CHAPTER 6
Plan Section 1: Introduction It is better to know some of the questions than all of the answers. – J A M E S
THURBER YOUR
B U S I N E S S P L A N will begin with an introduction or executive summary. This introduction is composed of three parts: cover page, table of contents and executive summary. In addition, many plans begin with a mission and vision statement. The specific contents of the introduction will depend on the intended audience for the plan. For example, in the case of a business plan that is to be circulated extensively to outsiders, such as prospective investors, the introduction will include various warnings and disclaimers to protect the confidentiality of the information and satisfy the requirements of applicable securities laws. Obviously, when the plan is intended solely for the internal use of the company, securities law legends are not necessary although it is still appropriate to include notices pertaining to safeguarding the confidentiality of the plan. As noted earlier, however, some cultures may take these disclaimers as warnings or as a representation of a lack of good faith. Plan and format accordingly.
INTERNATIONAL
Cover Page The cover page should, when appropriate, address the confidentiality of the information included in the business plan. The plan should include a statement or legend that provides: ■ ■ ■ ■ ■
Information in the plan is your property Information in the plan is confidential and proprietary to you No copies can be made No disclosure of the plan or its contents may be made, except with your written approval The plan must be returned to you on request Each plan should be numbered on the cover page and a space left for inserting the name of the recipient. A distribution log should be maintained and the legends on the cover page should refer to the named recipient as having a duty and obligation to maintain the secrecy of the plan and limit copying and distribution. In addition, the cover page should include the full name and address of the company, as well as telephone, facsimile and e-mail addresses. The reference should be to the main executive offices of the company. Addresses of other offices, including foreign offices, can be included in the body of the plan. When the plan is being used in connection with the offering of securities of the company, the cover page will also include various legends (legal statements) that may be required by securities law administrators. If the offering occurs in multiple
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