Design Directives
Spring 1 - January 2012
Metalicize
CONTENTS Inspiration & Mood
... 01
Display Color Palette
... 02
Clothing Color Palette
... 03
Design Elements ... 04 Narrative ... 05 Elevation View - A1
... 06
Elevation View - A2
... 07
Elevation View - B1
... 08
Elevation View - B2
... 09
Floor Plan ... 10 Design Key ... 11 Implementation Notes
... 12
Materials ... 13 Sourcing ... 14 Notes ... 15 Appdendix ... 16
“A fashion is merely a form of ugliness so unbearable that we are compelled to alter it every six months.� O sc a r Wild e
Dolce & Gabanna Runway
Metallic Materials & Night Themes
String Art & Geometric Form
Grayscale / Neutral Palette
INSPIRATION & MOOD
“Fashions fade; style is eternal” - Yves Saint Laurent
COLOR PALETTE Uptown - Downtown
Midnight
Shadow
Pavement
Dark Metal
Steel
Faux Silver
Ecstasy
Street Light
DISPLAY
COLOR PALETTE Cocktail Hour
Charcoal
Asphalt
Pewter
Dark Metal
Chrome
Bronze
Full Moon
Gold Rush
“There is no fashion for the old” - Coco Chanel
APPAREL
DESIGN ELEMENTS Item 1 2 3 4 5
6
7 8
9
10 11 12
Theme: Metallic Fabrications
Description
Carrying over the holiday trend of metallics as a way to make any occassion a bit flashier. Sub-theme: A Night on the Town Bright lights, the city skyline, partying, and shimmery clothing go hand-in-hand for creating a festive night. Display Type: Promotional & Line of Goods Selling metallic fabrications and the fun of dressing-up. Display Setting: Abstract The repetitious, geometric shapes and color palette represent an urban landscape and lifestyle. Art / Design Styling: Art Deco / Mid-century The display is comprised entirely of streamModern lined, uniform, geometric and repetitious shape (string-art rectangles & cardboard boxes) as well as metallic surfaces (paint & paper) to mimic the heavy use of chrome so popular in these design genres. Attention-getting Device #1: Color A varied range of grayscale create a dark color palette to represent the urban night. It supports and promotes the type of materials and styles that define the clothing. Attention-getting Device #2: Repetition The display is designed entirely around the repeated use of rectangular shapes and materials. Line Emphasis: Vertical Standing mannequins, rectangular shapes taller than wide, and the vertical stacking of objects emphasize verticality more than any other line representation. Balance: Asymmetrical In “Elevation A-1 & B-1” the bulk or weight of the display resides in the area of the stacked boxes, where the large sizes of each item and their combined quantity create an illusion of mass. Opposite the boxes, the space contains very little mass in comparison. Rhythm: Repetition The display uses a large quantity of repeated shapes and materials from one-side to the other side. Masking: None N/a Copy: Metalicize The statement “Metalicize” (1) supports the theme and sub-theme of the display, and (2) suggests to the passing customer to add metallics to your wardrobe, and that they can be purchased at this location.
It’
s Wednesday night and just weeks into the New Year of 2012, and the gang is cruising the town in their ritualistic, week-night fashion. Clarita, Anna, Bijou, and Mikey are
long-time friends who love Manhattan’s, mid-week night life. It’s just one of the many reasons they live in New York. Since their arrival from college nearly two-years ago, the quad of scenesters have rarely missed a club opening or turned down invitations to the cities liveliest cafes, restaurants, bars, or gallery events. These activities are all opportunities to sport their newest fashion finds. The foursome have just finished feasting at Past Tense, a new eatery in Alphabet City that specializes in food trends from the 1960’s. They mingle outside the restaurant, deciding if the unusually-warm, February weather merits a walk to their next desitination, Ozone, a swanky cocktail lounge and dance club in the Chelsea area where creative-industry meets to gossip, party, and strut their wears. “Walk in these heels?” Anna questions. “I’m grabbing a cab”
NARRATIVE
A1
Notes: 1. See “Elevation View - A2” for further information.
Metalicize
ELEVATION VIEW
4’
A2
9’
6” Gap
6” from Floor
D
6” Gap
6” Gap
E
36” from Floor
Type = 10”; Broadway BT
F
1.5’x 1.5’x 1.5’
9’
Metalicize
13’
Notes: 1. See “Floor Plan” view for additional placement information. 2. See “Design Key” for additional prop information. 3. Tier 1 & Tier 2 stores are to consult the “Appendix” for “Elevations” & “Floor Plans” 4. All measurements are close approximations. Adjust accordingly to your display
C
B
1’x1.2’x8”
1.5’
1.6’
A
15.5’
ELEVATION VIEW
Notes: 1. See “Elevation View - B2” for further information.
B1
ELEVATION VIEW
ELEVATION VIEW 9’
5’
A 9’
6” Gap
B 1.6’ 6” Gap 1’
D
F Type = 10”; Broadway BT 1.5’x 1.5’x 1.5’
E
Notes: 1. See “Floor Plan” view for additional placement information. 2. See “Design Key” for additional prop information. 3. Tier 1 & Tier 2 stores are to consult the “Appendix” for “Elevations” & “Floor Plans” 4. All measurements are close approximations. Adjust accordingly to your display space.
B2
2.5’
A
Side Wall
FLOOR PLAN
4’
18”
D
12”
C
Copy on Glass
F
B
Stacked Boxes
E
15.5’
D
13’
D
Back Wall
Legend
}
Display Glass
Silver Finished Boxes
C
D
String Art / Wall Decor
B
Mannequin
Wall / Paint Color
F
(x2)
E 18”
18”
B
A
12” (x5)
E
12”
A
(x2)
E
D
2.5’
See Design Key for “legend” descriptions. See Materials & Tools for itemization.
Display Glass
9’
5’
Item
Description
A
Wall Treatment * Paint
Color: Black Material: Latex Type: Matte Amount: 2 Size: Gallon
B
Wall Decor * String Art
Color: Silver / Gray Material: Yarn (metallic) & Screws (zinc) & Paper Type: Geometric Amount: 4 Size: 8’ x 12’; 8’ x 4’; 8’ x 3’; 8’ x 2’
C
Prop * Wall Boxes
Color: Silver Material: Plywood & Hardboard Type: Open Frame Amount: 8 Size: 1’ x 1.2’ x 8”
D
Prop * Mannequins & Clothing
Color: Skin Material: Fiberglass Type: Realistic Amount: 4 Size: Full
E
Prop * Stacking Boxes
Color: White Material: Cardboard Type: Shipping / Moving Amount: 9 Size: 18” x 18” x 18”
F
Copy * “Metalicize”
Color: Magenta & White Material: Copy Paper Type: Lazer; Non-adhesive Amount: 1 Size: 10” x 48”
DESIGN KEY
IMPLEMENTATION Item
B - Wall Decor
C - Wall Boxes D - Mannequins & Clothing
E - Stacking Boxes F - Copy
1. Open, and lay “drop cloth” on floor below painting area. 2. Tape-off areas where needed using the “blue painters tape”. 3. Prepare & “paint” wall, utilizing the “flat, latext paint”. 4. Clean “brushes, rollers, and trays” thoroughly when complete. 5. Allow surfaces to dry before proceding to item “B”. 1. Utilizing “Elevation View - A2 & B2” for placement information, mark appropriate spots on the wall with a “measuring tape”, “level”, and “#2 pencil”. 3. On marked spots, use the “cordless drill” to screw the “2.5” zinc screws” 1” into the wall. 4. Beginning in lower inside corner of each wall segment, attach end of “yarn” and begin winding it around screws to form the pattern as shown in the “Elevation Views”, making sure to create double rows from each screw - see below Diagram (B1). 5. Adhere one “adhesive / Tacky Dot” to the head of each screw, then place a “1-in cardstock disc” to each “screw head.” 1. Reviewing the “Elevation Views”, place boxes in appropriate positions by hanging each box on two, “leveled” “push pins” per box - see below Diagram (C1) 1. Measure 8-ft of “wire” and cut with the “wire cutter” (or cut by spinning wire in a circular motion). Complete this 4x’s. 2. Utilizing 2-people, attach “wires” to the bottom section of each “mannequin” for securing to the display floor. 3. Build and dress each “mannequin” (without wigs or accessories). 4. Place “mannequins”, using 2-people, in position in the display following the “Elevation” and “Floor Plan” views. 5. Secure to floor utilizing the “drill” (pre-hole), “eye screws”, and “wire”. 6. Cut “mounting tape” into 3” strips; attach two strips to each “mannequin head”; place “wigs” on “mannequins” (and comb, style, and “hairspray” into place). 1. Assemble each flattened “shipping box”. 2. Cut “packing tape” with “scissors” to the length of each seam and attach to box to secure flaps in place. 3. Stack and position boxes as show in “Elevation” and “Floor Plan” views. 1. Cut-out each letter with “sharp paper scissors”. 2. At height on glass for copy as shown in “Elevation View - A2”, place a “straight-edge” against glass utilizing a “level” and attach with 2-pieces of “clear tape”. 3. Adhere a light-amount of “Glue Stick” to the back of each letter, and form “Metalicize” by running the letters evenly-spaced along the length of the “straight-edge”.
Diagram (B1)
Diagram (C1)
A - Wall Treatment
Description
NOTES
MATERIALS & TOOLS See Design Key and Floor Plan Legend for prop information.
Description A
Paint: * Type - Latex, Flat * Color - Black * Size - Gallon * Amount - 2-cans Paint Brushes: * Type - All Purpose * Size - 2-inches * Amount - 2-regular; 2-angled
Paint Roller: * Type - Non-texture * Size - 10-inches * Amount - 2 Paint Tray: * Type - Displosable * Size - 10-inches * Amount - 2-units
Painters Tape: * Type - Blue * Size - 2-inches * Amount - 1-roll Drop Cloth: * Type - Disposable * Size - 9’ x 12’ * Amount - 1-sheet
Ladder: * Type - Step Box Cutter: * Type - Contractor * Size - Standard Paint Stir Stix: * Type - Wood Paint Can Opener: * Type - Standard
B
Scews: * Type - Zinc, Builder * Size - 2.5” * Amount - 120 units Drill: * Type - Cordless Measuring Tape: * Type - Locking * Size - 30-ft * Amount - 2-ct.
Level: * Type - Torpedo * Size - 6” Marking Tool: * Type - #2 Pencil * Amount - 2 units Yarn: * Type - Acrylic, Met. * Color - Silver / Gr. * Size - Medium Wt. * Amount - 550-ft
Cutting Device: * Type - Scissors Paper: * Type - Cardstock * Color - Silv. Met. * Size - 8.5” x 11” * Amount - 4-sheets Hole Punch: * Type - Scrapbook * Size - 1”
Adhesive: * Type - Tacky Dots * Size - 3/16” * Amount - 200-ct. Ladder: * Type - Step Straight Edge: * Type - Metal
C
Wood: * Type - Plywood * Size - 1/2” Thick * Size - 1’ Long * Size - 8” Deep * Amount - 16-pc’s Wood: * Type - Plywood * Size - 1/2” Thick * Size - 1.2’ Long * Size - 8” Deep * Amount - 16-pcs
Panel Board: * Type - Hardboard * Size - 1’ x 1.2’ * Size - 1/4” thick * Amount - 8-pc’s Nails: * Type - Finishing * Size - 1.25” * Amount - 200-ct. Adhesive: * Type - Wood Glue * Amount - 2-oz
Hammer: * Type - Standard Paint: * Type - Spray, Satin * Color - Chrome * Size - 12-oz. * Amount - 2-cans Push Pins: * Type - Plastic * Size - Standard * Amount - 15-ct
Level: * Type - Torpedo * Size - 6” Ladder: * Type - Step Cardboard: - Type - Used - Size - Large - For surface protection during spray painting process.
D
Mannequin: * Type - Realistic * Position - Standing * Size - Adult * Amount - 3-female * Amount - 1-male Clothing: * Refer to the “Garment Pull Sheet”
Shoes & Accessories: * Utilize best judgement to fit image & event. Wigs (and hairspray): * Type - Sophisticated * Color - Naturals * Amount - 3-caps Tape: * Type - Mounting
* Size - 1” * Amount - 24inch Length Paper Scissors: Wire Cutter: * Type - Contractor Wire: * Type - Galvanized * Size - 18-gauge * Amount - 36-ft
Screws: * Type - Eye, Zink * Size - 1” Length Drill: * Type - Cordless * Drill Bit - 3/8” Measuring Tape: * Type - Locking * Size - 16-ft
E
Stacking Boxes: * Type - Shipping * Color - White * Size - 18” x 18” x 18” * Amount - 8 or 9-ct.
Tape: * Type - Packing / Shipping * Color - White / Cream * Size - 2” * Amount - 40-ft
Cutting Device: * Type - Scissors
F
Paper: * Type - Copy; 8.5” x 11”
Printer: * Lazer; Color
Scissors, Straight-Edge, Clear Tape
Adhesive: * Type - Glue Stick
Display Creation Items Item
Place / Brand
Cost Per Bulk
Units Needed Unit Cost Total
Latex Paint; matte
Home Depot / Behr
25.87 / 1-Gallon
2
25.87
51.74
Paint Brush; nylon
Home Depot / Roller Lite
5.97 / 1-ct
2
5.97
11.94
Paint Roller; 2”-angled
Home Depot / Behr
3.97 / 1-ct
2
3.97
7.94
Paint Tray; plastic
Home Depot / Linzer
3.27 / 1 -ct
2
3.27
6.54
Paint Stick; woody
Home Depot
Free
0
0
0
Metallic Yarn
Beverly’s / Red Heart
3.99 / 280-yd
183-yd
.015
2.75
Zink Screws
Home Depot / Spax
7.98 / 200-ct
120-ct
.04
4.80
Metallic Paper
Paper&More.com
29.99 / 100
4-sheets
.30
1.20
Tacky Glue Dots
Blick / Elmer
4.49 / 500
120-ct
.009
1.08
Plywood
Home Depot
31.97 / 4’ x 8’
2’ x 8’
.99
15.99
Hardboard
Home Depot
12.48 / 4’ x 8’
2’ x 8’
.39
6.24
1.25” Nails
Home Depot / Crown Bolt
1.30 / 80-ct
200-ct
.016
3.20
Wood Glue
Home Depot / Elmers
6.78 / 16-oz.
2-oz
.423
.85
Chrome Spray Paint
Home Depot / Rustoleaum
3.98 / can
2-cans
3.98
7.96
Push Pins
Blick / Moore
4.58 / 100-ct
16-ct
.046
.74
Shipping / Moving Boxes
Kelly Paper
3.09 / 1-ct
9
3.09
27.81
Packing Tape
Ebay / Kraft Paper Tape
16.95 / 300-ft
40-ft
.06
2.40
Clear Tape
Blick / Scotch Tape
2.34 / 650-inch
4-inch
.004
.02
Glue Stick
Blick / Uhu
1.25 / stick
1-stick
1.25
1.25
TOTAL
SOURCING
155.00
1. All display spaces are not the same; therefore, measurements are not always exact. Adjust accordingly. 2. Mannequins need to be broken down before transportingto-and-from the prop room. 3. Always utilize two individuals when dressing and striking mannequins; utilize a 3rdperson to judge position in display space. 4.Utilize a wig brush and hair spray to style the mannequins hair. DO NOT LEAVE IT “FLY AWAY”. Protect mannequins faces with hand and cover clothing. 5. Wear socks “only”when stepping on display floor. 6. When attaching “copy” to display glass, utilize“repositionable spray mount”, “double-sided clear tape”, or “Glue Stick” only. Always SPRAY ADHESIVE on a large, protected area. 7. Tacks& small nails can be utilized as a substitute to push pins on walls. 8. Cup hooks can be utilized as a substitute to push pins on ceilings. 9. Work in “alpha-numeric” order. 10. Always use a level and a measuringtool whenhanging objects that need alignment, leveling, and squaring. 11. Contact the design office only when there are missing pieces, confusing directions, or technical difficulties. 12.Completely clean area when finished. This includes vacuuming floor and cleaning glass.
NOTES
“Art produces ugly things which frequently become beautiful with time. Fashion, on the other hand, produces beautiful things which always become ugly with time.� - Jean Cocteau
APPENDIX
CONTENTS Tier 1 Elevation View - T1A
... A1
Tier 1 Elevation View - T1B
... A2
Tier 1 Floor Plan - T1
... A3
Tier 1 Design Key - T1
... A4
Tier 2 Elevation View - T2A
... A5
Tier 2 Elevation View - T2B
... A6
Tier 2 Floor Plan - T2
... A7
Tier 2 Design Key - T2
... A8
“Fashion is something barbarous, for it produces innovation without reason and imitation without benefit.” - George Santayana
ELEVATION VIEW - T1A
METALICISE
METALICISE
2’
G
10”
2.5’
3”-6”
D
1’
1.5’
3”-6”
1.5’
B
1.5’
1’
1’
C
A
10.5’
3.75’
4’
D
E
F
10’
2’
ELEVATION VIEW - T1B
FLOOR PLAN - T1
A
G
2.5’
4’
B
D
External Window
Internal Window
Copy on Wall
G
12” 18” 18”
(x2)
3.75’
C
Legend
}
(x5)
C
Stacked Boxes
C, E Mannequin
String Art / Wall Decor
B
D, F
Wall / Paint Color
A
10.5’
D E
12”
F
Display Front
Display Back
(x1)
2’
See Design Key for “legend” descriptions.
Item
Description
A
Wall Treatment * Paint
Color: Off White Material: Latex Type: Matte Amount: 2 Size: Gallon
B
Wall Decor * String Art
Color: Silver / Gray Material: Yarn (metallic) & Push Pins & Paper Type: Geometric Amount: 4 Size: 9’ x 2’; 9’ x 3’; 9’ x 3’; 9’ x 1’
C, E Prop * Stacking Boxes
Color: White & Silver Material: Cardboard & Cardstock Type: Shipping / Moving Amount: 9 Size: 18” x 18” x 18”
D, F
Prop * Mannequins & Clothing
Color: Skin Material: Fiberglass Type: Realistic Amount: 3 Size: Full
G
Copy * “Metalicize”
Color: Magenta & Black Material: Copy Paper Type: Lazer; Non-adhesive Amount: 1 Size: 10” x 72”
DESIGN KEY - T1
Metalicize
ELEVATION VIEW - T2A
6” - 12”
A
4” - 6”
D
B
18” x 24”
F
8.5” x 11”
C 9’
18”x18”x18”
E
2.5’
Metalicize
G
E
18”x18”x18”
10.5’
ELEVATION VIEW - T2B
A
2.5’
B
D
D
1.5’
FLOOR PLAN - T2 E (x5)
18” 18”
Display Back
F
10.5’
(x2)
Legend
}
Display Front
Copy on Display Front
G Glass
Stacked Boxes
E
Metallic Cardstock
C Mannequin
String Art / Wall Decor
B
D, F
Wall / Paint Color
A
C E
G
(x1)
1.5’
See Design Key for “legend” descriptions.
Display Door
Item
Description
A
Wall Treatment * Paint
Color: Blue-Gray Material: Latex Type: Matte Amount: 1 Size: Gallon
B
Wall Decor * String Art
Color: Silver / Gray Material: Yarn (metallic) & Screws (zinc) & Paper Type: Geometric Amount: 1 Size: 9’ x 8’
C
Prop * Metallic Cardstock
Color: Silver Material: Paper Type: Metallic Cardstock Amount: 20 Size: 8.5” x 11”
D, F
Prop * Stacking Boxes
Color: White Material: Cardboard & Cardstock Type: Shipping / Moving Amount: 8 Size: 18” x 18” x 18”
D, F
Prop * Mannequins & Clothing
Color: Skin Material: Fiberglass Type: Realistic Amount: 3 Size: Full
G
Copy * “Metalicize”
Color: Magenta & Black Material: Copy Paper Type: Lazer; Non-adhesive Amount: 1 Size: 10” x 48”
DESIGN KEY - T2