B L N K

Page 1

Everything starts as a Blank Canvas


Sex & The City (intro)

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Research

FILM REFENCES & SATC TARGET CONSUMER

CHARACTHER PROFILES

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


brainstorming

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


FCP PROCESS TRIANGLE

SATC

BRAND

BLNK

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Who Is B L N K?

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Brand Identity PERSONLAITY MATURE CONFIDENT FASHION CONCIOUS

VALUES CREATIVITY EXPERIMENTATION TECHNOLOGY

PROMISE QUALITY CULTURE STYLE & DESIGN

IDENTITY SOPHISICATED INDIVIDUALSIM CONTEMPORARY

SATC

CONSUMER

BRAND

THE BIG IDEA

SOCIAL

FUTURE


SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Perceptual Map

Experimental

BLNK Niche

Mass

basic

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Who is The B L N K Consumer

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Secondary research

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


the ultimate satc quiz

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Primary research We asked them questions such as: • Have you seen satc? • Do you know any of these? characters ? • Do you identify with any? • Who is your favourite? • What do you think the key themes are? • What represents satc to you? • Do you think fashion is a key theme? • What do you imagine a satc t-shirt to look like? do’s and don'ts

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


consumer profile

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


A DAY IN THE LIFE: COMMERCIAL CONSUMER

Goes on her Checks

Instagram feed as well as Looks at

Instagram

Facebook & Twitter feed

6.45am Wakes up

Checks

creative review app

Pinterest

on her Ipad And listens to her

whilst finding new artists on

Souncloud

Watches Orange is the new Black on

Watches the good wife on

Netflix

Netflix whilst reading

harper's bazaar

and checks Has another scroll on

Instagram app and

Soundcloud

playlist on the way home

8.30am

12.00pm

5.30pm

8.00pm

Arrives at work at John Lewis offices

Lunch break

5.00pm Finishes work

Arrives home

Time to relax

SATC

BRAND

CONSUMER

her vogue

SOCIAL

Instagram from the weekend, and checks her

facebook feed

Facebook

THE BIG IDEA

Uploads a photo onto

10.00pm Continues to relax

FUTURE

Bed time


A DAY IN THE LIFE : CONCEPTUAL CONSUMER Goes on his

YouTube playlist and Checks his

National Geographic app looking out for some photography inspiration

Checks his

listens to his favourite music as well as scrolling and looks at BBC

Checks his

news app Facebook and

Facebook

Twitter

feed

feed

Uploads a photograph onto

Instagram as well as

Facebook

Watches the Island With Bear Grylls

Checks his

on ITV

feed

GQ app

Instagram

Checks the

5.30am

6.00am

6.45am

12.30pm

5.00pm

5.45pm

7.00pm

8.30pm

10.30pm

Wakes up

Sets off on his bike to work

Arrives at work

Lunch break

Finishes work

Arrives home

Relaxation time

Continues to relax

Bed time

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Consumer decision journey

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


THE BIG IDEA

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


COMMERCIAL big idea

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE



FINAL COMMERCIAL designs HARDLY EVER

Cant get enough

Every day

Twice a week

Every day Its been months

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Conceptual big idea

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE



FINAL Conceptual designs

T-shirts use special UV-sensitive ink.

T-shirts black and white images burst into colour as soon as they see the sun.

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Photoshoot Inspiration

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Final photoshoot

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Film mood board

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Storyboard First shot is of the shoes & dress

Light flickering

Model goes up stairs

Continuous shot around the corner

Shots get faster alongside music, film gets more intense as this sequence repeats

Close up if bold red lips, contrasts with grimy background Heel falls of foot, model retrieves it: replays last sequence faster

SATC

Close up of face & hand

BRAND

CONSUMER

Bites apple

Fast paced shot shows the apple dropping Last scene models runs through a door and end’s with I'm not afraid of heights

THE BIG IDEA

SOCIAL

FUTURE


The filming process

https://www.youtube.com/watch?v=wj0qBsy-PRc

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Our film

https://www.youtube.com/watch?v=HCP5ObNTZHA

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


The B L N K digital media Strategy

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Social media

SOCIAL MEDIA ALLOWS BLNK TO BECOME A CREATIVE PLATFROM TO INTERACT WITH OUR CONSUMER

Gaining high levels of ‘likes’ on our posts enable us to project news on our collections to a wider audience.

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE



OTHER COMMUNICATION CHANNELS

• Creating look books • Zines • Fashion films

SATC

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


The future

SATC

• Pop up stores • Collaborating with artists • Events

BRAND

CONSUMER

THE BIG IDEA

SOCIAL

FUTURE


Manifesto


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.