Everything starts as a Blank Canvas
Sex & The City (intro)
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Research
FILM REFENCES & SATC TARGET CONSUMER
CHARACTHER PROFILES
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
brainstorming
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
FCP PROCESS TRIANGLE
SATC
BRAND
BLNK
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Who Is B L N K?
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Brand Identity PERSONLAITY MATURE CONFIDENT FASHION CONCIOUS
VALUES CREATIVITY EXPERIMENTATION TECHNOLOGY
PROMISE QUALITY CULTURE STYLE & DESIGN
IDENTITY SOPHISICATED INDIVIDUALSIM CONTEMPORARY
SATC
CONSUMER
BRAND
THE BIG IDEA
SOCIAL
FUTURE
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Perceptual Map
Experimental
BLNK Niche
Mass
basic
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Who is The B L N K Consumer
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Secondary research
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
the ultimate satc quiz
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Primary research We asked them questions such as: • Have you seen satc? • Do you know any of these? characters ? • Do you identify with any? • Who is your favourite? • What do you think the key themes are? • What represents satc to you? • Do you think fashion is a key theme? • What do you imagine a satc t-shirt to look like? do’s and don'ts
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
consumer profile
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
A DAY IN THE LIFE: COMMERCIAL CONSUMER
Goes on her Checks
Instagram feed as well as Looks at
Facebook & Twitter feed
6.45am Wakes up
Checks
creative review app
on her Ipad And listens to her
whilst finding new artists on
Souncloud
Watches Orange is the new Black on
Watches the good wife on
Netflix
Netflix whilst reading
harper's bazaar
and checks Has another scroll on
Instagram app and
Soundcloud
playlist on the way home
8.30am
12.00pm
5.30pm
8.00pm
Arrives at work at John Lewis offices
Lunch break
5.00pm Finishes work
Arrives home
Time to relax
SATC
BRAND
CONSUMER
her vogue
SOCIAL
Instagram from the weekend, and checks her
facebook feed
THE BIG IDEA
Uploads a photo onto
10.00pm Continues to relax
FUTURE
Bed time
A DAY IN THE LIFE : CONCEPTUAL CONSUMER Goes on his
YouTube playlist and Checks his
National Geographic app looking out for some photography inspiration
Checks his
listens to his favourite music as well as scrolling and looks at BBC
Checks his
news app Facebook and
feed
feed
Uploads a photograph onto
Instagram as well as
Watches the Island With Bear Grylls
Checks his
on ITV
feed
GQ app
Checks the
5.30am
6.00am
6.45am
12.30pm
5.00pm
5.45pm
7.00pm
8.30pm
10.30pm
Wakes up
Sets off on his bike to work
Arrives at work
Lunch break
Finishes work
Arrives home
Relaxation time
Continues to relax
Bed time
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Consumer decision journey
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
THE BIG IDEA
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
COMMERCIAL big idea
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
FINAL COMMERCIAL designs HARDLY EVER
Cant get enough
Every day
Twice a week
Every day Its been months
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Conceptual big idea
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
FINAL Conceptual designs
T-shirts use special UV-sensitive ink.
T-shirts black and white images burst into colour as soon as they see the sun.
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Photoshoot Inspiration
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Final photoshoot
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Film mood board
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Storyboard First shot is of the shoes & dress
Light flickering
Model goes up stairs
Continuous shot around the corner
Shots get faster alongside music, film gets more intense as this sequence repeats
Close up if bold red lips, contrasts with grimy background Heel falls of foot, model retrieves it: replays last sequence faster
SATC
Close up of face & hand
BRAND
CONSUMER
Bites apple
Fast paced shot shows the apple dropping Last scene models runs through a door and end’s with I'm not afraid of heights
THE BIG IDEA
SOCIAL
FUTURE
The filming process
https://www.youtube.com/watch?v=wj0qBsy-PRc
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Our film
https://www.youtube.com/watch?v=HCP5ObNTZHA
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
The B L N K digital media Strategy
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Social media
SOCIAL MEDIA ALLOWS BLNK TO BECOME A CREATIVE PLATFROM TO INTERACT WITH OUR CONSUMER
Gaining high levels of ‘likes’ on our posts enable us to project news on our collections to a wider audience.
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
OTHER COMMUNICATION CHANNELS
• Creating look books • Zines • Fashion films
SATC
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
The future
SATC
• Pop up stores • Collaborating with artists • Events
BRAND
CONSUMER
THE BIG IDEA
SOCIAL
FUTURE
Manifesto