Radio
That wondrous little box.
During Hurricane Katrina, radio was the only medium in the New Orleans area that continuously broadcast news and information.
It is only a little box
More than 235 million Americans listen to radio weekly.
with a cord and some knobs
Radio is standard equipment on almost every brand of digital music player.
that tells us stories
92% of Americans say radio plays an important role in their life.
and sings us songs
Radio reaches more people in an average week than the Internet or newspapers.
and gives us the score
Radio gains more than one million new listeners every year.
and warns us of the storm.
30% of consumers listen to radio in the kitchen.
It is just a little box
There are more than 600 million radios in use in the United States.
with a cord and some knobs
Consumers report that the radio keeps them company while performing mundane tasks.
that makes us cheer and kiss and wonder and cry
There are more than 1,700 HD radio stations in the United States, and that number is growing fast.
and sometimes dance and sometimes fight.
75% of Americans listen to their favorite sports team on the radio.
It is only a little box
From March 2007 to March 2008, radio picked up three million new listeners.
filled with wires and tubes
The average American household has five or more radio receivers.
that sits on the counter
Forward-thinking radio manufacturers are constantly developing new radios that are as attractive as they are functional.
that drives in a car
There are more than 4,200 streaming Internet radio stations in the United States, and that number keeps growing.
that flies to the sky
The number of people listening to radio on mobile phones and the Internet is growing exponentially.
that hangs in the bar
In a time-starved world, consumers can find radios just about anywhere, anytime—even in the shower.
and asks who we are
More than 25% of Americans report listening to radio in the garage or workshop.
and what do we think
Radio reaches all ages.
and who do we love
Simplicity combined with high technology makes radio easy to take with you wherever you go.
and why do we hate.
Over 25% of Americans listen to radio at work.
It is only a little box
A radio with an arm band makes the perfect workout partner. At the gym, on the walk, on the hike, on the run. Americans listen to radio everywhere.
with a cord and some knobs.
Radio is our familiar friend that sings us songs and tells us stories.
That wondrous little box.
To learn more wondrous things about radio, go to RadioHeardHere.com
www.radioheardhere.com