External Forces & Customer Behavior
The Macroenvironment
This presentation will highlight the EXTERNAL FORCES that affect the buying and selling of fashion. External forces are those items that are out of the control of a business or consumer. Forces include:
1. 2. 3. 4. 5.
Social Technological Economic Political & Legal Natural
Contents
Fashion designers challenge sexuality
Social forces cover the areas relating to demographics and culture. *One issue impacting the marketplace is Cultural Appropriation, the use of others cultural traits in a creative endeavor to promote and sell without giving appropriate credit.
Social Forces
Katy Perry performs in a traditional-Japanese inspired costume
Ethnic trends by Caucasian influencers on Social Media Marc Jacobs styles models with dreadlocks
Technological forces detail the advancements in the sciences that make living life and completing tasks easier and better. *One issue impacting the marketplace is Artificial Intelligence, the ability of computers to be able to think and perform tasks similar to or better than the human brain.
Technological Forces
Robotics use AI to become more human
Evan Rachel Woods in “Westworld� Human or machine?
Economic forces include elements that affect the financial situation of nations, businesses and consumers. *One issue impacting the marketplace is Stock Market Fluxes, as seen with the rise and fall of trading technology stocks, like Facebook, in light of privacy issues and revenue announcements.
Economic Forces
Facebook loses $120 billion in value
Political and legal forces relate to regulations in the creating, selling, and buying of products and services. *One issue impacting the marketplace are, Product & Service Taxes, like surcharges on gasoline that increase the cost of shipping products.
Political & Legal Forces
California gasoline tax increase explained
Natural forces relate to natural and man-made events that impact our health and ability to conduct business in an efficient manner. *One issue impacting the marketplace is Water Pollution, such as those caused by oil spills from shipping tankers and offshore drilling rigs.
Natural Forces
Rising smoke from a burning oil spill A bird is covered in sludge from a Gulf Coast British Petroleum catastrophe
Coastal cleanup in Alaska from the Exxon Valdez
Citations