Interview: Chic Flooring

Interview with Carpets & Wooden flooring experts Chic Flooring

Tell us a little about how you came to establish Chic Flooring? Chic Flooring was established in 2012 by my brother Mohamed and I. Between us we have over 35 years of retail experience and knowledge, which we wanted to use to bring a new level of service and quality to customers looking for flooring solutions, a product we love. Since then, we have gone on to offer a wide selection of high-quality products, to suit every requirement and budget, from luxurious woods and carpets to modern laminate and LVT.

How do you explain peoples love of Carpets and woods as a building material? Both carpeting and woods create a sense of luxury, comfort, and security in the home. From the first warm step, out of bed on a cold winters day to the cozy underfoot feeling, as you watch some evening TV, carpeting exudes an enveloping feeling of luxury and warmth our customers love. Hardwood floors are extremely stylish and appeal to our age-old connection the outdoor world. Used in construction for centuries wood and wood flooring don’t just look great but bring a great sense of security and peace of mind, able to withstand the wear and tear of day-to-day life, whilst also able to accommodate modern, cost saving, eco-friendly technologies, such as underfloor heating.

Is there a project you’ve done that you’re most proud of? Although we are immensely proud of all our projects, one that stands out, consisted of 4 floors of stair runners in a zebra patterned carpet with binding (please see photo), which looks amazing, and the customer was extremely happy with the result. We also did a project for Sadie Coles HQ at 62 Kingly Street were the exhibiting artist said our fitter was an artist at his job, a great moment for us and our fitters to have incredible recognition for our work.

What types of flooring do you find most popular with clients? Our most popular flooring is carpet, the UK climate is primarily cold for most of the year apart from a few months in the summer. The reason why carpets have remained high in popularity is that they provide great insulation to our homes and help keep heat in and cold air out.

Please summarize why people should choose Chic Flooring? Chic Flooring prides itself on delivering incredible customer service and after-care with a great selection of products and advice to guide our customers. We never rebrand any of our products, so the customer can look up the product and get all the information and specifications on the products. To us it’s not just about making the sale, it’s about the customer experience making sure they are happy with the product and getting right information. We also have great team of fitters, painters and decorators, that are very helpful and accommodating to all our customer’s needs, not only flooring but we are also able to do all aspects of home improvement.