoes tell, mirrors the vibe of the Wolverine 1000 Mile Collection impeccably. The women’s line of the Wolverine 1000 Mile Collection will be available this fall. Now, pull up your bootstraps and start blazing your own trail! ABOUT THE AUTHOR: LeAnn Secord is a fundraiser, free lance writer, and juggling enthusiast who is pondering her next tattoo and hair color.

September 2012

Give your kitchen a fresh face this fall (ARA) - As the season changes, many of us will get the itch to tackle any number of home improvement projects before winter. For some, a complete remodel is in the works. For others, just a few quick fixes are needed to make the home a more enjoyable space during the long winter months or in preparation for holiday entertaining.

QualityCabinets offers its Woodstar series, a line of affordable and stylish cabinets including its newest door styles - Kittery and Brookport - that are on-trend and available in popular finishes ranging from a classic and airy natural stain to dark and rich tones.

With the kitchen at the heart of the home, it’s an obvious place to take time for a few updates this season. Here are a few ideas to help give your kitchen a fresh look without spoiling the budget.

Hardware and faucets are touched every day, and wear and tear are inevitable. Just switching out these pieces can make a dramatic difference by adding a fresh shine, some personality and even greater functionality to the space. If your cabinetry hardware seems a bit dated, opt for one of many modern options for an instant, low-cost update. Replace the kitchen faucet with a sleek, better-functioning style to elevate the kitchen design, but also introduce a newer water-saving solution.

Overhaul cabinetry without breaking the bank

Although replacing kitchen cabinetry can be a very costly home improvement project, it usually makes the biggest impact. With unlimited options to choose from and varying price points, it’s easy to become overwhelmed and discouraged. Even if your budget is small, don’t give up on the idea of updating your kitchen cabinetry because there are plenty of affordable solutions. For example,

September 2012

Add some personality and shine

Don’t underestimate the power of paint

of paint can change the look and feel of a space almost instantly. With the changing season, opt for colors that add warmth and comfort or choose a bright color to combat the gray of winter. Paint can also help cover up unsightly wall marks and stains and provide the backdrop for new decor and furnishings for a whole new look. To ensure your new look has staying power, make sure to purchase a quality paint specially formulated for the kitchen.

Lighten up in the kitchen

Kitchen lighting is easy to overlook. If there are outdated lighting fixtures in your kitchen, or simply not enough light, consider adding new whimsical pendant lights or splurge on a stunning chandelier to create a focal point. Simply adding lighting under the wall cabinets and dimmer switches can introduce a new ambiance to the space. A visit to your local home center or lighting showroom will give you plenty of ideas.

With color trends constantly changing, and the focus on color in the home becoming more prominent, a fresh coat

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OIL CHANGE WITH FREE CAR WASH AND 23 POINT INSPECTION

One per household per visit. Tax and shop supplies extra.

9.95

Lease for 36 months with $2,900 due at signing with approved credit plus tax and tag. Security deposit waived. 12,000 miles per year. Additional fees may apply at lease end.

NEW 2012 DODGE

JOURNEY SXT

25 OFF

TIRE ROTATION WITH FREE BRAKE INSPECTION

ANY 2 OR 4 TIRE PURCHASE WITH ZEIGLER PRICE MATCH GUARANTEE

One per household per visit. Tax and shop supplies extra.

MO. 229 PER

Lease for 36 months with $2,900 due at signing with approved credit plus tax and tag. Security deposit waived. 12,000 miles per year. Additional fees may apply at lease end.

NEW 2012 CHRYSLER

TOWN & COUNTRY TOURING

MO. 279 PER

Lease for 39 months with $2,300 due at signing with approved credit plus tax and tag. Security deposit waived. 12,000 miles per year. Additional fees may apply at lease end.

Lease for 39 months with $2,900 due at signing with approved credit plus tax and tag. Security deposit waived. 12,000 miles per year. Additional fees may apply at lease end.

NEW 2012 LINCOLN

NEW 2013 BMW

MKZ

BRING IN THIS COUPON AND RECEIVE YOUR FIRST MONTHS PAYMENT ON THE PURCHASE/LEASE OF ANY NEW OR ZEIGLER CERTIFIED MODEL FROM ZEIGLER OF KALAMAZOO.

MO. 279 PER

Lease for 24 months with $2,995 due at signing with approved credit plus tax and tag. 10,500 miles per year. Additional fees may apply at lease end. Vin# 3L834764.

328i AWD

MO. 399 PER

Lease for 36 months with $3,881 due at signing with approved credit plus tax. Includes plate transfer fee. 10,000 miles per year. Additional fees may apply at lease end.

courtesy of ARA Content

Lesser-Known Health Care Careers Can Be Very Rewarding H

ave you looked at career possibilities in health care lately? The health care industry offers a wide array of career choices, as reported by the Bureau of Labor Statistics. Many positions in the medical arena involve operating room (OR) procedures or patient care. Others require totally different skill sets, such as positions in pharmaceuticals or hospital administration. One unique and rewarding career option involves biomedical equipment technology.

“I find it exciting,” Chappell adds. “Most patients take this work for granted; however, it carries huge responsibilities. Doctors, nurses and emergency medical technicians (EMT) workers depend on the equipment to work correctly, with sometimes life or death consequences.” This aspect of the profession sends some people running for the doors, while others feel it adds prestige to the position.

These professionals work behind the scenes to install, inspect, maintain and repair medical equipment. From the large CT scanners and patient monitors to electric wheelchairs, every medical device must work properly. David Chappell, a specialist in biomedical equipment technology offers insight into this not-so-apparent health care career option.

“Focusing on medical equipment is a way to help people without being in the OR...”

“Focusing on medical equipment is a way to help people without being in the OR,” says Chappell. A career in biomedical equipment technology is about computers and circuit boards, hardware and specialized software, soldering irons and electronic tools. It is also about training doctors and nurses on the use of equipment. The Association for the Advancement of Medical Instrumentation (AAMI) reports an average national salary of $43,000 for this profession.

A two-year degree program can open the door to the field of biomedical equipment technology. The curriculum is technology-based, with ample medical coursework. Onthe-job proficiency involves knowledge of anatomy and physiology, as well as medical terminology.

Part computer technician, part electrician, part medical worker, the field comprises a blend of medicine with science and technology.

September 2012

“Students are sometimes put off by the medical classes,” says Chappell. “But it is vital in this uniquely blended industry. Professionals in the field must understand both sides. It is not just a matter of knowing which screw to turn. When working on a medical device, the technician must understand how it does what it does, and how it interacts with the patient.”

Working on equipment comprises a large part of a biomedical equipment technician’s job responsibilities, but not all. “Techs play different roles,” says Chappell. “Primarily, they manage, maintain and repair every single piece of equipment you can imagine, from small to large. Additionally, they are involved in training facility staff on the proper and safe use of the equipment, especially if a particular piece of equipment is often in need of repair. Why is it happening? Are they using it wrong? This often leads to training sessions, where professional communication skills are a must.” Career opportunities in the field are varied. Some biomedical equipment technicians work at hospitals. Others work for manufacturers, who send technicians out to care for equipment housed at medical facilities. Manufacturers also hire bench technicians, who work at the factory to repair and refurbish equipment. Another option is to work for a service company, which contracts with hospitals, clinics and doctor’s offices to maintain equipment. “There are thousands of pieces of medical equipment in use today, and many are required by regulation to be maintained monthly or quarterly,” says Chappell. The field also offers opportunities to specialize. “Every workday provides additional training on equipment,” he says. “Whether a tech prefers imaging or radiology or ultrasound or laser, he or she may choose to focus on specific high-end equipment. It is not uncommon for a tech to specialize. Specialists are in demand, and can draw a higher salary.”

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Bronson Breast surgery

Proudly welcomes

dr. nancy KalinowsKi

Nancy Kalinowski, MD

weâ&#x20AC;&#x2122;d like to introduce nancy Kalinowski, md, to Bronson Breast surgery. dr. Kalinowski is board certified in general surgery with extensive knowledge and experience in breast surgery. she received her medical degree from michigan state university college of Human medicine. Bronson Breast surgery is located in the Bronson center for women. this is a place where prevention and early detection comes together in an environment dedicated to meeting the unique needs of women. Patients can now receive the full continuum of care for breast health in one convenient and comfortable location. other services offered at the Bronson center for women include screening and diagnostic mammography, bone density screening, nurse navigator and educational programs. the addition of dr. Kalinowski and Bronson Breast surgery will streamline care for women with breast disease.

For more information or questions, please call: Bronson Breast Surgery 601 John Street, Suite M-515 Kalamazoo, MI 49007 (269) 341-7145 bronsonhealth.com

Breast Surgery

September 2012

Confessions of an Advertising Goddess

“Those Horrible, Horrible Ads!” Perhaps this has happened to you. You’re catching up on the local TV news when you see it …that commercial informing you that Governor Snyder is pushing ahead for that bridge that will cost taxpayers like you billions of dollars. You see that the ad is paid for by “The People Should Decide,” and if you dig little deeper you will find that this group is supported by the owner of the other nearby bridge. Before the commercial break is over, you’re also treated to a “pro” Upton ad followed by an “anti” Upton ad, only it’s hard to tell which one’s which. Where’s the mute button? They say that all advertising is good, but is it? We can all recite those TV commercials, radio spots and Internet banner pop-up ads that we wish would just go away. Unfortunately, if you can recall the name of the business they’re promoting they’re probably doing their job. Advertising is an art form, and like any work of art, there are ads we actually enjoy, those we tolerate, a few that we wish would go away and those that simply befuddle us. Perhaps you’ve seen the fun and breezy On-Demand TV commercial featuring a montage of people at work delightfully watching their favorite TV shows on their mobile devices. What!? Am I the only one noticing that NONE of the

September 2012

people shown seem to be on break? And what about the multitude of moms who smile sweetly when someone spills the full glass of orange juice on the floor? I’m pretty good about keeping my cool about accidents in my own home but I don’t ever recall smiling when it happens. I believe that my kids will vouch for me on that one. I’m afraid that it also happens on the local front. I’m thinking specifically of a local car dealer who (I can only guess to save money) ran the same TV commercial for what seemed like 6 months. Never mind that he mispronounced the name of one of his import brands, the spot was shot in the winter and he apparently didn’t care that we were seeing the same snow-covered cars in May. And the fact that those cars were still apparently available six months later doesn’t speak well for his sales staff. But I’m going to defend that rare campaign that is so bad that you have to appreciate the owner’s sense of humor. The car dealer on his horse who adlibs, “I can’t remember the price of this one, but I’m sure it’s a great deal!” The local “We buy gold” dealer proudly showing off his family, all of whom look painfully uncomfortable to be on TV. They’re not slick commercials by any means, but the “so bad, they’re good” commercials and ads are a rare breed. More often than not, they make us turn off and away from the medium that they are supporting. However, I certainly remember the names of the companies airing those unfortunate ads, and if they achieve name recognition, then perhaps those horrible, horrible ads haven’t missed the mark altogether, have they? The Advertising Goddess (AKA - Heidi McCrary) is co-owner of Ad Shop, etc. – a boutique advertising agency offering full-service and ala carte marketing services to local businesses. Contact Heidi at heidi@adshopetc. com or at (269) 207-0103.

www.womenslifestylekazoo.com

September 2012

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September 2012

Ingredients 4

Tbsp olive oil

28-ounce can crushed tomatoes

Tbsp chopped fresh oregano

yellow onion, chopped

cloves garlic, minced

Polenta Mozzarella Casserole Recipe

1/2 teaspoon salt 1/2 teaspoon fresh ground black pepper 1

teaspoon fennel seeds

pounds of prepared polenta, 1/2 inch slices if using prepared polenta in a tube (can use one recipe of creamy polenta, leave out the cream cheese)

Prep time: 10 minutes Cook time: 35 minutes Yield: Makes 6 servings

1/2 pound (8 ounces) fresh mozzarella, sliced into 1/4 inch slices

NHC’S ANNUAL GLUTEN-FREE OPEN HOUSE! ...Don’t Miss It!

Method 1. Heat 3 Tbsp of olive oil in a large (2-3 qt) saucepan on medium heat. Add the sliced onion and sauté, stirring often, until the onions are soft. Add the garlic, salt, pepper, and fennel seeds to the sauté pan. Cook, stirring occasionally, for 2 minutes. Add the tomato, cover the pan, lower the heat to medium, and simmer for 20 minutes.

Stop in during our 6th annual Gluten Free Open House and enjoy...

2. While the sauce is cooking, coat the bottom of a 9x13 inch lasagna or gratin pan (a pan that can handle the heat of a broiler) with a 1 Tbsp oil. Add the cooked polenta (or slices) to the pan. Coat the top of the polenta with a little more olive oil. Broil the polenta about 4 inches from the heating element until golden brown and crispy, about 10-15 minutes.

Samples! ...throughout the store we will have samples to taste and goodies to take home. Stop in and try some of those gluten-free products you have been wondering about.

3. Pour sauce over broiled polenta, then arrange mozzarella slices over the top and return the casserole to the broiler. Broil until the cheese is melted and beginning to brown, about 2 minutes. Let cool for a few minutes before serving.

September 2012

ONE-DAY-ONLY-SALES ...pick up a flyer in the store during the open house and enjoy these incredible 10am-2pm deals!

Saturday, Oct. 6 10am-2pm Natural Health Center 4610 West Main St. Kalamazoo, MI 49006 269.342.9459

Raffles! ...we will be giving awaygift baskets, gift cards, and Buyers Club Memberships. Plus our Grand Prize Raffle to be announced…

www.womenslifestylekazoo.com

LIVING SINGLE About half of my clients are single women. Some have never married, some are divorced or widowed. Most financial planning material assumes a life with a mate or some other family in your life – but what about those who live alone? They face some different challenges and issues financially, as well as emotionally and socially. Singles don’t have the same support system couples count on. Not only do they have to prepare for their own financial security, but they also have to be their own advocate to make sure they are making the right decisions about their medical care, their estate planning, and their home life. When we are young, this may be easy. However, as we age it becomes more challenging to make decisions on our own. It can be daunting and scary. Don’t procrastinate on getting things in order! If you are single now, you should arrange your finances and legal documents to assume you will always need to care for yourself. If that changes, it is easy to make adjustments later. Remember, any decisions you don’t make yourself may be made by the courts for you. Let’s look at some of the financial, medical, and legal issues you need to consider. First, single people need to accumulate as much as a couple to cover your cost of living and prepare for retirement. After all, most living expenses are fixed. You don’t get a cheaper rate for property taxes, gasoline, medicine and auto repairs because you are single. So, you need to plan to start saving while you are young, and continue to save throughout your working career, a goal would be at least 10% of your income. It is a good idea to have an emergency fund at all times for living expenses, could be 6 months or whatever you feel is appropriate. In many ways, it costs you more to live because you may have to pay for services that could be provided by having someone else in the home. Since women tend to live longer than men, we need to have more money saved going into retirement. Second, single people need to protect their assets and earning power with proper insurance coverage. If you become sick or disabled, even for a short period, there is no second income to make up the

difference. Get disability insurance, as well as medical insurance to protect you from loss of income during your working years. Then you need to protect your accumulated assets with Long Term Care insurance to make sure you can pay for care later in life. You need enough life insurance, or liquid assets to at least pay for your own funeral. Third, you must have your legal documents in order, having this done as soon as you are 18 is a great goal. At the very least, you need to have a HIPPA form allowing someone to access your medical information, and a Medical Power of Attorney giving someone the authority to work with doctors to make care decisions when you can’t. You need a Will stating your last wishes and what you want done with your assets. An attorney can help you understand the use of a Durable Power of Attorney and a Trust. Regardless of your current age, you should schedule an annual checkup with a financial advisor, an attorney, and an insurance agent to make sure you have everything in order to protect you, your income, and your assets. Meeting with these professionals annually is as important as having an annual medical checkup. Don’t put it off any longer. Securities and investment advisory services offered through Woodbury Financial Services, Inc PO Box 64284, St Paul MN 55164-0284, 800-800-2638. Member FINRA/SIPC and Registered Investment Advisor. Woodbury Financial Services, Inc. is not affiliated with Derby Financial & Associates, LLC. Sandy K. Derby, CFP®, ChFC has been in the financial services industry since 1989. She has been selected as one of America’s Top Financial Planners by Consumers Research Council of America. Sandy is President of Derby Financial & Assoc. LLC, where our goal is to help women become financially secure and independent, through comprehensive financial planning. Sandy can be reached at sandykderby@ derbyfinancial.net or 269-321-5047.

September 2012

Tastes from the Kitchen… Double Chocolate Mousse Ingredients:

2 ounces butter

4 ounces dark 72% chocolate

6 eggs

6 ounces milk chocolate

3 tablespoons sugar

Preparation: 1. Chop up 4 ounces of dark 72% chocolate into small chunks. 2. Melt 6 oz. of milk chocolate and 2 oz. of butter using double boiler or microwave and cool 10 minutes. 3. Separate 6 eggs and reserve 3 of the whites for later. Save the other three for use in meringues or another recipe. 4. Whisk the three whites until foamy and add one tablespoon of sugar. M ix a few minutes then add one more tablespoon of sugar. Mix for a Mix m inute then add the last tablespoon. Whisk until soft peaks form. minute ix the egg yolks into the melted chocolate and butter mixture. Fold in 5. Mix he egg whites gently and then fold in the dark chocolate pieces. the ortion Mousse into desired glasses or bowls. Let chill. Top with 6. Portion wh hipped pped cream if desired. whipped

As you approach the etched glass doors of Zazio’s you just know you’re in for memorable experience. The eccentric colors of the dinin dining room, pink, green and blue, play against the large full length windows that look ou out on their open patio. Further down, the chef’s table makes you pause, and you know that great food is created here. The lounge in the back has a cozy feel to it aand the banquet room envelops you in luxury. Zazio’s boasts a full Italian menu, utilizin utilizing fresh, local food when possible. They also offer gluten-free and vegetarian menus as well as cooking classes for all ages. Zazio’s is located in downtown Kalamazoo iinside the Radisson. With Joni Mitchell singing in the background, Sherrie scrapes the chocolate mousse into a tall glass serving dish. “This love of cooking,” she tells me, “it’s an affliction.” She gently folds the whipped topping onto the dessert. “You have to have a lot of passion for this or you need to get out of this line of work.” She chops the chocolate pieces deftly, sprinkling them on top of the mousse, then tops it with a gently placed mint sprig. She grins devilishly, “Look good?” It does, but it tastes even better, literally melting in my mouth. “If you are looking for authentic Italian desserts, Zazio’s is the only place to find them,” she notes. Sherrie has served as the Senior Dessert Chef at Zazio’s for four years. Before that she was Dessert Chef at Gotham Bar and Grill in New York where Brian Miller of the New York Times Magazine gave her desserts three stars. What led her to Kalamazoo? “Friends,” she smiles. She and her husband have been married for 2 years, with five children between them. Her easy smile, pride in the treats she is creating, and love for her family and friends seem to show up in her desserts, a seamless blend of chocolate and fun. Denise Dykstra lives in Southwest Michigan where she raises four boys with her truck driving husband on their hobby farm. She is co-editor of Praise and Coffee the Magazine and maintains a blog about her life at www.denisedykstra.blogspot.com.

September 2012

www.womenslifestylekazoo.com

I moved to a bank where checking isn’t one size fits all.

FREE MONTHLY MEETING! 2nd Tuesday of most months*

7pm-8:30pm CHILDREN AND ADULTS WITH ATTENTION DEFICIT/HYPERACTIVITY DISORDER

KRESA Wile Auditorium 1819 E. Milham, Kalamazoo

*see website for detailed schedule kazoochadd@yahoo.com www.kazoochadd.com 269.384.2270

At Keystone, we understand that each customer is different. That’s why we’ll help you find a checking account that suits your needs and your life. We’re a community bank that believes individual people are just that. Stop by your local branch today and see what we can do for you.

It pays to bank local. Make the move. keystonebank.com

Certification Can Improve Your Career Prospects In A Competitive Job Market

ith the economy just turning around and increased global competition, many disillusioned workers have been left wondering: “How can I set myself apart within a competitive job market?” Beyond degree attainment and experience, achieving specialized certification in your chosen field may be your best bet. Earning certification is a signal to current or prospective employers of your dedication to your craft, and a demonstration of your expertise and experience. It is a validation of your skills and knowledge and it can simultaneously enhance your professional reputation while providing an opportunity for continuing education and professional development. For service or product-based industries, certification helps demonstrate to consumers the quality of your work. Another significant benefit and one most often cited anecdotally is salary. While earning a certificate in your chosen field is by no means a guarantee of a pay raise, it may raise your salary ceiling and strengthen your negotiating power.

To be true, achieving certification is a process, and one not to be taken lightly. Depending on your industry, it could mean passing challenging field assessments or certification exams. In some fields, candidates may need to undergo a rigorous application process through an industry-specific certification agency or may have to win over a panel of their peers with a presentation of their work portfolio. Each industry has unique procedures and practices. The market for certification is larger than ever, with employers placing continued emphasis on advanced skills in global business management, project management, information technology, skilled trades and other traditional fields to more modern credentials in sustainable and green energy or next generation design. National and local professional organizations are a valuable resource for learning more about certification. Many provide training courses, workshops or prep materials for those contemplating pursuing a credential. You’ll also be able to learn from peers who have already gone through the process. In addition to professional organizations, many colleges

and universities offer professional development and continuing education programs. The Center for Professional Development at Excelsior College offers more than 100 online, non-credit courses and career training programs, from business marketing and entrepreneurship to project management, human resources and even investigative science. The important point to remember is that you are your greatest asset. By continually investing in your skills and capabilities, you open doors of opportunity and further your potential. You signal to your colleagues, employer and future employers that you have the motivation and drive to remain on the forefront of advancements in business practice, technology and industry standards. The challenges employers face and the dynamic, constantly evolving marketplace in which they operate require a highly skilled and flexible workforce. Certification programs can be an effective means to ensure your knowledge base is well aligned with valued and sought after competencies and capabilities. courtesy of ARA

September 2012

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September 2012

Carolyn Rourke & Melissa Angel FastTrac Growth Venture Workshops

Buying local is a great way to support businesses in the Kalamazoo area. Carolyn Rourke and Melissa Angel take that support to the next level through FastTrac Growth Venture (FTGV) workshops. These eight-week programs presented through the Michigan Small Business & Technology Center (MI-SBTDC) are designed to help businesses analyze their current strategies and develop action plans for company-wide growth. Carolyn, a Finance & Strategy Specialist with FTGV, has a background in consulting, design, development, and delivery of products and programs. Melissa has been with MI-SBTDC for twelve years, formerly as a Business Consultant and Regional Director, and currently acting as a Growth Group Specialist. She holds certifications and training in strategic planning, financial analysis, and process mapping. Both Carolyn and Melissa work with Second Stage companies, defined as those with more than six employees and revenues of at least $750,000, to maximize company resources. “I prepare loan packages for submissions to banks,” Carolyn says. “I compare company financials to industry benchmarks to identify areas of improvement, and use this as a tool to manage their business. I develop ‘what if’ scenarios for financial impact on the business for new initiatives.”

September 2012

“I facilitate strategic planning,” Melissa said. “I develop implementation plans for strategies, support clients with the delivery of their strategic plan, review marketing methods, and assist in creating new tactics. I also analyze current internal processes to identify areas for improvement, and look at current client demographics to identify trends.” “The most rewarding aspect of being a part of FTGV is assisting business owners to broaden their base of knowledge, and then seeing them implement this new knowledge in their business,” Melissa said. When she isn’t working, Carolyn enjoys gardening and boating, and is an avid birder. She also teaches at two universities, and was honored with the “Outstanding Faculty Award” for the 2009-10 academic year. Melissa enjoys spending time with her husband, Don, two children, Jacob and Olivia, and her dog, Lily. She likes to read and exercise in her spare time, and has received both the MI-SBTDC Outstanding Consultant Award and the ASBDC Michigan Star Performer Award. For more information about FastTrac Growth Venture Workshops, check out www.misbtdc.org or call Carolyn at 269-387-6209 or Melissa at 269-615-2804. - Emily L. Magyar

www.womenslifestylekazoo.com

Entrepreneurship For You?

courtesy of Nina Vicaro | SBA

Starting your own business can be a daring and rewarding experience that offers numerous advantages, such as the ability to be your own boss, set your own schedule and make a living doing something you enjoy. Becoming a successful entrepreneur requires sound planning, creativity and hard work. It also involves taking risks because all businesses require some form of financial investment. To begin evaluating whether or not owning a business is right for you, consider the personal characteristics and qualities that can help improve entrepreneurial success.

FACT: Anyone can learn how to be an entrepreneur Entrepreneurs often have similar traits and characteristics. Here are some of the qualities that can go a long way in bolstering business success. If you don’t have all of these traits, don’t worry. Most can be learned with practice. • • • • • • • • •

Creative Inquisitive Driven Goal-oriented Independent Confident Calculated risk taker Committed Avid learner

• Self-starter • Hard worker • Resilient (able to grow from failure or change) • High-energy level • Integrity • Problem solving skills • Strong management and organizational skills

Businesses are built on ideas. In fact, the first step to starting a business is to come up with an original idea. Therefore, entrepreneurs must be open to thinking creatively. Are you able to think of new ideas? Can you imagine new ways to solve problems? Do you have insights on how to take advantage of new opportunities? Many people believe that some individuals are just born with creative minds, while others are not. This might be true, but you can learn to be more creative if you want to become an entrepreneur! One approach to improving creativity is to research and learn as much as you can about the things that interest you. New ideas can come from reading or by talking to others who have the same interests. Another way to spark your creativity is to think about a problem and picture different ways to solve the issue. Once you have an idea, think it through and determine if it is a reasonable option. If it is, try it. If it isn’t, keep thinking. Don’t limit yourself. Be open to a variety of possibilities and your creative mind will naturally form new ideas. To keep your creativity flowing, use these helpful hints: • Look for new ideas in a variety of ways • Keep the process simple • Start small • Try, try again

“To any entrepreneur: if you want to do it, do it now. If you don’t, you’re going to regret it.” – Catherine Cook September 2012

Women farmers share family recipes and what it’s like growing America’s food

When you try to picture what a farmer looks like, you probably don’t picture a woman. But women operate more than 30 percent of the more than 3 million farms in America-making them a large part of raising your food. Kristin Reese and Carrie Divine are two women whose farming roots run deep. Kristin grew up on a farm in Ohio and now has a farm of her own with her husband and kids. Carrie is an eighth-generation farmer on her family’s land in Kentucky. Kristin and Carrie say the hardest part of being a farmer is not the hard work, it’s that today’s farming is often misunderstood. Some consumers often think their food comes from large, impersonal corporations. The fact is, 98 percent of farms and ranches in the United States are family owned and operated. That’s why Kristin and Carrie joined CommonGround, a movement that fosters conversations among farm women and women in cities and suburbs around the country who want to know more about their food. Through local events and the website www.FindOurCommonGround.com, women farmers share facts about today’s agriculture and dispel misconceptions about modern farming. “I can empathize with mothers who might be confused about making healthy food choices amid all of the information surrounding their food,” said Carrie. In her role with CommonGround, she talks with people who may have never been on a farm about the truth of where their food comes from and how it is raised. “If most consumers had a better understanding of the people who grow their food and raise the animals and the practices used, they would feel more comfortable with their food choices,” Kristin says. Here, Carrie shares a family favorite for the grill - The Stenger Family Not-Secret Pork Mignon. She uses freshly ground pork and a tangy barbecue sauce for a fresh take on a basic burger. Kristin says that her American Lamb Arugula Salad with Blackberry Vinaigrette is simple, but has big flavor. “I enjoy making this because we raise blackberries, lamb and arugula, so all the ingredients are at my fingertips. If you don’t have that luxury, the ingredients are easy to find at the local grocery store.” To learn more about family farming, get food facts, find more recipes, or pose your own question to a farmer, visit www.FindOurCommonGround.com. Family Features

September 2012

American Lamb Arugula Salad with Blackberry Vinaigrette by Kristin Reese 1 to 2 pounds sliced roasted lamb leg 2 bunches of arugula, washed and dried 10 ounces soft, mild goat cheese Blackberries 1/2 cup toasted pecans Salt and pepper to taste

Blackberry Vinaigrette: 2 tablespoons Dijon mustard 1/4 cup blackberry preserves 1/2 cup olive oil 2 tablespoons fresh herbs, such as basil and thyme Salt and pepper to taste

Makes 4 servings - Preheat oven to 450ºF. Place lamb leg into a roasting pan and roast uncovered for 20 minutes, or until a crust forms that will seal in the juices. Lower heat to 300∞F. Finish cooking (bone-in roast requires additional 20 minutes per pound; boneless roast requires additional 25 minutes per pound). Internal temperature should reach 130º to 135ºF for a medium rare roast. Remove from oven and let rest for 20 minutes before carving. Carve against the grain about 1/2 inch thick per slice. Whisk all Blackberry Vinaigrette ingredients in a bowl. Arrange arugula in mounds on 4 plates with equal parts goat cheese in center of each mound. Arrange lamb slices around goat cheese and drizzle with vinaigrette. Garnish with blackberries and toasted pecans. Serve with crusty French bread and a crisp Sauvignon Blanc.

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Stuffed Jalapeño Peppers by Linda Schwartz 33 large jalapeño peppers 1 pound spicy sausage 1 bunch green onions 1 8-ounce package cream cheese, softened 1 tablespoon balsamic vinegar or Worcestershire sauce 1/8 to 1/4 teaspoon garlic powder 1 pound thin-sliced bacon

Buying from local farms helps support area farmers, but most of the United States relies on food choices from around the country. In fact, only 20 percent of farm land is near large metropolitan areas. As the population grows and competes for land, energy and water, U.S. farmers are becoming more sustainable, more efficient and more productive all the time.

Prepare jalapeños by cutting off tops and removing seeds and membrane from insides using an apple corer. Be careful not to poke holes in sides of peppers. Drain on paper towels. (I recommend wearing gloves for this spicy project.) Brown the sausage in sauce pan. Chop onions fine in a food processor. Add browned sausage and process until meat is finely chopped. Add cream cheese, balsamic vinegar and garlic powder. Process until combined. Stuff peppers with sausage mixture using a jerky shooter, pastry bag or small spoon. Cover top of pepper with one-half slice of bacon, using a toothpick to secure. Place in jalapeño pepper cooker or custard cups, making sure peppers remain upright. Bake in a 350°F oven for 1 to 1 1/2 hours. The longer they bake, the milder they are. Makes 10 servings

Stenger Family Not-Secret Pork Mignon 2 1/2 pounds lean ground pork (I usually ask the local grocery store meat department to double-grind a pork loin or trimmed Boston butt for me.) 1/4 teaspoon black pepper 1/8 teaspoon sugar 1/8 teaspoon cayenne pepper 2 teaspoons salt 8 bacon slices

For sauce: 1 cup BBQ sauce (hickory smoke flavor) 1 tablespoon lemon juice 2 tablespoons brown sugar 1 tablespoon steak sauce 2 tablespoons Worcestershire sauce 1/8 teaspoon season salt

by Carrie Divine

Mix the spices with pork. Don’t think of doing this with a spoon — get your hands in there. Form into patties 1 inch thick. Wrap bacon slices around outside and secure with toothpicks. Place bacon-wrapped patties on grill over a slow fire. Begin basting immediately with sauce mixture. Turn patties over every 10 minutes and repeat basting. If sauce begins to brown too quickly, place patties on aluminum foil. Cook over slow fire 30 to 40 minutes until done. Makes 8 servings

September 2012

www.womenslifestylekazoo.com

Professional Organizations & Resources Inforum 269-585-5585 inforum.news@inforummichigan.org A Professional Women’s Alliance Kalamazoo Community Foundation Phone: 269-381-4416 www.kalfound.org The Kalamazoo Community Foundation is dedicated to enhancing the Spirit of Community and quality of life in the greater Kalamazoo area through its stewardship of permanently endowed funds. The Community Foundation has provided essential funding to programs that encourage individuals and families to succeed, engage residents and youths in community activities, enrich education and learning, and foster economic and community growth. Kalamazoo Jaycees PO Box 50184 Kalamazoo, MI 49005 269-343-2355 www.kalamazoojaycees.org The Kalamazoo Jaycees are a collection of young men and women between the ages of 21 and 40, focused on professional development, personal growth and community service.

Kalamazoo Network 6250 Proctor Kalamazoo, MI 49048 Phone: (269) 343-7865 www.kalamazoonetwork.org The objectives of this organization are to facilitate the exchange of experiences and ideas to advance the self growth and success of women in their roles within the community. Kalamazoo Regional Chamber of Commerce 346 W. Michigan Ave. Kalamazoo, MI 49007 Phone: (269) 381-4000 www.kazoochamber.com The Chamber serves as the collective voice for business on issues affecting business and the Kalamazoo community. About 85 percent of all Chamber members are small businesses with 25 or fewer employees. Many Chamber programs are specifically designed with the needs and problems of a small business in mind. Michigan Small Business & Technology Development CenterTM Haworth College of Business 3110 Schneider Hall Western Michigan University Kalamazoo, MI 49008-5416 Phone: (269) 387-6004 www.misbtdc.org/region11

Provides services and support to the Michigan small business community in the areas of counsel, training, research and advocacy. Services cover: Allegan, Barry, Berrien, Calhoun, Cass, Kalamazoo, St. Joseph and Van Buren Counties. Minority Business Alliance of Southwest Michigan 435 Whitcomb Kalamazoo, MI 49008 Phone: (269) 388-3853 www.minoritybusinessalliance.ws Their mission is to advance minority and women-owned businesses to successfully compete in all market sectors through networking, resource development and education with cultural sensitivity, identifying hidden potential. Professional Development & Training Center of SW Michigan 225 Parsons Street Kalamazoo, MI 49007 Phone: 269-492-1460 www.pdtc.biz

Our mission is to assist in raising individuals’ earning potential through training in professional office skills. Upon completion of this program, students will have the confidence and ability to compete for entry-level positions in the employment market. Women’s Education Coalition www.kalfound.org WEC is a cooperative venture of the Kalamazoo Network, Alpha Kappa Alpha Sorority, Delta Sigma Theta Sorority and the YWCA of Kalamazoo. Since it was established in 1995, the fund has granted approximately $563,000 for educational purposes and approximately $59,600 in emergency grants. For more information or to apply go to: www.kalfound.org. YWCA Kalamazoo 353 E. Michigan Ave. Kalamazoo, MI 49007 269-345-5595 info@ywcakalamazoo.org

September 2012

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those three couldn’t handle. And yes, we all shared ONE bathroom and ONE medicine cabinet. Her comment: “Gross.” While this child consumed smoothies and protein bars in between gymnastics and dance lessons, I explained that my childhood eating habits had a different twist. It was common knowledge that swimming sooner than 30 minutes after eating could be deadly, but consuming modern convenience “foods” like instant potatoes, Whip ‘n’ Chill dessert and TV dinners was okay. Never mind that these space age foods contained sodium acid pyrophosphate, sodium silicon aluminate My 11 year-old granddaughter was promised her own cell phone if she (whatever those are) and the now-reviled partially hydrogenated ended her school year with straight A’s. She achieved the goal and her vegetable oils. Dow Chemical’s motto and my mother’s was the same: parents stepped up to the promise. I got this exuberant email from her: “I “Better living through chemistry.” GET A PHONE! Neener, neener, neener!” Traveling was different, too, I told her. For example, we had no seat When I replied in jest, “Neener, neener, I have one too,” her comeback belts. She thought freedom to roam a speeding automobile was way cool, was, “Yeah, but I bet you didn’t get one till you were like 12!” but when I told her babies were held on their mothers’ laps, she looked at me suspiciously. “Wasn’t that dangerous?” she wanted to know. Danger? Seriously? This poor child was presuming a cell phone had been attached I’ll tell you about danger! Imagine riding for hours with locked windows to my ear since I was her age. It was clear that she and I needed a stroll while both my parents chain smoked. My granddaughter wrinkled her down my memory lane. The next time I saw her, I explained that the nose and I made a mental note to Google the lasting effects of second electronics she knew were relatively new inventions. We didn’t have hand smoke. computers, flat screens or iPods in the 60’s. She rolled her eyes and said she’d have died without them. I then proudly described our diversions. It occurred to me then that I must seem as old as a mastodon, returned The Etch-a-Sketch, for example – now that was high-tech! Even more from the ice age. But she told me she was glad we amazing was my View Master, a plastic device that allowed me to see had had this talk. When I asked why, she responded, 3-D images mounted in paper discs. “But you had turn knobs to make “Because it makes me grateful for what I have.” those things work” she protested. I noted wryly how my fingers were far And that, in my humble opinion, is worth a trip back better developed than hers. to the ice age!

A Visit to the Ice Age

When she produced her latest purchases from the Body Shoppe, I explained how the 3 V’s had ruled my childhood medicine cabinet: Vaseline, Vicks and Vitalis. There wasn’t a health or beauty issue one of

September 2012

Judy Pearson is the founder of Courage Concepts, an organization which fosters courage in women through seminars and Courage Conventions. Judy is also the author of magazine and newspaper articles, as well as two books about ordinary people who exhibited extraordinary courage. www.courageconcepts.com

www.womenslifestylekazoo.com

Small Business Computer Security

According to a recent survey of small business owners by Norton, nearly one in three respondents (28 percent) identified technology as one of their top business priorities, even ahead of reducing labor costs. Perhaps it’s eyeopening then that almost six out of ten small business owners (59 percent) admitted to having experienced some sort of malware (malicious software on their computer) in the past three years, and half of them (51 percent) had to pay an expert to resolve the problem. So if you’re a small business owner, here are some Internet security tips to help keep your business running smoothly.

Wi-Fi Security

Public Wi-Fi connections are everywhere, but their security may be inadequate. Internet hotspots can be a virtual goldmine for cyber villains looking to steal your personal information and drain your bank accounts.

Wi-Fi Tips

• Change your network configuration to manually select each wireless network it joins. • Turn off file sharing while at a hotspot. • Avoid banking, stock trading, or conducting other sensitive online financial transactions.

Phishing Attacks

Phishing masquerades as a legitimate email or website that requests personally identifiable information, like bank account information. When this information is entered, cybercriminals collect the data and either use it for their own purposes or sell it on the underground market.

Phishing Tips

• Know the online policies of your online account provider. Banks, credit providers and other services will never ask you to confirm your personal details via email. • Make sure the URL of the site linked in the message matches the name of the company it purports to be from. For example, “AcmeMetroBank. com” is not the same as “my.acme.metro.bank.com.” • Never click on a link within an email, IM or social networking site. Instead, type the address into your browser.

Firewall

“Passwords are like underwear: you don’t let people see it, you should change it very often, and you shouldn’t share it with strangers.” – Chris Pirillo

A firewall is a software or hardware program that provides a first line of defense preventing unauthorized users from accessing your computer or network. Without one, your computer is exposed to any computer connected to the Internet, which can invite malware, hackers and other unwanted intrusions.

Firewall Tip

It is never necessary to disable your firewall when performing a download, install, or other online transaction. Choose a modern firewall from a trusted vendor such as Norton that automatically allows access to legitimate applications, while blocking everything else.

September 2012

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Cut the Cord:

It’s Time To Take Your Job Search Beyond The Computer

ne of the greatest benefits the internet offers is the ability to find employment opportunities in the comfort of our home. It’s also one of the biggest downfalls. Although the computer is still a proven avenue for job leads, the odds of finding the perfect career via the Internet ranks low on the list of productive employment seeking methods. The hard truth is that finding a career, which builds on your interests and strengths, requires research, exposure and dialogue. Networking is the number one way of developing job leads and securing positions. In fact, traditional networking methods including word of mouth, capabilities demonstrations and cold-calling are still great strategies for finding the perfect career.

Word of Mouth

This covers a large expanse of avenues to employment. Certainly, social media sites, like Linkedin and Facebook expand your network exponentially, but the savvy seeker recognizes this is only the foundation for fruitful conversation. It’s rare for a job seeker to land the perfect career without ever having an in-person conversation. Networking is the key. In order to find the golden opportunities, the ones that don’t exist online or on paper, you need to get out there. I’m always fascinated to hear from professionals how they landed their perfect job. Sometimes, I’m amazed that these great opportunities exist; you know the ones that make you wonder where you were when this position opened up. All these happily engaged professionals have one thing in common. They were in the right place at the right time. Being present, involved and contributing is source for emerging word of mouth opportunities. The

September 2012

second, and crucial, part of this valuable strategy comes with “the ask.” You must be willing to share with others your desire to transition to a new position. If you don’t ask, others won’t know you’re interested. Begin by inquiring about what individuals or organizations they know of that are currently seeking someone with your strengths. Then by all means follow through and follow up. Make this a winwin by demonstrating that you’re someone they can count on and will highly recommend thanks to your integrity and professionalism.

Capabilities Demonstration

by Kim Monaghan

Cold Calling

This phrase typically conjures up the image of a salesperson knocking on doors and peddling their wares. Today’s cold calling methods are much less daunting and more collaborative. In essence, cold calling can mean a number of things and include various approaches. Phone calls and emails directly to professionals within the organization you’re targeting is certainly one method that generates interest. But the real results come from informational interviewing. Requesting the time to meet and learn from others is still the best way to develop on-going productive relationships, mentoring and sponsorship. Developing a network of people with a vested interest in seeing you succeed begins with calling on them regularly and giving back just as much as you gain. Yes, some interaction will take place via the Internet, but one-on-one is when the real learning takes place. Personalities, strengths and passion come to light in this process, that’s why meeting others face-to-face is such a valuable process. In summation, it’s time to cut the cord, get out from behind your computer and call on someone today!

There’s been recent buzz about a job search strategy involving showing up at the work site and doing the job without even being offered the position. The idea is based on the concept that once the employer sees you in action, they’ll hire you on the spot! Although I applaud creative strategies, I’m not certain this is the best tactic. Still, the fundamental idea is sound. When people see what you’re capable of they are far more impressed than any claim made on your resume. So how do you begin to demonstrate your talent? Career experience tops the list. Peak performance and the “likeability” factor are strengths not found via the Internet. Volunteering, ABOUT THE AUTHOR: collaboration, sharing best Kim Monaghan is a coach, management consultant and practices through committee proponent of “A Healthy Career” (www.aHealthyCareer.com). and project work should be She is a professionally trained coach, certified resume writer, your ongoing capabilities West Michigan Careers in Transitions Coach and a member demonstration strategies.

of the Professional Coaching Association of Michigan and International Coaching Federation.

www.womenslifestylekazoo.com

Preparation Key To College And Career Success

courtesy of ARA

he 2010 Bureau of Labor Statistics report “Education Pays...” illustrates that higher earnings and lower unemployment rates are often reported among bachelor’s degree holders, compared to those with only a high school diploma. The 2010 median weekly earnings for bachelor’s degree holders was $1,038, compared to just $626 for those with only a high school diploma. Despite such clear benefits to earning a college degree, many students are not prepared for education beyond high school. In fact, according to data from the 2011 Pew Research Center report “Is College Worth It?,” 58 percent of college presidents say high school students are coming to college less prepared than they were 10 years ago. Because of these figures and the United States’ falling rank among developed countries for college completion rates, many lawmakers have recommended efforts to increase the number of young adults with a college degree. Some institutions are already working with high school educators to teach students about the importance of preparing for college. DeVry University’s HerWorld program was designed to provide young women with the tools they need to be better prepared to succeed in college, empowering them to reach their full potential. HerWorld also introduces young women to in-demand careers of the 21st century, including those in science, technology, engineering and math (STEM) fields.

College Credit But No Degree: The Focus Is On Working Adults

Findings from “STEM: Good Jobs Now and for the Future,” a 2011 report from the U.S. Department of Commerce’s Economics and Statistics Administration, illustrate that in addition to a lower likelihood of experiencing joblessness, STEM workers earn 26 percent more than their non-STEM counterparts. By exposing them to female leaders in STEM, HerWorld teaches young women that they can succeed alongside men in these positions, and gives the women a checklist for preparing to get there.

Now in its 15th year, HerWorld sponsors nationwide events each year that give high school girls the opportunity to interact with peers from other high schools in the area, participate in educational and confidencebuilding activities, and listen to local female leaders discuss how they achieved their career goals.

The Institute for Higher Education Policy led the first National Summit on Near Completion in Washington D.C., to draw attention to the needs of those with some college, but no degree. These are people for whom life circumstances have prevented them from finishing what they started, even if they are only a year’s worth of credit - or less - from completion. Working adults often find that finances, family and work obligations are the main obstacles they face. Another major hurdle is the willingness of colleges to accept transfer credit from other institutions and recognized sources that provide equivalent college-level learning.

“HerWorld helps young women realize that they have the power to make their professional ambitions a reality,” says Donna Loraine, provost/vice president of academic affairs for DeVry University. “The impressive stories of female leaders expand the students’ perspective and teach them the steps they need to take to forge their own career paths.” This year, Olympic gold medalist Mia Hamm, U.S. Olympic and Paralympic athletes and hopefuls through 2012, and DeVry University Corporate Partners have teamed up to support HerWorld. It is anticipated that more than 7,000 young women from hundreds of high schools will participate at more than 30 HerWorld events across the country.

Deborah V. COMMUNICATIONS

“I am grateful for the opportunity to help high school girls harness the drive to accomplish their goals,” says Hamm. “I began playing soccer before it became a professional women’s sport in the U.S., so I never could have achieved my dream of becoming an international competitor without the drive to succeed.”

f you are a working adult who has accumulated some college credit but haven’t earned enough to be awarded a degree, you are not alone. There are at least 54 million people in the nation who fall into this category. To once again put the United States among world leaders whose citizens have college degrees, these “near completers” are receiving increased attention.

Greater acceptance of prior earned credit can result in significant savings for students, their families and benefactors - including federal- and state-sponsored grant and scholarship programs. Yet, many colleges have limits on the amount of transfer credit they will accept even though the credits may come from other accredited schools. Some colleges may even require at least a year’s worth of credit to be earned at their school which can result in students repeating courses they have already completed.

I CAN MAKE A DIFFERENCE.

Recognition of transfer credit is one means business leaders across the U.S. agree can reduce the cost of a college education. A recent survey among corporate executives and small business owners conducted by IBOPE Zogby, one of the nation’s most respected polling organizations, found that 74 percent of those surveyed believe the acceptance of credit transferred from one institution to another is an important way to make a college education more affordable. They also stated that the recognition of credit by examination (69 percent), credit earned through evaluated military training programs (65 percent) and evaluated corporate or industry training programs (63 percent) are other significant ways to lower the cost of a degree. Which credits will be accepted in transfer from another college or university is up to the receiving institution. Recommending college-level equivalency from noncollegiate sources is a program that the American Council on Education’s College Credit Recommendation Service provides. These sources include programs offered by industry, the professions and the military, as well as college-level examination programs. Earning a college degree can carry many benefits including higher wages. It can also provide a degree of security. According to the Bureau of Labor Statistics, only 4.7 percent of those with a bachelor’s degree are unemployed today. So if you are among the millions of working adults who have some college credit but no degree, you owe it to yourself and your family to take the credits you do have - those nonworking assets on your resume - and turn them into working assets toward achieving your educational goals.

Deborah talks about her love for Kalamazoo Valley. Watch her video!

www.kvcc.edu September 2012

Two Ways To Help Breast Cancer Patients This Fall Participate in Making Strides Against Breast Cancer; Enroll in Historic Cancer Research Study Every three minutes, a woman is diagnosed with breast cancer. It happens to wives, mothers, daughters, sisters and friends. It can happen to anyone; it can happen to you. In Kalamazoo and Calhoun counties alone, it is estimated that 269 women will be diagnosed with breast cancer this year and 55 will die from the disease, said Crystal Parish, director for the American Cancer Society Southwest Michigan Office in Portage. “The Making Strides Against Breast Cancer walk unites us in the most powerful force to end breast cancer,” Parish said. “The progress we are making is remarkable, but we need volunteers to join us in the fight.” The American Cancer Society Making Strides Against Breast Cancer walk will take place on Saturday, Oct. 13, at Arcadia Creek Festival Site in Kalamazoo and on Saturday, Oct. 20, at Bailey Park in Battle Creek. Both events begin at 9 a.m. To register or learn more, go to cancer.org/stridesonline or call (800) 227-2345.

ment in Cancer Prevention Study-3,” Parish said. “I meet so many families who wish there was something more they could do for their mother, wife, grandmother, or sister who battled cancer. Enrolling in Cancer Prevention Study-3 gives all of us the opportunity to honor our loves ones, fight back and to personally have a hand in research which could change the course of cancer forever.” Over 100 scientific papers have been published from the Cancer Prevention Studies on breast cancer specifically, Parish said. “Through findings from studies like the Cancer Prevention Studies, we have learned that various lifestyle and genetic factors such as late age at first live birth, no full-term pregnancies, and genetic mutations like the BRCA1 and BRCA 2 gene are associated with a higher risk of developing breast cancer,” Parish said. “And these findings are not

“The dollars raised fund groundbreaking research to find, prevent, treat and cure breast cancer,” Parish said. “We also are able to ensure access to mammograms for women who need them and provide free resources and support to the one in two newly diagnosed women who turn to the Society for help and support, including transportation and lodging during treatment.” In addition to the Making Strides Against Breast Cancer walk this fall, local residents have a once-ina-generation opportunity to participate in research that is happening right here in the Kalamazoo area. Cancer Prevention Study-3 is a groundbreaking research study that will help determine the genetic, lifestyle and environmental factors that cause or prevent cancer. The American Cancer Society is recruiting individuals between 30-65 years of age who have never been diagnosed with cancer and who are willing to make a long-term commitment by completing brief follow-up surveys at home every few years. Enrollment will be happening Oct. 30 through Nov. 8 at five locations: Borgess Hospital, Bronson Hospital - Jasper Clinic, Davenport University, West Michigan Cancer Center and YMCA of Portage. Enrollment consists of filling out an in-depth baseline survey about personal health and habits, providing a waist measurement and providing a small blood sample. “Making Strides Against Breast Cancer has always given this community the opportunity to rally together and raise awareness during breast cancer awareness month, this year we are thrilled to move beyond awareness and into action through enroll-

September 2012

just scientific, but they then go on to help us develop our public health messages, education and programs, and ultimately improve cancer control and prevention efforts.” For more information about Cancer Prevention Study-3 or to make an appointment to enroll at one of the five local sites, contact the American Cancer Society at (888) 6045888 or visit cancer.org/southwestmicps3.

www.womenslifestylekazoo.com

September 2012

Growing Your Business Ideas for

ave you been wondering what you can do to help your business grow? There are many ways to do this, ten of which are outlined below. Choosing the proper one (or ones) for your business will depend on the type of business you own, your available resources, and how much money, time and resources you’re willing to invest all over again. If you’re ready to grow, take a look at these tips. 1. Open another location. This is often the first way business owners approach growth. If you feel confident that your current business location is under control, consider expanding by opening a new location. 2. Offer your business as a franchise or business opportunity. Franchising your business will allow for growth without requiring you to manage the new location. This will help to maximize the time you spend improving your business in other ways, too. 3. License your product. This can be an effective, low-cost growth medium, particularly if you have a service product or branded product. Licensing also minimizes your risk and is low cost in comparison to the price of starting your own company to produce and sell your brand or product. To find a licensing partner, start by researching companies that provide products or services similar to yours. 4. Form an alliance. Aligning yourself with a similar type of business can be a powerful way to expand quickly. 5. Diversify. Diversifying is an excellent strategy for growth, because it allows you to have multiple streams of income that can often fill seasonal voids and, of course, increase sales and profit margins. Here are a few of the most common ways to diversify: o Sell complementary products or services o Teach adult education or other types of classes o Import or export yours or others’ products o Become a paid speaker or columnist 6. Target other markets. Your current market is serving you well. Are there others? Probably. Use your imagination to determine what other markets could use your product. 7. Win a government contract. One of the best ways to grow your business is to win business from the government. Work with your local SBA and Small Business Development Center to help you determine the types of contracts available to you. 8. Merge with or acquire another business. Two is always bigger than one. Investigate companies that are similar to yours, or that have offerings that are complementary to yours, and consider the benefits of combining forces or acquiring the company. 9. Expand globally. To do this, you’ll need a foreign distributor who can carry your product and resell it in their domestic markets. You can locate foreign distributors by scouring your city or state for a foreign company with a U.S. representative. 10. Expand to the Internet. Very often, customers discover a business through an online search engine. Be sure that your business has an online presence in order to maximize your exposure.

Tips For Getting Your Message Out by John Jantsch, Author of “Duct Tape Marketing”

ust like any good sports team, every business needs a good coach. Marketing consultant John Jantsch, bestselling author of “Duct Tape Marketing” and “The Referral Engine,” has some ideas that will help you create a strong message and communicate it to the right people.

• Keep Score – If you want to determine who your ideal client is, go through your entire client list and rank your clients by profitability. Then look at your most profitable clients and identify those that are already referring business to you. Figure out the common characteristics in this group and you’ve got a pretty good picture of your ideal client. • Find Your Zone – Once you’ve identified who you’re marketing to, you need to fine tune your message. Ask how you’re really different from your

September 2012

competitors, Jantsch advises. The best way to find out is to ask your customers. Get with five to eight ideal customers and ask them to tell you one thing they love about your business. Listen closely to words they use. There’s a good chance the words your clients uses to describe what you do that’s unique should be part of your value proposition – no matter how simple they may sound to you. • When advertising your products and services, promote valuable content that tells your prospects how to do or get something you know they want more of. This can be an ebook, class or video. Make sure you create awareness for your educational projects and you’ll have the chance to build the trust required to start a sales conversation. • You can use print collateral materials to help you promote that content and your services.

Straightforward language and well-designed materials can help set your business apart from the others. • Know Your Fans – A lot of small business owners want to know how to make social media pay off. Jantsch recommends that you go through your client list and append every record with the Facebook, Twitter and LinkedIn profiles for each. You can do this by hand or use a service like RapLeaf. Now every time you make a client call you’ll know a great deal more about what’s going on in their world. • Grow Your Local Team – Small business owners have to wear a lot of hats. But doing too many things can take the focus off of the main reason you got into business in the first place. Take advantage of local resources to help you market your business.

www.womenslifestylekazoo.com

Our mission is your musical growth and enjoyment

Music Lessons for All Ages & Abilities Enroll now for classes in our Epic Center studios.

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September 2012

We’re Having A Party A Celebration of Local Businesses Thursday, September 27, 4 - 8pm Presenters

Women’s LifeStyle of Kalamazoo is proud to be a sponsor of the Vandenberg Open House, which celebrates and promotes our wonderful local businesses. The Open House will feature several presentations by local businesses, including a fun fashion show put on by Savvy Bridal & Formal Exchange and Simply Chic. Along with formalwear, the fashion shows will also feature fun attire for “after hours,” with hats, accessories and jewelry provided by Van Sweden Jewelers. The Open House, featuring “A Celebration of Local Businesses” is the brainchild of Cal Vandenberg, owner of Vandenberg Furniture. The store is located at 12000 N. US-131, just north of Schoolcraft. Being a local business owner himself, Cal decided that is was time to honor other businesses and organizations in the area. “We’re proud to be a part of the community,” says, Cal. “We wanted to do something special for everyone, so we decided to throw a party and invite everyone to celebrate the local businesses and organizations that make this area so great. We hope everyone can join us!” This free event is open to the public and guests will be able to enjoy an evening of food and drink while taking in a variety of presentations that range from interior design to fashion shows. From jewelry and books to accessories and food, there will be something for everyone at the Vandenberg Open House. Other presentations include room makeovers that people can easily implement at home. “Designing with Champagne Tastes on a Beer Budget” will show people how to easily brighten a room with simple accessories and is presented by Designs on Main. Vandenberg Furniture will also provide attendees with interior design tips like making the most of small spaces by working with fabrics. People will also get to meet local author, D.E. Johnson, known as Dan to his friends. Johnson, who lives just outside of Kalamazoo, is just releasing his newest mystery novel, Detroit Breakdown, which has already received glowing critical reviews. While the story is set in Detroit, Kalamazoo figures into the story as well! Be sure to pick up your copy, hot off the presses!

September 2012

• D.E. Johnson, author of Detroit Breakdown • Interior Design by Gerri Handley of Designs on Main • Fashion Show by Tammy Eaton with Savvy Bridal & Formal Exchange • Fashion Show by Kim Gregory & Ronita Atkinson with Simply Chic Boutique • Jewelry by Van Sweden Jewelers • Room Makeovers by Vandenberg Furniture

Exhibitors & Sponsors • • • • • • • • • • • • •

Buy Local of Greater Kalamazoo Chocolatea Comensoli’s Italian Bistro EcoTrek Fitness Gordon Water Kazoo Books Natural Health Center PJ’s Frame-Up Siesta Silver Jewelry The Cheese Lady Wenke Greenhouses West Michigan Glass Art Center Women’s LifeStyle of Greater Kalamazoo www.womenslifestylekazoo.com

Open House Thursday September 27 4 - 8pm

A C E L E B R AT I O N O F L O C A L B U S I N E S S E S Free Appetizers, Drinks & Raffle Prizes! Specials throughout the Store Presenters • Author, D.E. Johnson • Designs on Main • Savvy Bridal & Formal Exchange • Simply Chic Boutique • Van Sweden Jewelers

An Evening of

Free Event!

Exhibitors & Sponsors • Buy Local of Greater Kalamazoo • Chocolatea • Comensoli’s Italian Bistro • EcoTrek Fitness • Gordon Water • Kazoo Books • Natural Health Center

• PJ’s Frame-Up • Siesta Silver Jewelry • The Cheese Lady • Wenke Greenhouses • West Michigan Glass Art Center • Women’s LifeStyle of Greater Kalamazoo

12000 N US 131 Hwy. (1 mile north of Schoolcraft)

vandenbergfurniture.com

Designing with Champagne Tastes on a Beer Budget • Fashion Show Featuring Today’s Latest Styles Room Makeovers • Meet D.E. Johnson, local author of Detroit Breakdown

September 2012

Expert Advice on Keeping Your Health Care Costs Down courtesy of ARA Content

Health care expenditures totaled roughly 2.6 trillion dollars in 2010, more than 10 times what they were in 1980. Average families are feeling the increases - health insurance premiums for a typical family of four have increased by 114 percent since 2000, according to the Centers for Disease Control. And health care costs now make up approximately 6.6 percent of the average family’s budget. It’s true that the health care industry is immense and sometimes seems impossible to navigate but you are not powerless. Here are 10 tips for keeping health care costs manageable: 1. Negotiate with health care providers If you have no insurance, consider negotiating with your medical provider for a discount in the amount that insurance would have required them to write off. According to Michaelea Holten MIBC program instructor at Everest Institute in Tigard, Ore. “Usually the amount providers are asked to write off is around 30 to 35 percent, which can mean real savings for you.” 2. Pay in full Holton adds, “Many providers offer a ‘paid in full’ discount if you offer to pay services in full at the date of service. This saves providers time and effort following up, so it can often be in their interest to encourage up-front payments.” 3. Stay informed The more prepared and informed you are about your options, the more likely you are to receive better care and ultimately, you may save yourself money. Specifically, this means you should do research prior to getting additional medical services. Many exams and tests are very expensive and may not be considered medically necessary. 4. Be an active and inquisitive patient Remember that you know your body better than anyone. Deborah Jones, medical assisting program chair at Everest Institute in Tigard, reminds us that your medical provider depends on your knowledge to diagnose and treat any conditions. “When visiting a provider, you should always go prepared with a list of questions and concerns. If you take the time to get answers on your

September 2012

first visit, you will save time and money in the long run, as you will have fewer follow-up visits and reduce the potential for misdiagnosis,” she says. 5. Know your health insurance benefits If you have health insurance, make sure you review your explanation of benefits (EOB) when you receive them. Insurance companies make mistakes, so make sure you are reviewing your EOBs for correct information on payments made, deductibles, or denied claims. If you have any questions, call your insurance company. If you wait, then denied claims could cost you hundreds of dollars. 6. Set up a flexible spending account if offered by your employer If your employer offers a flexible spending account (FSA) as a benefit, take advantage. An FSA is a benefit that employers can offer their employees to help them save money on medical expenses - FSAs allow you to deduct a certain amount of pre-tax income each pay period for medical payments, and thereby reduce what you pay in federal income taxes. However, it is important to estimate your anticipated medical expenses carefully because deductions placed in an FSA must be used within the calendar year, or you forfeit your right to those dollars. 7. Investigate free prescription drug programs Do you have trouble covering the cost of your prescription drugs? Lori Snyder, pharmacy technology program chair at Everest College in Reseda, Calif.,

suggests that you write to the pharmaceutical company that manufactures your medications. They all have programs which offer prescription drugs at no cost, and you may qualify. 8. Be wary of savings schemes Take caution when looking at “Medical Discount Plans.” Many discount plans state that they can save you up to 60 percent on medical expenses, if you go to their providers. But some of these plans are simply out for your money. Before signing up for a plan, be sure to do your research by calling the plan’s providers, and getting price quotes for their services. 9. Shop around for treatment services You wouldn’t buy the first shirt you see in a store without trying it on and comparing prices - so why would you commit to the first medical provider you call? In seeking out medical services, call around and ask for the fee schedules of the providers you need to see. They should be able to give you a list of procedures and their costs. Then you can compare prices of different providers prior to choosing. 10. Consider switching insurance providers Remember, not all insurance plans are created equal. Many employers offer a choice of different insurance plans. Consider reassessing your family’s medical needs on an annual basis and negotiating premiums with insurers. They all want your business.

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September 1 First Saturday Kalamazoo Public Library. 2 – 4 pm. Take your family to the library the first Saturday of every month! Enjoy stories, activities, and special guests hosted by Kalamazoo Public Library and Kalamazoo Public Schools. Door prizes! Cosponsored by community organizations that serve children and families. Free. 269-553-7879. mac@kpl.gov

September 1 Herbology 101 Kalamazoo Nature Center. 10 – 11 am. Discover some traditional and innovative methods of utilizing herbs, both culinary

and medicinal, from your CSA share or your home garden. Drying and storing tips are included. Regular KNC admission. 269-3811574. www.naturecenter.org

September 7 American Red Cross Blood Drive Air Zoo. 10:15 am – 4 pm. Help alleviate blood shortages by donating blood to American Red Cross at the Air Zoo! In less than an hour, each blood donor could save as many as three lives. Free. 269-3826555. www.airzoo.org September 7 Bronco Bash WMUs Fountain Plaza. 3 pm. Bronco Bash is a welcome back festival for Western Michigan University students, faculty, staff, and for local community. 2012 marks the 32nd anniversary of Bronco Bash, which is a free event and open to everyone. Free. 269-387-0083. www.wmich.edu/ broncobash

September 3 Galesburg Bridge to Bridge Walk 35th Street Bridge. 9 am. Walk from 35th Street Bridge to E. Michigan Bridge thru downtown Galesburg. For fun and exercise. 269-665-7000.

WESTERN MICHIGAN UNIVERSITY VOLLEYBALL

HT IG N Y IL M A EF FRIDAYS AR ncession Deals! Admission & Co every fan! r fo n io s is m d A $1 Popcorn 1 $ & s g o td o H $1 kids! mission - $3 for al ad

y $5 adult gener

es: Onl All Other Match

2012 WMU HOME VOLLEYBALL SCHEDULE

Fri, Sep 28

Toledo

7pm

Back to School Night – Enter to win backpacks filled with school supplies

Sat, Sep 29 Fri, Oct 12

Ball State Akron

5pm 7pm

Photo Fun Night – Take a family photo in front of a WMU Broncos backdrop

Sat, Oct 13 Fri, Oct 26

Buffalo 7pm Central Michigan 7pm

Trick O’ Treat Night – Trick O’ Treat stations. Costumes encouraged!

Sat, Oct 27 Thu, Nov 8 Sat, Nov 10 Fri, Nov 23

Eastern Michigan 7pm Northern Illinois 7pm Miami 7pm Dayton 5pm

Pinterest Night – Materials provided to make DIY Buster Bronco craft (All activities will begin one hour prior to match time)

MEET

Get your autographs THE PLAYERS! from the WMU team after every match!

ORDER ONLINE AT WMUBRONCOS.COM OR CALL 1-888-4-WMU-TIX FACEBOOK.COM/WMUBRONCOFANS

TWITTER.COM/WMUBRONCOFANS

September 2012

September 7 Art Hop Various Locations throughout Downtown Kalamazoo. 5 – 9 pm. Art Hop is a free event that features new art exhibits in a fun, casual atmosphere. Numerous galleries and businesses in the downtown area host a variety of artwork. Free. 269-342-5059. www.kalamazooarts.com September 7 Art Hop Artists Reception KVCC, Center for New Media’s South Gallery. 5 – 8 pm. Art student Janet Lucking, who won a Dean’s Award and Honorable Mention during Kalamazoo Valley’s first Alumni+ Art Show last spring, is holding a solo art exhibit during the month of September. 269-373-7923. September 8 3rd Annual Bell’s Homebrew Expo & Competition Kick-Off Bell’s Eccentric Café. This competition offers the winner a chance to brew their homebrew recipe at our downtown Kalamazoo brewery. The winning entry will then go on tap at the Eccentric Cafe. We even provide the wort! Anyone who wears Bell’s apparel (hats, t-shirts, etc.) will receive a $1 off their pint until 9 pm. Free. http://bellsbeer.com September 8 “Fuel your Body, Feed Your Soul” FUN-RAISER for Loaves & Fishes at Awake and Aware, 3331 Greenleaf Blvd. in the Parkview Hills Shoppes. 9 am – 12 pm. 9 am Sampler Yoga Class, Drawings to Win 4 yoga sessions (11 drawn) or an hour massage (5 drawn). Get your $8 raffle tickets now. Call Kristin 269-370-6310 for more info. September 8 Skyridge Yard Sale Skyridge Church of the Brethren, 394 S. Drake Road, Kalamazoo 10-4pm. Everyone welcomed! More info at (269) 3753939 or www.skyridge.org September 8 WMU Football Waldo Stadium. 7 pm. Opponent: Eastern Illinois. CommUniverCity Night. Tickets starting at $12. www.wmubroncos.com September 9 Sunday History Series: Labor Day Celebrations in Kalamazoo Kalamazoo Valley Museum. 1:30 pm. On September 2, 1886, four years after workers first celebrated a holiday to honor American labor and eight years before Labor Day became a federal holiday, Kalamazoo workers staged a parade and celebration to mark the holiday. Free, but tickets are required. 269-373-7990. www.kalamazoomuseum.org September 11 ARTBreak Kalamazoo Institute of Arts. 12 pm. Free informational programs on art topics. Topic: West Michigan Glass Art Center Demonstration. Brown bag lunches welcome, cookies and coffee provided. 269-349-7775. www.kiarts.org

September 2012

September 11 Family Day of Service Radisson Plaza Hotel Kalamazoo Room. 4 – 7 pm. Join Volunteer Kalamazoo for 9/11 National Day of Service & Remembrance. Service projects are especially for families with kids of all ages, in one convenient location. Free. More information and preregistration at 269-3828350, volunteerkalamazoo.org vckzoo@ volunteerkalamazoo.org September 13 Farm to Fork – Heirloom Tomato Dinner Food Dance. 6 pm. We get so excited about tomato season at Food Dance that we’re celebrating by having a 5-course local tomato dinner. Seems a bit over the top? Not when you consider the beauty, flavors and versatility of the thousands of varieties of tomatoes. $50. 269-382-1888. September 14 Levels of Energies of Health Discussion Awake and Aware. 1:30-3:30pm “Levels and Energies of Health “ Discussion, Self Care practices and Restorative Yoga. $25. Call Cynthia Hoss 269-352-7323. September 14 Wine & Cheese Tasting Tempo Vino Winery. 5 – 8 pm. Wine & Cheese Tasting featuring the wines of Tempo Vino Winery and cheeses from The Cheese Lady. We’ll be pairing eight unique cheeses from around the world with a selection of craft wines. This event always sells out quickly, RSVP by calling 269-342WINE. $15. 269-342-9463. www.tempovinowinery.com September 14 & 15 A Standard Flower Show (September Splendor) Girl Scout Council Building, 601 W Maple. Fri 3 pm – 7 pm, Sat 10 am to 4 pm. Join us for a spectacular show and to celebrate the 100th anniversary of the Girl Scouts hosted by the Kalamazoo Garden Council. Free. More info: 269-372-5788 pira6283@gmail.com September 14 – 16 33rd Annual NSRA Street Rod Nationals North plus Kalamazoo County Expo Center. Fri & Sat 8 am – 5 pm, Sun 8:30 am – 3 pm. See more than 2600 street rods, muscle cars, custom and specialty vehicles all thirty years old and older. Plus manufacturer exhibits, arts & crafts, vintage parts, swap meet, live entertainment, good food and a whole lot more! Adults $14, Children ages 6-12 $5, Children 5 & under are free. More info: 303-776-7841. www.nsra-usa.com September 15 Community Day of Service Various Locations throughout Kalamazoo 9 am – 1 pm. -Join Volunteer Kalamazoo in observing the 9/11 National Day of Service & Remembrance with service projects throughout the community. More info: 269-382-8350 volunteerkalamazoo.org vckzoo@volunteerkalamazoo.org

September 15 Life After 2012 Kalamazoo. 10 am – 4 pm. Skills for surviving and thriving during times of rapid change. You will feel great after this workshop and have skills to maintain balance and flow in daily life. $97 includes lunch. 269-349-3943. enlightenednteraction@yahoo.com

September 18 Dessert with Discussion KBS Academic Center Auditorium. 7:30 pm. Dessert with Discussion is an event that includes a presentation by Dr. Hamm and complimentary desserts, tea and coffee. Free. www.kbs.msu.edu

September 15 The 837 Group – 2nd Annual High Time for High Tea The Henderson Castle. 1 – 3:30 pm. Never seen the inside of The Henderson Castle? Well here’s your chance! Join us at the 2nd Annual High Time for High Tea. $27 – must be purchased by 9/13. 269-598-4033. 837group@gmail.com September 15 Community Arts Awards Radisson Plaza Hotel. 5:30 -9:30 pm. The Community Arts Awards recognizes, validates and celebrates the people, programs and organizations that positively impact the Kalamazoo Community in and through the Arts. Join the Arts Council of Greater Kalamazoo for a night of celebration. For ticket information, contact Beth McCann. bmccann@kalamazooarts.org September 16 10th Annual SW Michigan Community Harvest Fest Tillers International, 10515 East OP Avenue, Scotts. 11:30 am – 5:30 pm. The Harvest Fest is an annual community-wide celebration of local food, local farming and sustainable living. $10 per carload or $1 per person for busloads of 10 or more. Bicyclists are free. www.fairfoodmatters.org/harvestfest September 16 Birds of Prey LIVE! W.K. Kellogg Bird Sanctuary, 12685 East C Ave., Augusta. MSU W.K. Kellogg Biological Station. 1-2:30pm. Family program. Meet the Sanctuary’s ambassador raptors! Enjoy learning about the unique adaptations of these swift hunters with fun activities and live birds. Members, $3/adult, $1/child; non-members, $5/adult, $3/child. 269-671-2510. September 17 Women In Networking Meeting Special Meeting Site--Custom Comforts Day Spa, 8881 Gull Rd., Rear Building, (across the street from Harding’s) in Richland. 6 - 8 pm. You’re Invited! Networking, beverages & snack. Cost is $8 (cash please). RSVP: win.richland@gmail. com by Thurs. before. More Info: http://tinyurl.com/win-richland September 18 ARTBreak Kalamazoo Institute of Arts. 12 pm. Free informational programs on art topics. Topic: Dominick Labino: The Man and Hit Art. Brown bag lunches welcome, cookies and coffee provided. 269-349-7775. www.kiarts.org

September 18 Dessert with Discussion: Regional Foods and the Future of Michigan MSU W.K. Kellogg Biological Station, 3700 E. Gull Lake Dr., Hickory Corners. Academic Center Auditorium. 7:30-8:30pm. Presentation by Dr. Michael Hamm, C.S. outreach focus includes working with communities to develop community-based food systems and addressing local and state food policy issues. Dessert, tea and coffee included. Free. 269-671-2263. September 19 Lang Lang with the KSO Miller Auditorium. 8 – 10 pm. The New York Times describes the electrifying pianist Lang Lang as “the hottest artist on the classical music planet.” He joins the KSO and music director Raymond Harvey for one night only--a rare opportunity to hear this world-renowned artist. $19 - $90. 269-3872300. http://kalamazoosymphony.com September 20 PCI Expo Radisson Plaza Hotel. 3 – 6 pm. Network with other business professionals, while viewing thousands of promotional items, awards, and gifts from over 100 of our favorite suppliers! http://www. promotionconcepts.com/expo.php September 20 Ladies’ Night Dragonfly Gardens. 52650 N. Main St. Mattawan. 5 – 8 pm. Come take a stroll through our gardens, enjoy free food and cocktails, visit with local vendors, and enter to win some wonderful prizes. 25% off all purchases as well! Call or Facebook for more information. 269-668-2600. September 21 Autumn Equinox 6 - 8:30pm. “Autumn Equinox” An evening practice of yoga, harvesting Fall transition and change within yourself. $25. Call Suzi Batdorff 269-382-6023 at Awake and Aware. September 22 Super Summer Flea Market & Garage Sale Kalamazoo County Expo Center, Expo South. 7 am – 3 pm. This event is indoors in the comfort of air conditioning! Come check out the market for some great deals and great merchandise! For booth space call 269383-8761. www.kalamazooexpocenter.com September 22 WMU Football Waldo Stadium. 2 pm. Opponent: Connecticut. Tickets starting at $12. www.wmubroncos.com

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September 22 Murder Mystery Dinner Henderson Castle. 6 – 9 pm. Jump back in time for the perfect murder enigma to resolve in this 18th century decor. The tour of the castle start at 6 pm, seasoned with clue, then there is a cocktail time where everyone exchanges identities and character, and then at 7 pm the dinner and the play start. $65 + tax and gratuity. 269344-1827. www.hendersoncastle.com

fashion show, small room makeover, free appetizers, drinks & raffle prizes! vandenbergfurnitue.com

September 25 ARTBreak Kalamazoo Institute of Arts. 12 pm. Free informational programs on art topics. Topic: Josh Simpson: Where Earth Meets Sky. Brown bag lunches welcome, cookies and coffee provided. 269-349-7775. www.kiarts.org

September 28 A Spicier Yoga Practice Awake and Aware. 6:30 - 8:30 pm “A Spicier Yoga Practice” Go deeper into your body and strength with bit of challenge. $25. Contact Veronique Jewell 269-598-2083.

September 25 The Kalamazoo MI After 5 Women’s Connection The Beacon Club, 5830 Portage Rd. 6:30 - 8 pm. Dedicated to connecting women through fellowship, fun and inspiring messages. Business women are welcome! $17. RSVP by September 21. Kay 269-3811214. www.meetyathen.webs.com September 25 Greater Kalamazoo United Way Building Serving On a Nonprofit Board Workshop: Take your volunteering to the next level! Learn how to be an effective board member. Cost is $50 or $45 with online registration. 5:30-8pm. Preregistration required at 269-382-8350. www.volunteerkalamazoo.org boardconnect@volunteerkalamazoo.org September 25 Centering Prayer Introduction Transformations Spirituality Center. 6:30 – 8:30pm. Centering Prayer can help us enter into God’s silence, which then enters us and moves us through meditation and into contemplation. Learn more and experience this Christian prayer form. $20 Info @ 269-381-6290 ext 310. www.transformationscenter.org info@ transformationscenter.org September 26 Sausage Making Class Food Dance. 6 pm. The saying goes, “Laws are like sausages, it is better not to see them being made.” That’s for shifty politicians and big wiener companies. When working with whole meat pieces, there’s nothing to fear. Chef Robb will teach the techniques of processing, grinding, stuffing, casing, cooking, and, of course, eating. $65. 269-382-1888. September 27 Fall Open House Vandenberg Furniture. 4 – 8 pm. A celebration of local businesses,

September 28 WMU Volleyball – Family Night University Arena. 7 pm. Opponent: Toledo. Family back to school night – enter to win backpacks filled with school supplies. $1 Admission, $1 Hot Dogs, $1 Popcorn at the concessions. www.wmubroncos.com September 29 Fall Birding Trip: Waterbirds W.K. Kellogg Bird Sanctuary. 9 am – 12 pm. Adult program. Fall is migration time and changes in plumage make birding fun and challenging! Participants are responsible for transportation but carpooling is encouraged. A field guide and binoculars are necessary and can be borrowed from the Sanctuary. Members, $20/adult; nonmembers, $30/adult. 269-671-2510. September 29 WKFR 103.3 Mom to Mom Sale Kalamazoo County Expo Center, Main Expo, Expo South & Expo North. 9 am – 1 pm. Southwest Michigan’s largest garage sale where moms sell clothes, toys, books, maternity wear and other baby items to other Moms! Admission: Adults $3 ($1 goes to charity), Children 5 and under are free. For more information or to rent a spot contact Mike Laviolette or Michelle Kramm at 269-344-0111. www.wkfr.com mike. laviolette@cumulus.com michelle.kramm@ cumulus.com September 29 What’s in Season? Farm Crew Cooking Demonstration Kalamazoo Nature Center. 10 – 11 am. Join DeLano Farms staff as they create masterful menus. Ingredients will come from your CSA share and directly from the field! Samples and recipes will be shared. Fun for the whole family! KNC Admission. 269-381-1574. www.naturecenter.org September 29 Medieval Feast Henderson Castle. High Tea 2 pm; Feast 3:30 pm. Prepare to dine with Kings, Queens, Lords and Ladies. When Knights roamed the land protecting fare damsels. You are invited to attend Henderson Castle’s Medieval Feast. We are preparing a nice Pig Roast, rustic food and entertainment. $65. 269-344-1827. www.murderbydesign.com

Every step you take lights more

September 25 Dairy Tour W.K. Kellogg Pasture Dairy Center, 10461 N. 40th St., Hickory Corners. MSU W.K. Kellogg Biological Station. 3-8pm. Free guided tours of the KBS Dairy, featuring robotic milking machines in the nation’s first LEEDcertified livestock facility. 269-671-2360.

September 27 Art Minder’s Bus Trip Willow Lake Clubhouse, Parkview Hills. Departs 8:30 am, leaves Grand Rapids 5 pm. Art Minder’s bus trip to Art Prize, Grand Rapids. $30 per person. Contact Diane 375-9100

A world with less breast cancer is a world with more birthdays. That world gets closer and closer with every dollar you raise through a Making Strides Against Breast Cancer event. Visit cancer.org/stridesonline or call 1-800-227-2345 to help us make strides to end breast cancer in your community. Together, we’ll stay well, get well, find cures, and fight back.

Battle Creek Saturday, October 20, 2012

Kalamazoo Saturday, October 13, 2012

Bailey Park at 9 a.m.

Arcadia Creek Festival Site at 9 a.m.

September 29 WMU Volleyball University Arena. 5 pm. Opponent: Ball State. Adults $5 and youth 8th grade and younger $3. www.wmubroncos.com September 29 WMU Football Waldo Stadium. 7 pm. Opponent: Toledo. Education Day. Tickets starting at $12. www.wmubroncos.com September 30 Medieval Feast at the Henderson Castle Henderson Castle. 1 – 9 pm. Two events for the day: Princess High Tea, for the children, and Medieval Feast Pig Roast. $5 adult, free for children below 14 years old. For reservations, 269-344-1827 or www.hendersoncastle.com October 2 Senior Expo Kalamazoo County Expo Center. 9 am – 3 pm. 16th annual event presented by the Kalamazoo County Area Agency on Aging. This expo features information and displays from many community resources. Free health screenings will be available. Held in Main Expo & Expo South. Free. 269-3735147. jgboni@kalcounty.com October 2 ARTBreak: Dave Boslar Kalamazoo Institute of Arts. 12 – 1 pm. ARTBreak provides informational programs on art topics. Brown bag lunches welcome, cookies and coffee provided. Local glass artist Dave Doslar discusses his work. Free. 269-349-7775. www.kiarts.org

October 2 Beading Basics Kalamazoo Public Library – Washington Square Branch. 6:30 – 7:30 pm. Learn to make either a bracelet or necklace with Cindy Spiess-Malmstrom, owner of The Bead Shop. Materials provided, including a selection of semi-precious stones! Enjoy creating your own bling. Free. 269-5537879. mac@kpl.gov October 3 Acoustic Slow Jam Kalamazoo Public Library. 7 – 9 pm. Does your guitar, fiddle, or mandolin never leave home? Want to make music with others but think you can’t keep up? If you can play basic chords, like G, C, D, or A, then you can join us for a slow jam. Free. 269-553-7879. mac@kpl.gov October 5 Vicksburg Ladies’ Library Auxiliary Vicksburg District Library. 1 pm. Program: Button, Button Whose Got The Button? Speaker: Judy Clady. Contact: gar502@sbcglobal.net October 5 Art Hop Various Locations throughout Downtown Kalamazoo. 5 – 9 pm. Art Hop is a free event that features new art exhibits in a fun, casual atmosphere. Numerous galleries and businesses in the downtown area host a variety of artwork. Free. 269-342-5059. www.kalamazooarts.com

September 2012

Reader’s Lounge

Grow Your Handmade Business

How to Envision, Develop, and Sustain a Successful Creative Business By Kari Chapin Storey Publishing, 2012, $16.95

Comensoli’s Italian Bistro and Bar specializes in providing delicious food, great service from an excellent staff, and reasonable prices in a warm, inviting atmosphere. With patio seating available in warmer months, Comensoli’s offers delicious classics, such as lasagna, spaghetti and meatballs and pizza straight from Nona’s cookbook, as well as menu favorites like the Sun-Dried Tomato Ravioli. They also feature an extensive wine list and full bar in a trendy, bistro-style setting. Comensoli’s is located762 West Main St in Kalamazoo. For more information, call (269)345-6755 or visit www.comensolis.com.

Forensic Fluids Laboratories offers pre-employment, random, and post-accident oral fluid drug testing for both illicit and therapeutic drugs. They provide the easiest, fastest, and most accurate drug testing, using the latest technology. They are also proud to say that they offer the least costly drug testing available in the US. They are located at 225 Parsons St. in Kalamazoo. For more information, call (269)492-7700 or visit them at www.forensicfluids.com .

With locations throughout West Michigan, Gordon Water Systems prides itself on being the source for all your pure water needs, whether at home or in the work place. Using their unique Kinetico purifying system, you can drink your water and make your coffee with confidence that you are getting the purest water possible. They offer water filters, artisan roasted Azo Coffee and bottled water, among others products. All of these can be purchased online or in their store, located at 618 E. Crosstown Parkway in Kalamazoo. For more information, call (269)382-0068 or visit www.gordonwater.com.

September 2012

Kari Chapin’s earlier work in 2010, The Handmade Marketplace, gave the crafters’ community the basics of building a hobby into a business. This guide takes us one giant step further. It starts right out with visualizing your dream business, creating a sound business plan, managing time successfully, recognizing your true target market and handling your profits and losses with grace. Chapin is critically attuned to the importance of social networking in business today and offers concrete ideas on how to reach the online community with your product or service. Chapin offers her own expertise, as well as that of a group she calls the Creative Collective. This Creative Collective is a community of entrepreneurs, whose skills range from writing to crafting, from graphic designing to painting, from online blogging to life coaching. The style of this book is crisp and refreshing. Chapin’s thoughts are invitingly readable and each chapter includes sound, practical advice from the Creative Collective as well. If you have ever wondered if you could actually make a living at your creative craft, Chapin has a wealth of answers for you.

Bringing Up Bebe One American Mother Discovers the Wisdom of French Parenting By Pamela Druckerman, RandomHouse Audio, 2012, $35.00, 9 hours unabridged Also available in print from Penguin Press, $25.95 As an American journalist living in Paris, Druckerman’s parenting didn’t seem to be going nearly as smoothly as the “French parenting” happening around her. She began to observe closely, ask questions and find the common threads among the fathers and mothers and their offsprings in her new country of residence. She liked what she saw and began to experiment with her daughter and later, her twin sons. One facet that appealed to her was the strong but gentle authority of French parenting. A firm frame surrounded a great deal of freedom under the French cadre of rules. Children need boundaries and this is a wonderful concept of giving children that framework to live happily within. Another aspect of French parenting that holds great appeal is the French approach to food. Even the menus at the childcare centers, from foie gras to boiled-beet salad, encourage little ones to explore new tastes. Random snacking is minimized in a clever way. An encouraging section of the book is about babies “doing their nights,” referringz to those first precious full night sleeps for newborns. Druckerman captures the value of “the pause” before attending to a baby or child’s needs, supposedly perfected by the French. As grandmother to six, I have a new appreciation for parenting books and this one definitely has value. I do not agree with the premise that these are “French” idea, rather than American, but I might agree that they are not currently in widespread use among “American parents.” I have a feeling that

Pamela Druckerman might have looked back at her parents’ parenting style and seen more similarities than she saw in her comparison group, which was a few Brooklyn parents whom she had observed from time to time on her returns to America. I have seen many new parents in our community today successfully using techniques similar to these “French” ideas. If the business in your life right now includes parenting, this book will give you practical and conceptual ideas. Whether you agree or disagree with particular points in the book, this is fascinating conversation starting material. Parents, grandparents and adults with no children will all have opinions about this book. Most wise parents realize that the most dangerous words they can ever use are, “My child would never do that,” so an open mind is critical when reading about parenting styles. I had one small complaint about the audio version of this book. The reader gives fake French accents to English words spoken or written by French individuals. It’s quite annoying, but if you can make it over that hurdle, this is an easy way to fit in some extra reading time in the midst of busy mothering and fathering.

ABOUT THE REVIEWER: Alexandra Fix is the author of ten non-fiction children’s book, including the series Reduce, Reuse, Recycle (Heinemann Library). Over the years, she has truly enjoyed being a children’s librarian, registered nurse, freelance writer, mother and grandmother.

www.womenslifestylekazoo.com

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