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salonexhibitions.co.uk/international
15 – 17 October 2016, ExCeL, London
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Answer the call and see the latest trends, products and techniques up close and personal.
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The Future of Fashion in India A rising number of urban and small town consumers purchasing branded fashion has led to the growth of branded organized retail industry in India. With government allowing up to 100 percent foreign investment in single brand retail, many foreign labels are eyeing an entry into this lucrative market. The Indian retail market is expected to demonstrate a promising year-onyear growth of 6% to reach USD 865 billion, by 2023, from the current USD 490 billion. The share of apparel in India’s retail market is 8%, corresponding to a value of USD 40 billion. In addition to fashion apparel, the growing demand for fashion accessories makes the Indian fashion market both interesting and lucrative. It comes as little surprise then, after Zara’s successful run in the country that many high-end foreign labels are planning to open stores in the country. Recently Massimo Dutti and The Limited made their formal entry into India and over a dozen brands are rumored to be next in line for entry, including H&M, The Gap and Uniqlo. There has been a major shift in the way consumers in India are shopping, with interest in fashion increasing and growing willingness to take risks in fashion choices. Brands like Benetton, Zodiac, Z3, Zara, Vero Moda, Calvin Klein, Diesel and Tommy Hilfiger have experienced good sales growth in the country, while names like Zara, Armani, Forever21 or Uniqlo appeal to the Indian audiences, attracting higher per square foot sales compared to the departmental or hypermarket stores. New studies are also boasting about the future prospects of the country’s luxury market. Assocham’s Secretary General, D S Rawat, recently said: “The luxury market is poised to expand three fold in next three years and the number of millionaires expected to multiply three times in another five years.” In summary, India is still second to none when it comes to variety. With their myriad of colors, styles, patterns, fabrics and embroidery, Indian garments are a visual and tactile delight. Once trade bodies like the Apparel Export Promotion Council (AEPC) put their suggested measures like a duty credit scrip, focus on non-trational markets and discouraging cotton yarn exports into place, Indian apparel exports have the potential to one day outshine textile exports. Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar
Scento is launching the first Perfume Bracelet!
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cento created a unique line merging the magic of perfume, jewelry and design. Thanks to an exclusive high-quality Slow Release Technology allowing spraying any perfume directly on the jewelry. January 2016: Scento launched its own website with an international online shop: www.scento.com. Customers from all around the world are now able to purchase Scento Perfume Jewelry with free shipping worldwide. From anywhere around the world, clients can discover the universe of the brand, the available creations, the high quality Scento video and more details about the innovative products. After a huge success with the Scento Perfume Necklace, Scento is now adding a luxury touch to your wrist with this trendy bracelet diffusing your favorite perfume up to 7 days! This new and unique Perfume Bracelet is unisex and especially designed for everyday wear. Available in 2 colors: 18ct. gold plated and silver, the customers can also choose the length of the bracelet: 1 round or 3 rounds, for a special trendy touch. Personalize your wrist with this unique bracelet enhancing the revolutionary Slow Release technology allowing spraying your own perfume directly on the jewelry. Scento is the latest innovative revolution in the jewelry and perfume world! SCENTO STORY In 2008, 3 years after inventing the
world’s first universal perfume atomizer?, entrepreneur Adoram Leshem had learned that many people around the world will not use perfumes due to skin irritation or skin discoloration caused by direct sun and perfume interaction. Following this discovery, he decided to find a solution which will allow everyone to enjoy the luxurious effect of perfume without irritating or harming their skin. On his quest to create the best solution he was also leaded by the desire to allow people to enjoy the scent of their perfume for a significantly longer time. That’s how he created Scento®, a unique line merging the luxury of perfume, jewelry, style and safety. A UNIQUE CONCEPT Do you want to wear perfume without directly applying on your skin? Scento® created a unique line enhancing the luxury of perfume in a stylish jewelry. The exclusive highquality Slow Release Technology allows spraying every perfume directly on the infused pendant. Extremely long perfume scent effect Reducing skin ageing speed caused by perfume skin contact Protecting clothes from any spattering from perfume http://www.scento.com/
4 | May-June 2016 | Beauty & Fashion World
EPIQUE LAUNCHES OIL FREE CLEANSING & MAKE UP REMOVER WIPES:
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ith monsoon approaching soon , Epique has launched Advanced Extra Mild Oil Free Cleansing and Make-up Remover wipes to rejuvenate the skin. The alcohol free wipes are enriched with Vitamin E and Aloe Vera lending a smooth touch to your skin. It gently clears the dirt, all kinds of make-up, oil and also waterproof mascara.
Concentrates - concentrated plant molecular extracts - after many years of research. Epique's PhytoConcentrates are the purest and most concentrated form of the plant extracts obtained using highly advanced extraction technology. This makes them more potent than simple herbal extracts.
The wipes are specifically designed by scientists at EpiqueLabs with Phyto-Concentrates that are potent and very skin friendly. It leaves you with healthy, hydrated and refreshed skin. This is one easy solution to renew and repair skin in summers. All Epique products are infused with Phyto-Concentrates. Scientists at EpiqueLab 's have developed Phyto-
Available at Epique,Ambience mall,Vasant Kunj
6 | May-June 2016 | Beauty & Fashion World
Price: Rs 400
For further information please visit: www.myepique.com About Epique: Epique is a skincare brand owned by Alchem International.Alchem International is a pioneer in the field
of Phytoextractions with over 75 years of experience in providing high quality naturally derived active ingredients ,products & services tothe pharmaceutical, cosmetic and health food industries (www.alcheminternational.com). Alchem has a global presence with offices in India, Europe, Hong Kong and the United States.Alchem's key focus has been the science of discovering and using plant molecules for medicinal,cosmetic and nutraceutical purposes. Alchem’s commitment to R&D coupled with industry's leading technologies and stringent internationally acknowledged quality control has helped it deliver market driven innovations,have resulted in long term collaborations with some of the world’s leading brands.
India’s only B2B Exhibition on Beauty, Cosmetics & Personal Care Industries Concurrent Show: Inside Cosmetics Cosmetics & Skincare
Hair, Nail & Accessories
Seminars & Workshops
Machinery, Packaging & Raw Materials
Professional Equipment & Spa
24th to 26th October 2016
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Bombay Exhibition Centre, Mumbai, India 10am - 7pm
Networking
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For exhibiting and sponsorship opportunities, please contact Himanshu Gupta on Mobile:+91 98 1009 7166 or Email: Himanshu.Gupta@SumansaGroup.com
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2016 BEAUTYWORLD MIDDLE EAST-HIGHLIGHTS
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nternational Beauty Exchange, Inc. world leader in skin-tone repair products has once again participated in the Beauty World Middle East Trade Show held in Dubai during May 15-17, 2016. With great pleasure we announced our Top sellers from our most prestige brands Topiclear®, Topiclear Paris® and SH18®. Our Topiclear® classic collection with Papaya extract had an amazing interest and has become our number one seller, since it was introduced early last year. The feedback from the visitors was extremely positive, especially when they had tried our promo samples.
Also new from Topiclear®, our skin tone body oils are a wonderful addition to our collection! These new skin tone oils with the natural extracts, such as papaya and carrot were a huge hit at our booth. In this skin care competitive Industry, is good to know our brands continue to be recognized worldwide and remain steady as the loyalty to the brands such as SH18 and Topiclear Paris® which continue to improve as our business grows. We are very happy with how the show went and we enjoy meeting many wonderful insightful people. We appreciate the beautiful culture
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of Dubai and look forward to returning next year to continue growing and educating beauty enthusiast on our brands. Thank you to Beautyworld for the grand opportunity and to all of those who stopped by to visit us!
www.khalisperfumes.com www.facebook.com/pages/khalisperfumes
GREAT INTEREST TO THE SUMMIT OF THE COSMETICS INDUSTRY…
12th International Exhibition for Cosmetics, Beauty and Hair Products - BeautyEurasia HOSTED 9.237 PROFESSIONAL VISITORS FROM 96 COUNTRIES!
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2th International Exhibition for Cosmetics, Beauty and Hair Products - BeautyEurasia brought together 420 exhibitors from 36 countries and 9.237 professional visitors. The exhibition offered new business and partnership opportunities for its exhibitors and visitors. BeautyEurasia was supported by the Ministry of Economy of Turkish Republic, Istanbul Chemicals and Chemical Products Exporters’ Association, Turkish Cosmetics Promotion Group, Istanbul Cosmetic and Wholesalers Warehouses Association, ITA – Italian Trade Agency, IKW-Cosmetic, Toiletry, Perfumery and Detergent Association of Germany, Bulgarian National Association – Essential Oils, Perfumery and Cosmetics, Federation of Malaysian Manufacturers, Korea Trade Promotion Corporation – KOTRA, International Beauty Industry Trade Association-IBITA, Izmir Chamber of Commerce and KOSGEB. As the biggest cosmetics exhibition of the Eurasia Region, BeautyEurasia, brought together the leading businessmen that set the direction of the sector at a special panel led by Chain Stores Association. Among the main topics of discussion at the panel held on Friday, April 22nd were “retailers’ expectations from the suppliers” and “latest trends in the cosmetics industry”. At the panel where the overall situation in the sector was reviewed as well, Chain Stores Association Vice Chairman of the Board and Tekin Acar Cosmetics Chairman of the Board Tekin Acar, Chain Stores Association Board Member and Gratis General Manager Bahadir Özbek and Chain Stores Association Board Member and Watsons
General Manager Ahmet S. Yanikoglu made speeches. In addition to the panel, the exhibition also featured numerous stand activities such as makeup techniques, permanent nail polish, foundation spray guns and its applications. Organized by Platform Uluslararasi Fuarcilik, affiliate of ITE Turkey, the organizer of leading exhibitions in the leading industries of Turkey, 12th BeautyEurasia International Exhibition for Cosmetics, Beauty and Hair Products Exhibition served as a platform that resulted in new business collaborations in the sector and contributed to the development of the industry with the participation of leading companies and countries in the sector. The exhibition was opened by Federica Ferrari Bravo- Consul General of Italy in Istanbul, Ersin TariVice President of Turkish Cosmetics Promotion Group, Vincent Brain-ITE Group plc Regional Director, Burcu Baser-ITE Turkey Managing Director and Atilla Marangozoglu ITE Turkey FMCG & Energy Group Director. Having emphasized the importance of the exhibition for the cosmetics and beauty companies in the region and its economic contributions to the industry Atilla Marangozoglu said: “As one of the major gateways into the gigantic Eurasian market, BeautyEurasia; offers enormous potential for its exhibitors to increase exports to Turkish and Eurasian markets. Total level of exports in the cosmetics industry in 2015 was 1,2 billion USD. Also looking at Turkey’s exports we see that Iran’s share in exports has increased. We mostly export hair products, make-up and skincare products to Iran. Another
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vibrant market is North Africa...and we sell mostly shaving products, deodorants and colored cosmetics to this market. The global cosmetics industry that grows 10% on average annually, has total volume of 460 billion USD...Per capita cosmetics spending in Turkey is 30 USD. This figure is much higher in Europe and America...The business collaborations that result from the exhibition are expected to accelerate the growth of the cosmetics and beauty sector which offers great growth potential. Marangozoglu gave detailed information on foreign participation at BeautyEurasia 2016 and said : “At Beauty Eurasia 2016, we hosted around 420 exhibitors from 36 countries including Germany, Bulgaria, People’s Republic of China, Italy, Korea and Taiwan which joined with their national stands. With the support of Italian Trade Agency – ITA, around 40 Italian companies that produce hair care products, skin care products, packaging and raw materials for the sector joined BeautyEurasia and with the support of IKW-Cosmetic, Toiletry, Perfumery and Detergent Association of Germany, over 20 cosmetics and personal care product manufacturers from Germany met their professional visitors at BeautyEurasia 2016. In addition, with the support of Korea Trade Promotion Corporation - KOTRA and International Beauty Industry Trade Association-IBITA Korea joined BeautyEurasia 2016 with over 10 companies.” Atilla Marangozoglu also mentioned that a “Foreign Procurement Delegations Program”
was organized with support from the Ministry of Economy of Turkish Republic with the goal of helping exhibitors and visitors find new markets and enter into new business partnerships and added that the program was joined by 52 countries that include the target markets of the sector in the world. Marangozoglu said: “The participants of the Foreign Procurement Delegations Program which represented countries like Azerbaijan, United Arab Emirates, Bosnia Herzegovina, Bulgaria, Algeria, South Africa, Georgia, Croatia, Iran, Israel, Japan, Hungary, Egypt, Mongolia, Poland, Ukraine and Greece, met producers from the Turkish cosmetics and beauty industry at special business meetings”. Thanks to 11 exhibitions organized by ITE Group in the area of ‘beauty and cosmetics’ in 9 countries all of which are the leading exhibitions in their fields in their specific regions, ITE Group has profound experience and expertise in the sector. Also ITE Turkey has gained profound experience in Turkey and Eurasia Region with the BeautyEurasia Exhibition. Combining the powerful global network offered by ITE Group and ITE Turkey’s experience and portfolio, BeautyEurasia will continue to create a more powerful synergy for the industry.
Salon International 2016 coming season. We will keep you posted as we confirm our timetable. Returning in 2016 will be the HJ Stage, once again playing host to hairdressings most creative talents; the British Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional, offering the first view of this year’s finalist’s collections, and those from this year’s nominees for British Hairdresser of the Year; and a spectacular line-up of hairdressing talent will also be presenting on the Fellowship for British Hairdressing Stage. Salon International 2016 looks set to be a stellar event with exhibitors including Denman, Fudge, Sassoon Academy and Wahl joining the largest line-up of companies for many years.
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year of Exciting Changes Salon International 2016 is set to wow the world of hairdressing with a host of exciting changes, including a stage dedicated to men’s hair, an intimate audience with some of the industry’s true icons and a bustling Business Bubble! New for 2016 The HJ Men Stage will offer three days of exciting presentations from some of the world’s leading barbers and men’s stylists, reflecting the massive growth in men’s grooming; while in The Legends Lounge visitors will be able to see live interviews with some of hairdressing’s most enduring luminaries, whose stories are bound to enthral and inspire; the Business Bubble will offer informal sessions from the industry’s leading authorities, giving salon owners and managers valuable insights into how to improve their bottom line and
grow their enterprises. All these new initiatives will be based in the main show, offering all visitors the ultimate in creative and business inspiration. Hair Health Also new for 2016 will be the Hair Health Village, a zone dedicated to hair and scalp care, with a range of relevant exhibitors and an education stage – the zone launches this year to complement The International Trichology Congress, which will be running alongside Salon International. With world-class inspiration and education a focal point for the event, the hugely popular Salon Live theatre will be moving to ExCeL’s ICC Auditorium, situated directly alongside the exhibition halls. This purpose-built arena will be where the industry’s leading educators will showcase their latest collections and trend predictions for the
12 | May-June 2016 | Beauty & Fashion World
For further information, check out salonexhibitions.co.uk
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ASHLAND PRESENTS THE CULTURAL DIMENSION OF PERSONAL CARE AT THE NEW YORK SOCIETY OF COSMETIC CHEMISTS SUPPLIERS’ DAY
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he inclination of consumers in emerging markets to invest in new products and formats is driving change in the personal care industry. Ashland (NYSE: ASH) is conducting primary research in these markets to predict the types of ingredients and formulations likely to be in demand in the years ahead. At the New York Society of Cosmetic Chemists Suppliers’ Day exhibition, Edison, New Jersey, preliminary results from Ashland pinpoints what consumers require from modern hair care and styling formulas in countries such as Brazil, South Korea, and Indonesia. “Surveying consumers in Asia and Latin America, it is increasingly clear that the tendency toward specific hair care practices, and preferences toward actives of local origin, and next-generation ingredients, serve as essential areas of consideration in new product formulations,” said Linda Foltis, vice president care specialties research and development, Ashland. “Our global technical and marketing teams now have a range of qualitative and empirical data that help Ashland tap into consumer thinking and ingredient preferences in particular markets.” One of the biggest challenges in emerging markets is in the area of delivery. Without an efficient delivery system to deposit natural oils, proteins, amino acids, anti-dandruff and other popular ingredients onto hair strands, the benefits of these ingredients can be limited. “Bioavailability and actives delivery is a core scientific competency within
Ashland,” Foltis said. “At the Suppliers’ Day Education Session held on May 9th, Joseph Dallal, senior manager hair care technical sales, Ashland, explained how shampoo and conditioning formulas can be designed to deliver ingredients with greater effectiveness and efficiency than formulas without delivery systems.” David Streuli, principal scientist, Ashland, also presented the fundamentals of aerosol technology development, a traditional delivery system for hair styling and finishing sprays in Japan, Europe, and North America. Global laboratory network of cultural innovation At Booth 301, Ashland invites attendees to discover how personal care ingredients, incorporated into prototype formulations, are adopted or designed for consumers in a particular geographic area, culture, or market. Technical and market experts can explain how the Ashland global laboratory network provides support for regional market needs in the areas of ingredients, formulations, market claims substantiation and clinical or consumer science studies. These data sets become a part of the Ashland global network and can be leveraged for use in other regions. One example is Polyelectrolyte Complex Three (PEC3), a highly functional polyelectrolyte complex that delivers the benefits of styling and conditioning on hair. PEC3 is a patent-pending offering based on guar hydroxypropyltrimonium
chloride and acrylates copolymer.
Solutions Destination
“Polyelectrolyte Complex or PEC technology has allowed us to solve challenging consumer benefits, notably in the areas of hair repair and durable heat activated smoothing,” said Allwyn Colaco, senior team leader, Ashland. “The aggregate structure formed provides a synergy that is expressed in a system that conditions while styling, without compromising on either attribute.”
Most recently, Ashland introduced Solutions Destination, a sciencebased platform that consumer product companies may access to acquire novel solutions and to carry them to market to enhance consumers’ lives. Through Solutions Destination, Ashland offers the consumer product industries core scientific competency in the areas of bioavailability, texture/rheology and multi-functionality.
The benefits of PEC3 include smooth comb-through, natural hold, humidity resistance, improved manageability, and shine. Moreover, PEC3 is heat activated with styling tools to produce a strong washresistant film that provides additional benefits of smoothing, anti-frizz, and shine. At in-cosmetics 2016 in Paris, Ashland won the Bronze Innovation Zone Functional Ingredient Award for Polyelectrolyte Complex Three. Sustainability in Zeta Fraction™ technology Ashland also invites attendees to discuss Zeta Fraction™ technology, a proprietary platform to capture the biologically active complexes of live plants on a sustainable basis. This novel technology separates intracellular bioactives into various “fractions” while protecting the integrity of molecular architecture that exists in these cells. Ask how Zeta Fraction technology utilizes sustainable processes (in cultivation, production, and return of plant byproducts to the soil) and can add value throughout the supply chain.
For more information about new products, initiatives and the global laboratory network of Ashland, visit the company at the New York SCC Suppliers’ Day, today and tomorrow, or on the web at Ashland.com/ personalcare. About Ashland Ashland Inc. (NYSE: ASH) is a global leader in providing specialty chemical solutions to customers in a wide range of consumer and industrial markets, including adhesives, architectural coatings, automotive, construction, energy, food and beverage, personal care and pharmaceutical. Through our three business units – Ashland Specialty Ingredients, Ashland Performance Materials and Valvoline – we use good chemistry to make great things happen for customers in more than 100 countries. Visit ashland.com to learn more. For more information, please contact: Andrea Falciani +1 (302) 594-5237 AMFalciani@ashland.com
Beauty & Fashion World | May-June 2016 | 15
The Nail Care Market: Trends & Innovations in 2016
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he global nail care market continues to grow at an annual rate of 6%, according to Kline. Agnieszka Saintemarie, Kline's project manager, Consumer Practice, recently shared several key insights in Beauty Packaging’s January/ February feature article, What’s Trending for Nails? In the story, Saintemarie spoke to Beauty Packaging about nail art fueling the demand for stamps, wraps, tools and accessories. Now, Kline’s report published in March 2016, Professional Nail Care: Global Market Brief reveals even more insights about several new product innovations and nail categories that are on the rise.
wear formulas are a new category hybrids that combine regular nail polish with gel formulations. These products don’t need to cure with a light source. The long-wear nail polish category grew in 2015 by triple digits, while sales of gel polish slowed - proving that nail polish users prefer the easeof-use of a hybrid polish over a gel formula that has to be cured, and are also concerned about damaging their nails. This rise in sales also boosted sales in the professional nail care market overall, according to Kline. CND’s Vinylux, owned by Revlon, pioneered the long-wear category in 2013 - and many other brands followed suit.
Long-Wear Lacquer Beats All New Treatments in Nail Care Brands offer long-wear nail polish for both at-home and professional use. Typically, the lacquers used and sold in salons are formulated to last for the longest time. Kline’s report explains that long-
The Nail Treatment category has grown by 7% globally, according to Kline. IBX is one example. “IBX is an innovative nail repair system that has been expanding across all regions and driving sales in the Nail Care
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category,” says Saintemarie. Innovative Nail Polish Removal Options for Pros Nail polish removal is an area of growing concern for salon professionals and their customers, Kline’s report states, due to the increased use of gel and long wear polish. New removal options range from peel-off base coats to steamers, according to Saintemarie, making the Removal category the most innovative right now, in the entire nail care market. Brands are creating unique removal techniques that won’t damage nails like the use of acetone or filing often does. “A professional manicurist will warm up an acetone-based removal solution in a steamer. The steam that is created helps to remove gels and acrylics more easily,” Saintemarie explains. New types of removal products include The Painted Nail’s Steam Off and Gel II’s Steam Gel-Polish Removal System. Saintemarie also
mentions that CND recently launched the Xpress5 Top Coat, which enables CND Shellac to come off in five minutes. Other brands, including Akzentz, Nubar, and Cuccio, have started offering foil wraps for the easy removal of soakoff gels and gel polishes. The Professional Market Vs. Products for At-Home Use Since there are so many long-wear nail polish options now, including gel kits with lamps designed for athome use, how are professional nail salons competing? “The professional market is going back to a focus on acrylic nails instead of gels, since the technique cannot easily be replicated at home,” says Saintemarie. What’s Next? Kline predicts that new, innovative product launches, as well as competition between professional nail care marketers, will continue to affect the professional nail care market’s growth in the coming years.
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Emerging Trends in Premium Nail Market
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rising middle class will be a key factor behind the global premium nail polish market, which is expected to exceed $2 billion by 2019, growing at a CAGR of over 6%, according to a recent report from Technavio. As outlined in the firm’s latest research, the global premium nail polish market is growing at a healthy yearover-year rate due to changing buying patterns of consumers and the growing presence of nail bars and salons. “The global middle class population is expected to increase by three billion during the decade beginning in 2010. The rising disposable income among this middle-class population is expected to trigger an increase in the sales of premium nail polish,” says Arushi Thakur, a lead analyst for cosmetics and toiletry research at Technavio. The top four emerging trends influencing the global premium nail polish market according to Technavio’s consumer and retail research analysts are: Nail art polishes: One of the latest trends in the premium nail polish market is the increased popularity of nail art among customers between the ages of 15 and 55. Some of the nail art nail polishes cited by Technavio are L'Oréal’s Nail Art Moon Candy Nail Enamel and Nail Art Sun Candy Nail Enamel. Nails Inc.'s Magnetic Polish is a new launch by the company. The use of 3-D printing is also extending to the nail art segment. Adhesive stickers that cause no damage to the nail or nail
polish are used to apply reusable nails. Increase in demand for natural and organic products: The increasing health and wellness trend across the globe has influenced the premium nail polish industry, and manufacturers are developing natural and organic nail polishes. Changing channel format: Manufacturers are using various channels to market their products, including mobilebased applications. For instance, Nail Art Gallery App has been created to upload and share new nail art photos. There are various start-ups and other small players in the market that are looking to kiosks for their offerings in addition to the traditional retail formats. Companies like Benefit and Sephora have installed interactive digital kiosks and beauty vendors to indulge customers on the go. Social media and celebrity endorsements: Presence of social media is an effective platform to engage with consumers. In the premium nail polish market, blogging sites such as Nailed Blog offers a key platform for discussion forums on nail polish brands. Some of the successful social media campaigns include, Coty's 'Show Your True Color' for OPI and 'Together' by Estée Lauder. Technavio says L'Oréal spent over 15% of its media spending on digital and social media in 2014. Some of the top vendors in the global premium nail polish market, according to Technavio are: Chanel, Coty Inc., Estée Lauder, KAO Corporation, L'Oréal, LVMH and Shiseido.
20 | May-June 2016 | Beauty & Fashion World
I SUSTAIN BEAUTY: second edition of the Davines and (comfort zone) campaign dedicated to Beauty
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ounded in Parma in 1983 by the Bollati family, the Davines Group is a globally successful Italian company operating in the professional haircare and skincare sectors. Its in-house research laboratories focus on the development of high quality products that combine innovation and artisan spirit. Beauty and Sustainability interact in perfect harmony throughout every field of its business, and the primary importance of Beauty at Davines and [ comfort zone ] is highlighted by a joint project: the second edition of the I Sustain Beauty campaign. The company turns to its international community to help it collect projects in the social, artistic and environmental spheres that can contribute to make the world a more beautiful place. Can beauty save the world? It can certainly make it a better place and become an instrument of systematic changed, starting from small gestures and initiatives that bring out the best and most beautiful side in everyone. During the first edition launched in 2014, contributions arrived from several countries: the USA, Sweden, Australia, Vietnam, Costa Rica, Italy and South Africa. They were collected on the website www.isustainbeauty.com. Each project was illustrated on the website using images, videos and a short description of the initiative. In doing so they proved that the willpower and dedication of those who believe in this value and support it even outside their own profession can create, protect and promote beauty. They include projects by beauty professionals who go beyond the sphere of their own skills to make tangible contributions of enormous potential, capable of generating a virtuous circle of communication and positive influences. The first edition of the campaign drew to a
close at the end of 2015, and saw the involvement of 22 countries. An internal jury examined the projects, assessing their personal commitment, impact on others and capacity for generating new beauty. It then announced the Peruvian project Without Frontiers of Salvatore Giaquinta as the best project. This project was developed by two Italian hairdressers, father and son living in Peru for years, who offer a training course dedicated to women who live in poverty. In 2013, Salvatore Giaquinta and his son opened a self-financed school in a very poor area of the outskirts of Lima in which theory and practical lessons in cutting and colouring are taught. This project not only teaches a profession, creating work opportunities; it also lays the foundations for building a better society. Davines awarded this project with a prize consisting of materials and tools, which will enable Salvatore Giaquinta to carry on his training activities. The second edition of I Sustain Beauty was officially opened on 18 January on the stage of the Los Angeles World Wide Hair Tour, the Davines event dedicated to international hairdressing and it will end in October 2016. To continue inspiring hairdressers and beauticians to sustain this special project, Davines and [comfort zone] have involved three Beauty Sustainers: Mara Galeazzi, ex prima ballerina of the Royal Ballet in London, Belgin Aksoy, Founder of the Global Wellness Day, and Aldo Signoretti, hairstylist of the world of cinema. They are sustainers coming from different sectors who have created beauty through their work and projects, and have been available to tell their personal vision of Beauty on the websitewww.isustainbeauty.com. For more information: www.isustainbeauty.com
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Natural-Hair Movement Keeps Driving Sales by Marc Birenbaum,
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o you sell multicultural/ethnic haircare products in your beauty business? New research from Mintel about the United States—where AfricanAmericans and others continue to embrace the natural-hair movement—can certainly help you make more money. According to the market-intelligence agency’s “Black Consumers and Haircare US 2015” report, from 2013 to 2015: Sales of styling products increased 26.8%. (Fifty-one percent of consumers use them!) Sales of relaxers dropped 18.6%. Sales of shampoos increased 18.3%. Sales of conditioners increased 9.8%. “The black haircare industry has undergone quite a transformation over the past five years and that should continue heading into the next decade,” said Tonya Roberts, multicultural analyst at Mintel. “As more and more black consumers are embracing their natural self and walking away from relaxers, it is presenting opportunities for natural brands to enter the market. Our research indicates that wearing their natural hair makes black women feel liberated, confident and different from others—giving them a tremendous sense of pride in being black while displaying their natural beauty. The prominence of the market reflects the high price tag of many natural haircare products, but consumers appear willing to pay the price for a natural look.”
In addition, Mintel’s recent research shows: 35% of consumers who wear their natural hair also color their hair at least once per month 20% report having trouble finding haircare products that fit their diverse range of hairstyles 19% have bought multiple products because they can’t find the right one that works for them “To look their best, blacks find it worthwhile to invest their time and money to alter hairstyles—going as far as coloring their hair at home on a monthly basis,” stated Roberts. “This behavior coupled with black consumers’ willingness to purchase the wide range of readily available natural-haircare products that have entered the market in recent years should be a driver for the category’s growth moving forward—as many blacks enjoy shopping for and trying new haircare products.” Mintel’s research indicates that the weaves, extensions and wigs segment remains popular too. Sixtythree percent of women purchased wigs, weaves, extensions or styling tools from local independent beauty stores in the past six months— averaging a $239 annual spend. “Black women are spending a tremendous amount on these products annually,” added Roberts, “but they remain essential among a wide range of black haircare consumers as they fulfill the desire to switch up hairstyles while also allowing for a simple, no-fuss, daily beauty-and-grooming routine.” Beauty & Fashion World | May-June 2016 | 23
Nourish yourself with the goodness of Wikka Introducing Wikka’s Body Nourish and hair Nourish, oils to keep you body and mane enriched with the purest of essential oils. Made with natural extracts of Almond Oil, Grape Seed, Wheat germ Oil, Extra Virgin Oil, Avocado Oil, Shea butter, Cocoa Butter along with the purest of essential oils, these products are a must for everyone! Wikka Body Nourish With Chamomile and Almond Oil Your skin absorbs whatever you top it up with, so it’s only right to treat it right! WIKKAs Chamomile Body Nourish invigorates the skin with Almond oil and Wheat Germ oil that are rich sources of vitamin B6 and folic acid. Vitamin B keeps the skin supple and smooth. Lavender and Chamomile German are known for their relaxing effects on the body. Take in the fragrance that is not just calming but also relaxing and balancing – physically and emotionally. Its time to purify both the mind and the spirit with this magical nourish. Wikka Hair Nourish With Vitamin e & f Lustrous hair, glossy mane, shiny tresses are here to stay with WIKKAs Hair Nourishing Potion. With vitamins E, D, B1, B2, B6 and A, Almond oil takes care of your curls and helps you to grow strong, healthy hair strands. Rosemary stimulates dense hair growth while keeping the scalp healthy. Wheat germ oil along with Tea tree and Lavender reduce breakage and hair fall. This stimulating, refreshing and calming potion is sure to nourish your deep rooted beliefs! Price: Wikka Body Nourish Rs. 850 Wikka Hair Nourish Rs. 1150 Availability: Products can be purchased online at www.wikka.in or from the Wikka Studio- Opp. Metro Pillar no 127,1st Floor, M.G.Road, Ghitorni New Delhi About Wikka Wikka, an exclusive line of beauty and wellness potions was launched in 2014 by certified aroma therapist Rupal Shabnam Tyagi. Crafted in the foothills of the Himalayas, Wikka’s products are based on the age old practise of aromatherapy, sensing the need for products that are not chemically altered or infused with harmful additives. Wikka, with its expertise in aromatherapy, has amalgamated the ancient art and their rich family wisdom with the modern virtues of aromatherapy to constantly evolve and provide the magical effect of these potions in your contemporary surroundings. Wikka specialises in manufacturing aromatherapy based wellness products, pure therapeutic grade essential oils and fragrance solutions. Let your body and face be a natural reflection of your inner beauty. Treat yourself to a royal experience with Wikka. 24 | May-June 2016 | Beauty & Fashion World
Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com
CLARIANT AWARDED RSPO MASS BALANCE CERTIFICATION FOR ASIA PACIFIC AND EUROPEAN PRODUCTION SITES TANGERANG, INDONESIA & TARRAGONA, SPAIN, COMPLETE EXTERNAL MULTI-SITE RSPO CERTIFICATION ENSURES GREATER AVAILABILITY OF RSPO MASS BALANCE CERTIFIED PALM-BASED INGREDIENTS FOR CUSTOMERS IN PERSONAL AND HOME CARE INDUSTRY
Supports Clariant traceability & zerodeforestation approach
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lariant, a world leader in specialty chemicals, announces the achievement of Roundtable on Sustainable Palm Oil (RSPO) Mass Balance (MB) certification for its production sites in Tangerang (Indonesia) and Tarragona (Spain). With this latest certification, Clariant is now able to offer RSPO MB certified palm-based ingredients to customers in the Personal and Home Care industry from all its relevant facilities in the Asia Pacific (APAC) and European regions.
comments: “The RSPO certification reflects Clariant’s efforts to embed sustainability in its business. Going beyond this, we have committed to address traceability of palm-based ingredients and a zero-deforestation approach in parallel to the on-going RSPO supply chain certification rollout.” Clariant has been a member of the RSPO since 2011. Its commitment to the principles for sustainable production and sourcing of palm based raw materials supports the increasing demand for sustainable ingredients and transparency from consumers of Personal and Home Care products. Christian Vang, Head of Clariant’s Business Unit Industrial & Consumer Specialties (BU ICS), comments:
“Sustainable sourcing of palm-based ingredients starts with transparency across the supply chain and Clariant is committed to acting responsibly and responding to market needs by enabling traceability of our raw materials. Achieving RSPO certification will help us to increase the share of RSPO Mass Balance certified palm material available to formulators and brand owners in the Personal and Home Care sector.” The current certification is just one example of Clariant’s efforts to differentiate through customer oriented solutions. Clariant also recently achieved Halal-certification at its Tangerang site to address the emerging demand for Halal ingredients from customers in Southeast Asia. By 2020, Clariant intends to achieve a RSPO Segregation supply chain certification for all concerned production sites of the BU ICS and will further support its Joint Venture Global Amines to achieve certification for its production sites. While Mass Balance allows for mixing of certified and non-certified material along the supply chain, Segregation assures that only certified material has entered the supply chain. With a multi site certification, one main production site in a region is audited randomly, representing all sites in the region.
In total, four plants in APAC, two plants in Europe and Joint Venture Global Amines sites in Gendorf (Germany) and Lianyungang (China) have gained the mass balance certificate. Clariant is currently working to include North America (NORAM) and Latin America (LATAM) production sites in the scope of its RSPO MB certification – a process it is aiming to complete during the middle of 2016. Hariolf Kottmann, CEO Clariant, Beauty & Fashion World | May-June 2016 | 26
MODULAR LUXURY SKINCARE FOR ALL SKIN TYPES Made in Switzerland Exclusive ingredients from the swiss alps Globally unique modular system Scientific Cosmeceutical
Discover a whole new skin sensation www.lasaea.com
Distributors wanteD
Beauty Tr ading AG | Bernstr asse West 64 CH-5034 Suhr | Switzerland | Tel. +41 62 855 29 19
www.lasaea.com | info@dobi.com
Groom your way to Stunning Brows with Colorbar COLORBAR’S FIRST EVER SMUDGE-RESISTANT BROW PENCIL WITH BUILT-IN PRO GROOMING BRUSH
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olorbar brings you perfect arches, with the launch of Stunning Eye Brow Pencil. Shape your way to legendary brows with this gorgeous brow pencil that tames the tiniest stubborn hair, blends color evenly, and adds density to the brows. This iconic waterproof, smudge-proof, all daylong solid brow liner helps sculpt your brows to bold perfection! The soft, precise tip fills in sparse areas and blends well with high color payoff, leaving an ultimate definition with a flawless natural finish. The long-lasting formula does not fade away or smudge thus giving your brows a non greasy, polished look. Its oil free, powder matte formulation is light weight, blends beautifully and looks natural. It comes with a built-in pro spiral grooming brush which styles and neatly sweeps brow hairs into place. Available in a scintillating shade that complements all skin tones brilliantly, it instantly gives your eyes and face a perfect lift. The color is a gorgeous Chestnut which compliments all Indian skin tones. Infused with the goodness of natural anti-oxidants, it protects against sun damage and keeps skin hydrated. It moisturizes the skin underneath the brows to ensure ultimate comfort! So, it's time to make your eyebrows a part of your make-up routine with this super stunning brow pencil. It is priced at INR 650/- and will be
available at all exclusive Colorbar stores and leading beauty outlets. Price: Stunning Brow Pencil: INR 650, black wooden pencil with attached spiral grooming brush. Ahmedabad: Alpha One Mall Bangalore: Garuda Mall; Phoenix Market City, Whitefield Delhi: Khan Market;Select Citywalk Mall, Saket; Rajouri Garden; DLF Promenade, VasantKunj. Hyderabad: Inorbit Mall Jalandhar: MBD Neopolis Mall Mumbai: Infiniti 2 Mall, Malad; Phoenix Market City, Kurla; Lokhandwala, Andheri (West); R City, Ghatkopar. Noida: The Great India Place Mall Pune: Amanora Town centre, Hadapsar; Koregaon Park Plaza, Koregaon. You can also shop online at www.colorbarcosmetics.com. About Colorbar: Colorbar is a leading color cosmetics and makeup brand that adds glamour to women’s avant-garde beauty needs. Its exclusive, high-end formulations and product lines are manufactured at prestigious manufacturing facilities across Greece, Italy, France and Germany. Colorbar formulations are benchmarked against the leading prestige brands of the world. Colorbar considers every woman as unique - with a distinct personality and style, who uses an exclusive selection of colors to express her
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individuality. This inspiration lies at the heart of Colorbar’s interesting and contemporary color palette.
COLORBAR ENTERS THE NAIL CARE SEGMENT WITH THE COLORBAR RAPID DRY TOP COAT
Get set and go in just 30 seconds!
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ive your nails the perfect manicure look and sheen with ColorBar Rapid Dry Top Coat. Say goodbye to that dull looking and chipped manicure. If you are tired of waiting for long minutes for your nail lacquer to dry, then make this a story of the past as ColorBar’s latest launch dries your nail lacquer to the touch in just 30 seconds. The top coat creates a beautiful gleam on your nails which lasts up to 7 days. This super agent comes packed in a premium bottle that protects the lacquer from yellowing. What else? Well, the superb formulation of ColorBar Rapid Dry Top Coat protects your nails from UV rays as well. So flaunt your impeccable nails and be ready to conquer the world. We know how heartbreaking it is to spend your much-deserved free time on a manicure only to have it chipped in a day post application. Worry not, as this unique product is the perfect solution for all your nail care fears. Give your nails the quickest makeover in just 30 seconds with ColorBar Rapid Dry Top Coat. All your have to do is wait for your nail lacquer to set for 1-2 minutes. Then instantly top it with the ColorBar Rapid Dry Top Coat and your nail lacquer is dry to the touch in just 30 seconds. The top coat is also loaded with nail care benefits. The crystal clear polymer based formula prevents your nails from chipping, fading and yellowing by creating a hard, antichipping, water-resistant and protective film that also contains UV filters. Stay ahead of time and a class apart with the product that offers nothing but the best for your nails. Grab this amazing top coat and bid Hasta la vista to those dull and chippy yellow nails. And say hello to the impressive long-lasting shine with the Rapid Dry Top Coat from ColorBar. It is priced at INR 500/- and will be available at all exclusive ColorBar stores and leading beauty outlets. Price: Rapid Dry Top Coat: INR 500, available in a premium protective packaging with a matte black Cap. The bottle is housed in a special outer packaging which contains all the product and usage details. You can also shop online at www.colorbarcosmetics.com. Ahmedabad: Alpha One Mall Bangalore: Garuda Mall; Phoenix Market City, Whitefield Delhi: Khan Market;Select Citywalk Mall, Saket; Rajouri Garden; DLF Promenade, VasantKunj. Hyderabad: Inorbit Mall 30 | May-June 2016 | Beauty & Fashion World
www.tana-cosmetics.de | info@tana-cosmetics.de
31st BEAUTY FORUM MUNICH 22nd – 23rd October 2016
See you in Munich! The 31st BEAUTY FORUM MUNICH will be held on 22nd – 23rd October 2016 at Munich International Trade Fair. The biggest European cosmetics trade fair in autumn can boast more than 1,000 international firms and brands as exhibitors, two scientific congresses – podology and anti-aging congress –, international championships, stage attractions and numerous possibilities of further training. Take advantage of this opportunity, and make the most of the world of professional service cosmetics! Qualified further training programme 31st BEAUTY FORUM MUNICH offers its visitors two academic congresses, both certified from official institutions. In the fair calendar: the 2nd Anti-Aging congress and the 7th Podology congress. Both congresses will take place on Sunday, 23rd of October. Once more there are about 20 workshops with different topics part of the multi-facetted and ambitious further training programme BEAUTY FORUM MUNICH offers to its visitors. International championships 29th International Masters' Award Make-up 2016 The international make-up competition is one of the popular highlights of BEAUTY FORUM MUNICH. On Saturday, 22nd October 2016 the 29th International Masters' Award Make-up will be taking place. Here the reigning champions of the national nail design championships will be competing against one another. The theme for all international participants: Colours, Colours, Colours - 80s Style! 8th WorldCup NailArt The very famous WorldCup NailArt offers a platform on which the world’s best nail artists can officially compete with one another and put their creativity to the proof. On Sunday, 23rd October 2016, the 8th WorldCup NailArt will be taking place. This years’ theme: “HALLOWEEN – Scary Nails”. Entry forms may be found online at www.beauty-fairs.de/munich under the CHAMPIONSHIPS heading. 4th International Lashes Trophy On Sunday, 23rd October 2016, the 4th International Lashes Trophy will be taking place. The theme is Natural Dream Lashes. 34 | May-June 2016 | Beauty & Fashion World
Save the date! 22nd / 23rd of October 2016 Location: Messe München International, Munich/Germany Opening times: Saturday, 9.00 am – 6 pm; Sunday, 9 am – 5 pm Organised by: Health and Beauty Germany GmbH All information: www.beauty-fairs.de/munich Our special service to you! Free-of-charge entry to BEAUTY FORUM MUNICH for Indian visitors! Please register from 6th of June: www.beauty-fairs.de/international
Beauty & Fashion World | May-June 2016 | 35
Say Bonjour! to that perfect French Manicure with ColorBar COLORBAR LAUNCHES ITS NEWEST DIY FRENCH MANICURE KIT your nails. It is priced at INR 500/- and will be available at all exclusive ColorBar stores and leading beauty outlets. Price: French Manicure Nail Kit: INR 500, in travel-friendly packaging. You can also shop online at www.colorbarcosmetics.com Ahmedabad: Alpha One Mall Bangalore: Garuda Mall; Phoenix Market City, Whitefield Delhi: Khan Market; Select Citywalk Mall, Saket; Rajouri Garden; DLF Promenade, VasantKunj. Hyderabad: Inorbit Mall Jalandhar: MBD Neopolis Mall Mumbai: Infiniti 2 Mall, Malad; Phoenix Market City, Kurla; Lokhandwala, Andheri (West); R City, Ghatkopar. Noida: The Great India Place Mall Pune: Amanora Town centre, Hadapsar; Koregaon Park Plaza, Koregaon
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ook classy, look sassy and leave an impression like never before with ColorBar French Manicure Nail Kit. Experience the eternal French charm and give your nails the much desired long lasting manicure with this amazing nail kit by ColorBar. So wait no more and get the much desired salon-like French manicure at the comfort of your home. Give your nails the elegant and chic look with this amazing DIY nail kit. Be it a formal event, or a date night or just a day out with your girlfriends, ace the nail game with the exquisite look of the perfect French
Manicure with this superb product by ColorBar. Going to a salon is such a tedious task in this fast forward life and it’s sad when you have to go for a date but do not have the manicure in place. In such a situation, just pick up the French Manicure Nail Kit and start the manicure. Give your nails the gentle clean, healthy and pink look with a perfect combo in a box: the pink shade base coat, white shade French tip and the high-shine top coat. This nail kit is specially crafted to complement Indian skin
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tones. This French trio provides dual benefits of color and care to the nails. The pure precision brush allows for easy application of the white French tip for a professional finish in just single stroke. The formulation is three-free, it is does not contain DBP, Toluene and Formaldehyde. It is also long lasting, non – yellowing and chip resistant. The packaging is elegant and just perfect to carry while you are travelling. It is also a great gifting option. So, stay ahead of time and be a class apart with the product that offers nothing but the best for
About Colorbar: Colorbar is a leading color cosmetics and makeup brand that adds glamour to women’s avant-garde beauty needs. Its exclusive, high-end formulations and product lines are manufactured at prestigious manufacturing facilities across Greece, Italy, France and Germany. Colorbar formulations are benchmarked against the leading prestige brands of the world. Colorbar considers every woman as unique - with a distinct personality and style, who uses an exclusive selection of colors to express her individuality. This inspiration lies at the heart of Colorbar’s interesting and contemporary color palette.
Glam up your eyes all day long with ColorBar COLORBAR LAUNCHES THE ALL DAY WATERPROOF GEL EYELINER FOR THOSE PERFECT EYES
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our eyes will speak volumes with the new All Day Water proof Gel Eyeliner from ColorBar. This superb Gel eyeliner comes with a precision brush that gives your eyes the much desired blended look. As they say, eyes catch most of the attention in your personality so get that attention everywhere you go with this fascinating product from ColorBar. A party, an official meeting or a wedding, be it any day or any occasion, just apply this superb eye liner and take your glam quotient a notch higher by making your eyes look nothing but sassy and enticing. This latest launch by the brand is easy to apply, long lasting, waterproof also safe to apply on the waterline as Kajal that leaves behind the lasting impression. The All Day Waterproof Gel Eyeliner by ColorBar has a rich creamy formula that is long lasting and smudge proof making it one of the most advanced launches in the category. Be a head turner every time you step out and let your eyes do the talking with this amazing product from ColorBar. Go from subtle to dramatic look in just few easy strokes with this wonderful gel eye liner. The emollient effect of the eye liner lubricates the eyes with superior smoothness on application, leaving behind an excellent soft and dry feel. What else? Well, this comes with a pro flat brush available inside the pack making the application hassle free. The brush contours the eyes and creates a clean line with adjustable thickness for that perfect catty look. Love to click selfies? Then this definitely is your product as it gives your eyes a stunning look with rich
and intense strokes that not only accentuate your eyes but make you look all the more attractive and appealing. The All Day Waterproof Gel Eye Liner by ColorBar is free from any preservatives and tested by dermatologists making it safe for your eyes and a must have for your vanity. It is priced at INR 850/- and will be available at all exclusive ColorBar stores and leading beauty outlets. Price: All Day Waterproof Gel Eyeliner: INR 850, Glass jar with Elegant Black Top and a pro flat brush inside the pack. You can also shop online at www.colorbarcosmetics.com. Ahmedabad: Alpha One Mall Bangalore: Garuda Mall; Phoenix Market City, Whitefield Delhi: Khan Market; Select Citywalk Mall, Saket; Rajouri Garden; DLF Promenade, VasantKunj. Hyderabad: Inorbit Mall Jalandhar: MBD Neopolis Mall Mumbai: Infiniti 2 Mall, Malad; Phoenix Market City, Kurla; Lokhandwala, Andheri (West); R City, Ghatkopar. Noida: The Great India Place Mall Pune: Amanora Town centre, Hadapsar; Koregaon Park Plaza, Koregaon About ColorBar: ColorBar is a leading color cosmetics and make-up brand that adds glamour to women’s avant-garde beauty needs. Its exclusive, highend formulations and product lines are manufactured at prestigious manufacturing facilities across Greece, Italy, France and Germany. ColorBar formulations are benchmarked against the leading prestige brands of the world. Beauty & Fashion World | May-June 2016 | 37
A beautyful love story that has continued for 60 years diego dalla palma professional – RVB SKINLAB: at the service of beauty, for spas, hotel spas and beauty salons “When dermocosmetic science meets the Italian cult of beauty: this is the great innovation in the beauty world, with the encounter of the famous Italian make-up brand, founded by diego dalla palma, defined by the New York Tines as the “Italian prophet of make-up” and RVB Skinlab, a leader in the sector of professional beauty. For the first time, a brand known to consumers enters the world of professional beauty. This major new opportunity has the advantage of having the diego dalla palma brand which is already present in perfumery and being able to count on the many years of consolidated experience of RVB.”
diego dalla palma professional transmits creativity, elegance and beauty with an unusual and elegant image, which stands out from competition and immediately attracts the attention of consumers, whilst RVB Skinlab has been a symbol of scientific rigour for 60 years. This union has given rise to a brand which will make millions of consumers fall in love with it, with ideas, research and production 100% made in Italy.
HARMONIZATION AND REBALANCING The dermocosmetics are the result of the most recent research and innovation in the fields of dermatology and molecular biology and stand out for their effectiveness and quality, and the visible results which are even 38 | May-June 2016 | Beauty & Fashion World
more rapid thanks to the cabin rituals of reharmonization, which relax the mind and magnify the beauty of the skin. The imperfections and early ageing of the skin are due to a change in cellular communication which causes poor functioning of the activity of all the skin’s structures. The objective of diego dalla palma professional – RVB Skinlab is to detoxify, regularize the
metabolism, harmonize the communication, stimulate cellular dynamization, vitality and longevity, thanks to the 51+3 Hyalu Complex, an exclusive RVB Skinlab registered trademark, with a multi-active biorevitalizing action. It reintegrates the optima, level of vital elements essential for cellular communication and fights skin’s imperfections at several levels. The result is rebalanced and intensely regenerated skin. ALL THE MAKE-UP FOR A PROFESSIONAL LOOK
ultra-blendable textures, together with technical eyeliners and super performing mascaras, can create any look, from the boldest and most sophisticated to the most natural. Lipsticks, pencils and glosses create the perfect lip make-up, all of which are long-lasting and comfortable. The innovative formula of the nail varnish together with the maxi brush, guarantees smooth and smudgefree application, for perfect nails and full colour from the very first coat. The line includes bases to prepare skin and perfect the final result and brushes and accessories for the best possible results.
CABIN RITUALS This new line also has a completely new approach with a new model of interaction between the beautician and the client, based on empathy
and personalization. The treatment starts in the cabin with a ritual, i.e. a personalized and differentiated approach for each type of person, to act on the postural balance and to harmonize body and mind. The diego dalla palma professional cabin is a multi-sensory space, with an elegant and very Italian design, which transports clients to an exclusive world where they are the object of very special attention. The originally designed furniture, with
RVB Lab The Make-up is a compact and complete line, offering high performance products with comfortable textures and palettes with on-trend colours. The products are ideal for a professional look, whether for special occasions or an everyday look, easy to obtain thanks to the technology used in each single texture and formula. Foundations are compact fluid or creamy, for extra coverage or extralight, ideal to create the perfect base for every type of make-up. For the eyes, on-trend colours and Beauty & Fashion World | May-June 2016 | 39
innovative lines, is in total coherence with the style of the brand and protected by an exclusive patent. HIGH TECHNOLOGY APPARATUS The appliances used are intelligent, effective and high-performing. RVB Skintech technologies are the result of attentive study of the skin’s physiology and use non-invasive techniques from the medical field. They have a refined design, and have been developed and manufactured by the most highly advanced Italian laboratories of biomedical engineering, only after having passed stringent tests of efficacy and safety. The professionals are formed at the diego dalla palma professional Training Centre and these beauty trainers are available for training, preparing and promoting the lines at beauty salons, as well as for dedicated workshops. As far as make-up is concerned, the diego dalla palma image experts can transmit their expertise with RVB The Make Up to beauty salons to obtain the best results. SUSTAINABLE BEAUTY diego dalla palma professional can guarantee hyperactive cosmetics, without superfluous elements, that can offer optimal delivery and
release and guaranteed results. In addition, all the cosmetics are made in Italy with ISO 22716 certified production processes, packaging is guaranteed to have a minimal environmental impact and no tests are performed on animals. It also belongs to Responsible Care, the voluntary worldwide programme of the chemical industry aimed at promoting sustainable development. AN EXTRAORDINARY BUSINESS OPPORTUNITY FOR SPAS, HOTEL SPAS AND BEAUTY SALONS BRAND AWARENESS and ITALIAN BRANDS: For the first time, a brand known to consumers enters the world of professional beauty. RESEARCH LABORATORY: All the dermocosmetics are the result of untiring research by an internal specialized team, made up of pharmacologists, cosmetologists, biologists and chemists, in a constant dialogue with the scientific world and universities. EXCLUSIVE FORMULAS: Multiactive bio-revitalizing action which fights skin imperfections at different levels thanks to the registered exclusive complex of active ingredient, 51+3 HYALU COM-
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PLEX™.
available to the beauty salons.
MAKE-UP OF THE PROFESSIONALS: From the experience and imagination of the diego dalla palma Milano make-up professionals, a leading brand in selective perfumery, comes RVB LAB The Make-Up, a line where the needs of the professional work meet the vision of diego dalla palma Milano.
GUARANTEES AND VALUES OF THE BRAND: Sustainable beauty.
INNOVATIVE TREATMENTS: Creation of unconventional and personalized cabin rituals to involve and increase loyalty by the final consumer. NEW APPROACH: A new model of interaction between the beautician and the client is created, based on empathy and personalization. RECOGNISABILITY OF THE CENTRE: With the service of designing the premises and furniture, any beauty salon can become a diego dalla palma professional SPACE with an image of absolute prestige and attraction. FUTURE-ORIENTED TECHNOLOGY: RVB SKINTECH TRAINING AND ASSISTANCE: Beauty trainers and image experts
For more information, please contact: www.diegodallapalmapro.com e: info@diegodallapalmapro.com f: diegodallapalmapro
Korean Cosmetics: Setting the Pace for Global Beauty By Joanna Cosgrove South Korea continues to spark new beauty trends that global cosmetics mavens can’t seem to get enough of. A recent Washington Post article valued the Korean beauty market at $10 billion. Within South Korea, Mintel data pegs the country as one of the fastest growing markets for beauty and personal care markets, achieving nearly 6% growth in one year—which is astounding in comparison to runners up U.S. (3.9%) and UK (2.1%). Euromonitor placed the total value of skin care sales and color cosmetics in South Korea at $6.2 billion in 2014. Competition for the attention of beauty consumers within the key Asian markets of China, Hong Kong, Taiwan and Singapore is fierce. The target market is young women aged 18-29, according to Nielsen Hong Kong, with Korean TV series and KPop culture serving as primary beauty trend drivers. Jeff Lim, director of customer service for Korea-based packaging supplier, Hana Co., Ltd., says high-definition television and smartphone technologies have pulled back the proverbial curtain on TV actresses, showing their skin and all of its imperfections, thus heightening the demand for flawless skin. “Korean beauty products introduced by Korean dramas, [have gotten] Asian women interested in Korean beauty products,” he says. With an eye on the skin care segment, Hana’s latest packaging innovation is a dual airless pump for sensitive skin care formulations, such as “booster” creams and dark spot correctors – both integral products in a Korean woman’s multi-step beauty regimen. The company also manufactures a dual airtight compact that can pair a similarly delicate
wrinkle care ampoule and foundation in one compact, portable case. Hana also recently partnered with Intercos to offer customized packaging development services for cosmetic and personal care clients. Booming Exports The export of beauty products has become one of South Korea’s most lucrative businesses. A recent article published in the Korean Herald cited data from the Korea International Trade Association (KITA) indicating that South Korean cosmetic exports to China more than tripled in the first seven months of last year, to rank second in the Chinese market, thanks to rising pop culture popularity. “China imported $378.3 million worth of South Korean cosmetics in the January-July period, up a whopping 250.6 percent from 2014,” the article reported. “The amount accounted for 22.1 percent of China’s total cosmetics imports valued at $1.67 billion during the period, already surpassing last year’s $214.9 million.” South Korea, which took fourth place in 2014, stood right behind France, the leader in the global beauty market with a 30.6% market share with $512 million sales in China. Japan slipped one notch to third with $265.3 million, and the United States came next with $194 million, KITA said. Last fall, Bloomberg News cited a report from the Export-Import Bank of Korea that pointed to South Korea’s cosmetic boom as resuscitating the country’s prolonged drop in exports. The phenomenon’s exponential popularity among U.S. consumers was helped by KITA. A nonprofit group, KITA introduces small-to-
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medium-size Korean companies to American retailers and distributors, and also coaches brands on how to package and price products to appeal to U.S. consumers. Adopting New Influences Increased interest among global beauty consumers in these exotic
imports has led a number of global brands to incorporate distinctly Korean products into their product lineups. Beauty powerhouses like Chanel, Lancôme and L’Oréal have launched their own cushion compact foundations. Stila took the concept in a unique direction, with the
launch of its Got Inked Cushion Eye Liner. Revlon even got in on the Kpop staple of “just bitten” lips – a gradient look where the middle of the lips are darker than the outer regions of the lips—with the launch of its Just Bitten Kissable Balm Stain line. Curt Altmann, marketing director,
Yonwoo International/PKG, New York, says the Korean beauty influence continues to gain favor with U.S. consumers, not only presenting new brand and product opportunities but also ushering in a shift surrounding the attitudes toward personal care. “Western consumers are really taking notice of the commitment to a skin care
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regimen that Korean women have,” he says. “For many Korean women the nightly skin care routine is not viewed as a chore but something they look forward to.” Earlier this year, Yonwoo produced a 40ml airless spray tube for Koreabased Benton Cosmetics’ Honest TT Mist, a fine mist moisturizer that contains Melaleuca Alternifolia (Tea Tree) leaf water instead of water, as well as hyaluronic acid and other beauty ingredients to help improve rough and damaged skin from stress and pollution with moisturizing and cooling effects. “Four years of intense development have yielded a truly dry, fine, misty spray in a convenient and costeffective packaging form to give marketers a meaningful consumer experience,” says James Ki, president of Yonwoo. “The fine mist allows Honest TT to be used over makeup,” says Celeste Jo, director of marketing at Benton, “and the airless tube keeps the formula from oxidizing, maintaining the potency of the Tea Tree compounds without chemical preservatives.” Altmann says beauty marketers who are looking to the Korea phenomenon with interest are responding to the sheer size of the market for such a small population, but he cautions that they shouldn’t overlook the volume of product as well as the speed to market and high product segmentation. The fact is, he says, there is little or no brand loyalty in the Korean market. “Certainly not as much as in the West,” he says. “In Western marketing we promote a product that is the answer to a problem; in Korea, consumers see not one product as an answer, but a contribution as part of many.” Michelle Joo, vice president, Elcos America Inc., Englewood Cliffs, NJ, offered a glimpse into three distinctly Korean trends positioned to resonate with global consumers: “Ki-dult” cosmetics, personalized/ customizable product packaging, and packaging that emphasizes
formulation contents. To be clear, even though products in the Ki-dult realm are emblazoned with images of Wonder Woman and other cute, animated characters, the products are not intended for children. These are high-quality products with a whimsical edge that particularly appeal to collectors. “The selected designs are well-known and familiar characters from childhood movies and animation,” Joo says. “Ki-dult market trends have…consistent growth of 2-30 percent each year [and the designs] help to bolster the image of the brand.” Similarly, the packaging for Jungsaemmool’s Star-Cealer Foundation features a push-able bar on the left side of the product next to the concealer. The palette in the middle is skin-toned and customers can mix a custom combination of foundation and concealer to make their skin evenly toned. The Kim Hwallan Musee Neuf 3D Palette capitalizes on the contouring trend, enabling consumers to mix up to three colors to shade and highlight their complexion. Korean beauty companies are getting creative with packaging to emphasize their product attributes. “Newly developed packaging is designed to show…the content of the products so it easily grabs customers’ attention and provides better understanding of products’ contents,” Joo says, pointing to TonyMoly’s Peach Hand Cream, Mango Mild Sunblock and Banana Sleeping Pack and Nature Republic’s California Aloe Vera Hand Cream as standout examples of this trend.
Korean beauty trends have made substantial inroads into the European and U.S. beauty landscapes. Given the continued enthusiasm for Korean products and ingredients, it will be exciting to watch how the Korean aesthetic will continue to influence the global beauty marketplace.
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New Opportunities in Brazilian Body Care M
intel’s Body Care Brazil
Mintel research also showed that
2015 report reveals that
27% of Brazilians use hand creams
53% of Brazilians use
after washing dishes. Thus, there is
body care products on a daily basis,
an opportunity to encourage the
while only a quarter use hand
use of hand creams after household
products daily and just one in 10
chores.
apply foot products. One of the barriers to greater use of hand and
Multifunctional Products Attract
foot care products could be that
Younger Women
19% of consumers use the same product on their body as they do
According to Mintel research,
on their hands and feet (Mintel,
women aged 16-24 are more likely
Body Care Brazil 2016).
than women aged 35+ to agree that using multifunctional body care
The author, Juliana Martins As the
products is more effective than
latest Mintel research reveals,
using several products (24% against
Brazilians use certain body care
16%). Despite this, women aged
products for different occasions,
35+ use multifunctional products as
and developing products for
much as women aged 16-24 (70%
specific times of the day could meet
against 69%).
these varied consumption needs. Foot products, for example, are
This indicates that women aged
used more at night, so creating foot
35+ use products with various
products with relaxing benefits
benefits all-in-one but don’t
could appeal to consumers.
consider them to be more effective
50 | May-June 2016 | Beauty & Fashion World
than using multiple products in combination. To ensure that multifunctional body care products are more attractive for these women, brands could focus on the benefits they seek in a product. Mintel research reveals, for example, that over half of these women consider a good moisturizer to be rapidly absorbed into the skin, while two in five agree a good moisturizer is one that leaves a velvety touch on the skin. Communicating these attributes on product packaging could attract these more mature consumers and encourage them to buy. Mintel research also reveals that women aged 25-34 are more likely to enjoy trying products in different formats, with a quarter agreeing so, compared to 18% of women aged 16-24 and 13% of women aged 35+. When bringing innovative products to market, brands could also leverage extension lines with new formats in order to appeal to women aged 25-34. One example of this success is Lovemore’s Mint Essence Refreshing Foot Mask, launched in December 2015 in China. In the form of socks, the mask has mint extract and claims to eliminate odors and cool the feet. Another example is Terre d'Oc 1. 2.. 3... Sommeil Fleur de Lavande Bougie de Massage, a candle for body massage launched in France in October 2015, developed to provide harmony for the body and calm the mind.
Beauty & Fashion World | May-June 2016 | 51
Stylish Trending for Nails
Brands want to differentiate, while consumers want convenience.
staying loyal to their regular, familiar brand names.”
If recent launches are any indication, 2016 will be filled with new colors, nail art tools and an array of packaging.
Packaging for nail products has to balance form with function, while finding a way for a brand to differentiate. “Marketers are investing more in deco,” observes Shivie Dhillon, president, Bottle Coatings, Inc. “The idea of jumping ‘off the shelf’ has never been more important, and it’s no different in the nail category,” he says.
“The growing popularity and awareness of the long-wear nail polish category, as well as a continued demand for gel polishes are the primary reasons behind the uptick in sales of nail products last year,” explains Agnieszka Saintemarie, project manager, Consumer Practice, Kline & Company. The analysts at Technavio say these three major drivers will continue to influence the growth of the nail market. What are brands and marketing asking suppliers for in 2016? “Longer wear and more shine,” says April Vignone, president, product/ packaging development, Verla International. Vignone says that many of its customers are looking for new CND’s team created extravagant nail looks at The Blondes Spring 2016 runway show. Jim Slowey, vice president of marketing and sales, Baralan USA says that even though the nail market has been contracting slightly in previous years, he’s seeing established brands remain steady in sales—and growth looks promising this year. “Nail Polish has its ups and downs, as with any category,” says Slowey. “But it is our belief that the recent upward spike of the last few years has made polish more of a standard than a fad. Consumers are not shopping randomly—they are
Fashion designers influence nail polish trends—and market performance—by collaborating with makeup artists to promote new nail designs on the runways each season. These looks influence what consumers will find on store shelves the following year. Suppliers pay attention to runway trends to predict the types of packaging that brands will require. “The rise of long, talon-like nails came into play recently, with models on runways and celebrities on social media,” says Kline’s Saintemarie. “With the rise of longer fingernails, also came the opportunity to experiment with nail designs, which has been a continuing trend in the nail category in previous years,” she adds. This trend sparked the demand for all types of new nail accessory tools. Although recent fashion runways have shown tamer looks for nails than in previous years, nail art still has a cult following on social media, and with a dedicated group of consumers. Metallic and ultra-shiny finishes for nails are prevalent, along with 3D effects. Jan Arnold, co-founder/style
52 | May-June 2016 | Beauty & Fashion World
director, CND, says there is a return to shorter nails this year. “Nails will be shaped into short, squared canvases that evoke extraordinary color while articulating exquisite abstract pattern and design,” she explains. One of CND’s new color collections for Spring 2016 is Spring Art Vandal,
which includes deep vibrant hues such as a grass green called Art Basil, a bright pink, Tutti Frutti, and a rose gold that will coordinate with the iphone 6s, Irreverant Rose. OPI also has a bold collection for spring 2016, called New Orleans. It includes 12 new shades in both nail lacquer and gel formulations.
“Colors are more vibrant than ever,” says Suzi Weiss-Fischmann, cofounder, OPI. “New Orleans is a place to recharge and revel…we hope we’ve bottled up a little of that special NOLA culture, all while supporting the city’s remarkable renaissance.” In the mass market, Revlon is
debuting its new 2016 collection; its eight new seasonal shades include Purple Chrome, Hot Pink, and Leopard Sparkle. These have been added to Revlon’s existing range of 72 shades, which all have a “5-free” formula. Pale pastels and nude shades are always spring essentials, and several
Beauty & Fashion World | May-June 2016 | 53
brands are delivering subtle, skinflattering hues, mixed with a few unconventional ones like mint green. Zoya’s Whispers Collection for Spring 2016 features a “tranquil palette,” according to the brand. The semi-sheer formula comes in Cala, a soft nude; Ireland, a muted green; and Lake, a muted blue. The nail lacquer is packaged in Zoya’s signature bottle, which tapers slightly near its thick base. Baralan USA has worked with Zoya on many of their polish packages. The “nude” manicure is also trending, promoting a bare look for nails. Mineral Fusion is launching new colors in February inspired by skintone hues. “Mineral Fusion also has a few shades that fit well into the new Pantone colors of the year,” says Julia Buttitta, the brand’s PR rep. CND is toning down its color palette by summer 2016 with the upcoming launch of its Flirtation Collection. Arnold says it includes “sweet, creamy pastels inspired by modern lace and embroidery.” She continues, “The summer nail is a slim oval, glazed with tender shades of coral and lilac, blushed with the spark of deepening allure.”
step system includes a base, color and topcoat. Coated Bottles Bottle Coatings’ Dhillon reports a steady to moderate increase in demand for coated bottles to accommodate sensitive gel nail polish formulations. “The gel market is definitely showing signs of maturing, but not disappearing,” he says. “New formulations are keeping the gel lines alive. Regulations have also started to favor the gel market, allowing for longevity,” he adds. Dhillon says that using a coating in a vivid color can help “brand” a new nail product, and he’s been fielding requests for pinks and neon yellows. “The fear of a specific color not appealing to consumers’ taste levels doesn’t seem to be as much of a consideration anymore for some marketers,” he says. The types of decorations that Bottle Coatings is working on include vivid “artistic-style” coatings, according to Dhillon. “I cannot speak about the colors of the actual nail polish, but some of the bottles we are producing in small quantities look spectacular—like artwork,” he says.
Consumers Want Long-Wear Polish The demand for gel polish is soaring, worldwide. A recent report by MarketsandMarkets predicts that global demand for UV nail gel will reach $59.31 million by 2020, with a CAGR of 6.5% from 2015 to 2020. However, consumers also want convenience. In response, there are more long-wear formula-tions on the market now. These are gel-like nail products that don’t require curing under a light source, last up to 10 days, and can be removed easily. CND Vinylux “owned” the category, at first, and now competitors include OPI Infinite Shine, China Glaze Ever Glaze, Jessica Cosmetics Phenom, Orly International Epix, Sally Hansen’s Mira-cle Gel and Revlon’s Color Stay Gel Envy. There is also Ulta’s new brand, Whim, which “wears like a gel, removes like a polish,” as its ads promote. The 3-
Not all formulations are the same, however, or require the same type of coating on a bottle. “We’re seeing new formulations for longer-lasting nail polish, and each has varying degrees of light sensitivity,” says Dave Desai, director of sales, Piramal Glass. “Formulations range from mildly sensitive, which can be protected through traditional spray coating processes, to ultrasensitive, which require a coating that will block light completely,” he explains. Mineral Fusion markets a gel topcoat in a clear bottle, since it provides a gel-like look without being sensitive to light. Bliss One Gel Swoop gel topcoat comes in a bottle with a blue coating—which may have been chosen for functionality, or aesthetics. Bliss’ topcoat is a longwearing formulation that doesn’t require curing under a light source. The color of the bottle’s coating is a
54 | May-June 2016 | Beauty & Fashion World
shade that looks like Bliss’ signature blue, which is prominent in its branding and on other product lines. Butter London Patent-Gel Top & Tails is a base and topcoat set. The brand uses a standard black coating on its topcoat bottle. The cute name attracts attention, and the set continuously gets rave reviews from beauty editors and bloggers, which say it delivers on its promise of longwear and “patent-leather shine.” Piramal Glass, which is already a leading manufacturer of nail polish bottles, has recently increased its R&D efforts to develop innovative coatings, in response to demand. “We can now respond to the growing number of requests for coatings that will work with a viriety of different formulations,” Desai says. As more brands continue to launch nail products with an ingredient list that reads like skin care, the trend may further fuel the need for coated bottles, depending on the formulation. Verla International’s Vignone says that more brands are developing “healthier” nail products, and are more interested in formulations that provide color as well as additional nail care benefits. Blis Genius Polish has an ingredient list similar to skin care. The nail polish is formulated with milk thistle extract, soy germ, wheat extract and vitamins A, C and E. Its nail packaging also looks modern, with a clear, doublewall bottle that shows off its highly pigmented, opaque colors. The square bottles are paired with an elegant elongated silver cap.
31st BEAUTY FORUM MUNICH 22nd – 23rd October 2016 VARIOUS EXHIBITION Around 1,000 exhibiting international companies & brands – the whole range of professional cosmetics EXCITING International championships in Make-up, Nail-Design, NailArt, Lashes & Bodypainting SCIENTIFIC 2nd Anti-Aging Congress & 7th Podology Congress SKILLED Practice-related workshops as well as speeches & presentations at the meeting points FREE-OF-COSTS ENTRY FOR ALL INTERNATIONAL VISITORS!
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