kate spade
For Select Distribution Only
NEW YORK
A C ustomer S napshot
Live Colorfully... The Brand
• Headquartered: Manhattan, NYC • Current Logo: The spade • Color Story: Bold in all hues • Design Form: Clean, simple, elegant, modern shapes, with a nod to the classics and the past, and always throw in an element of surprise • Design Function: Timeless; practical; durable • Founder: Kate Brosnahan Spade, former accessories editor for Mademoiselle • Year Born: 1993 • Original Product: Handbags • Awards: “America’s New Fashion Talent in Accessories” - 1996; “Best Accessory Designer of the Year”- 1998; “Giants of Design Award for Tastemaker”, “American Food and Entertaining Award for Designer of the Year”, “Elle Decor International Design Award for Bedding” - 2004 (interior decor) • Current Owners: Fifth & Pacific Companies, Inc. (since 2007) • Decision Makers: Craig Leavitt (CEO); Deborah Llloyd (CCO) • Product: Handbags; clothing; jewelry, hosiery, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding; gifts • Distribution: Bloomingdales; Nordstrom; Lord & Taylor; Neiman Marcus; and finer retailers throughout the world • Store Fronts: 80-shops across the United States; 100-shops internationally • Newest Venture: Kate Spade Saturday (Tokyo 2012; Online 2013) 1
Holly Golightly.” - Robert A. Neilsen, President, Lauder Group.
It is Kate Spades desire to provide utility, wit, and playful sophistication through a well edited offering of product. The brand wants to help women express themselves in a bold and adventurous way. Bright colors. Geometric patterns. Classic shapes. Modern esthetics. Exceptional materials. Value in quality, not quantity. This is a brand that intends to make statements globally and be the symbol of courageous, stylish, and gracious women on the go. Kate Spade New York draws women into a world that's
culturally curious, intellectually alive, and
glowing with irresistible allure.
Mission & Philosophy
“Kate to me is a cross between Dorothy in The Wizard of Oz and
There are stories to capture the imagination, and
dramas to unfold.
Kate Spade New York encourages women to star in their own lives, to
be courageous, to
indulge their many passions, to tune
out the
noise of fashion fads and mediocrity in all its forms.
Kate Spade New York is the brand that helps women express their own personal style with
incandescent charm and a dash of rebellion.
“Each store now is designed to look like the Kate Spade customer’s idealized apartment, which meant we defied some laws of modern retail.” - Bill McComb, CEO, Liz Claiborn Inc. 4
Customer Profile
• Prefers kitten heels & flats • Quote: “Go bold and remember to indulge” • Exercises every day • Cotton is her fabric of choice • Performs every task with 100% commitment • Style, function, and quality in equal parts • “In fashion” is not in her vocabulary • Home decor is just as important as her wardrobe • Food should look as good as it tastes • Fresh flowers - everyday - are a must • A favorite color depends on her mood • Absorbing information is in her DNA • Travel is a necessity • Work and play are not mutually exclusive • Wine is good; Sangria is better • “That Girl” is a huge inspiration • Only loyal to style; not labels • Loves fresh takes on vintage themes • Money is for living life completely • Love what you do; success will follow • Quality comes in many price points • Art is for enjoyment; not investment • There is nothing wrong with flavored coffee • Never apologizes for being herself • Collects and saves
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• Believes the best places have charm
“She is Quick & Curious”
“Playful & Strong”
He r in C Life olo r!
Brands to Love
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Death Without
Calling a Spade-a-Spade • or Just Inspired
“Be pretty if you can, be witty if you must, but be gracious if it kills you.�
- Elsie de Wolfe
www. katesspade.com