New York Trend Report: Street Culture

Trend Report: Street Culture Of New York City

Jemma Thompson

street style

Street Style One of the most interesting things about New York is how culturally diverse it is.

In particular street style and how it changes geographically.

From the everyday commuters in Staten Island station to the socialites in Soho, every location has a distinctive cult style. Perhaps it’s because they’re influenced by their surroundings for example architecture, retail and art. The page before focuses on street style in Williamsburg; an up and coming cultural zeitgeist area that has tapped into street culture.

It’s probably one the most alternative/underground scenes in New York that’s home to a range of quirky exhibitions, art studios, vintage and boutique stores. Decorated in exciting fresh street art it’s no surprise the public echo Williamsburg’s design aesthetic in the way they style themselves.

Jean Paul Gaultier The fashion world of Jean Paul Gaultier: From the sidewalk to the catwalk. An innovative, fresh, controversial exhibition that was able to constantly capture and engage my attention through every step. It featured mannequins with light projections beamed on their faces alongside the accompanying voiceover to give the sense of virtual reality.

art + culture

visual merchand

dising Case study: Urban Outfitters It may not be the freshest new brand, but it’s certainly a prime example of how to be influenced by street cultures in this trend booklet. Urban Outfitters is one of a few brands that are able to pick up on a wide variety of subjects (museum exhibitions, music, art, historical and political) and successfully combine them through their visual merchandising. They have a strong understanding of their consumer’s visual needs and or often referring back to areas such as Williamsburg for inspiration.