TREND FORECASTING
CONTENTS 3-9
10 - 17
18 - 25
Creative Direction Industrial Revolution Rendering Reality Folklore Fable
Print & Graphics Monochrome Street Goth Orphism The Dark Arts
Menswear & Sportswear Coalescent Culture Animated Artwork Specialist
26 - 33
34 - 37
VM & Instore The Tale Of Two Tribes Hypnotic Install
Image Refrences
Autumn/ Winter 15 – 16 Trend Forecast
Creative Direction
Trend Forecast
CD Autumn/ Winter 15 – 16
Creative Direction
INDUSTRIAL REVOLUTION From Left to Right: Cinder, Ignited, Marine, Aerospace & Wildfire
PALETTE:
INSURGENCE
Fig 2: Premier Trade Show 2015
Fig 1: Industrial Sign 2013
Fig 3: Typography 2014
Something that was apparent throughout the tradeshows in berlin was the Industrial theme. Everything from the creative direction of the SEEK show with its wooden boards and metal ceiling; to the rusted black rails at Bright; and the metallic neon-light walkways through Premier. The overriding theme of industrial is taking products back to basics – performance and function overrides form.
Fig 4: Orange Brick Wall 2011 Fig 5: Industrial signage 2014
RENDERING REALITY
From Left to Right: Spectra, Plastician, Orangeade, Illusion Blue & Dither
PALETTE:
GLITCH
Fig 7: Famous instagrammer Charlie Barker 2015
Rendering reality is a new digital aesthetic that reflects on how computer graphics and the virtual world affect’s real life products. Today we live in an image driven world; we see the world through a constructed filter. Rendering reality is a trend that questions what is real and authentic, its looks at how computer graphics are changing real – life products. Instagram is a main trend driver alongside our pictures on other social media networks. This is a highly contemporary trend that relies heavily on computer generated aesthetics. It redefines pixilation through the use of glitch art, distorting and manipulating images.
Fig 9: Glitch Art
Fig 6: Street Ghosts by Paolo Cirio 2012
Fig 8: Lazy Oaf Summer Lookbook 2015
FOLKLORE FABLE
From Left to Right: Oriole, Goblet, Tenné, Forest & Prune
PALETTE:
MYTHUS
ra, 20 15 Aro sh :M ani 14 Fig 3
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13 G ivenc hy
201 k sche o H na
Fig 10, 11 & 12 Work by Artist Gustav Klimt 1905 This Creative Direction trend mainly incorporates the art of storytelling. It sources inspiration from ancient folkloric, regional tribes and emphasizes the detail in hand craftsmanship and the beauty to be found in belonging. Inspired by collection from brands such as Kenzo and Givenchy this trend creates honest hand-crafted 3D surfaces and garments.
Autumn/ Winter 15 – 16 Trend Forecast
Print & Graphics
Trend Forecast
P&G Autumn/ Winter 15 – 16
Print & Graphics
MONOCHROME STREET GOTH From Left to Right: Slated , Eerie, Subcast, Strom Cloud & Anti-Flash
PALETTE:
MONOCHROMATIC MOODS
Fig 17: Nia Mills, (2015) Graphic Print From Berlin
The Monochromatic street goth image takes inspiration from statement typography and spiritual symbolism. It became clear to us after visiting trade shows in berlin and observing street style in various cities that this theme was quickly developing into a macro trend. We gave this trend the title of monochromatic street goth as its largely inspired by the monotone colour pallet , a focal point of goth culture. Monochromatic tones and greyscale textures build the basis of our colour palette for this particular trend. We named the colour palette ‘monochromatic moods’ as it progresses from light to dark and uses colours such as; subcast and storm cloud reflecting the idea of a mood swing. By using cryptic messages and symbolism brands can appeal to a more urban market.
Fig 18 & 19 Own Image (2014) New York Street Style
Fig 16: Nia Mills, (2015) Spiritual Symbolism
Fig 18
ORPHISM
From Left to Right: Aurora, Absinthe, Blazing, Clyde Blue & Orphic Orange
PALETTE:
ABSTRACTION
Fig 22 & 23: Charles de Castelbajac Spring – Summer 2014
Fig 20: Sonia Delaunay 1938
Fig 21: Sonia Delaunay 1930 A modern interpretation of the 1930s abstract art movement that draws inspiration from the 80s London club scene. A trend that pays reference to Kandinsky’s colour theory through a pallet of primary colours gives this trend a bold direction, alongside the experimentation of curvilinear and multidimensional shapes. Through string mark making and abstract patterns this trend breaks away from current digital aesthetics at looks at artist such as Fernand Léger and the works of Sonia Delaunay.
THE DARK ARTS
From Left to Right: Midnight, Vapor, Imperial, Potent Purple & Sodalite Blue
PALETTE:
OPULENCE
Fig 27: Insect Graphic Print 2014
Fig 24: WGSN Dark Opulence Print 2014
Fig 25: John Richmond Fall/Winter 2014
This trend is influenced by the darker mystique side to life incorporating premium embellishment such as jewels and sequins. Snakes and Insect motifs play a vital role in creating a fantasy story taking inspiration from the cult TV show American Horror Story. Be inspired by the hypnotically sounds and style of experimental artist FKA Twigs alongside John Richmond’s autumn/winter 2014 collection.
Fig 26: FKA Twigs LP1 Album Cover 2014
Autumn/ Winter 15 – 16 Trend Forecast
Menswear & Sportswear
Trend Forecast
MW & SW Autumn/ Winter 15 – 16
Menswear & Sportswear
COALESCENT CULTURE
From Left to Right: Blue Radiance, Mandarin, Laser, Desire & Dusky
PALETTE:
OFFBEAT BLENDS
Fig 29: Hannah Victoria Locker Silk-Screen printed plexiglas 2013
Fig 30: Berlin Menswear 2015
Fig 31: M.I.A Kala Album Cover 2007
Fig 28: WGSN Confluence 2014
Coalescent Culture focuses on the union of diversity by blending unusual elements of urban streetwear and clashing prints. In modern society menswear is becoming more valued and experimental; therefore, the trend pushes the creative boundaries producing menswear with an edgy attitude. Coalescent culture rebels against fashion normalities by taking artistic representations and clashing colour and combination. This can be done by clashing prints together producing their own trend interpretation. For example, dark tartan prints clashed with vibrant animal textures. This brought us to the ideology of creating a trend that unites strong personalities to form a unique community, Thus generating the name coalescent culture.
Fig 32: WGSN Confluence 2014
ANIMATED ARTWORK
From Left to Right: Lemon Glacier, Cradle Pink, Popsicle, Green Flash & Electric
PALETTE:
EBULLIENT
Fig 34 Fig 33 & 36: Miami Art Deco Architecture Benjamin A Peterson 2013
Fig 35: Lazy Oaf Garfeild Collection 2015
This trend incorporates consumer mass-market objects into flat vector graphic patterns. These postmodern clothing prints offer a kitsch comical approach to menswear and sportswear. Silhouettes become less formal and structured and involve an urban skater element with a Pop –Art Twist. Colour blocking is key and central colours are inspired by Miami’s Art Deco Architecture.
Fig 36
SPECIALIST
From Left to Right: Tobacco, Russet, Copper Brown,Denim Blue & Rustic Mauve
PALETTE:
ARTIFICER
Fig 39: WGSN Denim Sample 2015
Fig 37: James Bay 2014
Fig 38: Nottingham Coffee Lovers 200 Degrees 2014
This trend returns to the tricks of the trade celebrating authenticity in art and design and the craftsman. A reaction against the birth of commercialisation the trend channels the principles of William Morris and the Arts & Craft movement. In today’s mass market society there is a new craving for bespoke design and an up and coming desire to appreciate the art and skill of a product causing an influx of specialist shops. This trend revolves around the unstyled; creating a laidback look that uses rustic fabrics and materials to resemble the artisan.
Fig 40: Brut Clothing Look book 2013
Autumn/ Winter 15 – 16 Trend Forecast
VM & Instore
Trend Forecast
VM Autumn/ Winter 15 – 16
VM & Instore
THE TALE OF TWO TRIBES From Left to Right: Oriole, Goblet, Tenné, Forest & Prune
PALETTE:
FOLKLORIC
Fig 42: Sevenspotted Marrackech 2013
Fig 41: WGSN Folkloric Inspiration 2012
Throughout the VM and in store layout will incorporate the art of storytelling. It sources inspiration from ancient folkloric, regional tribes and emphasizes the detail in hand craftsmanship and the beauty to be found in belonging. Inspired by collection from brands such as Kenzo and Givenchy this trend creates honest hand-crafted 3D surfaces and garments.
Fig 43: Jill Ricci Comfort 2013
HYPNOTIC
From Left to Right: Persimmon Orange, Flamingo, Black Iris, Prism & Optic
PALETTE:
PSYCHEDELIC UTOPIA
Fig 45: Michelle J Designs Op art in it 2012
Fig 44: Maison Koichiro Kimura Home Interiors 2013
Retail spaces will engage and interact with audiences due to the rise of 3-D printing. Tactile geometric wallpaper will now become a major commodity and possibility within this trend. Colour is key to this playful psychedelic trend with the contrast of monochrome colours against bold statement ones such as Prism. Hypnotic pays homage to great interior pieces from the 60s by recreating pieces such as the popular Dalu Lamp.
Fig 46: Voltex Design Dalu Lamp 2011
INSTALL
From Left to Right: Cinder, Ignited, Marine, Aerospace & Wildfire
PALETTE:
UTILITARIAN
Fig 47: Rodrigo opening ceremony Tokyo store concept 2013
Fig 48: Chloe Lebow Berlin Exhibition 2015
The overriding theme of the industrial creative direction trend is still key and essential within Install VM. By creating refined interior’s using clinical lighting fixtures takes store designs back to basics and allows brands to communicate products as art instillations using an exhibition display. This trend takes visual inspiration from premium stores such as Opening Ceremony and other stories but emphasises simplicity.
Fig 49: Sigurd Larsen Zalando Pop-Up store Concept 2012
LIST OF ILLUSTRATIONS •Fig 1: Nigel Jones, (2013), I am not a number [ONLINE]. Available at:https://www.flickr.com/photos/78566961@N00/sets/ with/72157635137321832 [Accessed 27 May 15]. •Fig 2: Nia Mills, (2015) Premier Trade Show •Fig 3: Unknown , (2014), Life Is Beautiful [ONLINE]. Available at:https://br.pinterest.com/pin/88735055128752025/ [Accessed 27 May 15] •Fig 4: A world with colour, (2011), Orange Brick Wall [ONLINE]. Available at: http://exotic-colours.tumblr.com/ post/18429472754 [Accessed 27 May 15]. •Fig 5: WGSN, (2014), Industrial Amsterdam Noord [ONLINE]. Available at:http://www.wgsn.com/content/board_viewer/#/126013/page/1 [Accessed 27 May 15]. •Fig 6: Paolo Cirio, (2012), Street Ghosts [ONLINE]. Available at: http://www.creativereview.co.uk/cr-blog/2012/september/paolo-cirio-street-ghosts [Accessed 27 May 15]. •Fig 7: Ghost, (2014), x Charlie Barker [ONLINE]. Available at:http://weheartit.com/GhostlyxHuman/collections/37667934-x-charlie-barker [Accessed 27 May 15]. •Fig 8: Lazy Oaf, (2015), LAZY OAF PRESENTS A FUN PROJECT [ONLINE]. Available at:http://www.lazyoaf.com/lookbook [Accessed 27 May 15]. •Fig 9: Adam Flynn, (2015), Glitched v.5 [ONLINE]. Available at: http://society6.com/product/glitched-v5_print#1=45 [Accessed 27 May 15]
•Fig 10: Gustav Klimt, (1905), Fulfillment (The Embrace) [ONLINE]. Available at:http://www.jackygallery.com/index.php?main_ page=product_info&cPath=4_20&products_id=232&zenid=cnn83mqcmiid1435ne1lgg8i63[Accessed 27 May 15]. •Fig 11: Gustav Klimt, (1909), Untitled [ONLINE]. Available at: http://www.popartuk.com/art/gustav-klimt/the-tree-of-life-stoclet-frieze-1909-pas0045-poster.asp [Accessed 27 May 15]. •Fig 12: Gustav Klimt, (1909), The Tree Of Life, Stoclet Frieze [ONLINE]. Available at:http://www.popartuk.com/art/gustav-klimt/the-tree-of-life-stoclet-frieze-1909-pas0045-poster. asp[Accessed 27 May 15]. •Fig 13: Getty Images, (2013), Lena Hoschek [ONLINE]. Available at: http://magazin.mybestbrands.de/herbst-mode-folklore-muster/ [Accessed 27 May 15]. •Fig 14: Manish Arora, (2015), Look 2 [ONLINE]. Available at: http://www.style.com/slideshows/fashion-shows/fall-2015ready-to-wear/manish-arora/collection/2 [Accessed 27 May 15]. •Fig 15: Getty Images, (2013), Givenchy [ONLINE]. Available at: http://magazin.mybestbrands.de/herbst-mode-folklore-muster/ [Accessed 27 May 15]. •Fig 16: Nia Mills, (2015) Spiritual Symbolism •Fig 17: Nia Mills, (2015) Graphic Print From Berlin •Fig 18 & 19 Own Image (2014) New York Street Style •Fig 20: Sonia Delaunay, (1938), Petite Automne [ONLINE]. Available at:http://www.beatricebrandini.it/index.php/italiano-sonia-delaunay-poetiche-geometrie/?lang=en [Accessed 28 May 15].
•Fig 21: Sonia Delaunay, (1930), Original color pochoir [ONLINE]. Available at:http://www.spaightwoodgalleries.com/Pages/ Delaunay_Sonia3.html [Accessed 28 May 15]. •Fig 22: Charles de Castelbajac , (2013), Spring – Summer 2014 [ONLINE]. Available at:http://www.catwalkyourself.com/fashion-shows/rtw-spring-summer-2014-jean-charles-de-castelbajac/[Accessed 28 May 15]. •Fig 23: Charles de Castelbajac , (2013), Spring – Summer 2014 [ONLINE]. Available at:http://www.vogue.co.uk/fashion/ spring-summer-2014/ready-to-wear/jean-charles-de-castelbajac[Accessed 28 May 15]. •Fig 24: WGSN, (2014), Dark Opulence [ONLINE]. Available at:http://www.wgsn.com/content/board_viewer/#/142551/ page/1 [Accessed 28 May 15]. •Fig 25: John Richmond, (2014), fall winter 2014/2015 [ONLINE]. Available at:http://www.risorseutili.com/component/ joomgallery/john-richmond/john-richmond-fall-winter-20142015-womenswear/john-richmond-fall-winter-2014-2015-womenswear-7-7985.html [Accessed 28 May 15]. •Fig 26: Young Turks, (2014), FKA TWIGS LP1 [ONLINE]. Available at: http://theyoungturks.co.uk/store/view/lp1[Accessed 28 May 15] •Fig 27: Mokkasin, (2014), Intricate Incets [ONLINE]. Available at:https://www.pinterest.com/pin/556053885216252300/ [Accessed 28 May 15].
•Fig 28: WGSN, (2014) Confluence [ONLINE]. Available at:http:// www.wgsn.com/content/board_viewer/#/51415/page/8 [Accessed 28 May 15]. •Fig 29: Hannah Victoria Locker, (2013), Silk-Screen printed plexiglas [ONLINE]. Available at:http://cargocollective.com/hannahvictorialocker/Plexiglas-Silk-Screen-Prints-May-13 [Accessed 28 May 15]. •Fig 30: Chloe Leblow (2015) Menswear from Berlin •Fig 31:M.I.A, (2007), M.I.A Kala [ONLINE]. Available at: http:// sleevage.com/mia-kala/ [Accessed 28 May 15] •Fig 32: WGSN, (2014) Confluence [ONLINE]. Available at:http:// www.wgsn.com/content/board_viewer/#/51415/page/8 [Accessed 28 May 15]. •Fig 33: Benjamin A Peterson, (2013), Miami Art Deco Architecture [ONLINE]. Available at:http://www.benjaminapeterson. com/index.php#mi=2&pt=1&pi=10000&s=10&p=13&a=0&at=0 [Accessed 28 May 15] •Fig 34: Lazy Oaf, (2015), Garf 2 [ONLINE]. Available at: http:// www.lazyoaf.com/lazy-oaf-x-garfield-1 [Accessed 28 May 15]. •Fig 35: Lazy Oaf, (2015), Garf [ONLINE]. Available at: http:// www.lazyoaf.com/lazy-oaf-x-garfield-1 [Accessed 28 May 15]. •Fig 36: Benjamin A Peterson, (2013), Miami Art Deco Architecture [ONLINE]. Available at:http://www.benjaminapeterson. com/index.php#mi=2&pt=1&pi=10000&s=10&p=13&a=0&at=0 [Accessed 28 May 15]
•Fig 37: Her.ie, (2014), James Bay [ONLINE]. Available at: http:// www.her.ie/entertainment/a-name-to-remember-james-bay-isone-voice-that-you-just-wont-forget/105964 [Accessed 28 May 15]. •Fig 38: Nottingham Coffee Lovers, (2014), 200 Degrees [ONLINE]. Available at:http://www.hospitalityandcateringnews. com/2014/11/nottingham-coffee-lovers-celebrate-arrival-200-degrees/ [Accessed 28 May 15] •Fig 39: WGSN, (2015), Denim [ONLINE]. Available at:http:// www.wgsn.com/content/image_viewer/#/image.22610040/ set/%5B% Accessed 28 May 15]. •Fig 40: Brut Clothing, (2013), Fall/Winter 2013 Lookbook [ONLINE]. Available at:http://viacomit.net/en/2013/10/17/ brut-clothing-fallwinter-2013-lookbook/# [Accessed 28 May 15]. •Fig 41: WGSN, (2012), Folkloric [ONLINE]. Available at:http:// www.wgsn.com/en/micro/2012/internet_retailer/aug/Folkloric_0812.html [Accessed 28 May 15]. •Fig 42: sevenspotted , (2013), Marrackech [ONLINE]. Available at:https://www.pinterest.com/pin/544161567447620417/ [Accessed 29 May 15]. •Fig 43: Jill Ricci, (2013), Comfort [ONLINE]. Available at:http:// www.jillricci.com/site2014/portfolio/2013/comfort2013/ [Accessed 29 May 15]. •Fig 44: Maison Koichiro Kimura, (2013), Home Interiors [ONLINE]. Available at:http://www.wgsn.com/content/board_viewer/#/39501/page/8 [Accessed 29 May 15]
•Fig 45: michelle j designs, (2012), OP ART, IN IT [ONLINE]. Available at:http://michellejdesigns.blogspot.co.uk/2012/03/opart-in-it.html [Accessed 29 May 15]. •Fig 46: Voltex Design, (2011), Dalu Lamp [ONLINE]. Available at: http://www.voltexdesign.com/dalu-artemide-pid334.htm [Accessed 29 May 15] •Fig 47: Rodrigo, (2013), opening ceremony tokyo store concept [ONLINE]. Available at: https://www.pinterest.com/ pin/512073420102100468/ [Accessed 29 May 15] •Fig 48: Chloe Lebow 2015 Berlin Exhibtion •Fig 49: Sigurd Larsen, (2012), Zalando Pop-Up store [ONLINE]. Available at:http://retaildesignblog.net/2012/04/17/zalandopop-up-store-by-sigurd-larsen-berlin/ [Accessed 29 May 15].
JEMMA LUCY THOMPSON
N0509365