Creative Cooperative the winning project of the FCG in Wrocław
01 Title page
diagnosis 02
03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors
High level of unemployment among youth Big number of unemployed professionals Significant number of unemployed craftsmen CCI perceived as profitless / useless Low social capital Low place identification Low level of independent (not corporate mediated) interaction between craftsmen and designers
01 Title page
objectives 02
03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors
Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand Support local potential and exploit existing ideas Culture for social change Involve citizens in common action Make it a good practice
01 Title page 02 Diagnosis / objectives
the idea 03 WHO?
WHAT?
HOW?
Creative Cooperative
Offer products & services
3-step business model
Art graduates & designers
design, production & sale of the items
cooperative planning
Craftsmen
art service e.g. clothing or site dĂŠcor for theaters
cooperative production
Merchants
paid and unpaid workshops
multichannel distribution
04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors
01 Title page 02 Diagnosis / objectives 03 Idea
the people 04
05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors
Apprentices
community
Craftsmen independent artist & institutions of culture Administrators
Designers
schools & art colleges
Merchants institutions, NGOs & municipality British Council & Wrocław 2016
commercial partners
local media
01 Title page 02 Diagnosis / objectives 03 Idea
the people 04
05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors
Apprentices
community
Craftsmen independent artist & institutions of culture Administrators
Designers
schools & art colleges
Merchants institutions, NGOs & municipality British Council & Wrocław 2016
commercial partners
local media
01 Title page 02 Diagnosis / objectives 03 Idea
resources 04
05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors
Design office
Craftsmen workshop Meeting place / shop equipment & furnishings tools & materials website & promotion
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources
business model 05
06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors
Cooperative planning Designer
concept
research
Craftsman
Merchant
Cooperative production production
Designer
Craftsman
Multichannel distribution commercial shops
M
events & direct sales
C
D
M
own shop & internet
D
M
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model
brand 06
07 Education 08 SWOT 09 Schedule 10 Authors
bottom-up
local identity
social
the local brand
fair creative
close / familiar exceptional
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand
education 07
08 SWOT 09 Schedule 10 Authors
workshops city tours
joint projects lectures
meetings
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education
swot 08
09 Schedule 10 Authors
Strenghts
Weaknesses
meets real needs & FCJ’s goals
limited scale in the initial phase
rooted in CCI but multi-sectoral
not that innovative
reasonable & balanced
premises / initial investment
bottom-up & synergistic
too democratic
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education
swot 08
09 Schedule 10 Authors
Opportunities
Threats
easy to implement & low-cost
too daring to gain stakeholders
new in Polish circumstances
profitless in the initial phase
variety of potential partners
some doubts on legal status
flexible, applicable & replicable
macro-financial trend dependent
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT
initial schedule 09 10 Authors
Feb ‘12
research, analysis, planning
Mar ‘12
venue, equipment, tools, materials & website
Mar ‘12
promotion
Apr ‘12
legalization & contracts
Apr ‘12
arranging office, workshop & shop
Jun ‘12
start of the work
Sep ‘12
official Grand Opening
EURO 2012 in Wrocław!
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT
initial schedule 09 10 Authors
2nd half of 2012
active marketing & brand creation
1st half of 2013
recruiting apprentices & cooperation with schools
2nd half of 2013
opening branches in other places
2014
successful story: international net of cooperatives providing job to 200+ people in the CCI sector
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule
authors 10
Bartłomiej Skowron
Paulina Ograbisz
Bartłomiej Lis
01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule
authors 10
& Marcin Jasioski Greg Maryniec
Andrzej Mazur
Martyna Rzepecka
Roland Zarzycki