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Sample Plan #1: Software Company THE MORE YOU – RAY KROC
SWEAT THE LUCKIER YOU GET.
relates to an established system integrator looking to expand its home country operations by obtaining the rights to new products developed in foreign markets and adapting them for use in the home country. This strategy can be particularly appealing in situations where the demand for the company’s current product offering is softening. It can also be used if changes in the marketplace dictate that new innovations are likely to come from outside the country as opposed to coming from local developers and manufacturers. The company anticipates that it will be able to obtain local rights from foreign companies based on its experience and familiarity with the local market and its existing customer relationships. This is an attractive combination for foreign manufacturers unwilling to make the large investment necessary to launch its own direct sales efforts. The software products highlighted in this plan are used in the banking industry, which is generally subject to complex regulation. As such, the software will often need to be customized for local rules and practices, another reason to rely on a local firm. This plan was originally written when Japan began its ongoing plunge into economic problems and government regulators began looking to make reforms in the banking and commercial credit areas.
THIS SAMPLE BUSINESS PLAN
Software Company Adapting Foreign Products to Local Market
SOFTWARE SYSTEMS COMPANY INTERNATIONAL LOCALIZATION PLAN Software Systems Company (“SSC” or the “Company”) is a leading system integrator in Japan. The Company is principally involved in system integration and system development, and also provides facility management services, consulting services and vending activities. Over the last decade, SSC has been able to establish a distinguished reputation for the quality of its services to a prestigious list of clients in the finance, information systems and industry sectors. In the future, SSC intends to expand both horizontally and vertically through strategic alliances, internal research and development and acquisitions. The primary purpose of this plan is to describe the terms and conditions of the Company’s first strategic business relationship for the localization of software products developed by a United Kingdom firm for exploitation in the financial services and credit card management areas.
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