Independant Boutiques

Sub Couture Sub Couture have just launched their second fashion and lifestyle shop in Stroud in the Cotswolds. Their first shop in Notting Hill is the oldest and most loved independent womenswear fashion boutique in West London. We offer online shopping and a wide array of established brands and emerging designers. We pride ourselves on our personal customer service - our aim is to give you the same warmth and one-toone service as if you were shopping with a close friend. 204 Kensington Park Rd, London W11 1NR. 020 7229 5434 www.subcouture.co.uk/

Appletree Boutique Appletree Boutique is an independent womenswear boutique based in the heart of the iconic Portobello Road. Located in the heart of the iconic Portobello Road it offers an alternative to chain store shopping. This quirky, vibrant and laid back store sells an eclectic mix of exciting pieces with a focus on prints and colour. 123 Portobello Rd, London W11 2DY. 020 3730 8392 www.appletree-boutique.co.uk/

Couverture & The Garbstore Situated within the diverse and vibrant streets of Portobello and Notting Hill - they provide the perfect backdrop for this hidden London gem. Focusing on championing emerging and independent labels with a story to tell, these carefully curated collections perfectly embody the ‘shop independent’ philosophy that Couverture and the Garbstore stand by. The basement is home to the eponymous menswear brand in addition to a selection of cult, international labels, limited edition collaborations and exclusive products. Wind your way upstairs to find a delectable showcase of artful womenswear and accessories whilst the first floor is a bewitching world of idiosyncratic homewares from cosy throws to quirky objects and collectibles. 188 Kensington Park Rd, London W11 2ES. 020 7229 2178 www.couvertureandthegarbstore. com/ The Cross 141 Portland Rd, London W11 4LR. 020 7727 6760 A treasure trove to behold, The Cross prescribes a beautiful way of life. A handknitted cashmere jumper, a vintage rug, a handcrafted piece of jewellery, a hand-painted artwork, an intricately embroidered cushion… Objects to be adored and cherished. Championing sustainability, nothing gives us more joy to hear a customer still wears a piece she bought 10 years ago. Our small two-floor boutique is situated in an idyllic and charming enclave in the backstreets of Holland Park. On the cross of Clarendon Cross and Portland Road, we have been an iconic cornerstone in the neighbourhood for many years 141 Portland Rd, London W11 4LR. 020 7727 6760 www.thecrossshop.com/

Jovonna Notting Hill Boutique Independent London-based label, Jovonna London, offers a transitional wardrobe where classic silhouettes meet modern tailoring and embellishment. Consistently inspired by London’s unique fashion scene, Creative Director, Jojo, fuses a modern and feminine approach to style and design. 51 Portobello Rd, London W11 1LT. 020 7243 3684 www.jovonnalondon.com/