Document Marketing is a much undervalued but very lucrative way to sell ebooks. Another resource for informational products to sell are called ‘Document Upload’ websites. Here are the best and the brightest of this category; DocStoc and Scribd are great from a viral marketing standpoint. Please remember this, both of these sites are wonderful for posting a short report about your product or offer, uploading your report and getting page views. However, I have never been able to validate their ability to actually move paid informational products. Both of them are moving away from free services to paid but after watching and spending time on these sites over the last few years, they have a few problems trying to generate paid services; The tens of thousands of people who have gone to their sites for free information are used to NOT paying now they are required to pay? Remember Net Zero started their internet services for free and then switch to paid. Unfortunately, they still sell Dial-up connections, just like they did when they launch in the late 1990s. OH BOY.
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In the THOUSANDS of keywords searches I have done, I have NEVER seen their document indexing results any higher than page 15 of Google. Are their Page #1 results, maybe, but I haven’t come across any. This is BAD for traffic. Maybe it has something to do with their built in custom Google Search feature, but a site with MILLIONS of documents, that started out giving their products away for FREE, switches to paid services? They have much work to do.
Scribd (not DocStoc) has very bad quality control when it comes to the documents they let people upload to their site. The reports that marketers give away for free on Scribd look as if someone who just started using a keyword produced them and what is worse is the people who do this are trying to sell you something? It is just like the Junk Emails you get from time to time where the header is misspelled and the body is even worse.
Tip: Anytime you go to ANY website for FREE information offers, go to your preferred FREE email provider and make up an email account for ALL JUNK MAIL! This will keep your main email box unclogged. Write this address and password down somewhere and ONLY use this FREE email account for getting FREE Ebooks and offers you can learn from, repackage and possibly resell.
So what IF you want to create your own products to market? This isn’t as hard as you may think even IF you have no formal training as a writer. I created this very book that you are reading and I can tell you that I have NO FORMAL TRAINING as a writer. The process I come up with to create informational products is really simple but it takes work and research. Do not let those two words, work and research make you think “OH NO!” Some of you may want to create products from recent events, topics of interests on the web or other. I have you covered on that one also. Yahoo!, in my humble opinion has become somewhat of a joke as search engines go, however, one thing that they do well is letting every person who visits their website what the top searches for any given period of time is. As the old Gold Miners used to say “There is GOLD in them there hills!” I am not encouraging any of you to capitalize on the death of celebrities, however, Michael Jackson’s death received more searches on Yahoo and Google than any other search in their histories, Google was something like350,000,000 with Yahoo at about half that. In that week, information products popped up all over the place and I would be willing to bet many savvy (and ruthless) marketers made small fortunes as everyone wanted a piece of history! If You want to make document marketing as easy as 1-2-3, use the only keyword software I personally trust and know will get you the marketing results you seek!
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