Cosmoprof Bologna 2016 Edition

beauty FIND YOUR PRETTIEST LOOK INSIDE!

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& FA

SHIO N

WOR LD

SPECIAL EDITION 2016

Get Gorgeous

E

INSID

the

Skin!

htraenidrs!

Welcome to

Age-Defying

SECRETS! Voluptous

HAIR! MAKEOVERS!COSMETICS

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PERFUMERY

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HAIRDRESSING

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NAILS

31st BEAUTY FORUM MUNICH 22nd – 23rd October 2016 VARIOUS EXHIBITION Around 1,000 exhibiting international companies & brands – the whole range of professional cosmetics EXCITING International championships in Make-up, Nail-Design, NailArt, Lashes & Bodypainting SCIENTIFIC 2nd Anti-Aging Congress & 7th Podology Congress SKILLED Practice-related workshops as well as speeches & presentations at the meeting points FREE-OF-COSTS ENTRY FOR ALL INTERNATIONAL VISITORS!

www.beauty-fairs.de/munich

Health and Beauty Germany GmbH Ludwig-Erhard-Straße 2, 76275 Ettlingen, Germany Phone: +49 (0)7243 7278-164 | messe@health-and-beauty.com

COSMETICS

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AESTHETICS

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HAIRDRESSING

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NAILS

www.beautyfashionworld.in

beauty & FASHION WORLD

Stroger Cosmetic Industry in India during 2015 Consumer interactions with beauty can be extraordinary, fragile and complex. This relationship is one that is ever evolving during a consumer's lifetime. Over the next ten years how consumers shop, interact and think will affect this dynamic relationship, and the beauty industry must adapt to stay ahead.

India's retail beauty and cosmetics industry, currently estimated at $950 million, is likely to almost treble to $2.68 billion by 2020, experts said. Annual growth in the Indian beauty and cosmetics markets is estimated to remain in the range of 15-20 per cent in the coming years, twice as fast as that of the US and European markets. "India's cosmetics market is reportedly growing at 15-20 per cent annually, twice as fast as that of the US and European markets. Demand for skin whitening products by men as well as women, is driving the trend but other beauty products are not far behind. Over the last five years, cosmetics products have seen a growth of 60 per cent. Skin care cosmetics have experienced a relatively slower growth and products such as anti-wrinkle creams, cleansers and toners are not as popular as facial creams, moisturisers and fairness creams in this genre. Companies like Pond's and Fair & Lovely top the list in this segment.

The number of salons have also gone up. Its growth rate is 35 percent.

Cosmetic treatments are also growing at the rate of 5 per cent. The hair and beauty industry is seeing a per capita annual spend of $1.2 which is expected to grow to $ 6.2 by 2015. The spa and body treatment segment is estimated to grow approximately $772 million over the next five to eight years.

Two out of the three leading players in beauty and personal care remained international in 2015. This is because the leading international manufacturers have the strongest retail distribution across India, and their products are available across all retail channels, including at the lowest-priced stock keeping units. This helped them to tap into both the rural and urban consumer base.

As internet retailing in India is expected to register the strongest growth in terms of retail value sales, sales of beauty and personal care products via this channel will also increase. This will be driven primarily by mass brands, as consumers will not mind buying the same brands

Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

Do you want your business network to profit from the expertise of the French perfumery and cosmetics sector and its network?

will help you achieve this goal in 2 ways:

By inviting you to the Cosmetic 360 trade fair in PARIS, the global showcase for innovations in Perfumery and Cosmetics:

By working with you to build long-lasting networking relationships in the form of:

• To promote your innovations to the most powerful decision-makers in the sector

• Collaborative projects, R&D programmes, trans-cluster initiatives, and the like

• To attend one-on-one Open Innovation meetings with the most important buyers in the industry

• Business proposals passed on to the companies in our network

• To benefit from BtoB meetings focused specifically on the trade fair

• International economic and territorial analysis assignments.

• To take advantage of the series of conferences scheduled for the trade fair, providing cutting-edge expertise and know-howin Perfumery and Cosmetics.

contact@cosmetic-valley.com +33 (0) 2 37 211 211 1 place de la Cathédrale 28000 Chartres FRANCE

31st BEAUTY FORUM MUNICH – 22 – 23 October 2016 The BEAUTY FORUM MUNICH anniversary event in October 2015 was very successfully.

The three exhibition halls were filled to capacity with more than 1,000 exhibitors and brands, equating to a whopping 20 percent increase. BEAUTY FORUM MUNICH also equalled last year’s outstanding visitor figures, registering a total of 40,000 this year. In addition, both the Anti-Aging Congress and Podiatry Congress were completely sold out.

The 31st BEAUTY FORUM MUNICH will be held on 22 – 23 October 2016 at Munich International Trade Fair. The broad further training programme on offer will again include the newly introduced specialist congresses – the 2nd Anti-Aging Congress and 7th Podology Congress –, numerous informative workshops, exciting international championships and an entertaining show programme.

Dates Location: Munich International Trade Fair, Munich, Germany Opening times: Saturday, 9 am – 6 pm; Sunday, 9 am – 5 pm

Organizer: Health and Beauty Germany GmbH All information: www.beauty-fairs.de/munich

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Beauty & Fashion World | Special Edition | February 2016 | 7

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BRINGING THE INTERNATIONAL FLAVOUR OF BEAUTY & WELLNESS INDUSTRY TO INDIA www.BeautyIndiaShow.com

24th to 26th October 2016 Bombay Exhibition Centre, Mumbai, India | 10am - 7pm For exhibiting and sponsorship opportunities, please contact Himanshu Gupta on Mobile:+91 98 1009 7166 or Email: Himanshu.Gupta@SumansaGroup.com Conceptualised, planned and organised by:

Education Partner

Gold Partner

Nail Partner

Supported By

International Media

National Media

E-Media Partners

On-Line News Partner

Digital Partner

IST! Individual Skin Technology Individual skin care products.

On site. Right away. Exclusive.

The individual skin care formula for your customer’s skin.

As soon as the formula is calculated, the computer selects several of the various base components to produce the base cream tailored to the unique properties of your customer’s skin.

The sterile-packed and sealed base product is opened and placed in the IST! Creamer. As calculated by the computer, the Creamer dispenses the concentrates into the base product to produce the optimal formula. The system can select among 17 active ingredient concentrations to add to the base. The amounts of the active ingredients are finely measured to produce a product suited exactly to the unique needs of your customer’s skin.

W

hich customer has not dreamed of a cream exclusively created just for her? With the world novelty IST! system you can now offer your customers to fulfill this wish professionally – on side and with all comforts.

You can only provide an optimum skin care product when you know exactly the individual properties of your customer’s skin. This is easier said than done. Measuring the pH-value of the protective acid mantle and the sebum content of the protective lipid mantle, essential for designing the optimum skin care, is not easy. Until now, these values could only be determined approximately. IST! Individual Skin Technology makes this now as an innovative, computerised method possible.

For this purpose, IST! performs direct computer measurements of the following values: the skin lipid content using a specially developed measuring cassette the skin moisture content according to the established Corneometer-principle and the pH-value of the skin using a special pHelectrode.

for designing an individual cosmetic formula suited to the current, individual properties of the skin, and on this basis, for producing a corresponding individual skin care product, IST! represents the first of its kind in the world.

Several years of product development in collaboration with leading international experts has made this possible. IST! ‘asks’ the skin itself.

And the skin finally gets the care that is truly right and therefore the best for it.

A specialised IST! software program determines the optimal combination of ingredients to produce the skin care product for your customer’s unique skin. And it calculates the ideal product formula:

Jar reverse side: You will find your customer’s name

These computer data are supplemented by information from a detailed questionnaire that you fill out with your customer. for directly measuring and analysing the condition of the skin, 10 | Special Edition 2016 | February | Beauty & Fashion World

These high quality active ingredients include encapsulated plant stem cells, the latest generation of quality peptides such as tripeptides and hexapeptides as a reversible Botox alternative, enzymes to activate cell metabolism, lipofillers to reduce wrinkles, flavonoids for regeneration, and NMF factors to moisturise the skin. IST! products do not contain parabens, preservatives, fragrances, or mineral oils.

Your customer will immediately notice the difference between conventional products and the IST! skin care cream.

IST! The most individual and optimum skin care cream for your customer possible.

Jar base:as according to law, all ingredients included in the customer’s individual IST! cream are listed here as well as No. of formula and date of production

COSMOMED Medical Beauty GmbH Friedrichstrasse 40 a | 58300 Wetter (Germany) Tel. +49 2335 4477 | Fax: +49 2335 2104 info@ist-cream.de | www.cosmomed.de www.ist-cream.de

THE LASH GAMES LAUNCHES – PREPARE FOR BATTLE

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E ARE EXCITING TO ANNOUNCE THE LAUNCH OF THE LASH GAMES HOSTED BY OLYMPIA BEAUTY 2-3RD OCTOBER 2016.

• Classic Look – The application of single eyelash extensions

THIS NEW COMPETITION CELEBRATES THE EVER GROWING LASH INDUSTRY, WELCOMING ONE OF THE BEST EVER JUDGING LINE UPS PULLED FROM ALL FOUR CORNERS OF THE GLOBE.

• Dramatic 4+ Volume - 3-6D volume eyelash extensions application

COMPETITORS WILL BATTLE IT OUT OVER TWO DAYS OF FIERCE COMPETITION ACROSS FOUR CATEGORIES FOR FOUR SEPARATE SKILL LEVELS. COMPETITORS FROM ACROSS THE GLOBE WILL BE DRAWN TO OLYMPIA TO LASH IT OUT TO BE CROWNED THE ULTIMATE WINNER. THE FOUR DIFFERENT COMPETITION CATEGORIES WILL BE:

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• 2D / 3D Volume – The application of 2D volume eyelash extensions

• Fantasy – The theme for the 2016 Fantasy Category will be “The London Look” with inspiration from the 60’s, 70’s & 80’s music & fashion from those era’s.

THE FOUR ENTRY LEVELS ARE: • Division 1 – Novice - Up to 1.5 years’ experience. There will be a UK 1st 2nd & 3rd awarded plus an International 1st 2nd and 3rd awarded. We will then crown a Winner of Winners Award

• Division 2 - Lash Professional Minimum of 1.5 years’ experience, never won either UK or Internationally • Division 3 – Master - Minimum of 2.5 years’ experience, who has competed and won either UK or Internationally • Division 4 – Expert 2.5 years and above experience and applies only to teachers and trainers both UK & Internationally.

THE WEBSITE LAUNCHES TODAY TUESDAY 1ST DECEMBER 2015, PLEASE VISIT WWW.THELASHGAMES.CO.UK FOR MORE INFORMATION ON THE EVENT AND LET THE LASH GAMES COMMENCE AT OLYMPIA BEAUTY ON 2ND AND 3RD OCTOBER 2016!

YOUR PARTNER FOR PROFESSIONAL BEAUTICIANS

COLOR COSMETICS

SKIN CARE

FIND OUT MORE: www.maluwilz.de 路 www.american-nails.com

Visit us at COSMOPROF ASIA HONG KONG 11 - 13 November 路 Booth 1E - L3C

N A I L A RT

The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East

15 – 17 May, 2016 Dubai International Convention and Exhibition Centre, UAE

Realise the beautiful potential of your business Infused with the latest innovations, Beautyworld Middle East holds the formula to maximise your company’s profitability and delivers tremendous opportunities at every turn.

Pre-register online today at www.beautyworldME.com/AD16

Tel: +9714 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com

Voluptous Hair!

Tips For Simple Hair Styling At Home

B

eauty attracts everybody. Hair is beauty of women, it attracts everybody. But if hair is beautifully pin up they look more beautiful. Healthy hairs are more beautifully styled so special care should be devoted towards your hair in order to style hair properly.

Here are some easy, simple and fast tips and tricks for your hair to style them.

About Your Hair Type: It is most important thing to know about the hair type of your hair. Hair styling depends upon the health of your hair so use the products that

are good for your hair. You can determine that what type of hair you are having like thick, medium and fine. Hair can be wavy, straight, curly, and kinky. After determining the texture and type of your hairs choose the products accordingly. A good hair cut will also add beauty to your hair and as well as to your face.

Twist hair: Divide the hair into two sections.

Twist the hair from one side than from other side and pin up hair with bobby pins.

Double Side braids:

Side braids is simple styling of hair but looks very nice. Braids small section of hair and pin up it at the side. Take another small section of hair from little below than braid it and pin up it with the previous braid.

Simple side braid: Part hair on one side. Pull hair to one side and braid it. Secure hair band at the end. Braid will ready.

Quick and simple styling: • After curling your hair part them on both sides. Brush them than put two bobby pins on both side of your hair.

• Part hair in the middle .Divide them in two equal sections.

Twist hair from one side than pin up. Repeat this with other side and pin up simple style will be ready.

• Curl your hair.

Divide this into equal parts. Twist

them and pin it up. Simple but attractive style is ready.

Messy side pony: Bring hair in front, the small ones.

Take rest of hair at one side and tie them with rubber band in the shape of pony. The messier, the better. It will look good.

French braid: Divide the hair into two sections.

French braid the first section. Repeat this to second section also and then pin it up together.

Braid bun: Braid your straight hairs .Tuck in end and secure with bobby pins.

Low ponytail: Part the hair in middle. Pull back into low ponytail and secure. It will suit on all faces.

Vintage curls: These curls are very simple. Divide the hair in to small sections. Curl them until all head is curled. Twist curls together with your fingers. They will look natural and you will look beautiful.

Small twists in to bun: Start with hair partition twist one back and pin up with the bobby pin. Then pull the rest of your hair into low messy bun .Pull some hairs from the bun to give a messy look, it will look beautiful.

Three mini twists: Divide hair into three equal sections.

Start with the middle section twist it until it coils into tiny bun. Repeat it with other two other section.

In this article I have shared many tips about hair styling at home. Keep on visiting this site for more information about different topics.

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MODULAR LUXURY SKINCARE FOR ALL SKIN TYPES Made in Switzerland Exclusive ingredients from the swiss alps Globally unique modular system Scientific Cosmeceutical

Discover a whole new skin sensation www.lasaea.com

Distributors wanteD

Beauty Tr ading AG | Bernstr asse West 64 CH-5034 Suhr | Switzerland | Tel. +41 62 855 29 19

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Cosmétique Marine | 1962

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Radiance & health

for my skin

Homemade Tips For Fair Hands and Feet

H

ands and feet are most important part of our body.

Hands gives us help to do our work and feet gives you help to walk and move. Special care should be taken for hands and feet. If hands and feet are dark and not fair it can affect person’s personality.

Whenever you take care of your face treat your feet and hands regularly.

Some tricks and tips are given for you to make your hands and feet look good and beautiful.

You can make hands and feet fair and smooth by using certain homemade treatment. Don’t apply chemicals it can be harmful for hands and feet.

Hands beauty care tips: Here are some home remedies for hands which are inexpensive and everybody can use these remedies and improve the complexion and color of hands and feet.

Lemon and salt: Lemon is very good for enhancing the complexion of skin of hands and feet. Take a lemon cut into

pieces and sprinkle salt over it than rub over your feet for 10 to 15 minutes then wash with fresh water.

Treatment with tomato: It is one of the effective treatment for feet and hands. Take a tomato juice and add turmeric then mix it will be in the form of paste. Apply it on hands and feet you will feel the difference.

Rose water and milk tips: Milk is very good for cleansing and for removing dirt. Take a cup of milk and add two spoons of rose water mix it then apply this liquid with the help of cotton. Leave it for an hour then wash it for brighter effects.

Use of honey: Honey is very good for hands and feet beauty. Honey is famous for shine provider so apply honey with Aloe Vera gel: Aloe Vera is natural remedy to improve the color of hands and feet skin. Apply the aloe Vera gel on hands and feet leave it for some time then wash it will provide you

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with glowing effect.

Moisturizing is important: Do moisturize your feet and hands regularly it will also make skin soft and shiny.

Sun block: People usually apply sun block on their face when they go outside but ignore hands and feet .So when you go outside apply sun block on hands and feet as they need equal concentration as other parts of body needs. Sun block will protect your skin from sun rays.

Use of lotion: Take a lot of lotion then apply on feet at night, massage well than wear cotton socks for whole night then wash feet in morning and feel the difference.

Glycerin: Glycerin is very good treatment for feet and hands. Wash feet and hands well than apply glycerin with few drops of lemon at night before going to bed. Do this treatment twice a week.

Cleansing: Cleansing is very important for skin, hands, and feet. Cleansing clean the skin of hands and feet deeply take any good cream or which is available at your home apply on feet and hands massage well and slowly then clean feet and hands with piece of cotton it will remove all sort of dust from feet and hands and provides you with soft and clean feet and hands.

HOT LIP COLORS!

How To Apply Lipstick Step By Step

L

ipstick gives a dramatic look to your lips. Lipstick helps your lips look bolder, bigger and attractive. No matter whether you like bright colors like red, plums and deep purple or you choose light and natural colors like pink. But the need is to learn the correct method to apply lipstick in a way that makes it long lasting. Here are the steps for the application of long lasting lipstick.

Applying Lipstick Advertisement • While choosing a lipstick color you should keep in mind your complexion. If you understand to choose the right lipstick colors according to your skin tone and texture then you will be able to look more beautiful.

• Consider your complexion. If you have a dark-toned skin then you should select a bold color as it will provide a pretty contrast. And if your skin tone is pale then lighter pink and neutral colors may give you a pretty contrast. If your complexion

is medium then you should go for plum, mauve or cinnamon.

• Also keep in mind texture of your skin. If you have a dry skin then you should not choose matte lipstick as this type of lipstick may dry your lips out. For dry skin texture you should go for a glossy and conditioner containing lipstick.

• For applying lipstick you should exfoliate your lips. Exfoliation works if your lips are flaky and dry. For exfoliation first scrub your lips with toothbrush. You can also apply the paste of sugar and water. Rub the paste on your lips for about 20 seconds and then wash out.

• Now your lips are smooth and are ready for lipstick. Start with a lip liner. With the help of lip liner, outline your lips. Start outline from outside of the lips and extend carefully tracing the shape of your lips.

• You can also use the lip liner as a base. Before applying lipstick fill in the lips entirely with lip liner. It will

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help lipstick stay for long time.

• After applying the lip liner as a base now put on the Chap Stick.

The Chap Stick will help condition your lips and keep them from drying. Remember to use a clear chap stick. You can also use the petroleum jelly.

• Now apply the lipstick. Carefully apply the lipstick within the outlines you have drawn with the lip liner.

Start from the center and brush it to the corners. Fill all the gaps with lipstick. For applying precise lipstick always use lipstick brush.

• If you accidently apply the lipstick outside the outline then you should remove the extra lipstick with a tissue. Always look in mirror while applying the lipstick for the correct and accurate application.

• Double the coat. For a darker lipstick apply another coat of lipstick after the first coat. Use a tissue to blot the lipstick. For this open your lips and put a piece of tissue inbetween and then close your lips

over the tissue, it will help to remove the excess lipstick. And the lipstick will set in its place. For long lasting lipstick, apply powder onto the tissue and blot your lips and then reapply the lipstick.

• You should carry your lip liner, lipstick, lip-gloss and a mirror in your bag while going outside. As in case of accidental removal of lipstick you can apply the lipstick again.

Steps and Tips For Everyday Makeup Routine

E

very woman wants to look beautiful and presentable.

Every girl dreams about going out of the home looking fresh and composed with the perfect kind of makeup and outfit. But for some, this is a very difficult task as applying makeup seems a prolong and confusing process to them. Than there is one more problem many of us have to face and that is which product to choose. Which cosmetics and products are a necessity and which ones are a liability, what to add and what to subtract from the makeup routine.

What to do when you have just about 5 minutes to apply makeup for a casual day out and what to do when you have a party to attend and 10 minutes to get ready. light makeup The solution to all these quick makeup problems is one and that is a very easy and effective makeup for your routine life. Everyday makeup must always be light and look close to natural, which makes you appear neat and classy without overcrowding you. A very important habit which everyone should follow is washing and cleaning their skin.

Drinking lots of water is another important thing. When one does that, the skin remains fresh and clean and than it becomes very easy to adopt a quick makeup routine.

So here are some tips and steps you can use for an easy and manageable makeup routine: Face wash: A face wash of a good

company reduces a lot of the worries of cleansing and dirt. invest in a good face wash and use it daily twice, in the morning and night.

Toner: A toner is the next step and the best part is that you don’t have to buy any other expensive one.

Our very own rosewater works as the best toner and helps in cleansing and toning the skin.

Moisturizer: The most essential of all skin products is the moisturizer and one needs it almost all the year even in summer. Use an extra rich moisturizer if you have dry skin and if you have oily skin, do use a moisturizer but with less oils. Never think that you don’t need it.

However do check out which one suites you and than invest.

features and the personality of the makeup bearer, so do try before buying or using in routine.

Compact: Compacts are a very handy and convenient products as they give our skin that quick smooth appearance it needs in times of rush. Buy a compact which is close to you skin colour as these are not supposed to make you look flour white, in fact they are supposed to hide light marks, spots or uneven skin tone. It is advisable to keep a compact in you purse when going out, they are amazing for quick smooth fresh appearance of the skin.

Lip colour: Last but not the least, choose a lip colour which goes well with your outfits and makeup and you are ready to rock the streets.

Blush: Blushes come in various colours from soft peach tones to dark rosy ones. If you have dark skin, a rosy blush will be good and if you have light skin, peach will work too.

However it depends a lot on the

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Eyeliner:Eye liner gives eyes a finished and ‘awake’ appearance. Either you buy a liquid one or dry, check out different styles and than choose the one which compliments your eyes the best.

Mascara: Mascara gives the lashes a neat refined look also making them appear dark, thick and long, a symbol of beautiful lashes. Invest in a good volume mascara and pamper your lashes in the best way.

Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

Tips For Healthy Hair

Hair Trends!

H

airs are one of the important components for women beauty. Basically hairs are made up of dead protein cells but their roots are alive they need care in order to grow. A typical hairs cell stays with you for four or five years.

Good hairs are considered as a crown of our beauty. hair-tips-and-tricks Why hairs are important to women: Hairs are important to women in order to look good, feel confidence in them; good hairs can increase the self-esteem of females, shiny, long, straight, thick hairs gives glory to women. Hairs represent our personality, belief, and thoughts. A beautiful, lush thick hair adds beauty to your personality. Health hairs requires vitamins, minerals, water and oxygen hair health need to be nurtured. How To Keep Hair Healthy, Strong And Beautiful: Wash oily hairs frequently: Women’s with oily hairs needs to wash their hairs frequently, it based on how much your scalp produces oil. As you get older your scalp produces less oil so you may not

need to shampoo often. Concentrate shampoo on the scalp: When you are washing your hairs focus on cleaning the scalp rather than washing the entire length of hair. Use conditioner after every shampoo: Conditioner is very important for your hairs it adds shine in hairs, repair the damage hairs and give strength to hair growth. It gives you protection from harmful UV rays. Use conditioner on the tips of your hairs it makes them good. Choose shampoo according to the type of hairs: Use shampoo according to the type of hairs like if your hairs are colored than use the shampoo that is made for colored hairs this will protect hairs from damage, if your hairs are dry use shampoo which contain oil. Tips for good, healthy, and shiny hairs: Avocado is useful for your hairs growth: Avocado is useful for your hairs growth because it is rich in vitamins and minerals .Mash avocado in one egg and apply on your hairs for 20

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minutes it will makes your hairs healthy.

apply baking soda and wash it out it will reduce dandruff.

Shampoo omelet: This shampoo is very essential for your hairs, it gives good effects to the hairs this shampoo is very easy to make at home mix one egg with small amount of shampoo and apply on hairs for five minutes. It will help to enhance the level of protein in hairs.

Olive oil: Heat olive oil until it becomes warm, and massage into the scalp leave it for some time and then wash your hairs. It will give you freedom from dandruff.

Use of mayonnaise in hairs: Rub mayonnaise in hairs, leave for one hour and then wash, you will be amazed with its effects that your hairs will be smooth, silky and shiny. Do proper oiling: Apply oil in your hairs it will give them new life. Apply oil before washing your hairs. Olive oil is good for hairs it adds softness in your hairs. Home remedies for dandruff: Dandruff, also known as seborrheic dermatitis is a common scalp disorder.

Coconut oil: Coconut oil is best treatment for dandruff.

Baking soda: Baking soda is very useful to remove dead skin cell. Wet your hairs and

Beauty can be enhance through good care. A good hair makes the personality attractive and grooming.

ALOE VERA: THE MIRACLE SKIN SAVER! Aloe vera is a short-stemmed plant in various shades of green having thick and fleshy leaves. Due to its water storing capacity it can survive in dry climates of Africa and India.

Since the ancient times the aloe vera plant has been noted for a number of uses in herbal medicine.

Down the memory lane of childhood, my mom used to snip off the tip of an aloe leaf and smashed it onto my occasional cut or rash. This wonderful plant has a number of uses in treating various illness and diseases such as Crohn’s disease, peptic ulcer, scars, cuts, wounds, burns, abrasions, inflammations, respiratory ailments and cardiovascular disorders.

Besides its countless medicinal advantages aloe vera plant holds many benefits for the skin. It has a natural ability to attain a healthy skin.

Aloe vera has numerous characteristics that are effective in treating a range of skin related issues like dry or flaky skin, cosmetic ailments, hair and scalp problems. Some of the benefits of aloe vera for skin include: Moisturizing Power: Since aloe vera exhibits tremendous moisturizing power, it is usually used as a daily skin cream. Due to the moisture content stored in it, aloe vera gel keeps the skin hydrated and enhances its firmness. Furthermore, it hydrates the skin without making

the skin oily so it is best suited for greasy skin. After being applied, aloe vera gel releases certain natural enzymes and vitamins on the skin to induce a deep moisturizing impact that helps to replenish its water content. As it efficiently softens and cleans the skin, it is perfect for facial use for women who use makeup regularly. Applying aloe vera gel on skin before the application of makeup can protect the skin from drying. Its moisturizing ability works for men and women equally.

Anti-inflammatory Properties: Aloe vera exhibits excellent antiinflammatory properties that help to diminish acne. It decreases redness and inflammation of the skin to a great extent. Its gel or juice can be applied directly on the skin in order to remediate acne.

Aloe vera gel contains hormones like Auxin and Gibberellins that provide it wound recovering and anti-inflammatory properties. Aloe vera is soothing and can minimize skin itchiness and blistering, while facilitating the skin to heal more quickly. Moreover, aloe vera is used to efficiently heal chronic skin problems including eczema and psoriasis.

Fights Skin Aging: With the growing age, everyone begins to fear about the emergence of fine wrinkles and the loss of firmness in their skin. Aloe vera leaves contain an excess of antioxidants such as vitamin C and E as well as beta carotene that can

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help recover the skin’s natural elasticity and keep the skin moisturized. Regular application of aloe vera gel to your face will help to reduce the wrinkles and fine lines related to ageing and loss of firmness in the skin, thus helps to fight skin aging. Aloe vera rejuvenates the skin and makes it lively and fresh.

Treats Sun Burns & Stretch Marks: The restoring properties of aloe vera gel can additionally help to diminish the inflammation and pain related with sunburn, therefore it treats sun burns. It assists to retain your skin’s natural moisture and also acts as a shield against further impairment.

Aloe vera with its magical healing ability helps to heal sun burn at the epithelial level of the skin, external layer of cells that cover the body. It acts as a protective barrier for the skin and recovers the skin rapidly.

Aloe vera also facilitates to diminish stretch marks by treating the wounds. This is one of the best known advantages of aloe vera for skin. Due to its nutritional properties and antioxidant qualities, the skin cells rebuild rapidly.

Keeping in view its benefits to the skin, aloe vera has now attained more popularity and has become an essential ingredient in many beauty products. Aloe vera gel needs to be applied on daily basis, in order to achieve a healthy, glowing and flawless skin. Aloe vera gel application soon after taking a shower is much more recommended as the skin is clean.

s k i n | c a r e

Foods for Healthy Skin: You Are What You Eat

Age-Defying Secrets

fabulous skin W

ant truly fabulous skin -glowing, vibrant, and, yes, younger-looking skin?

Make sure you're putting foods for healthy skin on your plate.

"Everything you eat becomes a part of not only your inner being, but the outer fabric of your body as well. The healthier the foods are that you consume, the better your skin will look," says Samantha Heller, MS, RD, a clinical nutritionist at NYU Medical Center in New York City.

The reverse is true as well, Heller tells WebMD. The less attention we pay to what goes in our mouth, the more problems we may see cropping up with our skin.

"You could have sallow skin, dry skin, older-looking skin. It's not going to happen overnight, but starve your skin long enough, and it's going to show," she says.

What's more, some health experts believe that when your diet is missing certain foods for healthy skin, other, even more serious skin problems can result.

Elaine Linker, PhD, biochemist and co-founder of DDF Skin Care, says a number of conditions, such as acne, can cause you to suddenly break out. And some chronic skin conditions, such as eczema, may be linked to diet.

What Are Foods for Healthy Skin?

Most experts say eating a balanced diet is the best way to get your share of good food for healthy skin.

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Still, a number of specific skin treats are more likely than others to give a boost of glowing good health to your complexion. Here's what experts told WebMD are the most important: Low-Fat Dairy Products. One the most important components of skin health is vitamin A. One of the best places to get it is low-fat dairy products. In fact, experts say that the health of our skin cells is dependent on dietary vitamin A. Nutrition expert Liz Lipski, PhD, CCN, says it's doubly important to eat Arich dairy foods if you have either diabetes or a thyroid condition.

"Many people who have these problems can't convert the beta carotene to vitamin A, which is the form found in many foods that we normally associate with this vitamin, such as carrots," says Lipski, the founder and Director of InnovativeHealing.com and the author of Digestive Wellness.

The A in dairy products, she says is "true A," so everyone's skin can use it.

Lipski says low-fat yogurt is not only high in vitamin A, but also acidophilus, the "live" bacteria that is good for intestinal health. Turns out, it may also have an impact on the skin.

"Anything that helps keep digestion normal, any live bacteria or enzymes, is also going to be reflected in healthy-looking skin," says Lipski.

www.tana-cosmetics.de | info@tana-cosmetics.de

ayurveda|care

Try Ayurveda for hair loss

F

or thousands of years, men and women of all countries and races have shared the tragedy of pre-mature hair loss.

According to Ayurveda, the hair is derived either as a by-product or produced as a breakdown product of Asthi (bone tissue).

Any disturbance in this tissue metabolism, which very much depends on the digestive fire, can affect the health of the hair. To a certain extent, the quality of hair depends on the body constitution.

The reason for hair loss is a subject that no two doctors, seem to agree on and everyone seems to have their own opinion on the subject. The major causes of hairfall are hormonal, nutritional deficiencies and complication to other diseases and medications. Hormone related hair fall may also result from an increased sensitivity of hair follicles to male hormones or due to greater number of male hormone receptors attached to hair follicles. This is the component that is inherited through the genes — termed as Pitta constitution.

According to Ayurveda, excess of Pitta dosha in the body is increased by hot climatic conditions, excessive intake of spicy, salty and sour food, hot and sharp food, tea, coffee, alcohol, meats and excessive smoking. Eating too much fried, oily, greasy, and acidic foods also aggravates Pitta. Pitta balancing herbs (Eg: Shatavari —Asparagus) and vegetables which improves the quality of Asthi dhathu (Eg: bitter

vegetables) are effective in treating hair fall.

There are a number of other causes for hair fall like acute illness, high stress, and thyroid imbalance, certain drugs, sudden weight loss and high fever.

The first step is to locate the root cause in your diet or lifestyle that may be increasing the Pitta dosha. Once you locate it, try to give up or at least reduce the diet, habit, or activity responsible for increasing Pitta. Internal use of Ayurvedic medicines like Thikthakam kashayam, Thikthakam ghritham as per medical advice are effective to correct the metabolism.

Ayurvedic general tonics like Narasimha rasayanam, Chyavana prasam are effective for improving hair growth. In alopecia, due to systemic diseases, treatment of the same is also required.

General recommendations and tips to maintain the results are some of the following: - A high protein and an iron rich diet is recommended for hair loss. An adequate intake of raw vegetables, fresh fruits, salads, green leafy vegetables should be included in the diet on a regular basis. - Use a natural shampoo to clean the hair. Amla (embilica officinalis), Shikakai (Acacia concinna) are very good for washing the hair. - Oiling and massaging of scalp is very beneficial for stopping the hair loss. Use coconut oil at least three times in a week. Certain medicated oils like Neelibhringadi oil, Kunthala kanthi oil,

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Kanjunnyadi oil are very useful. Put oil on the scalp, and massage gently in the roots of the hair.

- The person should maintain a regular bowel movement everyday. In case of constipation, a mild natural laxative can be taken. Triphala is very useful. - Regular physical exercise is very beneficial as it helps in balancing the aggravated doshas. - Rub your scalp after washing the hair. It increases the blood circulation, and activates the sebaceous glands. - A mixture of lettuce and spinach juice is good to drink to induce hair growth.

The juice of carrot, and lettuce juice is also good to take. - Applying juice of green coriander leaves on the head is also good. Washing the hair with a paste of cooked green gram and fenugreek (methi) two to three times a week, is also good. - A paste of licorice made by grinding it in milk can be applied in the bald patches. - The seeds of fenugreek is soaked in coconut oil and kept under direct sunrays for seven days and applied to the scalp, which prevents hair loss. - Traditional therapies like Dhara, Abhyangam, Thala pothichil, Nasya shows excellent effects.

T

he 49th edition of Cosmoprof Worldwide Bologna, the leading international observatory on beauty trends scheduled in Bologna from the 18th to the 21st March 2016, in conjunction with Cosmopack (17-20 March 2016) promises to be full of initiatives.

Organized by BolognaFiere in cooperation with Cosmetica Italia, the event will be supported by ITA – Italian Trade Agency - and the Ministry for Economic Development, a prestigious endorsement for a trade fair format of excellence for the cosmetics industry worldwide.

The internationalization remains a must for Cosmoprof Worldwide Bologna 2016, recognized as the benchmark by cosmetic companies to access both the established markets of the sector and its emerging realities.

The International Buyer Program, an established tool of Cosmoprof Worldwide network, will facilitate the planning of B2B meetings between exhibitors and the production companies from new countries, and new National Pavilions will be involved in the event. Among the novelties of 2016, South Africa, Australia, India, Morocco and Indonesia, in addition to the important return of Bulgaria and Romania.

INITIATIVES OF THE 2016 EDITION Among the novelties of 2016, Cosmoprof Wellness, an area dedicated to wellness and spa industry trends, which are a growing segment in the beauty industry. In collaboration with the magazine Wellness Design, a spa path, Fire&Ice, will be set up, allowing companies to expose the most innovative products and treatments.

Cosmoprof Wellness will host the conference space Spa Symposium, with the participation of highly qualified speakers. The business network will be facilitated thanks to the Spa Matching Program, which will allow the contact between specialized buyers in the world of spa and wellness centres and professionals of the hotel industry.

For the first time at Cosmoprof Worldwide Bologna, an exhibition area - inside the pavilion dedicated to natural cosmetics - will be devoted to national and international companies producing or distributing certified HALAL ("lawful" in Arabic) products, thanks to the project "Halal Cosmetics: from production to sales", produced in partnership and with the supervision of the Italian halal certification body WHAD (World Halal Development).

Many initiatives for the Hair sector, as well. Among the most awaited events there is definitely the seventh edition of On Hair, the unique and inimitable “fashion” format, where the protagonists are the looks and avant-garde trends. Hair designers are taking place in the international calendar of the highest level, with the team of Class by Ernesto Spica, Rusk, Kemon with Mauro Galzignato and Cotril.

The absolute novelty is the 1st Cosmoprof Barber Show, organized in collaboration with the Camera Italiana dell’Acconciatura. A highlevel jury will choose and bring on the Hair Ring stage, on Monday, March 21st, the four young barbers who will present the best proposals of a masculine look in hipster style.

For IoSposa Bridal Hair & Nail Art Inspiration, spotlights on the nails: together with the hairstyle, nail art is a crucial detail for brides. With the collaboration of Estetica Network,

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COSMOPROF WORLDWIDE BOLOGNA PRESENTS THE 2016 EDITION

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the leading industry experts Filippo Sepe and Alessandra Marchesi will present the latest trends and the most suitable products and techniques of decoration.

In Bologna the whole cosmeceutical and nutraceutical chain will meet, as the expression of the excellence of Made in Italy recognized all over the world.

In the International Buyers Lounge at Pavilion 19 an area dedicated to live demonstrations will be set up, for the first edition of Make Up On Stage: on Friday and Saturday, March 18 and 19, the make-up artists Fabienne Rea and Monica Zanelli will realize makeup sessions using the products of the exhibitors at Cosmoprof Worldwide Bologna 2016.

Leitmotif of Cosmopack 2016 is the attention to innovation and research, key factors for the development of companies and their evolution in key markets, where the speed of adaptation and the quality of the product or service is fundamental for economic success.

WORKSHOPS AND CONFERENCES Cosmoprof Worldwide Bologna confirms its leadership as the most important event for professionals of the sector, thanks to highly qualified content of the conferences and workshops planned.

Among them, the first workshop "Retail & Beauty by Largo Consumo", dedicated to the distribution channels in the beauty world, with the participation of representatives of companies active in the retail channels, drugstores, selective perfumery, department stores, perfumery chains, direct and distance sales. Professionals present at Cosmoprof will investigate the characteristics of all the distribution channels in the beauty industry, thanks to the contribution of the magazine Largo Consumo.

COSMOPACK 2016 NEWS The 2016 edition of Cosmopack, the event involving the whole beauty supply chain, from raw materials to formulation, from machinery to packaging, promises to be full of initiatives and high-level content.

The event will coincide with Nuce Health World Expo, the international exhibition for the nutraceutical and cosmeceutical industry, functional foods & beverages and health ingredients, to be held in Bologna on the 17th and 18th March 2016 at Palazzo dei Congressi of BolognaFiere.

New technologies and innovative materials are the protagonists at The Cosmopack Factory, the onsite installation that presents every year the production steps of the most important cosmetics. For the 2016 edition the Cream Factory will be set up, showing the main stages of production of a perfect enlightening serum, the Cosmopack Optimoist Perfectionist Serum, with a light and impalpable texture.

The serum will be implemented in collaboration with six companies exhibiting at Cosmoprof and international leaders: Cosmoproject, Axomatic, Industrial Box, Certiquality, Scandolara Group and Pusterla 1880.

The "Cream Factory" will comply with ISO 22716 GMP conformity, for " good manufacturing standards ", as well as the Carbon Foot Print, the measurement of CO2 emissions and their environmental impact.

After the success of previous editions, The Cosmopack Wall Award - The Avant-Garde Edition represents a true "Innovation Corner" for the world of the beauty industry.

The companies of excellence in the industry, both Italian and international, will present their most innovative projects, raw materials and formulations.

A highly qualified jury of experts will award the most innovative products, at the presence of Luca de Biase of Il Sole 24 Ore. The last edition of Cosmoprof

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Worldwide Bologna 2015 has registered record numbers. 248,000 visitors attended the show (+20 % compared to 2014), 79,000 of them coming from abroad (+30 % compared to 2014) to symbolize the international leadership of the event, which with its 2,493 exhibitors, of which 70% come from abroad, has no competitors in offering business opportunities for enterprises and professionals.

For more information: www.cosmoprof.it

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DERMALOGICA BRINGS ITS “A” GAME:

Introducing AGE Smart Overnight Retinol Repair

D

rawing on one of the most powerful ingredients recommended by medical professionals to radically treat the signs of aging, Dermalogica® introduces new Overnight Retinol Repair. Planned for India launch in November 2015, Overnight Retinol Repair accelerates skin renewal, reverses the signs of photo-aging, improves skin tone, and increases skin firmness. This is the first-ever retinol treatment to offer a unique customisation option, allowing users to enjoy the benefits of a retinoid while experiencing maximum comfort and efficacy.

Key to the formula is 0.5% retinol, pure Vitamin A, which has been demonstrated to reverse both the signs of intrinsic aging (genetics) as well as extrinsic aging (environmental). Studies have shown that retinol significantly restores the structural integrity of the skin, accelerating cell turnover and renewal, stimulating collagen production, improving epidermal thickness, and increasing elastin biosynthesis.

The retinol molecule on its own, however, is chemically unstable, degrading with exposure to sunlight and air, so Dermalogica® utilizes microencapsulation technology to retain stability, maintaining concentration levels. The microencapsulation technology used in Overnight Retinol Repair also allows for a controlled-release delivery system which enables the active retinol to penetrate deeply into the skin for

optimum results.

As part of Dermalogica’s AGE Smart line – categorized by products containing scientifically-advanced ingredients proven to dramatically treat the biochemical reactions (aging triggers) before they start Overnight Retinol Repair draws on several additional active ingredients that work together to reduce the appearance of aging skin: • Peptides • Peptide Palmitoyl Tripeptide-5 (PT5) to boost collagen formation, treat wrinkles, and firm skin • A unique tripeptide to stimulate hyaluronic acid and collagen synthesis, for smoother skin and reduction of wrinkle-depth • Sodium Ascorbyl Phosphate (stabilized Vitamin C) to support collagen synthesis and offer antioxidant protection in combating free radicals • A unique bioenergized Copper (Cu++) Amino Acid Complex, clinically proven to help reduce visible wrinkles and increase collagen and elastin production • Ceramides and polysaccharides to help restore the skin’s barrier properties and increase moisture within the skin to soften lines • Natural botanicals Lavender and Licorice Root to help calm and soothe irritated skin While the benefits of using retinol on the skin are numerous, skin irritation can be a common side effect, with some individuals experiencing

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itching, burning, redness, and peeling. To minimize this “retinoid reaction,” Dermalogica® recommends pre-conditioning the skin, starting with small concentrations of retinol application so skin can build up natural retinoid receptors and a tolerance to the ingredient over time. Taking this recommendation one step further, Dermalogica® includes a new Buffer Cream with Overnight Retinol Repair, allowing users to control the concentration of retinol being applied to skin, and further helping them adjust to the active ingredient.

Containing 8% aloe vera extract, Buffer Cream soothes and moisturizes, without any ingredients that may exacerbate retinol irritation. Users may customize their experience, using as much or little of the Buffer Cream as they need. During initial use, Dermalogica® recommends starting with a mix of one part Overnight Retinol Repair to three parts Buffer Cream, and gradually inversing the ratios as skin acclimates to the treatment. Once a tolerance has been built, each individual can take a personalized approach, depending on skin’s comfort level, type, and condition.

This new launch, which includes one 30 ml tube of Overnight Retinol Repair and one 15 ml tube of Buffer Cream, will be available at a MRP of ?7495 authorized Dermalogica® spa, salons and skin centers nationwide, and at www.dermalogicaindia.com, starting in November 2015.

Beauty & Fashion World Magazine (BFW) had a opportunity to speak with Marianna Gatto, (MG) Intl. Marketing & Sales, United Brands Marketing GmbH, Private Label / OEM Cosmetic Pen Manufacturer from Cologne, Germany during the Cosmoprof HK 2015 Show to know next season's make up trends.

exclusive interview

Marianna Gatto BFW: Is Cosmoprof HK show held in 2015 proved to be good platform for your products? What you offered was the best to the rising Asian Market?

MG: First of all, Cosmoprof HK has always been an excellent platform for United Brands and for our products. Not only for Asian market, we would like to specify that for us it is a pleasure to meet our clients from all over the world. It is the perfect occasion to deepen our collaboration with our strong and trusted partners and to meet new and promising contacts: from Europe, Australia, Middle East and of course Asia.

Regarding the Asian market, we do focus on offering special formulations to meet the needs of different weather conditions and skin types.

We developed for this market a new color: black shiny, fast-drying, smudge-proof, water-resistant,

long-lasting and stain-free that we offer it in combination with one of our latest innovative applicators : a very thin tip, extremely soft, the perfect tool for emphasizing the eyes.

In addition, we offer a new product: black eyeliner enriched with Millacin Serum, this special product will be the secret weapon in order to stimulate the growth of eyelash…a product available even in a real 24h treatment in the special Duo Liner pen: one side black eyeliner for the daily application, the other side for the night – after erasing the make up, we will have the transparent serum to apply: 24 h treatment!

Furthermore, we do offer a wide product range suiting perfectly Asian market needs. As we are specialized in manufacturing and developing all kinds of ink liner pens, all our products (eyeliner pen, eyebrow pen, lip liner pen, lipstick pen, tattoo stamp pen, make up corrector pen,

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nail polish corrector pen) was very successful amongst our booth visitors from Asia.

BFW: Explain the differences between the various types of Lip Liners, Mascaras, or Eye Products, etc. available in the market.

MG: This is a truly wide topic. It will take hours to look and compare all these products on the market. What is most important to look at, at least from the customer’s perspective, it is not only these products’ performance but also the ingredients used inside the formula! As you know, every brand has their own Black List. This speaks not only about their image, but also to the quality of their products. By constantly developing new formulations we always manage to offer something for every brand. As long as there is demand there will be supply. It is really all dictated by the client and what the client needs.

From our side, when comparing the demand for Liquid Liner Pens throughout the different markets, we can definitely say that size matters.

For example, in America, we see a tendency for Big (Jumbo –sized) Eyeliner pens. In fact, the bigger the better, since customers feel like they get more value out of the product.

However, in Asia one observes a totally opposite trend. If we look at the Japanese market, it is clear that very fine, very small and precise eyeliners are preferred.

BFW: Is department store makeup superior to the products found at the drugstore?

MG: It is very difficult to give a general answer to such a question.

Every country and market has its own characteristics and shopping culture. Purchase preferences differ and also drugstores often sell expansive brands. But anyway, there is a general market tendency

towards an increasing quality that for instance can be seen in the growing importance of cosmetic regulation all over the world by banishing harmful ingredients and intensifying documentation rules.

As a consequence, the quality of color makeup is rising quite a lot, which ultimately leads to standardization and improvement of ALL makeup products. The bargain hunters and drugstore clients are the winners – they get high quality makeup for a moderate price. But if you are seeking for intense consultation, the department store might be still the better choice.

Anyway, as United Brands is producing for several large international brands, its products can be found in both types of stores.

BFW: What are the new makeup trends especially for eye, lips and eyebrows that we are going to see in 2016 seasons?

MG: Regarding eyeliners, the black ones always seem to rule. They are timeless, though shade and the line shape are subject to constant and intense modification. In parallel, trend coming directly from the runway this year is going to be blue eyeliner. Furthermore, especially eyebrow care has recently been brought into the focus of interest. To meet those requirements, United Brands has several new colors and applicators; perfect to draw an ideal line and pretty easy to use: with brush applicator, trio and felt tips, just to name some….

Moreover, the general interest concentrates on bold and power lips: here we are! United Brands offers the fitting beauty tools in order to underline the lips perfection: vibrant lip liner pens and lipstick

pens in strong, warm and dark colors.

BFW: Your personal advice (or favorite makeup care product) for the woman who wants to take good care of her look also during the cold, winter season.

MG: As just mentioned above, black eyeliner pens seem to never go out of fashion. They are suitable for everyone and I – myself, do use United Brands black eyeliners every day. Especially the thinner types can be easily combined with other colors – I do personally like to use green or even fuchsia coloring in winter period. The predominant colors in our clothing during the winter season are always so dark and… well I would say a bit sad. So by using colorful eyeliners I always manage to “spice” my look up! The advantage of United Brands ’ formulation is that the line is lasting all day long and doesn’t have to be

renewed or corrected.

BFW: How do you see towards Cosmoprof Bologna 2016 show in promoting your products, will you be presenting live workshops to show how your products works?

MG: Cosmoprof Bologna has always been the most important beauty exhibition to officially launch our novelties. Many people of our Sales team will be on site introducing the products to existing as well as to new clients from all over the world.

Workshops? We are a Private Label Manufacturer and primarily have to deal with professional brand and purchasing managers of globally well-known brands. Hard facts, such as prices, quantities, our high quality standards are what we talk about. But the idea of a deeper integration of final consumers in such processes might open up new

horizons and should, in future, be taken into consideration.

BFW: And last but not least! What is the best beauty lesson you wish to share with our readers?

MG: On the one hand, beauty standards are something made up, something that is following quick changing trends…an interesting experience and delicious challenge for United Brands. But on the other hand, more importantly, every woman is an individual. To meet individuality is possible! It is the market’s duty to offer the right product for the specific needs arising. After all, this is why we have such a big choice nowadays. If there are beauty products that one likes and feels comfortable to use, it cannot be a wrong choice.

Therefore, United Brands’ goal is to support all women by continuously developing a broad range of new and innovative Make-Up.

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e y e | t a l k

What Is The Best Non-Prescription Eyelash Enhancer?

E

yelash enhancers are the latest beauty trend these days, and cosmetic companies everywhere are launching products that promise to give women longer, fuller, and darker lashes without the fuss of mascara or false lashes. But, with all these options, it’s hard to know what really works and what doesn’t.

Luckily, there are reputable beauty sites out there that have put many of these eyelash enhancers to the test. The results for this year’s top-performing eyelash enhancers are in … with SmartLash coming in with a solid 5star rating on destination for skin care and beauty.

What Is Eyelash Enhancement?

If you aren’t yet aware of this increasingly popular method of achieving longer lashes,

eyelash enhancers are formulas that are topically applied to the base of your lower and upper lashes. They can even be used on sparse, thin eyebrows. Is It Safe?

While prescription eyelash enhancers are often formulated with prostaglandin, a hormone that can cause side effects such as darkened irises (potentially irreversible) and blurred vision, more and more companies are developing safer, non-prescription alternatives that deliver impressive results.

Most non-prescription formulas are hormone and paraben-free. Instead, they’re formulated with polypeptides, amino acids, and conditioning ingredients to help rejuvenate lashes and strengthen them against breakage.

So, you still get longer, fuller, darker-looking lashes and shapelier brows, without the negative side effects.

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How Soon Can You See Results?

In some cases, users have reported seeing results in as little as seven days, while others may see results in four weeks. SmartLash, for instance, has published its clinical results, which show that 46 percent of participants saw a difference in their eyelashes and/or brows in just seven days, while 100 percent saw a difference in 14 days. They also experienced up to a 68 percent increase in the appearance of lash length.

NOVEMBER 2016

HONG

KONG

15TH - 17TH

A S I A W O R L D - E X P O Ingredients, Machinery & Equipment, Packaging, Contract Manufacturing and Private Label.

16TH - 18TH

HONG KONG CONVENTION & EXHIBITION CENTRE Extraordinary Gallery (all sectors), Cosmetics & Toiletries, Natural Health, Beauty Salon, Hair Salon, Nail & Accessories. w w w. c o s m o p r o f - a s i a . c o m

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 -cosmasia-hk@ubm.com Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - international@bolognafiere.it for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

packaging|matters

PACKAGING MATTERS By: Steve Kazanjian

A

s beauty care packaging continues to evolve, brand owners need new and innovative ways to differentiate from competitors. What’s the best way to stand out? Develop an emotional connection with your end user. The emotional connection between consumer and brand plays a more important role in beauty packaging than any other category—these are the products that help consumers look and feel their best. And one of the most important tools brand owners have at their disposal for creating this emotional connection is packaging.

At MWV, we study packaging satisfaction to help brands deliver on their promises. Our inaugural Packaging Matters research revealed significant gaps in packaging satisfaction and opportunities for brands to improve packaging.

According to Packaging Matters, only 17% of consumers are “very satisfied” with beauty packaging, providing significant opportunity for brands to improve packaging to further meet consumer expectations.

Going Beyond Just Packaging Packaging should delight in use, both functionally and aesthetically.

MWV found beauty packaging performs very well on shelf appeal features, such as attractive and distinctiveness, but these attributes are relatively less important to overall satisfaction. Beauty brands excel at persuading consumers to choose one product over another from a crowded shelf, but once the product leaves the store, well, it’s a different story. Packaging Matters revealed brands spend the most time, money and energy to make products look beautiful on the shelf, but not enough time on meeting the functional packaging needs of consumers. In contrast, beauty is underperforming in attributes related to the functionality of the packaging.

Think about the implications for your

brand: a luxury perfume that drips out of the bottle instead of spraying in an even mist, or a cream with a dispenser that delivers too much cream per pump. When these functional aspects of packaging fail, they have the potential to negatively impact consumer opinion, driving a negative emotional connection and providing a reason to try a competitor’s product next time.

MWV’s research also found that among the “functional” attributes that frustrate consumers most is the inability to get the entire product out of the package for use. There have been reports of consumers cutting the ends of tubes or placing products in the microwave to ensure that they are using every

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ounce. Consumers want the most for their money and demand that packaging allows them to get every last drop. This is one of the most basic, functional components of packaging. Significant gaps found in other functional or structural packaging features include: protecting from breaking or spilling and maintaining product integrity.

The Packaging Matters research revealed consumers are most satisfied at the point of purchase (49% satisfied), but satisfaction actively declines throughout the product lifecycle—from transport (47% satisfied), to use (26% satisfied) to disposal (26% satisfied). This means your brand promise, as communicated through packaging, ends at the store.

It is those same functional attributes of packaging that matter through the later stages of the product lifecycle

(easy to open/reclose, easy to pump/dispense, and maintaining product integrity). This means improving structural elements can help increase satisfaction after the product leaves the store shelf throughout the packaging lifecycle.

While form may help sell a product on the shelf, function can play an important role in repeat purchase.

Making It Work Let’s apply the Packaging Matters findings to the fragrance segment.

The effort to develop and market a new luxury fragrance may be rendered useless if the spray head underperforms on functional expectations, leaving the consumer disenchanted with the brand and less likely to make a repeat purchase. Whether a fragrance spray is fine and powerful with a whisper sound, or long and uniform with a weightless, sensual feel,

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MWV’s research shows functional components of packaging can create an emotional connection with consumers. This emphasis on function over form contradicts conventional wisdom, but carefully designed packaging can delight consumers throughout the product lifecycle. As consumers continue to trend toward online shopping, aesthetics and shelf appeal will become even less important as consumers make purchasing decisions based on recommendations from Facebook friends raving about a new beauty product or review from users on Sephora.com. Yesterday’s retail shelf has become today’s Facebook timeline, Twitter feed and Pinterest board. According to Forrester, 192 million U.S. customers will shop online in 2016, up 15% from 2012.

This means beauty brands must act fast: consumers rank packaging that

protects from breaking and spilling as two of the most important attributes in overall packaging satisfaction. In other words, what does matter is the condition in which the product arrives at a consumer’s doorstep, how easy it is to store under the sink and how it lives up to expectations during use.

If shampoo spills or breaks en route from the grocery delivery service, it’s unlikely a consumer will re-purchase that product. And as grocery lists become digital, woe betide brands removed from the “My Favorites” list.

Without the visual cue in the aisle, chances are that brand is off the list for good. In today’s omnichannel marketplace, packaging is still the only marketing communications vehicle that reaches 100% of shoppers. It has the power to affect purchase intent, overall product satisfaction and repeat purchase behavior.

How To Glow The Skin Naturally At Home

I

t is the dream of every woman to have beautiful, acne free, bright, clear, and fair skin. Skin is the main element of person’s beauty. There are certain factors which play very important role in making fair skin.

Care is very important to have glowing skin. You should protect yourself from sun damage, keep away from stress, should have proper sleep, intake of good diet.

There are certain creams, which you use in order to have fair and glowing skin but they have many side effects over your skin. Do you want fresh and glowing skin at home? Well if yes than I have some tips for you.

Here are certain homemade tips which help you to have fresh and glowing skin.

Lemon: Lemon is one of the best options to improve your skin and have a clear

and glowing skin.it contains vitamins C and removes dead skin cell and dark spot from the skin. One of the very interesting facts about lemon is that it has bleaching properties that will help to increase the overall complexion of skin.

Honey: Honey is best to make the skin glowing. Honey is wonderful moisturizer and keeps away the skin from infections.

Take two spoons of honey and apply on skin. Leave it for some time than wash it and enjoy the glowing and clear skin. Honey adds shine to your skin.

Aloe Vera: Aloe Vera has many benefits for skin and stimulates new skin cell growth.

• Apply Aloe Vera gel on skin.

• Leave it for some time.

Get Gorgeous Skin • Apply this mask twice a week.

Cucumber: Cucumber has nourishing properties and good for skin. It adds freshness to skin, remove dead skin cell, and repair the damage skin.

Cut the slice of cucumber into pieces than rub over skin leave it for whole night than wash in morning.

You will see the wonderful effects over skin; it’s all about beauty from cucumber.

Olive oil: Beauty attracts every one so it is dream of every young girl to have glowing skin. Olive oil is very tip to improve skin at home.it is best moisturizer. The best timing for applying olive oil is at night ,apply olive oil and massage well this will bless you from glowing and soft skin.

Ice cube:

Yes, ice cubes can also bring brightness to your skin. This is instant tips to improve your skin. Ice cube increase the circulation of blood, apply this tip before going to party or any special occasion your makeup will be fresh and long last.

Banana and oil mask: Banana is very good for glowing skin. Take a ripe banana mash it well then add any oil in it mix it than apply it over skin ,wait for some time than wash it. You will see your face is glowing and shine will be the part of face.

Yogurt: Yogurt has moisturizing properties.

Take two table spoon of yogurt and mix few drops of honey in it .It will be in paste form apply this paste on skin. After sometime wash it you will see your face is fresh and soft. This mask helps in clearing the skin and makes you fairer.

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Global fragrance leaders on scent of success at Beautyworld Middle East 2016 TWELVE OF WORLD’S TOP 18 FRAGRANCE HOUSES TO LINE-UP AT DUBAI TRADE SHOW AS MEA REGION OUTPACES GLOBAL GROWTH

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acklustre growth in the West coupled with a slowdown in China and Russia means global fragrance houses are training their sights on the Middle East and Africa, with twelve of the world’s top 18 ready to lineup at Beautyworld Middle East 2016. According to analysts Euromonitor International (EMI), The Middle East and Africa (MEA) will be second only to Latin America in the global fragrance growth market, accounting for 31 per cent of the estimated US$5.8 billion value increase from 2014-2019.

Led by Saudi Arabia (US$1.7 billion) and the UAE (US$423 million), the MEA’s fragrance market was worth US$5.2 billion in 2015, seven per cent up on the previous year. Absolute growth for the entire region from 20142019 will value US$1.8 billion, growing at a compound annual growth rate of 6.5 per cent, according to EMI. Compare that to the tepid prospects in North America and Western Europe – which both have anticipated annual growth rates of 1 per cent over 2014-2019 – and it’s not surprising the world’s premier fragrance-related exhibitors are eagerly awaiting the upcoming Beautyworld Middle East trade show in Dubai.

Taking place from 15-17 May 2016 at the Dubai International Convention and Exhibition Centre, the three-day event will host more than 200 companies specialising in the creation, development and production of unique compound fragrances, oils, and perfumes. That of course includes twelve of the world’s top 18 fragrance creation houses: Givaudan, Mane, Robertet, CPL Aromas, Iberchem, Eurofragance, Cosmo International Fragrances, Expressions Parfumees, Fragrance Resources, Parfex, Technico Flor, and LUZI. Many of these, including French-headquartered perfumeries such as Mane, Robertet, Expressions Parfumees, and Technico Flor, recently set up bases in the UAE to better serve the insatiable Middle East appetite for fragrances used in a variety of beauty and wellness products, from perfumes, soaps and deodorants, to cosmetics, oils, and shampoos.

Others went a step further; Spanish company Eurofragance – which is exhibiting at Beautyworld Middle East for the seventh time – last year established an AED10 million 10,000sqft creative centre in Dubai to create fresh fragrances that encapsulate the essence of the Middle East. Earlier this year, the company also invested in an AED3 million automatic fragrance compounder. Sheikh Zaman, Eurofragance’s Country Manager, said the Middle East represents nearly 60 per cent of its global business volume: “We currently have two production centres and four creative centres in Barcelona, Mexico City, Dubai, and most recently, in Singapore.”

“Most of our customers are based here so it’s a very important and strategic market for us. In the Middle East, male or females enjoy fragrance because here, more than anywhere else, fragrances are very much a part of our everyday lives, and essentially represent an extension of our lifestyles,” added Zaman. Swiss company LUZI fragrance compounds is exhibiting at Beautyworld Middle 2016 for the fourth time. CEO Juerg Koeller, said: “Being an international fragrance supplier, we use the challenge of blending French perfumery traditions with the ones of the Orient to provide our clients with only the best of two worlds.

“Dubai being at the hub of the East and West is an ideal market for showcas52 | Special Edition 2016 | February | Beauty & Fashion World

ing the current trends. Our fragrances reflect these trends according to the tastes of the mass, prestige and the niche markets.” Elsewhere, Robertet Group from the French town of Grasse – considered the world’s perfume capital – is returning to Beautyworld Middle East 2016 following a successful debut at the show last year. Dominique Bertolini, General Manager of

Robertet’s Dubai branch said: “Our largest markets are in the Europe and the USA, but the Middle East is also growing very fast. It represents more than 15 per cent of our global revenue and we plan to keep on growing this.”

Fragrance is the largest in size of five core product groups at Beautyworld Middle East 2016, the region’s leading international trade fair for beauty products, hair, fragrances and wellbeing. With fragrances climbing a steep regional growth path, the section has grown in line with market expectations, from 111 exhibitors in 2011 to 170 in 2015, growing annually by 11 per cent.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “The Middle East has a long cultural connection to fragrance that goes beyond beauty. The region’s hot climate

encourages consumers to maintain high levels of personal hygiene, and fragrance enables them to support this.

“Developing markets such as the Middle East will benefit from favourable macroeconomic factors, where rising disposable incomes and stronger purchasing power will in turn spur growth in discretionary purchases, including fragrances,” Pauwels added.

In addition to Fragrance, Beautyworld Middle East focuses on the four other core product groups of Hair, Nails, and Salon Supplies; Cosmetics and Skincare; Machinery, Packaging and Raw Materials; and Professional Equipment and Spa. The show’s footprint covers not only the Middle East, but extends across North and East Africa, the Levant, Central Asia, South and Southeast Asia, making it a key networking and sourcing platform for the beauty and wellness industries.

In 2015, Beautyworld Middle East featured 1,441 exhibitors from 60 countries, and attracted 29,670 trade visitors from 120 countries, with more than half of the visitors coming from outside of the UAE. Returning show highlights and features at Beautyworld Middle East 2016 include Centre Stage by Nazih Group; Hair Education by ghd; ‘Face It!’ Makeup competition; Nail it by OPI & Nazih Group; and the two-day Business in Beauty Summit.

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Home Remedies For Hair Loss

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omen and specially men, sometimes notice that their hair is thinning prematurely. There are several different reasons of hair loss such as age, menopause, genetics, pregnancy, illness, stress and other factors. People go for different solutions like they use drugs, or go for a hair transplant or fusion.

However, in some cases, the easiest and most inexpensive solution is to stop hair loss naturally.

Here are some homemade solutions for hair loss that will surely help you to get long, strong and healthy hair.

You can try following tips as treatment to hair loss.

Saw palmetto: Saw palmettois used to promote healthy hair and skin. Saw palmetto blocks the production of DHT (a metabolite of testosterone) and is a contributing factor to enlarging of the prostate. As it has been shown to be effective for preventing hair loss caused due to DHT production.

Vitamins and Proteins: Take in vitamins as they are good for your hair. Add Vitamins to your daily regimen. Vitamin A is an anti-oxidant that promotes healthy production of sebum in the scalp. Take Omega-3 fatty acids. Foods enrich with Omega-3 are milk, fatty fish, egg yolks and fish eggs (caviar). Vitamin E stimulates blood circulation that is

important in keeping your hair follicles productive. B vitamins help your body to produce melanin that gives hair its healthy color. Melanin also increases blood circulation.

Add more high-protein foods in your diet. Intake of lean meats, soy, fish and other proteins may help to control hair loss.

Oil Massage: Massage your scalp with essential oils combination. Massage promotes good blood circulation in the scalp, and your hair stay follicles active. Daily massage your scalp by your hands for a couple of minutes.

To improve the massage, add a few drops of lavender or bay essential.

Massage egg oil into the scalp and then leave it on overnight. Wash your hair in the morning with a mild shampoo, if possible herbal shampoo. While washing your hair, apply shampoo only once as repetition take away the natural lipids of hair leaving it dry. You should use egg oil 2 to 3 times a week, no less than 12 weeks for visible results.

Regular use of egg oil is good for proper nourishment of the cell membranes.

Hot Oil Massage: Hot oil treatments restore moisture.

Any natural oil can be used including safflower and canola or olive oil. Heat up the oil so it is warm. The ideal temperature is not exceeding 40 degrees Celsius. Then

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massage the oil into your scalp.

Place on a shower cap for about an hour. After an hour shampoo your hair.

Mayonnaise Conditioner: Mayonnaise works in a good way as a conditioner. Smear your hair with a generous blob of mayonnaise, put on a shower cap for an hour, and then wash it off.

Ginger Juice: Massage your scalp with ginger juice, garlic juice or onion juice.

Don’t use the mixture of these juices. Only use one of these juices.

After massage leave it on your scalp overnight, and then wash it out in the morning.

Green Tea: Massage of green tea into the hair gives good result. The anti-oxidants present in green tea may prevent hair loss and assist hair growth. Prepare green tea using 2 bags of green tea and 1 cup of water. Allow the tea cool a little, and then smear it to your hair. Leave the green tea for an hour. After an hour shower it off thoroughly.

Don’t Use Wigs: Stay away from wigs or hairpieces.

As wigs and hairpieces may seem like good cosmetic solutions but at the same time they may speed up hair loss by damaging your hair follicles.

General Tips: Always take care of your hair. Avoid brushing and rubbing wet hair. Let your hair air dry. Reduce stress as sometimes, the root cause for hair loss is stress. Put into practice meditation as meditation can help to reduce stress and to restore your hormonal balance. Get some exercise like walk, swim, or bike 3060 minutes daily.

Here in this article you are given with number of solutions which can reduce the problem of hair loss. Try these hair loss home remedies that actually work and give your feedback. You can share your tested hair loss tips with others by sending your feeback. Your tips can help others to reduce hair loss problem.