World Summit Award mobile Catalogue 2015 by World Summit Award

MOBILE INNOVATION WITH KNOWLEDGE IMPACT

ABU DHABI

CONNECTING SMART MINDS

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CONTENT

AR INSIDE

CONNECTING SMART MINDS By Peter A. Bruck

Key Statements

Abu Dhabi

Whither Post-2015 UN Development? Stephen Browne and Thomas G. Weiss

Mobile Futures By Adam Montandon, Gary Schwartz, Dr. Witman Hung, Catherine Warren, Tomi Ahonen, Janine Warner

Spark up

Participating Countries, Nominations, Winners

WSA-mobile Categories

Winners & Categories

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m-Business & Commerce m-Government & Participation m-Learning & Education m-Entertainment & Lifestyle m-Tourism & Culture m-Media & News m-Environment & Health m-Inclusion & Empowerment

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The WSA-mobile Jury

WSA-mobile Global Congress 2015, Abu Dhabi Events, Workshops, Keyspeakers

WSA-mobile Eminent Experts

Board of Directors, Imprint

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WELCOME TO ABU DHABI

Abu Dhabi Systems and Information Centre

Abu Dhabi Systems and Information Centre (ADSIC) is proud to host the World Summit Award Mobile Global Congress for the third consecutive time and to welcome all those who actively contribute to the United Nations Agenda for the Information Society (WSIS). As the main strategic partner for the World Summit Award (WSA), ADSIC is ready to provide all the support needed to develop and increase global participation of Millennium Development Goals (MDGs). Locally, ADSIC is responsible for the Abu Dhabi IT agenda and plays a very important role in supervising the e-Government program implementation, sponsoring initiatives and competencies that are of critical importance to the project and to the overall Abu Dhabi e-Government strategy, which, in accordance with the Abu Dhabi 2030 Vision, supports initiatives for sustainable innovation of technology, nationally and internationally, and the use of innovative applications for developing and improving content production locally. Our strategy reflects the international standards of WSA, especially in relation to utilizing ICT as the means for the welfare and well-being of mankind. Such approach builds on the widely strong belief that investing in human capital will prove to be the empowering tool for community transformation towards knowledgebased economy, thereby realizing the vision of our wise leadership to boost the rank of the Abu Dhabi Government among the best in the world. Let us all make the most out of this event, which gives us a unique opportunity to share knowledge, showcase solutions and discuss the latest trends in innovative mobile content creation â&#x20AC;&#x201C; many of which will guide us towards true transformational and sustainable development. HE Rashed Lahej Al Mansoori Director General Abu Dhabi Systems and Information Centre

CONNECTING SMART MINDS MOBILE INNOVATION WITH KNOWLEDGE IMPACT BY PETER A. BRUCK

WSA-mobile 2015

Mobile devices are the closest and most critical objects for people in today’s information society. Everyone knows that mobile penetration has already outnumbered the earth’s population. All know the panic when one’s smartphone is lost or the handset gets stolen. The mobile revolution has reached all sections of society and also the less developed count-ries in South East Asia or Africa. Access to mobile networks has become as important as clean water or basic foods.

Connecting smart minds: Mobile Content with impact

WSA-mobile: Showcasing the Richness and Diversity of mobile Content

Mobile content developers and producers create exciting content and innovative applica-tions that do more than just meet basic needs of communication. They impact the daily lives of millions with mobile content and apps that connect minds. Smart applications track earthquakes, facilitate banking everywhere for everyone, make governments more transparent and accountable, and save lives. Mobile content and innovative applications empower people to read or visualise colours when they are blind, find each other where there are no street numbers, overcome motoric and cognitive limitations. They change the entire experience of tourists be, it in Italy, Saudi Arabia, Mexico or Denmark. They alter the radio experience in Latvia, local news availability in India, citizen reporting in the Russian Federation.

This catalogue and the World Summit Award for mobile content (WSA-mobile) provide you with an overview of the best of mobile content and innovative applications in the world. WSA uses the mechanisms of a contest and an independent jury process to select, demon-strate and promote outstanding content and mobile solutions with global relevance. Thanks to great volunteer work of a unique global network of national experts, WSA shows that innovation and excellence come from all regions and cultures and provide truly new forms of knowledge and information exchange. The activities of the World Summit Award are conducted within the framework of the United Nations’ World Summit on the Information Society (WSIS), mandated by the WSIS Plan of Action and executed in collaboration with UNESCO, UNIDO and ITU. By building on a global network of national experts, non-governmental groups, govern-

Prof. Dr. Peter A. Bruck Chairman of the World Summit Award Board of Directors

ment offices and other professional associations, WSA-mobile ensures that it finds quality content in more than 178 UN-member states. Together with our key partner Abu Dhabi Systems and Information Center (ADSIC), WSA provides a global stage for outstanding mobile content at the World Summit Award Mobile Global Congress in Abu Dhabi. On a biennial basis, these events bring together renowned experts and business leaders as well as high ranking government representatives to discuss latest innovation in mobile con-tent. The event allows the 40 winners to present their products on a global stage. This booklet is an impressive compilation of 40 outstanding products that make a difference and therefore have been selected by the WSA-mobile jury. All of them prove that mobile content and services do contribute to the development of an inclusive knowledge society. I congratulate all those involved in the projects and thank those who have enabled them. I wish you an inspiring reading of the next pages!

Connecting Smart Minds: Connecting Mobile Innovation with knowledge impact

MOBILE EVERYWHERE.

Key Statements

WSA-mobile 2015

Irina Bokova

Mukhisa Kituyi

Director-General of UNESCO

Secretary-General, UNCTAD

I wish to congratulate every participant in the World Summit Award this year. I am deeply grateful for your commitment to making the most of new technologies for the benefit of all societies. In the past 25 years, new technologies have transformed the way we communicate, create, collaborate, and grow together. Promoting inclusive and accessible global broadband connectivity for sustainable development is the goal guiding the Broadband Commission for Digital Development that UNESCO co-chairs. Much of the information revolution is happening through mobile phone devices, with active mobile subscriptions soon to exceed 2.3 billion -- and most progress is taking place in the developing world. In this year when States will define a new global sustainable development agenda, we must do everything to nurture and harness the power of new technologies for positive and inclusive change, to bridge digital divides, especially for women, to support local content, to advance mobile learning, and to bolster the active engagement of young women and men. These objectives guide all of UNESCOâ&#x20AC;&#x2122;s work â&#x20AC;&#x201C; for instance, through the YouthMobile Initiative â&#x20AC;&#x201C; and they are the inspiration for the World Summit Awards. Together, we are working to empower women and men to build inclusive knowledge societies.

I would like to warmly congratulate all the winners and all participants in the 2014-15 World Summit Awards. The expanding use of mobile phones is creating new domestic demand for mobile applications and services geared towards improving access to a variety of content. Locally developed apps for local markets are emerging fast in developing countries, offering news, practical information and content that supports social and community development. We have a shared responsibility to ensure that advancements in the area of information and communications technologies make a difference for sustainable development. The content developed by the winners illustrates precisely this potential.

LI Yong

Walda Roseman

Fadi Chehade

Director General UNIDO

Chief Strategic Communications Officer, Internet Society

ICANN President and CEO

Economic, social and environmental development is dependent upon innovation and entrepreneurship. At UNIDO, we believe that Inclusive and Sustainable Industrial Development (ISID) is instrumental for poverty eradication, the creation of shared prosperity and stronger environmental safeguards. These objectives can only be achieved with the contribution of courageous entrepreneurs who take the path of innovation and responsibly create prosperity for themselves and for their community. A good example of this process is given by the contribution of Information and Communication Technologies (ICT) to wealth creation in both developed and developing countries. ICT have great potential for reducing poverty, as they make it possible to overcome one of the greatest hurdles to broad-based development: the lack of access to information suffered by individuals, households and business, particularly by micro-, small- and mediumsized enterprises. ICT also play an important role as a catalyser for successful business strategies, including improved productivity and access to essential information and new markets. ICT and innovation are powerful means to defeat poverty, by creating shared prosperity while safeguarding the protection of the environment. They are ultimately instrumental to achieving an inclusive and sustainable industrial development. I am pleased to convey my best wishes and congratulations to the winners of this prestigious award. A Chinese proverb states, “A person who says it cannot be done should not interrupt the man doing it”. As an entrepreneur and an innovator, you will certainly encounter people who have doubts about you. Don´t let those people get in your way. Instead, use their doubt as further motivation.

We continue to be impressed by the creativity and innovation that emerges on the Internet. So much of it comes from young, talented Internet citizens who see Internet and mobile technology as means to promote social benefit. We look forward each year to the World Summit Awards and World Summit Youth Awards, which bring to the world’s attention some of this excellent work and the people who have created it. The Internet Society congratulates the impressive assembly of 2014 winners and all the participants in this exciting global initiative.

ICANN today, is actively working on bringing the next 4 billion users online. Today we stand at just over 3 billion connected users, and the Internet is an integral part of our lives; accessible through many devices. A couple of years ago, we set on a journey to expand the Internet through our New Generic Top-Level Domain Programme, and specifically the Internationalised Domain Names. Local content is an important part of this expansion. To have script other than Latin allows for millions of users to be part of content creation on the Internet and to provide access to content in their very own language. The challenge now, is to populate the internet with local content, to complement the expansion of the domain names. We support the objectives of WSA and view it as an important platform for cultivating creativity and innovation in developing local content to ensure the inclusivity of today’s information society.

Abu Dhabi 8

WSA-mobile 2015

Abu Dhabi

an sub-continent, Britain, Europe, United States, Canada, Australia, who make-up for 80 per cent of the country’s population. With a booming economy, Abu Dhabi has four per cent of the world’s known natural gas reserves and ten per cent of the oil reserves, including 90 percent of all the oil in the United Arab Emirates, which at current production rates are expected to last for another 100 years. Nevertheless, Abu Dhabi is continuously pursuing alternative commerce and business to diversify the economy, with focus on education, culture and tourism. Exquisite hotels, like Emirates Palace, St. Regis, Park Hyatt, Anantara and many more, have placed Abu Dhabi on the luxury hotel

map for world class travelers and events. Etihad Airways, the national airline of the United Arab Emirates based in Abu Dhabi, commenced operations in 2003 and has become one of the fastest growing airlines in the history of commercial aviation. On the cultural front, heritage sites that provide holiday makers with a glimpse of this emirate’s storied past – reaching as far back as 5000 BC – and an understanding of its people’s culture, values and aspirations, will be joined by renowned museums, such as the Louvre and the Guggenheim, will soon open their doors, bringing art and history from all over the world to Abu Dhabi.

Welcome to Abu Dhabi

Abu Dhabi, the capital and largest of the seven Emirates comprising the United Arab Emirates, is ready to welcome and enchant both novice and experience travelers with its distinct Arabic hospitality, historic sites, world-class infrastructure, pulsating cosmopolitan lifestyle and idyllic setting, that includes pristine beaches, crystal clear waters, spectacular sand dunes and year-round sunshine. Set on a T-shaped island jutting into the Arabian Gulf from the central western coast, Abu Dhabi is a city of contrasts. Domes, minarets and mosques lie beside ultramodern and futuristic skyscrapers and attractions, while locals mingle with foreigners, mainly from other Arab countries, the Indi-

Whither Post-2015 UN Development?

BY STEPHEN BROWNE AND THOMAS G. WEISS

Stephen Browne and Thomas G. Weiss Co-directors, Future UN Development System Stephen Browne

(FUNDS) Project, Ralph Bunche Institute for International Studies, at the City University of New York’s Graduate Center. They are the editors, most recently, of Post-2015 UN Development: Making Change Happen? (London: Routledge, 2014).

Thomas G. Weiss

WSA-mobile 2015

Under the auspices of the United Nations in September 2000, the largest ever gathering to that date of heads of state and government signed up to the Millennium Declaration – a detailed statement about the world’s development aspirations. Contained within that Declaration, the Millennium Development Goals (MDGs) were designed to be achieved over a 25-year period, beginning retroactively with the metrics of 1990. The quarter-century was considered long enough for every developing country to meet the first seven goals covering education, health, environment and gender equality. An eighth goal described some of the obligations of the developed countries that included providing aid, freeing up international trade, and transferring essential technologies. In one year, the agreed threshold will have been reached. Compared with the generally slow progress in the 1990s, the record since 2000 has improved. According to the December Millennium Development Goals Report 2014, the proportion of people in dire poverty worldwide will have been more than halved by January 2015, the beginning of the fateful year; all developing regions will have achieved virtual gender parity in primary education; the clean water access

Why new post-2015 UN development goals? The MDGs became the core of the UN development agenda, even though several of the system’s organizations were slow to sign up. Starting in 2012, the UN has been trying to forge a new agenda, based on a new set of “sustainable development goals” (SDGs, inspired by the Rio summit on the environment in that year), again intended to focus its operations. The following year, a highlevel panel chaired by three serving heads of government established some important parameters, two in particular. First, any new set of goals should build on the MDGs but have more breadth. Apart from sustainable development (including climate change), they should include concerns about economic growth and jobs, promotion of peace and security, and inclusive governance. Second, they should be based on a global partnership, meaning that all should be universal—that is, not distinguishing developing and developed countries. Until this past summer, extensive and exhaustive consultations centred on an “open working group” of UN member states. The tortuous process resembled that of most intergovernmental committees, and the “wisdom” consisted of a long and not entirely coherent listing of the hobby-horses and interests tabled by at least one of the 193 member states. The resulting 17 goals and their 169 explanatory paragraphs have largely ignored the pleas of the high-level panel for succinctness and priorities. However, they will continue to be debated by governments until the SDGs are formerly approved in late 2015.

From January 2016 until 2030, therefore, the UN will have a new and greatly expanded development agenda. Addressing these global challenges will not mean business as usual for the UN, and because the new agenda is so much more comprehensive, its implementation will raise several challenges.

Country and global goals The SDGs face challenges of both form and of substance. If, as expected, the list of goals and targets remains long and complex—it would be harder to be longer and more complex—choices will need to be made among them. Will there be a minimum number of goals and targets to be measured for every country? A different set of goals for each country? Or a mixture? And as soon as the goals are approved, their detailed application will have to be determined. How will each be measured? The MDGs were chosen in part because readilyavailable metrics existed for virtually every country. But how will new SDG concepts such as security or governance be determined? Subjective and contested measurements along with better capacities for statistical compilation are required. Who will do the monitoring? To be objective, the SDGs should be tracked by parties other than governments. Should the monitors be local civil society organizations, international nongovernmental organizations, or the UN itself? Should the UN emulate its own practice in the human rights domain and institute “universal periodic reviews” of each country’s development performance? At the global level, an enormous effort will be required to address problems that transcend political borders. Climate change is just one of the main environmental challenges, accompanied by maintaining biodiversity, reclaiming forests, managing water resources, and ensuring accessible energy. Reducing global inequality includes regulating global financial markets, reforming financial institutions, promoting orderly migration, and extending “special and differential treatment” for poorer developing countries in trade. Other goals refer to infrastructure, economic growth and productivity. The UN also is supposed to help reduce violence everywhere along with corruption and bribery in all its forms.

Fit for post-2015 purpose? Clearly, the UN system cannot be expected to provide institutional solutions to all these challenges. For example, the World Trade Organization will have a major role for commerce. In infrastructure and finance, the World Bank Group and regional development banks will be involved. In health, a major role can be anticipated for the Global Fund for AIDS, Tuberculosis and Malaria, and the GAVI Alliance for Vaccines. Such non-UN bodies are not merely partners because they are encroaching on the UN’s traditional territory. And the landscape is changing for the UN in other ways. Such new intergovernmental configurations as the G20 offer alternative forums to the universal United Nations. Emerging powers like Brazil and India are vying for influence and providing alternative means of assistance to developing countries. Technical assistance of the kind which has been provided by the UN is increasingly being eclipsed by more appropriate and specialized sources. Aid itself is being supplanted as an input to development by foreign direct investment, private capital, worker remittances, export receipts, taxes, and mining royalties. At a time when its core resources are declining, a diminished UN system confronts a growing number of powerful development organizations and must decide how both to render itself more effective and rededicate itself to the domains for which its global reach and universality give it a comparative advantage. To enhance effectiveness, the system must cohere more, and its component organizations must cooperate not compete. A strong centre of strategic direction is needed. Business processes must be streamlined. Setting global norms and standards – the bread-and-butter of the UN’s comparative advantage – should be supplemented by more concerted efforts to ensure compliance. The SDGs will be toothless without adequate follow up. While the UN’s country operations can be scaled back, there will be specific situations in which its role will remain indispensable, particularly in conflictprone countries, in recovery and reconstruction, and in the aftermath of natural and human-made disasters.

Whither Post-2015 UN Development?

goal will have been reached; and there have been impressive results in fighting malaria and tuberculosis. In other areas, global measurements indicate shortfalls, some substantial. Primary school enrolment is still not universal; chronic child malnutrition is still too high; child and maternal mortality rates have not declined adequately; and sanitation standards have not been met. And while a few countries will have been able to achieve all the goals, the majority will have fallen short on several. Conflict-prone stateswill have made limited if any progress.

There are around 7 billion mobile subscriptions worldwide, this is equivalent to 95,5 percent worldwide. But what will happen in the next years and how will mobiles change our society, our business, our way of living? We asked members of the World Summit Award Global network about their thoughts and predictions.

Adam Montandon, Associate Professor for Innovation and Entrepreneurship, Denmark

Gary Schwartz, CEO of Impact Mobile, Canada

Dr. Witman Hung, President, Internet Professional Association (iProA) Hong Kong

My mobile journey.

IoT: Putting the human back in the center.

The future of mobile technology is an interesting one. I look forward to a world where there is no line between human and machine, where we become one with technology. Technology doesn’t just come with us, in our pockets, on our wrists, or in our bags, but it becomes a part of us. It’s in our mind, it’s in our eyes, it’s in our dreams. Mobile technology will become ingestible inside our bodies, or embeddable, deep beneath the surface of our skin. In the future we may buy our technology from a doctor, rather than a phone shop.

What was called machine to machine (M2M) in 2010 has now become the Internet of Things in 2015. The profound difference is that the human has been placed in the center of this M2M interaction. However, we are far from a full-fledged physical web. All the IoT wearables that we found stuffed into our Christmas gift sock has been quietly slipped into bottom of our draw (never to exit). To drive adoption, we need to develop mesh value networks for our bodies, cars, homes and cities. One smart object alone is a novelty. The interaction and interdependence of all the various ambient nodes will provide the networked effect to drive data insights that will begin changing our world in 2015 in a profound manner.

John Gage, chief scientist at Sun Microsystems, coined the phrase, “The network is the computer” which became the company’s tagline for many years. Today this still holds true but I would like to add “Mobile is the network”. The increasing dominance of mobile devices connected to the internet over traditional desktops is irreversible. With wearable devices and IoT becoming more and more popular, we live in a world where mobile connectivity is not only critical but human rights. And mobile application is no longer just business tools but become personal essentials.

WSA-mobile 2015

While it is always risky to look into a crystal ball with anything other than a wink and a nod, it’s fun to speculate about the future of mobile. Mobile entertainment in particular already seems futuristic to me, serving up everything instantly – from TV, film, music, games, sports to the social networks that unite them – all through a device that’s on us at all times, even as we eat, pray, love. What I think we’ll see more of in the year ahead are “media throughlines”, threads that help us binge on our favorite entertainment, and that draw together more about what we already adore across all formats. #Hashtags are a very simple form of

what I see coming down the road. They allow people to tag and participate in global conversations. Next, imagine if enhanced hashtags did more work for us, crawling through everything audio, video, text and delivering multimedia content bundles to our mobiles, essentially sensory magazines for our unique enjoyment. Content discovery and packaging will converge. I also see the relationship between entertainment characters and entertainment fans growing closer and becoming simultaneously more intimate and more automated. Right now, if you Tweet or post as a fan, you are part of an audience conversation. In the future, your comments will be harvested and incorporated into dialogue that your favorite characters send back out into the world.

via USSD - the simple keypad controls like *34# and the wikipedia pages have been broken down to SMS text messaging sized bits. Best of all, the service is free. Can you imagine what a change it does to a local farmer or small shop owner to suddenly have access to the content of Wikipedia, via simple ‘dumbphones’. No smartphone required. This is the kind of change for the Emerging World which is a revolution. Mobile is helping shrink the digital divide. We see it in services such as the Kan Khajura ‘radio station’ via Unilever in India, which delivers free radio content on the voice channel of mobile phones in parts of India where FM radio does not have coverage (over 100 million people in India live in such remote areas that still do have cellular coverage). 24 million in India have signed up to these services. I see wonderful innovation all over the world not just in deploying smartphone apps but on very simple servic-

es that run on SMS, USSD and voice. The beauty of voice is that it crosses over even the literacy gulf. And as a last item I want to mention a wonderful idea I saw just launched in Nepal called Ritiriwaj. It is designed to help preserve cultural rituals and customs, such as how a given tribe or culture celebrates its birthdays or weddings and various holidays etc. It offers guides on how to make the foods required for a given fest, the right colours and fabrics for the clothing required etc. If you live with your family in the village, your elders will know this. But if you’ve moved to the city or work in another country etc, then these rituals can easily be forgotten. But with our mobile, now we can even safeguard the cultural heritage of our customs and ways. I was truly inspired to see that use of mobile on my recent visit to Kathmandu. It makes me so proud to work in this industry that we can be of so much use worldwide.

Tomi Ahonen, Author, Singapore, Finland

As the world has passed the 100% mobile subscription penetration rate per capita, increasingly major global giant corporations talk about their ‘mobile first’ strategies. We hear how Apple is a mobile company, Lenovo increases its mobile involvement and Sony sold its laptop business as it sees mobile center to its future. Similarly banks, hotels, car manufacturers, retailers and restaurants are embracing mobile worldwide. For those industries the digital revolution coming through mobile is an evolution of what they were already doing. What many don’t notice is how very basic mobile services are truly changing life for people who never used a computer before, who often live beyond common conveniences such as TV reception, reliable electrical grid and even running water. Mobile is changing those lives and there it is a revolution. I saw for example visiting Kenya last year how Wikipedia is now available

m - Business Mobile Futures& Commerce

Catherine Warren, President, FanTrust Entertainment Strategies, Canada

1 2015 Mobile Trends

Janine Warner, Founder of DigitalFamily.com, a digital media design & training agency

Over the last decade, mobile design buzzwords have evolved from “mobile friendly” to “mobile first” to “responsive design,” which means creating designs that adjust to look good on any size screen. As we head into 2015, here are a few tips to help you make your apps (and mobile websites) more successful in an increasingly crowded mobile landscape.

Advertisers want evidence of real engagement with real humans and they are growing leery of click fraud. Look for ways to create – and measure – interaction with your audience, not just clicks or page views. That means studying what users actually do in your app, not just how many screens they view.

Add Contextual Relevance Make Information Bite Sized Mobile users have limited time, limited screen space, and a high chance of getting interrupted. Short, quickly consumed content is not only faster to digest; it’s easier to come back to again later – and easier to share. Bite-sized content also works well in responsive designs where small, versatile page elements are more easily rearranged to fit on small and large screens. Figure 1^

Measure Success by Interaction Not Clicks The advertising industry is moving away from “cost per click” to “cost per interaction.”

WSA-mobile 2015

Geotargeting makes it possible to deliver content when and where it’s needed. Apps like Geo-Reminder and Checkmark can send you an alert to pick up your suits before you drive past your dry cleaner or make sure you have your passport before you leave the house on the day of your next international flight. The next generation makes it possible to track location so closely you can follow customers around a store or guide visitors through a museum. Using Bluetooth wireless location beacons, such as the ones made for developers by Estimote, location apps are getting even more personal. Figure

Keep Your Audience Safe

Don’t Make Me Click

Research analysts at Gartner estimate that about 75% of mobile apps on the market are not secure enough to withstand the hackers that are headed their way. Invest more in keeping your users safe and you’ll keep them longer, especially after everyone else gets hacked.

Designers used to work hard to get all of the most important information “above the fold” (a term that comes from the practice of cramming the most important news above the fold in a print newspaper). The latest trend is to fill the first screen with one big image, or a single message, and invite users to scroll down the page to find more. Infinitely scrollable pages, made popular by sites like Facebook and Twitter, are catching on among bloggers and other content creators.

Push But Don’t Be Pushy Getting a text with a discount on the weekly special is a welcome reminder, but daily deals are generally too much and tend to wind up in spam filters. Most of us don’t want to eat lunch at the same restaurant all week, even if it is our favorite. Make sure you only push messages to those who opt in, test new messages with a small sample of your list before sending them out to the full list, and keep a close eye on early responses to make sure your missives are not viewed as intrusions. Better yet, let users choose how often they get messages, and make it easy to find and adjust frequency settings.

Mobile Futures

Design for Women First Wearables are the hot new mobile category, but as with most new tech toys, the first crop of devices was focused on boy geeks, not girl geeks. I’m hardly the first to suggest it’s a mistake to only design for men, but it’s hard to overestimate how important women are when it comes to wearables. Women are responsible for 80% of the purchasing decisions in the U.S. Designing products that appeal to women will impact more than 50% of your sales. Figure 3^

TOGETHER WE INVEST IN YOUR

IDEA...

Collected by Madanmohan Rao in his app: Wordsparks – Startup Quotes and Proverbs

» All human beings are entrepreneurs.« MUHAMMAD YUNUS, Entrepreneur, banker, economist and civil society leader, Nobel Peace Prize winner

» If you haven’t found it yet, keep looking. Don’t settle.«

Inspiring words from around the world

SPARK UP

STEVE JOBS, Co-founder, chairman, and CEO of Apple.inc

» Rowing harder doesn’t help the boat if it is headed in the wrong direction.« KENICHI OHMAE, Organizational theorist, management

consultant, Former Professor and Dean of UCLA Luskin School of Public Affairs, and author

» The road to success is always under construction.« LILY TOMLIN, Actress, comedian, writer, and producer

» If you are not embarrassed by the first version of your product, you’ve launched.«

Spark Up

REID HOFFMAN, Linkedin co-founder entrepreneur, venture capitalist and author

» It may be easier than ever to start a product, but building a company is just as hard as it has ever been.« SARAH LACY, Technology journalist and author

» To take the entrepreneurial journey, put action over planning. To fund the journey, put planning over action.« MONICA MEHTA, Financial journalist, author, investor

» You don’t learn to walk by following rules. You learn by doing and falling over.« RICHARD BRANSON, Businessman and investor,

founder of Virgin Group

Participating Countries, Nominations, Winners, Organisations Category Winners

m-Business & Commerce Mexico 67 Nominations Portugal Russian Federation Denmark Kuwait m-Government & Participation United Arab Emirates 49 Nominations Latvia Oman Brazil Uganda m-Learning & Education Austria 57 Nominations United Kingdom Sri Lanka Ireland France m-Entertainment & Lifestyle Poland 68 Nominations Canada Spain United Kingdom Tunisia m-Tourism & Culture Mexico 55 Nominations Italy Netherlands Saudi Arabia Denmark m-Media & News India 43 Nominations Latvia Sri Lanka Russian Federation Lebanon m-Environment & Health Jordan 65 Nominations Spain Brazil Finland Morocco m-Inclusion & Empowerment Portugal 57 Nominations Philippines Palestine Ghana Brazil 40 Winners out of 30 Countries

WSA-mobile 2015

North America and Oceania

Winners/ Country Country Winners Austria 1 Brazil 3 Canada 1 Denmark 2 Finland 1 France 1 Ghana 1 India 1 Ireland 1 Italy 1 Jordan 1 Kuwait 1 Latvia 2 Lebanon 1 Morocco 1 Mexico 2 Netherlands 1 Oman 1 Philippines 1 Poland 1 Portugal 2 Russian Federation 2 Saudi Arabia 1 Spain 2 Sri Lanka 2 Tunisia 1 Uganda 1 United Arab Emirates 1 United Kingdom 2 Palestine 1

Latin America and Carribean

Asia Type of Organisation

Arab Countries and Middle East

Nominations

Europe

Participating Countries, Nominations, Winners

2014 NGO 15 Academia 18 Start-up 151 SME 35 Government 49 Non-for-Profit 17 Cooperation 60 Individual 38 Other 27

Africa

Regions Nominations Countries Countries Nominating Winners

Africa 71 Arab Countries and Middle East 88 Asia 70 Europe 169 Latin America and Carribean 50 North America and Oceania 21 469

19 2 9 17 4 16 19 33 5 12 1 4

40 101

m -BUSINESS & COMMERCE business on the • everydays run: smart new solutions

make it possible anywhere, anytime • business & always up to date deliveries as simlple • mobile as it goes • mobile marketspace business opportunties • new for SMEs of mobile money trans • 50% actions globally done in Kenya 20

WSA-mobile 2015

WSA-mobile catagories

m -GOVERNMENT & PARTICIPATION and interact: smart citizens • act engagement on the handheld

• government hands-on citizenship & participation in • smart government services made possible • interaction and guidance 24/7

m-LEARNING & EDUCATION

• education means empowerment • knowledge must be free and easy to get • hands-on content bring curricula to live • don’t learn it - do it & never forget it • learning everytime and everywhere - for real 22

WSA-mobile 2015

m-ENTERTAINMENT & LIFESTYLE WSA-mobile catagories

entertainment through • smart creative solutions

• engaging the audience • stepping into the game • experience augmented reality gaming • fun and interactivity • game creation

m-TOURISM & CULTURE

• 3D cultural heritage sights tourism interactive and • exciting sightseeing for • augmented everybody

• interacting with history culture • enabling conservation

WSA-mobile 2015

WSA-mobile catagories

m-MEDIA & NEWS

• keeping updated • multi language newspapers generated content & interactive • user news reporting • citizens as life reporters

m-ENVIRONMENT & HEALTH

• digital environmental protection • be informed and take part and safety on your • prevention phone • 360 degree health support • medical language translation • tracking CO footprints 2

WSA-mobile 2015

m-INCLUSION & EMPOWERMENT WSA-mobile catagories

• equality and empowerment • power2women • local solutions for local challenges and include people with • empower disabilities • mobile engaging everybody • bridging the digital divide

WINNERS 28

WSA-mobile 2015

m-BUSINESS & COMMERCE WINNERS Supporting m-Business processes and commercial transactions, including real-time travel bookings; creating new business in m-Commerce; offering customers convenient services and supporting SMBs in the marketplace; using mobile phones for buying, selling and banking, as well as for servicing customers and for

Business & Commerce

collaborating with business partners.

CLIP Mexico

MOBIZY

Portugal

UBANK Russian Federation

MOBILEPAY Denmark

TALABAT Kuwait

Producer

Coproducer

Contact

Product

CLIP |Mexico Adolfo Babatz Torres

Vilash Poovala

https://clip.mx

available on iOS and Android

Description

Jury Comment

Clip is a credit card reader app allowing businesses, no matter how large or small, to accept credit and debit card payments via smartphones. Clip solves several payment issues in Mexico. The process of installing a credit card terminal is expensive and bureaucratic, only selected cards are serviced by any given terminal and the calculation of different commission rates by different card companies is complex. Only big companies can afford the hassle of a credit card terminal. Small businesses, artists, street markets, and flea markets look to alternatives. Clip is a clear m-commerce solution and a revolution for small business. Taking less than three days to get installed, the device works with any Android or iOS Smartphone connected to the internet and charges only one commission no matter which credit card is used. A nine-year old and a seventy year old grandma were the first successful users. Risk free, super simple to use, plug and play, Clip helps small, medium and big businesses to accept all credit cards. The Clip payment process is easy and secure for the merchant and the buyer.

Clip provides a solid solution for increasing payment management accessibility for small businesses and entrepreneurs in Mexico. Having a consolidated payment mechanism that can be set up quickly addresses the painful process of managing multiple payment terminals that have lengthy timelines to implement. Clip can make a critical infrastructure contribution to an expanding middle class, and perhaps build a culture of trust in a country where trust for digitized transaction still has progress to make. Carlos Abler, Global Manager of Online Content Strategy / 3M

WSA-mobile 2015

MOBIZY |Portugal Mobizy

Tekever

mobizy@mobizy.com

Description

Jury Comment

Mobizy is a simple, effective and functional virtual platform for mobile enterprise, powering solutions anywhere by using a mobile phone or tablet. Mobizy solves real life business problems, making any company more productive to boot, by helping to sell more, deliver earlier, keep customers on file, manage field teams and spread knowledge throughout the organization. No need for new infrastructure, Mobizy works with all mobile operating systems. From mom & pop stores to companies with hundreds of employees, all kinds of businesses can reap benefits. With Mobizy , managers can communicate in real time with employees and monitor hours and overall performance. Mobizy dashboards and reports provide access to a companyâ&#x20AC;&#x2122;s entire history and export information via email using standard formats to any other system in use. Mobizy Sales manages the entire company sales force, including customer info and product catalogue, handling new orders and expedition in a matter of minutes. Mobizy Clients provides tools to manage accounts and to follow contacts, leads and opportunities until they become customers. ÂMobizy Field Services improve the operational efficiency of technical field forces. Mobizy Time Clock improves worktime reporting with an absentee registry. MOBIZY lets users manage an entire organization with a few taps from everywhere. Anything is possible with Mobizy.

Mobizy is a useful productivity app from Portugal that permits businesses to manage sales, clients, todo lists, contacts, services and much more. Collected data is saved in the cloud. Usable on the go and on diverse platforms â&#x20AC;&#x201C; mobiles, tablets and desktops - it brings a unique value to its targeted users. It has depth, is straightforward to use and well realized! Christelle Scharff, Chairperson of Computer Science / Associate Professor / Computer Scientist, Pace University

Business & Commerce

www.mobizy.com

UBANK |Russian Federation UBANK

http://ubank.ru

available for Android

Description UBANK is an application allowing payment for different services 足directly from any bank card. Specially designed for mobile phones, UBANK functions very well in Russia where people often use cash, especially in small towns, and sometimes travel a long way or wait in long queues at banks to pay for the most ordinary services or monthly bills. UBANK is a simple and convenient application for anyone, even if they are first-time smartphone users, to pay for services such as 足mobile phone, Internet, games and so on, or to send money to family and friends and keep track of expenses. UBANK is a free app with no additional fees for basic payment services.

WSA-mobile 2015

UBANK application has a number of services offered with a simplified way of using with few steps. The overall look and feel of the application gives a good expectation to customers with all the graphs and receipts. Banking solutions are being adopted all over the world in different ways. From my point of view interface and design are very important for customers to have a good understanding of reliability and a simple way of calculating expenditures.

Humaid Al Basti, Internet Governance Analyst / Policy & Programs Department

MOBILEPAY |Denmark Danske

www.danskebank.com

Description

Jury Comment

MobilePay is a mobile payment solution making it easy to transfer money to other users or to pay for goods and services online or in physical stores. It’s as easy as sending a text. Users enter a 4-digit pin, the amount, choose the receiver and swipe. There are three options when choosing the receiver; 1) enter a cell phone number, 2) choose a contact in one’s phone book or 3) choose a shop on the list of nearby shops in the system. MobilePay is completely free. Registration takes less than 5 minutes. More than one third of all people with a smart phone in Denmark have used the app. It has become an industry standard used so frequently, that the name is proverbial: “You can just MobilePay me later.” If money is sent to a person without the app, a text appears, informing the recipient that money is waiting, if they download the app. The amount sent is reserved for 30 days unless the sender cancels the transfer. Other features include requesting money from other users, splitting a bill at restaurants, paying for goods and services in physical stores, and paying at online stores without credit card details, by merely entering one’s phone number. If a MobilePay profile is subject to unauthorised use, Danske Bank will cover the loss. This app is a stroke of genius.

The proverb “short account makes long friends” is now delivered by MobilePay. The end of hard cash might be in sight too, at least in Denmark. You will never run out of cash from your pocket. This new kind of mobile payment solutions is spreading in many countries. Especially in Africa where 80% of transactions are still done in cash digital mobile cash has a great future. Latif Ladid, President / IPv6 Forum

Business & Commerce

available for iOS, Android and Windows Phone

TALABAT

|Kuwait

Mohammad Nabil Jaffar

Khalid Al-Asker

info@talabat.com

Description

Jury Comment

Talabat is Arabic for “order”. Established in 2004, Talabat is an inhouse smartphone application allowing hungry customers to order their favourite food online from a wide selection of restaurants in Kuwait, Saudi Arabia, Bahrain, Qatar, United Arab Emirates and Oman. The friendly user interface allows customers to search among restaurants by geographical area or by preferred food type. A key feature enables customers to place orders including items from multiple restaurants all at once, something impossible without a digital tool. Other features provided by the Talabat app include viewing restaurant menus with pictures; special instructions reflecting customer preferences; restaurant coupons and value promotions; placing an order at a chosen time; instant updates on order status; management of account information; online instant service support through live Chat. The app offers a complete spectrum of online payment options using ATM or credit cards, in addition to C.O.D. The customer’s account can save one or multiple preferred addresses. Orders can be tracked and rated, allowing reordering of favourites. “Talabat credit” is very helpful for parents who deposit credit making it possible for children to order. Talabat has empowered small and medium businesses in the food industry to be present online and to open new markets otherwise beyond reach, either due to the high cost of an online website, or for lack of know-how. A food provider signed up with Talabat enjoys the full service of being around clients 24/7.

There is a common misconception among food outlets that mobile users want to download an app for every restaurant they wish to order from – they don’t. They are much more likely to download a app that gives them a wide choice of restaurants to choose from. If Talabat can provide me with the opportunity to order a takeaway from all my favourite restaurants, big and small, take payment securely and ensure reliable delivery, why would I ever want to clutter up my phone with numerous, rarely used mobile apps from individual restaurants?

Business & Commerce

available for iOS and Android

Andy Favell, Journalist, UK

WINNERS 36

WSA-mobile 2015

m-GOVERNMENT & PARTICIPATION WINNERS Delivering mobile services in public administrations to indivi duals, businesses and organisations, in order to improve access to services; fostering quality and efficiency of information exchange and citizen centric transactions; strengthening the

Government & Participation

participation of individuals and groups.

DUBAI POLICE APP United Arab Emirates

FOOTBALL-“PASS TO GET A BETTER RESULT!”

Latvia

ELECTRONIC CONSUMER GUIDE Oman

COLAB.RE Brazil

U-REPORT Uganda

Producer

Coproducer

Contact

Product

DUBAI POLICE APP

|United Arab Emirates

Colonel Khalid Nasser Al Razooqi Awatif Rashed Alsuwaid www.dubaipolice.gov.ae available for iOS and Android

Description

Jury Comment

Developed in response to the Smart Government initiative, the Dubai police App provides content and services to UAE residents, including traffic, security and community services. Available in Arabic and English, the app contains a comprehensive set of features categorized by frequency of use: traffic services; fine payment with driving license verification or vehicle impounding; traffic clearance certificate; traffic wallet allowing app users to save their vehicle details for easier inquiry, payment and notification; road status notification; security services for people in distress; good conduct certificate; police report inquiry; crime prevention (to report a crime or provide information); tourist security services; SOS services in life-threatening emergencies; police department managers on duty; links to social media, for instance, pharmacies on duty; critically ill patient service; police station location via GPS integration; Dubai police job vacancies. A feedback feature for suggestions or complaints appears in a fixed footer on all app screens. Public, government and private organizations can also verify or validate documents issued electronically by the Dubai police. The Dubai police App aims to increase public satisfaction and to provide mobile services with secure data transfer that reduce effort, time and cost. Simple and easy to use, with gesture enabled features, any service can be accessed with just two taps or via voice commands. The look and feel of this app excels.

In a world of connected and converging ecosystems, it is important for e-government apps to integrate various facets of their offerings and make it easy for citizens to get services across the board. Dubai Police brings together a variety of services such as SOS alerts, traffic status, fine payments of drivers, tourist complaints, and direct contact with key Police officials in one app. Furthermore, the app from this pioneering department also includes a fast-track service for appointments and document procurement. The app leverages uniquely mobile phone capabilities, such as location services to deliver the best that technology is capable of. The jury commends Dubai Police for their achievement and looks forward to further updates on their future mobile offerings.

WSA-mobile 2015

Madanmohan Rao, Chief Researcher / Mobile Monday

FOOTBALL-“PASS TO GET A BETTER RESULT!” FUTBOLS |Latvia Martins Dambis, CUBE Agency Zigurds Zaķis, Communications Strategist www.mk.gov.lv

Description

Jury Comment

Football (Futbols) is a mobile application launched as part of the campaign “Pass to get a better result!” in response to an initiative of the State Chancellery to improve public administration in Latvia. Users can use this “pass” to evaluate government services and provide immediate feedback on the quality of their experience with public offices. The Football app aims to make the “football game” among civil servants more professional, client oriented and precise. With a database of more than 500 public institutions including address and location from the user’s stand point, contact information, as well as working hours, users can easily find any institution and evaluate the quality of service by filling out a simple form. Friendliness and responsiveness of government employees, rendering of immediate understandable help, and a thorough handling of substantial questions are among the issues relevant to the survey. A feature for providing suggestions for improvement completes the Football package. Feedback is collected in the Chancellery which regularly reports to the Prime Minister, to ministers and to state secretaries regarding progress in the development of a professional public administration. The Football app is a unique digital tool for societal participation in good public administration.

Mobile government content and services will become truly impactful not just if they are aligned with existing organisational processes, but if they also provide convenience and usefulness to the key stakeholders: the endusers or citizens. The Latvian government has shown that its mobile services are effectively marketed to citizens who can also assess the services via a ‘football game’ metaphor. Citizens can assess the work of over 500 public institutions, rate their service quality, and provide personal comments on responsiveness, friendliness and helpfulness of the government employees. Furthermore, the citizens can provide suggestions on improving the service. The jury commends the Latvian government for showing that mobile content need not just be ‘pushed’ to citizens but that feedback and suggestions can also be ‘pulled’ or solicited via mobile apps.

Government & Participation

available for iOS and Android

Madanmohan Rao, Chief Researcher Mobile Monday, India

ELECTRONIC CONSUMER GUIDE

|Oman

Nasser Al Mubaihsi Idrees Shah www.pacp.gov.om

available for all Mobile Operating Systems

Description

Jury Comment

The Electronic Consumer Guide (aka the PACP Mobile App) is the official application of the Public Authority for Consumer Protection in the Sultanate of Oman. The app aims to improve consumer protection by providing citizens with up-to-date mobile access to PACP’s eServices anytime, anywhere. Features include: a price index realtime check at over 200 stores using bar code scanning; international commodity price check; favourite items cart; cart sharing with family through social media; GPS enabled search for retail outlets; complaint submission with attachments and complaint follow-up; latest news & push alerts/advice; recalls and warnings; monthly expense planner; and contact details. The app enables consumers to optimize daily planning and spending, ensuring privacy and protection from scam products. Counterfeit and expired goods have been seized by PACP field inspectors due to public complaints using the PACP app and corruption in the retail industry has been reduced. By offering a real-time comparison of PACP-approved prices at different retail locations before purchasing, the app enables improved consumer satisfaction. Through the Electronic Consumer Guide, the PACP has reduced operational costs and streamlined service delivery including the consumer hotline, while also reducing queues at service points.

“Electronic consumer guide” is a smart solution for better consumerism. It enables to get useful information on-site: like information about commodities or their prices in other nearby shopping places, just by quickly scanning their bar code. As well – it helps to manage consumers’ shopping experience, provides tools to plan and organize family’s monthly budget, or helps to creates and share a favorite “virtual cart”. It also submits consumer’s complains to the responsible public institution. Available on different mobile platforms, it is a good extension of the work implemented by Public Authority for Consumer Protection of Sultanate of Oman.

WSA-mobile 2015

Ieva Zilione, Deputy Director Information Society Development Committee / Ministry of Transport and Communications, Lithuania

COLAB.RE |Brazil Gustavo Maia Team of Colab.re www.colab.re

Description

Jury Comment

Colab.re has been identified by leading urban innovators, entrepreneurs and thinkers as the world’s best urban app. Beautifully designed, the civic app is used by more than ten city administrations all over Brazil as the official communication channel with and for citizens. The platform enables public managers to be in touch with social networks and allows citizens to communicate with government. Citizens use ReportIn to reflect neighbourhood issues like cars parked in forbidden spots, broken sidewalks or urban sanitation. Photographs and posts bring problems to the attention of local government, with follow-up tracking and solutions. SuggestThink is a vehicle for citizen generation of ideas for projects or services that can change the community. RateHelp helps local government to improve public programs and spaces by asking citizens to rate the overall quality, cleanliness and accessibility of equipment and services. Colab.re analyses responses and provides this data to guide public policy-making processes. The app is free for local governments, offering a management tool to engage with citizens efficiently through access to posts and feedback, as well as to interact directly with the public through notifications. In a country like Brazil, where 80% of the population lives in urban areas, Colab.re creates better cities through citizen and government collaboration, strengthening the power of citizens to engage in and improve urban life.

There are two strong forces that will change the game both in marketing and politics: context and community. While we have been talking about content in the past years and about the right methodologies of content delivery (storytelling), context has become the more relevant argument for the community: “in which context is happening what?” – is the springboard question to the community’s attention. The old and current model of democracy allows citizens to vote for their representatives (parties) to follow a common ideology of running a country. The future will bring aggregated public tasks that derive from the citizens digital footprint(s) - and a solid and reliable administration to deliver to these tasks will replace the current model of parties. Implementing social media into political discussions is the first step in this direction. I see a few of these ideas popping up and can only recommend to pay attention on what is happening here: projects like Colab are shaping our future as a citizen

Government & Participation

available for iOs and Android

Niki Ernst, CEO / Planetsisa GmbH

U-REPORT

|Uganda

UNICEF

http://www.ureport.ug

Description

Jury Comment

U-report is a free SMS-based system that allows Ugandans to speak out and to work together for positive change. Similar in functionality to WhatsApp, the text message programme is designed to give young Ugandans a chance to voice their opinions on issues they care about. Users opt in at no cost by texting the word “JOIN” to a short-code. The registration process entails answering questions on age, gender, district, village and how one heard about U-report. This data allows subsequent polls to target particular districts or gender. Over 262,000 U-reporters in Uganda with an average age of 24 years currently take part. Roughly two-thirds of users are male. Each week an SMS poll soliciting opinions on a given issue/topic or an alert is sent to all U-reporters. Responses are analysed by district in real time by the U-report data platform and aggregated to the national level. Results are shared and issues arising are explored further with additional questions. U-report benefits government and society by raising awareness of pertinent issues and by issue advocacy at the national level, while promoting community-led development and information sharing. U–report aims to build partnerships with NGOs, youth organisations, faith-based organizations, and private companies to further community development goals at the grassroots level and strengthen the local involvement of young people.

Civic engagement apps have come to stay. Civic engagement is the encouragement of the general public to become involved in the political process and the issues that affect them. However, it can be witnessed that these apps are built for smartphone users only, hence excluding the most marginalized from civic participation, i.e. the people living in areas that need attention. UNICEF Uganda´s U-report has solved this in a beautiful way by the means of a free SMS service. Among its population of nearly 40 million, almost 1% of the citizens are already participating solving community development issues via SMS – truly impressive!!!

WSA-mobile 2015

Tore Haugland, Founder and CEO / Ouvi

m-LEARNING & EDUCATION WINNERS Serving the needs of learners to acquire knowledge and skills via mobile phone in a quickly changing world; transforming educational institutions through mobile learning resources; creating active m-Learning communities and solutions for corporate

Entertainment & Lifestyle

training as well as life-long learning.

CURE RUNNERS Austria

LIFESAVER: A NEW WAY TO LEARN CPR

United Kingdom

iCHEMIST Sri Lanka

LIFE IN THE WOMB Ireland

myBLEE MATH France

Producer

Coproducer

Contact

Product

CURE RUNNERS |Austria Three Coins in cooperation with Ovos De Paul University www.threecoins.org http://cure-runners.at/

Description CURE Runners is a financial literacy game that does not once mention the words money, finance or budget. Co-designed with an internationally recognized Austrian game developer, CURE Runners helps youth to deal responsibly with money, a key to a self-determined life free of poverty. CURE Runners achieves the intended learning effects playfully, via popular digital media, eye-to-eye and in the user’s language, without an ominous educational approach. Enriched by educators and debt counselling practitioners, the game’s story unfolds on an island destroyed by a virus. Survival is possible only with the CURE - a powerful, green liquid which is also the island’s currency and a scarce resource. Players need the CURE to live, pay for food and survival gear, or for housing. With free-running elements and a gripping gameplay, the game trains responsible money-management as the adventure unfolds. Money is a highly emotional issue that connects to self-worth, inner fears, hope and inclusion in society or among friends. CURE Runners is aimed at young people aged 14-19, before spending patterns leading to debt traps are internalized. Throughout the game, the player practices making smart choices, so as to balance status elements, detect debt traps, and reach survival goals. True to the principle of fun, CURE Runners was released as a casual game in Austrian app stores without emphasizing the educational aspect. The game will be later integrated into educational contexts, where key learnings can be deepened.

WSA-mobile 2015

Jury Comment I loved Cure Runners! Everything from the brilliant storyline and the way it is told, the financial educational background, the UI & UX, and the amazing immersive experience was fantastic, I even love all the characters. I am very inspired by the story behind the game as well. The relevance of financial education for kids and teenagers is of utmost importance, and the quality, the idea behind it and the way this game is designed and executed is very, very impressive.

Karla Ruiz Cofino, Co-Founder & Chief Digital Officer at MILKnCOOKIES, Guatemala

LIFESAVER: A NEW WAY TO LEARN CPR |United Kingdom Piero Frescobaldi

Pietro Matteucci https://life-saver.org.uk

Description

Jury Comment

Lifesaver is a crisis simulating app created for the UK Resuscitation Council with the goal of teaching basic cardiopulmonary resuscitation or CPR to users through interactivity, gamification, and live-action film. CPR is one of those things that we know we should all learn, and pray that someone else knows how to perform it when we ourselves require assistance. But most of us never quite get round to it. This engaging mobile/web interactive training video/game is both accessible, compelling and makes an impact. The teaching aspect of Lifesaver is most impressive and will save lives. In this clever and practical application of m-learning, users are presented with highstress scenarios to test their speed and efficiency in administering CPR. The option to share these results on social platforms was added to the app to promote engagement among a younger audience.

Revolutionary, an interactive experience, learning by doing – Lifesaver shows how this is possible by watching and playing – a film with several scenarios to learn simple skills and teach different techniques – and at the end you receive scores based on your performance. A completly new way in teaching especially young people (youtube generation).

Entertainment & Lifestyle

available for iOS and Android

Christian Rupp, Federal Executive Secretary for e-Government / Austrian Federal Chancellery

iCHEMIST |Sri Lanka Isuru Kusumal Rajapakse

www.xfastgames.com available for iOS

Description

Jury Comment

iChemist is a full featured chemical titration simulator that moves the study of practical chemistry to a digital platform by creating a virtual laboratory. This application has particular value for students without access to a chemical laboratory for essential work in practical chemistry, as is the case in Sri Lanka, where mosts schools lack proper facilities and equipment to learn analytical chemistry. Designed by a high school student, the application addresses the need to do practical work without costly chemicals and a laboratory. iChemist empowers students to learn in a safe space and to practice anytime, anywhere on their i-device. Learners can carry out titrations, add titration indicators, and mix chemicals in a stimulated laboratory. The practical work fast tracks learning and also allows students to draw pH variations into curves and compare experimental data with previously carried out tests. Users can record variations of other properties like pOH, concentration or volume, as iChemist automatically logs all practical chemical reactions in the ‘Experiment log’ feature. The updated version contains a video tutorial and “ion lists.” One-of-a-kind, iChemist is well crafted and executed with insider knowledge of the learning needs of high school students. Its performance and rich content make it an excellent example of mobile learning benefiting students and drastically cutting costs for educational institutions.

Practical experiments and other lab activities are an integral part of chemistry education. However, not all students have regular access to a lab to practice activities like titration, or may not be properly prepared in advance when they come to the lab. iChemist steps into this gap to offer a digital platform for simulating chemical titration. With insights right from a high school student, the app helps users add titration indicators, see the results and compare their data sets. Students using iPhones and iPad devices can record variations of chemical properties such as volume and concentration. The app also comes with a video tutorial. The interactive nature of the app, its straightforward design and its appeal to learner communities around the world makes it a candidate for winner in the Mobile Learning category.

WSA-mobile 2015

Madanmohan Rao, Chief Researcher Mobile Monday, India

LIFE IN THE WOMB |Ireland The Science Picture Company Redwind Software www.lifeinthewombapp. com

Description

Jury Comment

Life in the Womb is a stunning visual guide to pregnancy that explores the week-by-week progress of the developing baby from conception to birth using incredible 3D-generated imagery. Long before the first step, first word, or even first smile, babies experience a wealth of sensations in the safety of the womb. Using a combination of illustrations, animations and interactive 3D features, Life in the Womb illustrates these milestones through the 40 weeks of pregnancy. For mothers-to-be and fathers-to-be, the app brings an amazing journey closer than ever by illuminating key events including the baby’s first time seeing, tasting, hearing, kicking, and even the first heartbeat, all with clarity and beauty. Developed in Ireland in collaboration with Redwind Software and in consultation with The National Maternity Hospital, Life in the Womb represents a massive step forward for apps of this kind. Key features include week-by-week information about mother and baby; beautiful images, animations and interactive features showing the baby’s progress; concise infographics explaining medical processes such as checks and scans; 3D rotations of the baby at key stages of development. Critics write: “An amazing app,” “a fantastic resource,” “an entirely new experience for expectant parents.”

“Life in the womb” is a fantastic pregnancy resource, for all couples expecting new borns, and students. It provides astonishing visuals for our entry into life, and provides interactive 3D images of life’s first 40 weeks journey from conception to birth. The app will also help parents have an easier pregnancy by understanding all milestones of a pregnancy and assist them in having closer relations with their babies. This app is a great testimony of utilizing technology to explain life’s natural miracles.

Entertainment & Lifestyl

available for iOS and Android

Adel Maymoon, Head of Digital / Silah

myBLEE MATH |France JS Grail

Laetitia Grail www.myblee.info/us available for iOS

Description

Jury Comment

myBlee Math is a comprehensive application available in English, French and Spanish, that covers all math topics for children from 5 to 12 years old. myBlee leverages all the tablet-only available interactivity features to a level never reached before, providing children with a unique stand-alone learning experience. myBlee Math provides the pedagogy that parents do not necessarily master, while providing tools to monitor the childâ&#x20AC;&#x2122;s learning. In the classroom, myBlee Math enables teachers to individualize teaching, so children progress at their own pace, with the teacher acting as knowing coach. A profile screen feature allows identification of each child, adapting the learning to the userâ&#x20AC;&#x2122;s grade level and age. A recommendation screen feature proposes modules on which to work. A full content screen feature displays all available areas of mathematics. The module screen section is organized as a combination of lessons â&#x20AC;&#x201C;animated demos- and exercises based on Montessori pedagogy. A uniqe feature identifies any mistake made, explaining the discrepancy to the child and how to get to the right answer. Children receive congratulations and different sort of rewards, including trophees, badges and puzzles. The main objectives are to come back often to the application, to return to topics in order to improve, and to get perfect scores. A parent/teacher interface and an iphone parent interface enable adults to accompany the child and to send tasks, as well as congratulations. Practice and curiosity for learning are the secret of progress.

Helping students to master math skills is a key step in preparing young people for our increasingly complex world. The myBlee Math application serves this goal with an iPad app that combines lessons, tests, and visual tools to guide students from basic math concepts to increasingly complex math problems. The interactive app was designed by teachers, and is used in many schools already, but it is also designed to empower students (and parents) to learn and practice math outside of traditional classrooms.

WSA-mobile 2015

Janine Warner, Creator / DigitalFamily.com

m-ENTERTAINMENT& LIFESTYLE WINNERS

Entertainment&Lifestyle

Sports, games, music, fashion and fun: supplying mobile entertainment products and services; entertaining the user with a range of innovative games by taking advantage of the properties of small, wearable devices; supporting interactive entertainment and fun; mobile content, services and accessories to enhance and excite the quality of life.

CREATERRIA Poland

WATTPAD

Canada

SPLYCE Spain

SHERLOCK:THE NETWORK United Kingdom

HERO FROM THE PAST Tunisia

Producer

Coproducer

Contact

Product

CREATERRIA |Poland Wojciech Borczyk

Jakub Duda www.incuvo.com www.createrria.com

Description Createrria is an easy- to-use platform for kids and their parents, to create, share and play games. Uniquely simple and impacting positively on children’s creativity, Createrria turns making games into a game. Kick-starting the imagination, Createrria allows non-coders without any technical skills to tell a story, create an awesome action game or become a clever puzzler with Rube Goldberg style contraptions. Createrria offers several graphic styles to choose from, whether it is the Pixel Art Theme with retro look and feeling; a Fable Theme with dark colors, stage-like settings and decorations made of paper, cardboard and foil for a grim fairy tale with a twist; a Smooth Theme for fans of crazy Japanese cartoons. There is also a colorful Candy Theme for those who love cute looking games. Each graphic style comes with its own set of backgrounds, terrains, items and enemies. Users can choose their own amazing avatar, feel a bit Zombie or go for block pixels, ginger cookies and cowboys. There is something for everyone! Those ready to think outside the box can craft something new, mixing everything and using a 2d physics sandbox to invent a completely original game to become a Createrria legend. Createrria allows users to publish amazing stuff for friends – or simply play and rate all the great games created by other gamers around the world. With just one tap, the budding designer’s game will be published to the worldwide Createrria community and Facebook. Presto: friends will play, like and comment on games. It’s like youtube for games!

WSA-mobile 2015

Jury Comment Createrria is an open game. One can play it and then remix it. The play. Smooth graphics, funny characters, simple mechanics, sound and music, easy controls – all together they create a „magic moment“ that hooks a player to spend „JUSTONE-MORE-MINUTE-PLEASE“. The remix. During the process of game a player has ideas what can be done better. The app allows everyone to edit, remix or create new adventures. Richness building blocks, in level painting possibilities, graphic themes, avatars, and mechanics put together into a friendly interface. The community. Createrria is encouraging community: sharing and co-creation. People creating together make the game alive, evolving and surprising.

Darius Bagdziunas, Director, GAUMINA JSC Digital Agency, UK

WATTPAD |Canada Allen Lau

Ivan Yuen www.wattpad.com

Description

Jury Comment

Wattpad is a global community of readers and writers with over 30 million members. People around the world read and share stories on this social platform, accessible via phone, tablet, or computer. Wattpad’s stories are free and available both on or offline. Users are able to post articles, stories, and poems either online or through the Wattpad app. The content includes work by both undiscovered and published writers. Readers are exposed to different writers and genres not available at their local library or bookstore and in places, where there are no libraries or bookstores, making Wattpad a way to access a diverse collection of texts. Readers on Wattpad can also do more than just consume content. They can participate in storytelling through comments and fan art. Even if these readers might not identify themselves as writers, they can share ideas on what makes a story more interesting with the writer through a comment or message. Similarly, they can connect with authors to better understand a character by learning the reason for a certain action not explained in a published text. Wattpad helps transform storytelling from a solitary activity into a social experience. Half of users are U.S.-based; others come from the U.K., Canada, the Philippines, Australia and beyond.

“My daugther loves wattpad! Why? Because it is more than simply reading or writing a book – it’s helping change storytelling into a social experience. Simply connect with the author to give feedback, ask questions or write the next chapter together or define new characters. Especially young writers (beginners) they can share their ideas on what can make a story more interesting. But it is much more - genres you may not find at your local library or bookstore, or even in bookless places.”

Entertainment & Lifestyle

www.wattpad.com/ getmobile

Christian Rupp, Federal Executive Secretary for e-Governmen / Austrian Federal Chancellery

SPLYCE |Spain Inqbarna

Carles Moré www.inqbarna.com

http://splyceapp.com

Description

Jury Comment

Splyce is a music player with auto-mix features allowing the user to become their own DJ. This unique app integrates with day-to-day life by analyzing music the user likes, and then playing and mixing it, making users rediscover their favorite songs. Splyce allows a completely new music experience and helps to explore new music horizons or create the best playlists of all – Splycelists! Splyce enhances the music experience as an everyday music player. For the best parties in town, Splyce selects the songs and mixes them according to the selected mix mode and mixing time, while connecting to Philips hue lights for mind-blowing visual effects. Yes, the Internet of Things has come to music! Splyce turns on beat-sychronized light effects that are the life & soul of the party. Sport training buffs can follow the music rhythms for running, spinning, or walking to their heart’s delight. Music can also liven up a business: from a shop to a restaurant or a gym, anyone can enjoy Splyce. It is the only music player able to auto-mix and to integrate the Pulselocker music streaming platform. Feel the power of music with Splyce. It’s like having your own DJ with you all the time! Splyce has been named “App Store Best of 2013” worldwide in the music category.

Splyce is a simple application that allowes everybody to become a DJ just with a few clicks. In the past people spent lots of time by cutting and mixing songs to create something that splyce can do in a few seconds. Music and can be edited very easy. To integrate controll for Philips’ “Hue Lights” is also a great idea. Controlling the color of the light is a part of a good atmosphere in music world.

WSA-mobile 2015

Ahmed Al Tamimi, Founder / TaMiMi Projects Company

SHERLOCK: THE NETWORK |United Kingdom The Project Factory

Hartswood Films www.theprojectfactory. com

Jury Comment

Sherlock: The Network invites the player to try out investigative skills. The mobile app taps into the British obsession with Sherlock on TV, engaging fans in a thrilling and compelling way. Across ten cases, players help Sherlock and John solve cases by playing the role of a member of Sherlock’s homeless network, newly inducted and just starting out on initially menial tasks set by the famous detective. Challenges range from simply receiving and passing on messages, to the more difficult task of sourcing intelligence by infiltrating the enemy and decrypting complex codes and puzzles with the ultimate mission of thwarting an overarching plot: the kidnapping of Mrs. Hudson. Using a bespoke mapping and messaging interface, participants navigate virtual London on foot, by tube or by taxi – each with its own penalty of time or money – hearing from witnesses, collecting and storing evidence, playing games, earning money and picking up clues to accelerate their mission. The decoder and unscrambler games require real deductive skills, intended to make players feel ‘smart’ when they are successful. A key feature ensures that the app is strongly rooted in the storyworld of the TV series and sufficiently sophisticated as to cater to die-hard fans, whilst also appealing to the wider television drama audience. The app includes exclusive footage of the original actors reprising their roles as Sherlock, John and Mycroft, communicating directly with the player via video messages, voicemail and texts to achieve an interactive level of immersion and intimacy that TV simply can’t match. Digital Spy opined: ‘If Sherlock had himself designed an app, it would probably look like this.’

Would you like to feel like an action movie hero in a police investigation team? This is the opportunity offered by Sherlock: The Network a multi connected detective story entirely based on real movie actors playing their role in a huge collection of movie sequences. Across ten cases players help Sherlock and John solve cases, ranging from simply receiving and passing on messages, to the more difficult task of sourcing intelligence by infiltrating the enemy and decrypting complex codes and puzzles with the ultimate mission of thwarting one overarching plot: the kidnapping of Mrs Hudson. Using a bespoke mapping and messaging interface, participants navigate virtual London on foot, by tube or by taxi, hearing from witnesses, collecting and storing evidence, playing games, earning money and picking up tools to accelerate their mission. This sophisticated well crafted App is available both on iOS and Adroid mobile devices. Key to the app was ensuring it was strongly rooted in the story-world of the TV series; that it was sufficiently sophisticated and intelligent to cater to the die-hard fans; whilst also appealing to the wider TV/Drama audience.

Description

Entertainment & Lifestyle

www.sherlockthenetwork. com/

Alfredo Ronchi, General Secretary / MEDICI Framework

HERO FROM THE PAST |Tunisia NewGen newgen.tunisia@ gmail.com available for Windows Phone

Description

Jury Comment

Hero from the past is an amazing 3D game app combining the power of innovation and gaming into one project and is based on the new concept “From Reality to Virtuality” which lets the user include real figurines by just sliding them onto the back of a Windows Phone. The story centers around a child reading a storybook about a longstanding disaster averted by a hero trying to save the planet. The child gets drawn into the story and ends up in a virtual world as the story’s protagonist, getting the figurines into the game in order to help the hero in his mission to save the Panda. Hero from the past also integrates specific T-Shirts into the game to provide gamers with more characters, just by sliding the Windows Phone over the T-shirt. Innovative and well designed, Hero from the past can be deployed over multiple mobile platforms.

“Hero From The Past” is a great example of how Augmented Reality can make the user experience not only more complete, but can allow the player’s wolrd to become the game as well. Using wearable technology definitely brings a whole new dimension into the application because the game literally surrounds the player and it develops all around him, in the real world, not only on the phone. The developers took even the smallest details into account when designing the game and that what makes it so different and so enticing. Congratulations!”

Karla Ruiz, Co-Founder & Chief Digital Officer / MILKnCOOKIES

WSA-mobile 2015

m-TOURISM & CULTURE WINNERS Bringing cultural heritage to mobile platforms; demonstrating valuable cultural assets clearly and informatively, using state-ofthe-art mobile technology; providing guides to the diversity o cultures, sites and objects, and all in a multilingual package. Enabling travellers to find attractions, to be informed and enlightened, to enjoy safe travel and have access to up2date travel information; enhancing intermodal use of public transport, supporting orientation in cities and countryside, allowing the hotel industry to address customers, providing new perspectives on the space around us; using maps and navigation-based contents.

Tourism&Culture

NEZAHUALCOYOTL Mexico

ANCIENT AQUILEIA 3D

Italy

TOUCH VAN GOGH Netherlands

MAKKAH WINDOW Saudi Arabia

WORLD HERITAGE DENMARK Denmark

Producer

Coproducer

Contact

Product

NEZAHUALCOYOTL |Mexico Conaculta

www.conaculta.gob.mx

available for iOS

Jury Comment

Description Developed by Mexico’s National Council for Culture and the Arts, Nezahualcoyotl is the first app of its kind, with a collection of multimedia resources about a famous Mexican poet king, bringing to life a new concept of what an e-biography can be. Though the poems of Nezahualcoyotl have endured since 1418, and his image and name are omnipresent, many people are unaware of his life as warrior, prince and politician. In addition to Nezahualcoyotl’s poems in the Náhuatl and Spanish languages in audial and textual format, the app includes interviews with experts, a comic book for youngsters and an innovative time line, in fact, a time-cycle based on the Aztec concept of the calendar. Náhuatl, the language used by the dominant culture when the Spaniards arrived in Mexico in 1521, is today the Mexican indigenous language with the largest number of speakers. The research for Nezahualcoyotl is by Patrick Johansson, the foremost expert on the subject in Mexico, who translated poems attributed to the ruler of Texcoco exclusively for this app. Rich in content and well structured, the interface uses antique Aztec ornaments as design elements, transporting users to an ancient era. Most impressive is the presentation of a digital facsimile of the codex that included the poems, a first in Mexico. The Nezahualcoyotl app testifies to the fact that technology and creative contents offer the best approach to reach new generations.

WSA-mobile 2015

“The rich poetic legacy attributed to Nezahualcóyotl — 15th century indigenous Mexican Sage and poet-king”— is the subject of the iPad application developed by the National Council for Culture and the Arts. The organization’s mission, that includes preserving and supporting the enjoyment of Mexico’s cultural heritage, is clearly served by the media and information rich experience of the poetics, and ability to explore the historical and cultural context from which it emerged. Cosmopolitan military leader, law-maker, and architect, Nezahualcóyotl contributed to Texcoco’s cultural richness, referred to as the “Athens of the Western World”, by the 18th century New World historian Lorenzo Bernaducci. The application presents multiple ways to engage with and interpret the poetry. The experience design accommodates beginner and more academic audiences and varying ages. The content is presented in indigenous Nahuatl and Spanish, can be read and heard, and is supported by a glossary, expert texts and video presentations. Primary historical documents can be explored. An interactive timeline, image gallery and graphic novel bring the story of Nezhualcóyotl to life. All excellently combine to provide the audience a rich experience of Mexican indigenous highculture.

Carlos Abler, Global Manager of Online ontent Strategy, 3M, USA C

ANCIENT AQUILEIA 3D |Italy Ikon

Nudesign www.ikon.it

Description

Jury Comment

Ancient Aquileia 3D puts archaeologically interesting cultural content on a mobile platform with detailed augmented reality (AR+) reconstructions of main locations from the ancient Roman city of ÂAquileia, one of the most important in its time. An interactive map of the city makes it possible to dynamically overlay the plan of the modern city with that of the ancient Roman one. Recognized as a World Heritage Site by UNESCO in 1998 and visited by over 500,000 people annually, Aquileia is a small centre today where the ancient Roman buildings, with the exception of the majestic Basilica, are only partially excavated, with ruins of mosaic floors and traces of walled perimeters visible. Computer generated images and video sequences combine to make an impressively broad multimedia gallery of the cityâ&#x20AC;&#x2122;s archaeological remains, allowing visitors to use their devices as peepholes in time and as interactive video guides. Bringing together GPS and accelerometer data, the AR+ mode allows for interactive exploration of by-gone city streets and virtually reconstructed buildings. Owing to its great immediacy and ease of use, the application is ideal for a younger public, yet thanks to the accuracy of the 3D reconstructions, it is also much appreciated among the scientific community. The Ancient Aquileia 3D concept is exemplary and easily applicable to other archaeological sites or locations of cultural-historical interest around the world.

Ever been in an ancient Roman city? Now you can experience one of the most important cities during the Roman Empire, Aquilea. You can see more than just ruins, traces of city walls or parts of mosaic floors. Although the visitor will feel him/herslf to be the only visitor to the ancient city, by combining GPS data and accelerometer data, the AR+ (Augmented Reality) mode of the app Ancient Aquilea 3D allows for interactive immersion, offering a window on the ancint city in real time. Ancient Aquilea 3D (IOS and Android) can well serve as an example for other archeological sites.

Tourism&Culture

available on iOs and Android

Jak Boumans, Principal Consulant, Electronic Media Reporting, Netherlands

TOUCH VAN GOGH |Netherlands Van Gogh Museum

IJsfontein www.vangoghmuseum. com/touchvangogh available on iOS and Android

Description

Jury Comment

Touch Van Gogh, an English-language app for tablets, reveals the secrets in and under the paint on Van Gogh’s canvases. It enables users to discover the amazing stories behind six paintings including The Bedroom, Daubignys Garden and The Cottage. Another six paintings will be added in 2015. The app includes information about reused canvases, paint discolouration, and Van Gogh’s use of the perspective frame, presenting fresh research. Touch Van Gogh was created by the Van Gogh Museum for anyone who wants to take a closer look at Van Goghs paintings; find out more about Van Goghs working methods and history; discover the secrets behind Van Goghs painting technique; and dip into the latest insights into Van Gogh’s studio practice. Art historians, conservators and chemists discovered what materials Van Gogh used and how, and where he learned to use them. The app sheds new light on the world-famous artist, while harnessing the multi-touch capability of tablet computers to provide a playful introduction to the complex information with which conversators and researchers work. The app adopts a layered approach: first doing and discovering, then basic explanation, and thirdly, indepth explanation, allowing users to make intuitive discoveries followed up by reflected inquiry. With Touch Van Gogh, the museum has taken advantage of new technologies and design ideas, to engage the public in an immersive way. Colleagues from art museums in The Netherlands and abroad will emulate this lead.

A quite different one in m-Tourism & Culture category was the application that revealed the artistic path behind some of the most famous works of Vincent Van Gogh. Based on x-ray studies that have been made on his paintings this application shows how Van Gogh used his canvases many times and some of the different techniques he used to create his paintings in a very sophisticated way. The app also offers lots of extra-information. For example: How he used the paint to create the unique surface of his paintings. It even shows that one of his paintings contains sand, most likely from the windy shore he was painting it at. This application gives an overview about the tools he used, a glimpse of the world he lived in and the way he saw his surroundings. You can see where he was working, what the cottages and gardens did look like in real life and how his paintings were part of the scenery he must have loved. It is an amazing app that combines years of scientific work into a formula that is easy to understand. The way this application works gives me chills like travelling through time, seeing the world and almost feel like how he must have felt when painting these sceneries, trying to get his feelingings on canvas. “Touch Van Gogh” is a superb and useful app for anyone who is interested in arts, culture or history.

WSA-mobile 2015

Pihla Rostedt, Designer / Rostedt & Co

MAKKAH WINDOW

|Saudi Arabia

Makkah Window

www.makkah-window. com

Jury Comment

Makkah Window, a new start-up incubated at the Entrepreneurship Center in Saudi Arabia, is a smart phone app presenting the Holy city of Makkah, its history and Islamic culture through the latest mobile technology. Designed for easy use, the app contains five tabs: Featured and Popular for overviews and links to other sections, as well as, Panoramas, Maps and Locations for in-depth exploration of additional content. Presently available in Arabic and English, the app’s next releases will appear in five languages – Arabic, English, Urdu, Turkish and Alandnosé – targeting Hajj and Umrah pilgrims. With augmented reality, virtual tours, 360 degree panoramic video and interactive maps, Makkah Window is a useful tool for the 12 million pilgrims who come to Makkah each year, giving them a handy aid at their fingertips. By using interactive maps, users view 3D models of ancient sites in Makkah and can find their way to them. Makkah Window was presented at Ibtikar, an important exhibition specializing in innovations in the Middle East. Makkah Window was one of 100, out of 1600 applicants, chosen to exhibit.

Makkah Window is a true mobile window to Makkah, the holiest City for all Muslims. It offers unique, high-quality multimedia content with an interactive map, 360° video clips and rich multilingual text. With Makkah Window, visitors can easily access all classified landmarks of the Prophet Muhamed and get known to the stories in Arabic or English It can be used with on all common smartphones and tablets. Faouzi Zaghbib, General Manager / R2i

Description

Tourism&Culture

available for iOS and Android

WORLD HERITAGE DENMARK |Denmark The Danish Agency for Culture & Redia www.kulturstyrelsen.dk/ english available for iOS

Description

Jury Comment

World Heritage Denmark is an app delving into the three Danish world heritage sites, while also unfolding a broader story about world heritage as a phenomenon. Inviting users, especially young people, into the immersing tales of the great kings of Denmark, the magnificent architecture of the old church where the great kings are buried and the impressive castle where Shakespeare’s “Hamlet” took place, the app lets historical characters tell the story of the world heritage sites. Motivated to present the place said to be the foundation of the Danish nation and identity, the Danish Agency for Culture aimed the app especially at tweens visiting the sites with their families. The look and feel designwise is much like modern fantasy movies such as Lord of the Rings, to stimulate historical imagination and appeal to youngsters. Through location-based augmented reality, the user experiences the sites through the eyes of central historical figues. The app can be used both onsite and offsite. Users explore the sites through interactive maps, video, panoramas or text and images with easily decoded iconography. Exploring off-site, users can experience high quality 360-degree augmented panorama views of the three locations, giving the viewer an amazing impression of the very different sites. As the historical sites are remote and have thick stone walls and metal covered roofs, the app works without access to GPS and wifi, utilizing iBeacon technology instead, in order to help the user find the points of interest with this lively interactive digital guide.

World heritage Denmark used also augmented reality and beacon technology to jump into the history of Denmark. Through this application visitor can really see the castle where Shakespeare’s Hamlet took place. This project was really a work of art. The application combined a lot of historical information of the three world heritage sites in Denmark. 360 degree videos, person galleries and deep insights to the history are told with easy to access way. The application makes it interesting and exiting also to young and children to get information and visual appearance of the real history of ancient kings and queens who lived and were buried in these sites. You can almost see the history of Denmark in real life through this app. I find it fascinating that we have got s many new ways of exploring the history with the new mobile technology, what used to be boring and dusty, is now fresh, easy to absorb and understand through the great application design.

WSA-mobile 2015

Pihla Rostedt, Designer / Rostedt & Co

m-MEDIA & NEWS WINNERS Reporting the news using the mobile phone, crowd sourcing, c足itizen journalism, covering natural disasters, public campaigning, multimedia news, mobile media aggregation and search 足services; new forms of mobile video and m-TV, movies and 足current affairs.

Media&News

NEWSHUNT India

FIVE

Latvia

HIRU TV-SRI LANKA Sri Lanka

LIFENEWS Russian Federation

NOW Lebanon

Producer

Coproducer

Contact

Product

NEWSHUNT |India Vishal Anand

support@newshunt.com

www.newshunt.com

Description NewsHunt is an online all-languages newspaper mobile app, providing aggregation of news sources, an eBooks storefront and reader in eleven Indian languages and English. NewsHunt has an active monthly user-base of 25 million readers, who consume more than half a billion page-views. The product works on all mobile platforms sourcing over eighty-five newspapers. Indian content has struggled to get online because of non-standardized tools of creation for desktop, as well as for mobile devices, which do not have full support for Indian languages. NewsHunt solves the problem by providing a publishing platform where all forms of written content – also digital and physical books – are standardized for consumption, irrespective of bandwidth and the device’s capability to show Indian language fonts. NewsHunt helps people get their local language news with full text and image stories, as well as other regional language publications, on their mobile devices. Migrant workers can thus keep in touch with their home community by reading hometown news in the local language. NewsHunt has also been a pioneer in launching single magazine articles as part of its eBook products, analogous to song vs. album sales in music. NewsHunt solves the problem of payment in India by allowing users to make purchases on their mobile phone bill. At of the time of submission, NewsHunt was the only provider of this solution for the sale of eBooks, with over 3.5M downloads since the launch.

Jury Comment News Hunt is a free mobile application that stands out against the competition. It’s a new way to read news from national and regional newspapers, websites and other news sources. You can get a global view of the news, as well as focused coverage of India with 11 different local languages in addition to English. Moreover, you will like the eBooks store integration and the possibility to reach magazines and thousands of free books with built-in eBooks reader. It simply is a “must have-application”. Ashraf Al Astal, Founder and Managing Director / eAraby

WSA-mobile 2015

FIVE | PIECI |Latvia Cube Mobile

www.cubemobile.lv

Description

Jury Comment

FIVE is a radio app promoted by Latvian Radio, the national radio in Latvia. With a mission to promote national interests by informing society and forming public opinion on important matters, LR is the most popular station in the country. However, LR has very few listeners among younger audiences, who generally do not relate to the conservative brand of FM radio. To get the attention of the touchscreen generation, LR introduced a new product – PIECI or FIVE – a digital radio available only as a mobile app. The content, details and context make FIVE stand out: hip design, exclusive interviews and music, and various genre sub-stations are some of the basic elements of FIVE making the app highly appealing to young listeners. Many of the features can be accessed with gestures instead of buttons, keeping the design clean and trendy. FIVE also collects listener behaviour data and sends personalised push notifications. The app is notable for supporting young talents – recording and promoting Latvian upand-coming bands and providing a unique platform for young journalists and DJs to start their carriers under the guidance of industry experts. FIVE also plays an active social role: playing Latvian new music, interviewing role-models for Latvian youth and combining broadcast efforts with popular youth events and brands promoting a healthy life-style and culture.

FIVE is an outstanding app especially developed for a young audience by national Latvian Radio. With a hip design, music and exclusive interviews and various genre sub-stations the app is highly appealing. FIVE is not just a broadcasting app, but FIVE also collects listener behaviour data and based on these likes the station can send personalised notifications. FIVE add also value to the infrastructure by supporting young talents with recording and promoting Latvian upcoming bands as well as providing a unique platform for young journalists and DJs to start their careers guided by industry experts.

Media&News

www.pieci.lv

Jak Boumans, Consultant

HIRU TV-SRI LANKA

|Sri Lanka

Lotus Technologies

www.lotustechnologies.lv

available for iOS and Android

Description

Jury Comment

The Hiru TV mobile application combines high definition technology and quality programming to create an unparalled global virtual theatre for Sinhala speaking viewers. Noteworthy is the array of programs that enable users to enjoy programs in their mother tongue and remain connected to Sri Lanka domestically or abroad. Citizen journalists are animated to upload news and video clips to a crowdsourcing news platform. In addition, amateur performers can submit video clips of their work to be showcased on Hiru TV. Other features include bookmarking; on demand video archives; social media integration and provision of current business data, such as stock market information. A key audience is the approximately 1.8 million Sri Lankans who work abroad and contribute more than 8% to the GDP annually. Migrant workers are able to watch live programmes as the application live streams content optimized for the mobile, even if they have minimum data bandwidth. TV is the most penetrative media and combined with this mobile app, a hitherto unavailable gateway has opened for migrants to interact with their families in the home country and keep abreast with news from Sri Lanka. The Hiru Android and iOS free app lives up to the reputation of the Hiru award winning television channel, recognized for its creative and credible journalism.

From personal experience I know how hard it is to stay up to date on what is going on in your homecountry when you are living abroad. Hiru TV has made this much easier for the 3 million Sri Lankans that live and work overseas. The application, which is compatible with any mobile device, provides it’s users with live TV, series, news and much more. Giving them the a feeling of “being home, away from home”. The app also allows the users to upload their own creative videos and it broadcasts crowdsourced news - the Hiru TV app is an excellent example of proactive media and citizen journalism! Tore Haugland, Founder and CEO / Ouvi

WSA-mobile 2015

LIFENEWS |Russian Federation Roman Garin

www.boloid.com

Media&News

http://lifenews.ru/app/ desktop

The LIFENEWS application allows users to become reporters for the TV channel in real-time, using the app as a tool for civil journalism. One must simply be in the right location at the right time and press the «REC» button. People tend to interact with events happening around them: they witness different disasters, accidents and even fun moments in everyday life, all the time. With the LIFENEWS app, people can record these events and start to earn real money, by sending videos and photos to LIFENEWS in just seconds via their mobile phone. LIFENEWS editors find and mark «hot spots» on an interactive map of the city and set the price for an exclusive video or photographic material. If a user appears to be somewhere near the sensational event, the location-based system notifies them and asks for material. Recorded and approved videos are delivered to the TV channel, whil the fee goes straight to the reporter’s personal account. It’s all about making the news as it happens.

Jury Comment

Description

By its nature broadcast news is one-directional and lacks the interactivity as well as the speed of delivery offered by digital media, so needs to come up with innovative ways to keep itself relevant. The LIFENEWS app cleverly incentivises people to opt-in to receive notifications on their mobiles which are delivered in a timely fashion – as the events unfold – with contextual relevancy, based on the users location and involves them in the news-collection, by encouraging them to use their mobile to take pictures/videos of the event and send them in for possible inclusion and a financial reward. It’s a compelling and effective campaign – I hope it becomes part the station’s long-time multi-media strategy.

Andy Favell, Journalist, UK

NOW |Lebanon Amer Chehab

Jimmy Ghazal www.mmedia.me available for iOS and Android

Description

Jury Comment

NOW is an independent, daring, non-partisan Lebanese news service platform. Leading the online information landscape for the past few years, the new iPad application is remarkably fluent, rich in content and easy to use. NOW has been specifically designed for effortless browsing and navigation of news, articles, blogs, and videos. With state-of-the-art functionality, the application provides breaking news alerts, in-depth reports, and NOWâ&#x20AC;&#x2122;s own analysis on events in Lebanon and the Middle East. This bilingual application in English and Arabic is at the forefront of a rich original digital content environment developed and processed by reputable names and confirmed professionals. Users of the NOW app can easily share articles, photos, and videos through Facebook, Twitter and email. NOW prides itself on rejecting violations of human rights, personal integrity, or the sovereignty of individuals and states. The NOW team recognizes no taboos in political, social, or cultural issues, seeking, in fact, to break them, professionally, responsibly, and with style. Most of the content is interactive and readers are encouraged to communicate with the editorial team at all times. The app is free to download.

The app NOW news (IOS and Android) is a comprehensive news service from Lebanon. The bilingual news in Arabic and English is covering Lebanon, the Lebanese diaspora and the Middle East. NOW is independent and outspoken and is important as a news service in this conflict-ridden region of the world. Users of the NOW app can easily share articles, photos, and videos through Facebook, Twitter and email. This comes in handy as there are more Lebanese living outside the country than in Lebanon.

WSA-mobile 2015

Jak Boumans, Principal Consulant, Electronic Media Reporting, Netherlands

m-ENVIRONMENT & HEALTH WINNERS Bringing cultural heritage to mobile platforms; demonstrating valuable cultural assets clearly and informatively, using state-ofthe-art mobile technology; providing guides to the diversity o cultures, sites and objects, and all in a multilingual package. Enabling travellers to find attractions, to be informed and enlightened, to enjoy safe travel and have access to up2date travel information; enhancing intermodal use of public transport, supporting orientation in cities and countryside, allowing the hotel industry to address customers, providing new perspectives on the space around

Environment&Health

us; using maps and navigation-based contents.

ALTIBBI Jordan

UNIVERSAL DOCTOR SPEAKER

Spain

APP SISTEMA AMBIENTAL PAULISTA Brazil

BETTERDOCTOR Finland

SEHATUK/YOUR HEALTH Morocco

Producer

Coproducer

Contact

Product

ALTIBBI

|Jordan

Khaled Abdo, Chief Operating Officer of Altibbi Dr. Manal Omari, Head of Strategic content and digital marketing www.altibbi.com available for Android

Description

Jury Comment

Altibbi is the largest interactive medical and health platform in Arabic, connecting patients to certified physicians and physicians to other physicians. Millions of Arabs take advantage of this app to access a vast amount of information and connect with thousands of doctors. After downloading the app and logging in, the user is asked to fill in general health information, as well as specific areas of interest, including specific diseases or medication. She or he is then prompted into the dashboard, a kind of user homepage. The user dashboard feeds in stories, articles, answers to questions according to the areas of interest indicated and other customized content. The user can also ask a medical question limited to 250 characters through the app. The question is categorized by a linguistic system and sent to all registered doctors specializing in relevant areas. Nine out of ten posted questions receive at least one answer within 24 hours. Doctors access a similar interface to that of users, with the additional possibility of answering questions. All doctors are verified before being accepted into the system. The user can fill out a simple anonymous health profile which can be shared with physicians easily to facilitate communication. Altibbi encourages doctors to answer questions and share their competence, while making a name for themselves. By asking doctors to share knowledge with other physicians, Altibbi aims to improve healthcare in the Arab world.

“Altibbi” is a medical online-platform in Arabic language, which offers educational and informative medical content in the form of articles, videos, and infographics, as well as giving users the opportunity and the ability to connect with healthcare experts from around the region. The five free mobile applications will convert any Android/iOS mobile to a medical advisor and a bank of useful information provided by a wide range of specialists. It is a truly comprehensive source of all the medical information anyone would need.

WSA-mobile 2015

Ashraf Al Astal, Founder and Managing Director, eAraby

UNIVERSAL DOCTOR SPEAKER |Spain Dr. Jordi Serrano Pons

Jeannine Lemaire www.universaldoctor. com

Environment&Health

available on iOs and Android

Description Jury Comment

Universal Doctor Speaker Mobile is a medical translation app from Spain enabling patients and healthcare professionals to communicate when they do not speak the same language. It is one of the most robust medical translators in the mobile app marketplace, thanks to the 169 possible language combinations for doctor/patient interactions across thirteen languages. As people increasingly migrate for work or travel for pleasure, language barriers become an obstacle to health care. In the worst of cases, misunderstandings can lead to errors in treatment. Universal Doctor Speaker Mobile comes with over 500 basic phrases in each language to facilitate multilingual medical visits and medical history-taking. A search function finds exact or related phrases as needed, quickly and easily. The content and translations are drawn from the same database as Universal Doctor Speaker Web, the flagship product used by hospitals and governments to enable health care communication across more than thirty languages. Universal Doctor Speaker Web offers customized web applications for healthcare facilities and a mobile app providing access to medical translations offline. The mobile app content, including medical phrases, explanations, questions and answers with accompanying audios by native speakers, has been reviewed by medical professionals and professional linguists, as well as approved by various medical associations. Universal Doctor Speaker aims to improve the quality of medical care to underserved migrant populations, as well as foreign visitors.

Many healthcare apps are available in order to diagnose an illness situation. But if you are in foreign country and do not speak the language, you will have a problem. The IOS and Android app Universal Doctor Speaker will make assist in the communication process with 500 written and audio phrases in 13 languages. The app is a unique niche product and firmly basedÂ on an existing database of phrases in 30 languages, used in communication by hospitals and governments.

Jak Boumans, Principal Consultant, Electronic Media Reporting

APP SISTEMA AMBIENTAL PAULISTA |Brazil Tboom Interactive

Leandro Ogalha www.tboom.net

available for iOS and Android

Description

Jury Comment

Sistema Ambiental Paulista (SAP) is an app developed by Brazil’s Department of Environment in partnership with the Government of the State of São Paulo. The app enables users to follow the latest environmental news, to localize and map routes to all municipal and state parks, to check the air quality in a given city and the water conditions at nearby beaches in real time, to localize recycling facilities, for instance, for residual cooking oil, and to access the social media channels of the Ministry of Environment. With a nice lookand-feel, the app provides important information about environmental issues. SAP poses a significant step for environmental action in Brazil: the State of São Paulo, constituting 40% of the country´s GDP, shows it takes environmental issues seriously and makes relevant information and government environmental services, such as real-time weather conditions, and air and water quality, easily available to citizens with the SAP application.

This environmental app for the State of São Paulo, available for Android, is not just a guide to all municipal and state parks, but it also offers in real time information on air quality and water conditions, recycle stations for cooking oil, and access to the social media channels of the Ministry of Environment. The app has a nice look-and-feel. To have the combination of map and route information with environmental data, combined with social media at hand makes the app valuable. Jak Boumans, Principal Consulant, Electronic Media Reporting, Netherlands

WSA-mobile 2015

BETTERDOCTOR |Finland Ari Tulla

Tapio Tolvanen https://betterdoctor.com

Description

Jury Comment

BetterDoctor is a a groundbreaking online and mobile service making complex and previously unattainable U.S. government data on any doctor easily searchable in 10 seconds or less by anyone, anywhere, at zero cost. This first-of-its-kind consumer healthcare tool from Finland makes important Doctor Quality Indicators available for free and instantly searchable to all Americans. Using the BetterDoctor medical expert recommendation system, users can quickly and easily find a doctor they will love – one who is highly qualified, has the right areas of expertise, accepts the patient’s insurance plan and has current appointment availability. BetterDoctor has helped over 10,000,000 patients to find the best primary care physician, dentist, eye doctor, plastic surgeon, OBGYN, pediatrician, dermatologist, or other medical professional. With BetterDoctor it is possible to know how many key medical procedures a given doctor has performed or what critical experience has been logged, whether or not other physicians recommend him or her, and if the doctor has unresolved malpractice claims. This service saves time searching the web, calling offices and finding out which doctors are competent and available. BetterDoctor has the potential to improve access to quality medical treatment not only in the USA, but all over the world.

The “BetterDoctor” app makes it easy to search local doctors by specialty and makes the process of finding the right doctor not so frustrating. This app brings simplicity to the complex health market. The app is simple and easy to use; much easier than many insurance sites. “BetterDoctor” lists different types of doctors on the map and the distance from where you live, providing comprehensive information about them. The user can choose from different specialties and check if the doctor accepts the insurance. You can have all your favourite doctors saved in one app instead of keeping their contacts in different places.

Environment&Health

available on iOS

Dimitry Priemov, Director Mobile Projects Department / Rossiya Segodnya International Information Agency

SEHATUK | YOUR HEALTH |Morocco Dial Technologies SA http://app.dialy.net available for iOS and Android

Jury Comment The interactivity that mobile location-based services provides is driving the movement towards evidence-based choice on the part of the consumer. These kinds of applications derive their value not only from the technology but from the constant updating of local content in response to local needs. A local deployment of globally-benchmarked technology matched with detailed and accurate local content makes this app a winner! Dorothy Gordon, Director General Ghania- India Kofi Annan Center for Excellence in ICT, Ghana

Description Sehatuk, Your Health, is a must have application in Morocco. Quick and easy to use, it is also the first medical application in Morocco providing an overview of the user’s potential health budget. Whether looking for a pharmacy on duty, a doctor, a clinic, a hospital, a laboratory or the nearest center of radiology, Your Health locates medical services and contact information instantly on an access map indicating proximity to the user. What’s more, Your Health provides information on different medications, checks the indications and dosages of a medicine and its price, indicates if a medication is refundable or not and finds the best medication at the lowest price. In addition to a comprehensive database of professionals and health centers, Your Health helps to find a recommended health center and professionals nearby, and provides general health news.

WSA-mobile 2015

YourHealth is an excellent example of how smart phones can provide useful/essential local information in a clear, functional format, adding significant value for the user in the process. It taps into a universal audience, cleverly interweaving the individual content components into a single cohesive offering, while simultaneously introducing a value element that more than justifies the user’s participation. Finally, while currently being local in presentation, it has significant scope for successful international roll-out – I think my Irish pharmaceutical clients would love it!

Niall Austin, Founder and CEO, OmniMotion Entertainment and Technology, Ireland

m-INCLUSION & EMPOWERMENT WINNERS Measures to support integration within the global information society; bringing least developed regions and groups of society into the mobile information society; reducing the “digital divide” between technology-empowered and technology-excluded communities, such as groups in rural areas, women, senior citizens, disabled citizens and children; bridging society through mobile contents and applications; empowering citizens and stakeholders

Inclusion & Empowerment

in public services.

COLORADD Portugal

ARKO

Philippines

BRAILLEBOARD Palestine

SNOOCODE Ghana

LIVOX Brazil

Producer

Coproducer

Contact

Product

COLORADD |Portugal Rui Cardoso

Rui Seiça http://coloradd-app.net

available for iOS

Description Available in Portuguese and in English, ColorADD is a mobile tool for the full integration of colorblind people, also helping children to learn colours. The application supports the dissemination of the ColorADD code and guides the user in the identification of color in everyday life. The user just points the camera at an object, and olorADD provides the name and color symbol on the screen. The C ColorADD Color Identification System is based upon three monochromatic symbols representing the primary colors. The universal code enables colorblind people to understand colors, ensuring equal accessibility for all when color is a factor of identification, orientation or choice, thus minimizing the feeling of “loss” resulting from incorrect interpretation of colours and increasing well-being and self-esteem. It is estimated that 350 million people are colorblind, about 10% of the worldwide male population. With a double touch on the screen, you can freeze any image or slide a chromatic ring to a specific area, allowing a more precise view if needed. Results can be shared on social networks, while images saved on the mobile device can be analyzed later. Purchasers of the app contribute to the ColorADD Social Responsibility Program to enable early diagnosis of color blindness in schools. More than just an application, ColorADD is a new concept and tool to promote equality, by addressing a real, but often neglected, social and public health need.

Jury Comment With almost 5% of the world’s population being colorblind (8% in men), unlike so many entries that “solved problems which didn’t really exist”, this App effectively addresses a real social issue, with a tangible and meaningful outcome. It is simple, well designed, easy to use, technically proficient, and promotes both inclusivity and understanding. Furthermore, I was also impressed with the Developer’s considered approach to Corporate Social Responsibility, with a percentage of all sales being used for early diagnosis of the problem in schools.

Niall Austin, Founder and CEO, OmniMotion Entertainment and Technology, Ireland

WSA-mobile 2015

ARKO |Philippines Dr. Alfredo Mahar, Francisco A. Lagmay Hon. Mario G. Montejo http://noah.dost.gov.ph

Jury Comment

The Arko app was developed to make people in the Philippines aware of flood hazards in their community. An average of twenty typhoons hit the Philippines every year, causing major flooding dangerous to life, when people do not know where to go for safety. The Arko app provides a flood scenario in any location within a 250 meter radius. By knowing the possible hazards, users of the Arko app can plan ahead before floods begin. Flood maps generated from computer simulations over high-resolution topography, indicating three categories of flood heights marked red, orange and yellow, enable safe evacuation plans, identification of blocked roads, plotting of emergency access routes and positioning of search and rescue facilities. The Arko app also has an hourly rain forecast based on the analysis of doppler data from the Philippine weather bureau. Other features of the Arko app include typhoon track markers, monitoring of distant locations, and marking of safe places. The developers of Arko believe that everyone – individuals, ngos, academe, religious organizations and the private sector, should participate in disaster mitigation efforts. The disaster problem is so immense that no group of government agencies can handle it alone and harnessing volunteers in the community is essential. The twin app of Arko, the DOST-NOAH app, was produced by Rolly Rulete, the son of a fisherman in Mindanao. One of the best applications available, it promotes a culture of safety and preparedness, encouraging everyone to participate.

With global climate changes we see more devastating effects of natural phenomenas in large cities and crowded areas. Floods, heavy rains, snow, typhoons, earthquakes, and a lot of other hazards occur quickly and sometimes without previous notice. These uncontrollable and unavoidable situations endanger the lives of millions every year. Arko is a product that can help people in need when these kind of calamities occur, and can save lives of people who need information at risky situations and don’t have any other means of information to decide about where to go or what to do in these cases. I think this kind of service will be very useful now in different countries, not only in Philippines, and that joint efforts must be done to grow into a worldwide information center for different disasters and prevention, to save many more lives, so Arko is one good step towards that direction. Juan de Urazza, Senior Analyst of product development / Nucleo S.A.

Description

Inclusion & Empowerment

available for Android

BRAILLEBOARD |Palestine BrailleBoard’s Team

www.iugaza.edu.ps

available for Android

Description

Jury Comment

Braille Board is the first application developed for Arabic speaking visually impaired people using smart phones, and supports writing on touch screens using the Arabic Braille language instead of the QWERTY keyboard. Braille Board translates the typed Braille code into Arabic letters and numbers. Blind people do not have to learn any new typing technique; they can type in the same manner as in the “Perkins Brailler.” Although Braille Board is mainly oriented to non-commercial use, commercial adaptations are feasible. The main advantages of Braille Board: no extra equipment is required to be connected to the smart phone, making Braille Board less expensive than any other solution; Braille Board is dynamic; the user can enter the six standard inputs (initial points), but is not limited to these points in later entries. Braille Board is also simple to use, with one entry for each character, supported by voice prompts responding to the input. The technique of translating the point touched by the user to a specific letter can also be used to support other languages and alphabets.

As smartphones are evolving and adding new technologies and sensors it’s also easier to add new tools to this “21st century Swiss Army Knife”. Never the less developers trend to focus on more complex and sophisticated tools. Braille Board is a perfect example of how simple ideas can become powerful inclusion tools. I can perfectly see the “eureka” moment of this simple yet indispensable app: “Why don’t we take advantage of the multitouch screen and the word-to-speech technology to make a Braille Board” and voilá! A marvellous app was born and every android smartphone in the world can become a Braille Board.

WSA-mobile 2015

Rudy Laddaga, Founder / uTours

SNOOCODE: AN ADDRESS FOR EVERY WOMAN; MAN AND CHILD

|Ghana

Sesinam Dagadu

TinyDAVID Team www.tinydavid.com

Jury Comment

SnooCode is a free award winning mobile application that solves the problem of missing addresses in developing countries like Ghana. Apart from the extremely well-to-do, most people in Ghana live in houses without numbers on streets without recognizable names. As a consequence, they cannot access services such as emergency and postal services or register their addresses with a service provider. Once downloaded, SnooCode generates a unique, robust and easy to memorize geolocation-based six-digit code used to provide directions. Because SnooCode is over 230 times more precise than the UK postal code system, a street name or house number is not required. Once a person has their code, no smart phone is needed to use it. Just mention the code: “I live at COF K8D.” The code can be entered into forms when opening bank accounts, used to claim a piece of land, or to pinpoint problems in the local community. With a selfchecking system, SnooCode can detect errors in the code before the user sets off, and in some implementations can function accurately without either a mobile network or Internet connection. By aggregating these codes, logistics can be greatly improved in everything from e-commerce to public heath and sanitation. SnooCode is a major demonstration of inclusion and empowerment through a service which is taken for granted in so many countries – that of having an address and being able to use it for the solution of practical problems.

With the SnooCode app, you can point a mobile phone at any home, restaurant, or other location, and generate an alphanumeric code that can be used in place of a street address. If you’ve ever been given directions that went something like: ‘Go two blocks past the general store, turn left at the big blue house, and continue until you get to the giant tree that was cut down last year...’ you understand how challenging it can be to find a place that does not have a street address. SnooCode is already being used to create new street addresses quickly and efficiently in Ghana, and it has great potential to help other developing countries as well.

Description

Inclusion & Empowerment

www.snoocode.com

Janine Warner, Creator DigitalFamily.com, USA SnooCode is a straightforward and simple solution to a complex problem. It has the potential to change the way we can locate people and places in the developing world (and beyond). Looking forward to seeing an integrated strategy that will generate mass adoption starting in Ghana and then in other countries. Christelle Scharff, Founder Mobile Senegal Hub, Senegal

LIVOX |Brazil Carlos Edmar Pereira

www.livox.com.br

available for Android

Description

Jury Comment

At least fifteen million Brazilians have disabilities making them unable to speak. LIVOX is an alternative, augmentative communication software for people with motoric, cognitive and visual limitations, aiming to ensure that people with deficiencies do not encounter the same obstacles in the digital world as in the real world. The first application of its kind in Portuguese, LIVOX stands out in the alternative learning market due to its Intellitouch algorithms that understand where people with motoric limitations are trying to touch the tablet screen, based on how many fingers they use. Created by C arlos Pereira, a dad trying to communicate with his daughter born with cerebral palsy, LIVOX enables people with disabilities to speak. Due to its design simplicity combined with powerful algorithms, LIVOX also helps people to learn to read, write and to understand complex concepts like math. Through LIVOX, parents and teachers can create sets with similar meaning, breaking the complexity of language into smaller units which can be used by people with disabilities to play a video, to play music on a ‘digital’ instrument, to take school tests and much more. Disability profiles can be created by teachers, adjusting LIVOX parameters to meet the visual, motor and cognitive possibilities and needs of the person with a specific disability. Used by more than 10,000 people all over Brazil and thousands of schools, LIVOX has started a real revolution in alternative communication in Brazil and is getting ready to go worldwide!

Livox mobile software lets people with disabilities communicate in new ways. The product adapts to various types of disabilities, from problems with speech to motor control, with a smart interface for touch-screens. Livox lets users select the language of their choice for learning and for entertainment, and gives educators new ways to teach and evaluate disabled learners. It gives people who cannot speak a “voice” and provides people who cannot easily use tablets with novel ways to connect. The creators aim to help Brazil’s disabled population of 15 million participate more fully in school and life with a sensitive and sensory software solution.

WSA-mobile 2015

Cathrine Warren, President / FanTrust Entertainment Strategies

The WSA -mobile Jury

The WSA-mobile Jury 59 JURY MEMBERS 48 COUNTRIES

In 2014 the WSA experts network nominated more than 160 mobile solutions from 101 countries as local best practices. A tough nut to crack for the WSA-mobile Jury. They evaluated all projects in a database driven, open and democratic process. Each of the submitted projects has been at least evaluated by ten jury members. The fourty winners demonstrate how mobile t足 echnology and content can make an impact on our society.

WSA-mobile 1

WSA-mobile 2015

Name

Surname

Country

Niki Ernst

Ernst

Austria

Christian

Rupp

Austria

Kamran

Agasi

Azerbaijan

Nawaf

Abdulrahman

Bahrain

Adel

Maymoon

Bahrain

Hermann

Aplogan

Benin

Tore

Haugland

Brazil

Thadeu

Luz

Brazil

George

Sharkov

Bulgaria

Catherine

Warren

Canada

Witman

Hung

China

Baudouin

Schombe

DR Congo

Juan Carlos

Solines

Ecuador

Ahmed

Yahia

Egypt

Katri

Ristal

Estonia

Pihla

Rostedt

Finland

Jonas

Deister

Germany

Dorothy

Gordon

Ghana

Karla

Ruiz Confino

Guatemala

Osama

Manzar

India

Madanmohan

Rao

India

Ehssan

Riazi

Iran

Niall

Austin

Ireland

Alfredo

Ronchi

Italy

Kei

Shimada

Japan

Andrew

Gakiria

Kenya

Elena

Chigibaeva

Kyrgysztan

Gabriel

Deek

Lebanon

Ieva

Zilione

Lithuania

Latif

Ladid

Luxembourg

Position

Company

CEO

Planetsisa GmbH

Federal Executive Secretary for e-Government

Austrian Federal Chancellery

Head

Azan Innovation Center

Founder and Senior e-Content & Mobile Apps Adviser,

Bahrain Internet Society

Founder and CEO

Digital Silah

COO/Co-Founder

MobileTech Consulting

Director

Ouvi

President

Hand Talk.

President

ESI Center Bulgaria

Coordinator

FanTrust Entertainment Strategies

Partner

Internet Professional Association

Senior Projects Manager

Centre Africain d´Echange Culturel (CAFEC)

Cooperation Coordinator

Solines & Asociados/ Gobierno Digital, Ecuador

Designer, Rostedt & Co

Information Technology Industry Development Agency- ITIDA

Managing Director Sozialhelden

Estonian ICT Demo Center

Designer, Rostedt & Co

Co-Founder & Chief Digital Officer

Managing Director Sozialhelden

Founder and Director

Advanced Information Technology Institute – Ghana-India Kofi Annan Centre of Excellence in ICT

Chief Researcher

MILKnCOOKIES

Chairman of the board, IT consultant and eSolutions project manager

Digital Empowerment Foundation

Founder and CEO

Mobile Monday

General Secretary

Vista, IT consultant and eSolutions project manager

Founder and CEO

OmniMotion Entertainment and Technology

National coordinator and Founder

MEDICI Framework

Manager

Inﬁnita Inc

President

Kenya e-LEARNING CENTRE

Deputy Director Information Society Development Committee

Agro Lead

President

Professional Computer Association (PCA)

Founder

Ministry of Transport and Communications”

Head of Department

IPv6 Forum

The WSA -mobile Jury

Jury Members 01

REGION Africa Arab Countries Asia Europe Latin America North America & Oceania

WSA-mobile

WSA-mobile 2015

Name

Surname

Country

Rudy

Laddaga Lopez

Mexiko

34 32

Maggy

Beukes

Namibia

Jak

Boumans

Netherlands

Max

Schleser

New Zealand

Emmanuel

Amos

Nigeria

Kristian

Bruaroy

Norway

Ashraf

Al Astal

Palestine

Juan

Urrazza

Paraguay

Ahmed

Al Tamini

Qatar

Dimitry

Priemov

Russia

Christelle

Scharff

Senegal

Felix

Lee

Singapore

Alaric

Tan

Singapore

Anne

Shongwe

South Africa

Andreu

Vea

Spain

Crishantha

Nanayakkara

Sri Lanka

Adolf

Dรถrig

Switzerland

Faouzi

Zaghbib

Tunisia

Pelin

Ayan

Turkey

Humaid

Al Basti

UAE

Khaled

Al Sheikh

UAE

Ameena

Al Refaei

UAE

Irene

Kaggwa

Uganda

Kojo

Boakye

Andy

Favell

Darius

Bagdziunas

Janine

Warner

USA

Kel

Smith

USA

Carlos

Abler

USA

Jury Members 02

Position

Company

Founder uTours

uTours

Head of Department - University of Namibia

University of Namibia

Co-Founder, MINA

MINA

Programos Software Limited

Interactive Producer and Project Manager TV 2 Norway

TV 2 Norway

Founder and Managing Director, eAraby

eAraby

Senior Analyst of product development Nucleo S.A.

Nucleo S.A.

Founder TaMiMi Projects Company

aMiMi Projects Company

Director, Mobile Projects Department

Rossiya Segodnya International Information Agency

Chairperson of Computer Science / Associate Professor

Pace University

Mentor and Connector

AspectSolar. CloudMining.SG

Partner

The Creative Alliance

Founder and CEO

Afroes

Founder and Director

WiWiW.org (Who is Who in the Internet World)

Head of Technology at ICTA

ICTA

Founder and Managing Partner

Doerig + Partner Ltd

General Manager

R2i

Digital Marketing

Turkcell

The WSA -mobile Jury

Consultant

TRA Government Engagement Manager

ADSIC

IT Strategy Manager

ADSIC

Head, Research & Coordinator, Office of the Executive Director,

Uganda Communications Commission (UCC)

Policy Manager

Alliance for Affordable Internet

Web editor

mobiThinking

Director

GAUMINA JSC Digital Agency

Creator

DigitalFamily.com

Chief Innovation Officer

Health Ed Group

Global Manager of Online Content Strategy

REGION Africa Arab Countries Asia Europe Latin America North America & Oceania

World Summit Award Mobile

GLOBAL CONGRESS Connecting Smart Minds The WSA-mobile Global Conference turns Abu Dhabi into a hub for mobile thought leadership and innovation. International keynote speakers share their expertise and give insights into the latest trends in mobile innovations, such as Internet of Things, Mobile Learning or Smart Cities. A special conference track focuses on innovation frameworks and entrepreneurship.

Make sure to get all updates with the WSA-mobile Event App. http://eventmobi.com/wsam15

â&#x2020;&#x2019;

WSA-mobile 2015

WSA-mobile Global Congress 2015

FEB

1 – 3 2015 ST

ABU DHABI, UAE ST. REGIS HOTEL, NATION TOWER •) KEYNOTES •) INTERACTIVE WORKSHOPS •) FESTIVE GALA •) EXHIBITION •) IBTIKARI 3.0 •) INNOVATION & ENTREPRENEURSHIP •) 400 ATTENDEES FROM 60+ COUNTRIES

GLOBAL CONGRESS

FEB

1 –3 ST

KEY SPEAKERS

WORKSHOPS SHARE. LEARN. BE INSPIRED

• H.E. Mukhisa Kituyi, Secretary General, UNCTAD • H.E. Rashed Lahej Al Mansoori, Director General, ADSIC | UAE • H.E. Abdullah Saeed Al Darmaki, CEO Khalifa Fund for Enterprise Development | UAE • Gary Schwartz, CEO Impact Mobile | Canada • Tomi Ahonen, Author, Singapore | Finland • Janine Warner, Creator DigitalFamily | USA • Rich Radka, Partner Claro Partners | Spain • Tarek Kamel, Advisor to the President, Government Relations, ICANN | Egypt • Mario Franco, Founder and CEO | Millennium@EDU Foundation | Portugal • Dana Al Salem, CEO & Chairman at FanFactory Ltd | UK • Marta Tomovska, Deputy Minister, Ministry of Information Society and Administration | Macedonia • Ralph Simon, Founder and CEO, Mobilium | UK • Paul Hughes, Ten Meters of Thinking | Netherlands • Boris Nemsic, Member of Executive Partners Group, Delta Partners | UAE, Austria • Eng. Zuhair A. Azhar, Founder and CEO, DLT | Saudi Arabia • Marco Tempest, Director´s Fellow, MIT Media Lab | USA • Rapelang Rabana, Founder, ReKindle Learning | South Africa • Ana Serrano, Chief Digital Officer, Canadian Film Centre | Canada

The interactive workshop program offers inspiring exchange and new insights with international experts.

WSA-mobile 2015

Workshop Highlights: • UAE Student Camp with Abu Dhabi University Center for Entrepreneurship and Innovation • Arabic Content in Education by ISESCO and DLT • The Future of Mobiles by Suzan Stein and Adam Montandon • ICT Enabled Education by Millennium@EDU • Infographics Rock by Jakub Lebuda • Social Media Workshop by Mathias Haas • Ibtikari 2 Mentoring Workshops

GALA

EXHIBITION

Ibtikari 3.0

Celebrating richness and diversity in mobile Content

The Winners Exhibition is a truly outstanding experience for everyone interested in m-Content and the creative use of ICTs. The worldâ&#x20AC;&#x2122;s best m-content producers share ideas and present their work on a global stage. Be prepared to explore and discover the industryâ&#x20AC;&#x2122;s latest trends and innovations, from m-Learning to m-Health and from m-Entertainment to m-Inclusion.

organized by the Khalifa Fund for Enterprise Development

February 3rd Guest of Honour: H.E. Mukhisa Kituyi, Secretary General, UNCTAD The gala celebration is the highlight of the congress in Abu Dhabi. It is a unique ceremony to honor excellent m-Content and innovative applications. During the gala, the 40 winning teams receive their awards, handed over to them by high level dignities from Abu Dhabi and international organizations. Moreover, the 8 World Summit Award Mobile Global Champions 2015 are announced at the gala evening and receive special recognition for their outstanding mobile solutions.

Feb 2nd Ibtikari is a program and event organized by the Khalifa Fund for Enterprise Development in Abu Dhabi. Encouraging Emirati youth to develop entrepreneurial skills to create and innovate applications. The most promising concepts are selected for the next level and will be pitched. Six final projects will be incubated and implemented. Get the chance to see those Ibtikari projects at the WSA-mobile Global Congress where they will present their recently launched projects and get new input and feedback from the international experts of the WSA. Be ready for Emirati Innovation.

WSA-mobile Global Congress 2015

2015 ABU DHABI, UAE

WSA Eminent Experts

1 GLOBAL NETWORK Afghanistan Burkina Faso

Country

Title Last Name

FirstNamee

Company | Function

Afghanistan

Mr.

Azizi

Mohammad

Afghanistan Information Management Services (AIMS) | Program Director

Albania

Mr.

Mezini

Dritan

DM Consulting Services | Senior ICT Consultant

Algeria

Mr.

Saad-Laib

Mohamed

DIDACTICA, Higher School of Management and Information Technologies | Project Manager

Andorra

Mr.

Font

Joan

Government of Andorra | Head of the Audiovisuals & Comunications Department

Antigua and Barbuda

Mr.

Simon

Nelson

Networking Systems Solutions | CEO

Argentina

Mr.

Carballo

Adrian

Latin America & Caribbean at the South School on Internet Governance, SSIG. | Director of Institutional Relations

Argentina

Ms. Cavalli

Olga

Government of Argentina | advisor of the Ministry of Foreign Affairs

Armenia

Mr.

Yengibaryan

Bagrat

Enterprise Incubator Foundation | Director

Australia

Mr.

Bergin

Mark

Design 100 | Editor

Australia

Ms. Grant

Lisa

Design 100 | Editor

Austria

Mr.

Rupp

Christian

Federal Chancellery of Austria | Spokesperson Federal Platform Digital Austria

Azerbaijan

Mr.

Hajiyev

Nariman

UNDP “National E-Governance Network Initiative Project” | National Project Manager

Ms. Balthazar

Tricia

CANTO | Service Development Manager

Bahrain

Mr.

Abdulrahman

Nawaf

Internet Society Bahrain | President

Bangladesh

Mr.

Raihan

Ananya

D.Net- Development through Access to Network Resources | Executive Director

Barbados

Mr.

Weekes

Troy

EZLearner Inc | Founder

Bahamas

Belarus

Ms. Enin

Sergey

NGO “Information Society” | Executive Director

Belgium

Mr.

Vansnick

Rudi

Internet Society Belgium | President

Belize

Mr.

Balthazar

Tricia

CANTO | Service Development Manager

Benin

Mr.

Aplogan

Hermann

Afrique Emergence | Founder and President

Bhutan

Mr.

Pradhan

Mani

Digital Shangri-La | Managing Director

Bolivia

Mr.

Cuellar

Wilson

Viceministery of Telecomunications | Managing Director

Bosnia and Herzegovina

Ms. Ajanovic

Vedrana

BIT Center Tulza | Viši stručni saradnik

Botswana

Ms. Rasenyai

Gabriel

The Clicking Foundation | CoFounder

Botswana

Mr.

Diltlhogo

Agang

The Clicking Foundation | CoFounder

Brazil

Mr.

Torquato

Cid

Torquato.org | President

Brazil

Mr.

Haugland

Tore

OUVI HQ | CEO

Bulgaria

Mr.

Sharkov

George

ESI Center Bulgaria | Director

Burkina Faso

Mr.

Ouedraogo

Sylvestre

Yam Pukri | Executive Director

WSA-mobile 2015

2 GLOBAL NETWORK Burundi

Title Last Name

FirstNamee

Company | Function

Country

Mr.

Jean Paul

Burundi Youth Training Centre (BYTC) | General Secretary

Burundi

Ms. Chim

Manavy

Open Institute | Executive Director

Cambodia

Mr.

Nsoga

John

AfricaCom International Group | Chairman & CEO

Cameroon

Mr.

Schwartz

Gary

Impact Mobile | President & CEO

Canada

Mr.

Djimtangar

Golmadingar

CENTRE DREAM BENOIT XVI | IT Manager

Chad

Mr.

Stein

Luis

Virtual 21 SA | CEO

Chile

Mr.

Hung

Alex

Crossover International Co. Ltd. | CEO

China

Mr.

Roldan Piedrahita

Alfredo Jose

PARQUESOFT Colombia | Director network Colombia and L.A. PARQUESOFT

Colombia

Mr.

Attoumani

Karim

Comores Telecom (ex-SNPT) | Directeur de l’Informatique et des Nouvelles Technologies

Comoros

Mr.

Schombe

Baudouin

Centre Africain d´Echange Culturel (CAFEC) | Coordinator

Congo (Dem. Rep. )

Mr.

Watson

Carlos

Independent consultant and Founder and President | ISOC Costa Rica Chapter International Foundation

Costa Rica

Mr.

Tay

Kudzo

Coopération Conseil International | hargé de programme, CCI - LSDA

Côte d’Ivoire

Mr.

Ladika

Sebastian

IPv6 Task Force Croatia | Coordinator

Croatia

Ms. Alonso Becerra

Beatriz Elvira

Information Technologies and Advanced Telematic Services (CITMATEL) | CEO

Cuba

Mr.

Roushas

George

Open University of Cyprus | IT Manager

Cyprus

Mr.

Bérová

Dana

KPC-Group/Gartner CZ/SK/RO | Business Development Director

Czech Republic

Ms. Song

Jung-Hee

Korea Telecom | Chief Information Officer

Dem. People’s Rep. of Korea

Mr.

Cho

June-Suh

College of Business Administration, Hankuk University of Foreign Studies | Asso. Professor

Dem. People’s Rep.of Korea

Mr.

Plichta

Sanne

Danish Agency for Culture | Web-editor

Denmark

Mr.

Pemberton

Cedric

NTRC National Telecommunications Regulatory Commission Dominica

Dominica

Mr.

Valerio

Arturo

Cámara Dominicana de Tecnologías de la Información y Comunicación (CámaraTic) | Director

Dominican Republic

Mr.

Kruger

Ernesto

Kruger | CEO

Ecuador

Mr.

Yahia

Ahmed

Information Technology Industry Development Agency- ITIDA | Industry Capacity Building Dep. Manager

Egypt

Mr.

Francisco

Jefferson

Proyecto La Cumbre | Founder

El Salvador

Mr.

Ibarra

Rafael

Universidad Centroamericana José Simeón Cañas | IT Director

El Salvador

Mr.

Ristal

Katri

Estonian e-Content Award | Organizer

Estonia

Ms. Lemma

Dagmawi

Ethiopian Information Technology Professional Association | President

Ethiopia

Mr.

Tamanikaiwaimaro

Salanieta

President of the South Pacific Computer Society (SPaCS) | President

Fiji

Mr.

Juha

Kaario

Varaani | COO, Co-Founder

Finland

Expert Network

Nkurunziza

WSA Eminent Experts

3 GLOBAL NETWORK France

Country

Mali

Title Last Name

FirstNamee

Company | Function

France

Mr.

Pensu

Denis

WUNDERMAN Paris | CEO

France

Mr.

Druelle

Arnaud

Cap Digital, Business Cluster For Digital Content and Services | Mobile Services

Gabon

Mr.

Obame

Thanguy

Ministry of Labor | Inspector of Labor

Gambia

Mr.

Ileleji

Poncelet O.

The Gambia YMCAs | Coordinator

Georgia

Mr.

Shubitidze

George

ICT Business Council of Georgia | President

Germany

Mr.

Felsenberg

Alexander

Babiel GmbH | Consultant

Ghana

Ms. Gordon

Dorothy

Advanced Information Technology Institute – Ghana-India Kofi Annan Centre of Excellence in ICT | Director-General

Greece

Mr.

Doxaras

Yiannis

Niobium Labs | Founder and CEO

Greece

Mr.

Tsolis

Dimitros

High Performance Information Systems Laboratory, University of Patras | Assistant Professor

Grenada

Mr.

Langaigne

Glendon

LIME | Head of Customer Solutions Delivery Department

Guatemala

Mr.

Zaghi

Maria

Ergocom | Operations Director

Guinea

Mr.

SAGNO

Elisabeth

CENTRE DREAM BENOIT XVI | IT Manager

Guyana

Mr.

Kissoon

Vidyaratha

DevNet | Project Officer

Ms. Balthazar

Tricia

CANTO | Service Development Manager

Honduras

Ms. Isaula

Maria

Sustainable Development Networking Honduras (RDS-HN) | National Coordinator

Hungary

Ms. Rozgis

Melinda

Hungarian Association of Content Industry | EU Project Director

Iceland

Mr.

Malmquist

Johann

University of Iceland | Professor and Serial Entrepreneur

India

Mr.

Manzar

Osama

Digital Empowerment Foundation | Founder & Director

Ms. Dhanuwardoyo

Shinta

PT Bubu Kreasi Perdana | CEO

Iran (Islamic Republic of)

Mr.

Esfehani

Ehssan

Vista Samaneh Asia | Chairman

Iraq

Mr.

Abdul-Majeed

Ghassan

Baghdad University | Director of Computer Center

Ireland

Mr.

Casey

Martin

Arekibo Communications | Managing Director

Ms. Hazan

Susan

Digital-Heritage, Israel | Director

Italy

Mr.

Ronchi

Alfredo

MEDICI Framework | General Secretary

Jamaica

Mr.

McCain

Cecil

Ministry of Science, Technology, Energy and Mining | Director, Post and Telecommunications

Japan

Mr.

Shimada

Kei

DENTSU INC. | Director, Business Development, Future Communication Department, Communication Design Center

Jordan

Ms. Al-Rashid

Haneen

Ministry of Information and Communications Technology | Director of e-Initiatives Unit

Kazakhstan

Mr.

Kremenchutskiy

Anatoliy

National Information Technologies | Chief constructor

Kenya

Mr.

Gakiria

Andrew

e-Government Directive, Office of the President | Policy Analyst

Kenya

Mr.

Thuo

Alex

Kenya eLearning Centre | Business Development

Kenya

Mr.

Kukubo

Paul

East Africa Exchange | CEO

Haiti

Indonesia

Israel

Kiribati

Ms. Tamanikaiwaimaro

Salanieta

President of the South Pacific Computer Society (SPaCS) | President

Kuwait

Ms. Alhashash

Manar

Kuwait Foundation for the Advancement of Sciences | Acting Program Manager

Kyrgyzstan

Ms. Chigibaeva

Elena

Consultant

Mr.

Vorasone

Mahosot Consulting Company Ltd. / Jhai Foundation | General Manager/Country Coordinator

Lao People’s Democratic Rep. Latvia

Ms. Sparane

Lilita

Latvian IT Cluster | Executive Director

Latvia

Mr.

Melnudris

Andris

Latvian Information and Communications Technology Association (LIKTA) | Managing Director

Lebanon

Mr.

Deek

Gabriel

Professional Computer Association (PCA) | President

Lesotho

Mr.

Tlali

Tsitso

KoL Starts | Founder & CEO

Liberia

Mr.

Massaley

Abraham

Press Union of Liberia

Lithuania

Ms. Žilionienė

Ieva

Ministry of Transport and Communications | Deputy Director Information Society Development Committee

Lithuania

Ms. Greiciute

Renata

Ministry of Transport and Communications | Deputy Director Information Society Development Committee

Luxembourg

Mr.

Ladid

Latif

IPv6 Forum | President

Madagascar

Mr.

Andriamampianina

Lala

University of Antananarivo | Professor

Malawi

Mr.

Lakudzala

Derek

BUMAS International | Partner

Malaysia

Ms. Kamal Azhar

Meor

Multimedia Development Corporation | Head, Enterprise Global Development/ APICTA Technopreneur Development

Malaysia

Ms. Arief Abdullah

Alfian

Multimedia Development Corporation | Stakeholder Engagement Division

Maldives

Mr.

Yusuf

Maldicore Group Pvt Ltd | Managing Director

Mariko

Agance des technologies de l’information et de la communication (AGETIC) | Training manager

Mali

Dengkayaphichith

Shunan

Ms. Simbara

WSA-mobile 2015

Global Network

4 GLOBAL NETWORK Malta

Title Last Name

FirstNamee

Company | Function

Country

Mr.

Kenneth

Seasus New Media | Managing Director

Malta

Ms. Tamanikaiwaimaro

Salanieta

South Pacific Computer Society (SPaCS) | President

Marshall Islands

Mr.

Okba

Kamal

Mauritel | CEO

Mauritania

Mr.

Kissoondoyal

Dave

Internet Society of Mauritius | President

Mauritius

Mr.

Laddaga-Lopez

Rudy

iPod Tours | Research and Development

Mexico

Ms. Tamanikaiwaimaro

Salanieta

South Pacific Computer Society (SPaCS) | President

Micronesia (Federated states of)

Mr.

Anton

Jurovicki

Montepass | Co-Founder and CEO

Montenegro

Mr.

Jankari

Rachid

Jankari Consulting | Director

Morocco

Ms. Saifodine

Zauria

ICT Policy Implementation Technical Unit | Head of ICT Training & Certification

Mozambique

Mr.

Thein

Myanmar Computer Federation | President

Myanmar

Ms. Beukes-Amiss

Maggy

University of Namibia | Head of Department

Namibia

Ms. Tamanikaiwaimaro

Salanieta

President of the South Pacific Computer Society (SPaCS) | President

Nauru

Mr.

Raj Khanal

Ananda

Government of Nepal (Ministry of Information and communication) | News Reporter/Broadcast Journalist

Nepal

Mr.

Oorschot

Herman

Fullmoon Interactive Solutions | Partner & CEO

Netherlands

Mr.

Schleser

Max

BWX Productions | Director

New Zealand

Mr.

Wilson

Alfredo

Guegue Communications | Director

Nicaragua

Mr.

Iro

Adamou

Haut Commissariat aux TIC/ Cabinet du Premier Ministre | Conseiller Technique

Niger

Mr.

Amos

Emmanuel

Programos Software Limited | Founder / CEO

Nigeria

Mr.

Bruarøy

Kristian

TV 2 AS | Interactive Producer and Project Manager

Norway

Mr.

Moh’d Al-Meskary

Shariffa

Information Technology Authority | Manager, International Relations & Information

Oman

Ms. Al Sharji

Aqba

Information Technology Authority | Senior Information Specialist

Oman

Mr.

Nasser

Information Technology Authority | Senior International Relations Specialist

Oman

Ms. Ara

Jehan

Pakistan Software Houses Association for IT & ITES (P@SHA)

Pakistan

Ms. Tamanikaiwaimaro

Salanieta

South Pacific Computer Society (SPaCS) | President

Palau

Mr.

Al-Astal

Ashraf

eAraby | Founder

Palestine

Mr.

Prado Amaya

Matias

Ingeniería Informática | President

Panama

Mr.

Urrazza

Juan

Fundacionparaguaya | Communications Manager

Paraguay

Mr.

Toledo

Rolando

Red CientÃfica Peruana

Peru

Ms. Cacdac

Josephine

TRACE College | Vice President for Academic Affairs

Philippines

Mr.

Muraszkiewicz

Mieczyslaw

Warsaw University of Technology | Professor

Poland

Mr.

Lebuda

Jakub

Disruptive Conepts | Founder and Managing Partner

Poland

Mr.

Carneiro

Roberto

Eduweb | Chairman

Portugal

Ms. Gonçalves Pereira

Ana

Diretora Executive | APDC

Portugal

Ms. Al Mansoori

Reem

ictQATAR | e-Inclusion Acting Manager

Qatar

Mr.

Besliu

Victor

Technical University of Moldova | Professor

Republic of Moldova

Mr.

Jugureanu

Radu

SIVECO Romania | Educational content project manager

Romania

Mr.

Priemov

Dmitry

Rossiya Segodnya | International information agency | Director of Mobile Projects Department

Russian Federation

Mr.

Kukubo

Paul

East Africa Exchange | CEO

Rwanda

Mr.

Wharton

Wesley

Ministry of Technology | Director, Technology

Saint Kitts and Nevis

Ms. Balthazar

Tricia

CANTO | Service Development Manager

Saint Lucia

Mr.

Rudolph

ICT4dev and Internet Governance | Independent Consultant

Saint Vincent and the Grenadines

Ms. Tamanikaiwaimaro

Salanieta

South Pacific Computer Society (SPaCS) | President

Samoa

Mr.

Capello

Luciano

Digital Design srl | Chairman

San Marino

Mr.

Khan

Mustafa

Yesser | Director of Center of excellence for Research and Development

Saudi Arabia

Mr.

Ward

Badr

Lamsa | CEO

Saudi Arabia

Ms. Scharff

Christelle

Pace University | Chairperson of Computer Science / Associate Professor / Computer Scientist

Senegal

Ms. Matic

Jasna

Ministry of Finance and Economy | Special Adviser for Competitiveness and Knowledge Economy

Serbia

Mr.

Johnson

Algernon Brian

COMIUM (SL) | Internet Service Provider Technician

Sierra Leone

Mr.

Lee

Felix

Connector, Mentor,

Singapore

Al Khayari

Daniel

Singapore

Expert Network

Bone

WSA Eminent Experts

4 GLOBAL NETWORK Slovakia Zimbabwe

Title Last Name

FirstNamee

Company | Function

Singapore

Country

Mr.

Tan

Alaric

The Creative Alliacne | Managing Director

Slovakia

Mr.

Burcik

Vladimir

Academy of Communication | Director

Slovenia

Ms. Jerman Blazic

Borka

The Research Institute Valdoltra | J.Stefan Institute

Ms. Tamanikaiwaimaro

Salanieta

South Pacific Computer Society (SPaCS) | President

Mr.

Ibrahim

Mohamed

Ministry of Posts & Telecommunications | Advisor to Minister of Posts & Telecommunications

South Africa

Ms. Rabana

Rapelang

Yeigo Communications | CEO and Co-Founder

South Africa

Mr.

Mtimde

Lumko

Media Development and Diversity Agency (MDDA) | Chief Executive Officer

South Sudan

Mr.

Ochuodho

Shem J.

Ministry of Telecom & Postal Services | Senior Advisor

Spain

Mr.

Vea

Andreu

ISOC Spain | Board of Directors

Sri Lanka

Mr.

Dewapura

Reshan

Information & Communication Technology Agency (ICTA) | COO

Sudan

Mr.

Abdulrahman

Noureldien

Faculty of Computer Science | Dean

Ms. Balthazar

Tricia

CANTO | Service Development Manager

Mr.

Micael

Cluster 55

Solomon Islands Somalia

Suriname Sweden

Gustafsson

Switzerland

Ms. Teufel

Stephanie

iimt - international institute of management in technology | Director

Switzerland

Mr.

Dörig

Adolf

Doerig+Partner AG | Managing Partner

Ms. Idlebi

Nibal

UN-ESCWA

Ms. Suleymanova

Mahinakhon

Sugdagroserv Consulting | Director

Thailand

Mr.

Shelters

David

Karon Business Consulting | Managing Director

Thailand

Ms. Charoenphan

Amarit

Hubba Co-Working Space | Co-Founder

Thailand

Ms. Chantaranijakorn

Gift

Social Entrepreneur coworking space | Co-Founder

TFY Rep. of Macedonia

Mr.

Jashari

Bardhyl

Metamorphosis | Director

Togo

Mr.

Kouami

Olévié

Institut of Information and Communication Technologies for Development (INTIC4DEV) | President / CEO

Syrian Arab Republic Tajikistan

Ms. Tamanikaiwaimaro

Salanieta

South Pacific Computer Society (SPaCS) | President

Ms. Gaspard Taylor

Gia

International Education and Resource Network Trinidad and Tobago | President

Tunisia

Mr.

Zaghbib

Faouzi

R2i | General Manager

Turkey

Mr.

Gönenli

Hakan

Xing AG | Country Manager Turkey

Turkey

Ms. Ayan

Pelin

Turkcell | Digital Marketing Senior Professional

Mr.

Batyr

Center of Information Technologies “SIBIS” | Main IT expert

Ms. Tamanikaiwaimaro

Salanieta

South Pacific Computer Society (SPaCS) | President

Uganda

Mr.

Stern

Daniel

Mobile Monday Kampala | Director

Ukraine

Ms.

Popova

Tatiana

Ukrainian INternet Association | Executive Director

Ukraine

Mr.

Perohanych

Yuri

Association of Information Technology Enterprises of Ukraine | General Director

United Arab Emirates

Mr.

Bakhsh

Suleman

TRA - Telecommunication Regulatory Authority | Senior ICT Analyst

United Arab Emirates

Mr.

Al Basti

Humaid

TRA - Telecommunication Regulatory Authority | ICT Analyst

United Kingdom

Mr.

Bergin

Mark

Design 100 | Editor

United Kingdom

Mr.

Favell

Andy

mobiThinking | Editor

United Republic of Tanzania

Mr.

Shimba

Faith

Tanzania Commission for Science and Technology | Ag. Director Knowledge Management

United Republic of Tanzania

Mr.

Barretto

Catherinerose

Kinu | Co-Founder

United States of America

Mr.

Smith

Kel

HealthEd Grouo | Chief Innovation Officer

Uruguay

Mr.

Pochintesta

Raul

Filmsuez Uruguay | CEO/ Partner

Uzbekistan

Mr.

Yusupov

Alisher

brand.uz | CEO

Uzbekistan

Mr.

Selezneva

Elena

brand.uz | Assistance

Vanuatu

Mr.

Temar

Mathew

Vanuatu Government | Chief Technical Officer for IT Assist.

Venezuela

Mr.

Tschernig

Peter

CAVEDATOS / ISOC / WordOnTech.com | Executive Vice President

Yemen

Mr.

Alsheikh Abubakr

Abubakr

Hadramout University of Science and Technology | Assistant Professor of Management Information Systems

Zambia

Mr.

Maboshe

Silumesii

PencilCase Studios | CEO

Zimbabwe

Mr.

Gudza

Eliada

World Links | Executive Director

Tonga Trinidad and Tobago

Turkmenistan Tuvalu

Karryev

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ISLAMIC EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION

ISESCO CHARTER: A SIGNPOST OF STEADY PROGRESS The Charter of the Islamic Educational, Scientific and Cultural Organization has been keeping up with the Organization’s progress over the various stages of its development and growth, from its initial ratification as the Statutes of ISESCO to the Eleventh General Conference held in Riyadh in December 2012. Amendments to the Charter were made in order to meet the requirements of the qualitative progress achieved in the Organization’s scope of action as well as to adjust to its rapidly changing environment and fulfill development needs in its areas of competence. The Objectives of ISESCO as defined by its new Charter, following its amendment by the General Conference at its 10th session, are as follows:

a) To strengthen, promote and consolidate cooperation among Member States in the fields of education, science, culture and communication, as well as develop and upgrade these fields, within the framework of the civilizational reference of the Islamic world and in the light of human Islamic values and ideals. b) To consolidate understanding among peoples inside and outside Member States and contribute to the achievement of world peace and security through various means, particularly through education, science, culture and communication. c) To publicize the correct image of Islam and Islamic culture, promote dialogue among civilizations, cultures and religions, and work towards spreading the values of justice and peace along with the principles of freedom and human rights, in accordance with the Islamic civilization perspective. d) To encourage cultural interaction and support the aspects of cultural diversity in the Member States, while preserving the cultural identity and protecting the independence of thought.

e) To consolidate complementarily and coordination among the specialized institutions of the Organization of Islamic Coopera tion (OIC), in education, science, culture and communication, and among the Member States of ISESCO, and promote cooperation and partnership with similar governmental and non-governmental institutions sharing the same interest, inside and outside the Member States. f) To increase interest in Islamic culture, highlight its specificities and publicize its landmarks in intellectual studies, scientific researches and educational curricula. g) To work for establishing complementarily and correlation among the educational systems of the Member States. h) To support the efforts of educational, scientific and cultural institutions for Muslims in non-Member States of ISESCO.

MEMBERSHIP OF ISESCO Up to February 2014, ISESCO numbers fifty-two (52) Member States, along with three (3) Observer States, out of the fifty-seven (57) Member States of the Organization of Islamic Cooperation (OIC).

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BOARD OF DIRECTORS

IMPRINT

Peter A. Bruck, Chairman, World Summit Award, CEO and Chief Researcher, Research Studios Austria Forschungsgesellschaft, AUSTRIA

Editorial Team

EXECUTIVE BOARD MEMBERS Christian Rupp, Federal Executive Secretary, eGovernment, Chancellery Office, AUSTRIA Rudi Vansnick, President, Internet Society Belgium, BELGIUM Catherine Warren, President, FanTrust Entertainment Strategies, CANADA Elizabeth Quat, Founder and Immediate Past President, Internet Professional Association (iProA), CHINA Alexander Felsenberg, CEOFelsenberg Consulting, Düsseldorf / Berlin, GERMANY Dorothy K. Gordon, Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT, GHANA Osama Manzar, Founder & Director, Digital Empowerment Foundation, INDIA Manar Alhashash, Secretary General, Kuwait e-Award; e-Leader, UN GAID, KUWAIT Latif Ladid, President, IPv6 Forum, LUXEMBOURG Reshan Dewapura, Chief Executive Officer, ICT Agency of Sri Lanka (ICTA), SRI LANKA Ralph Simon, CEO & Founder, Mobilium International, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas, UNITED KINGDOM

Editor and Author: Peter A. Bruck Text Management: Manuela Wagner, Nora Wolloch Winners Descriptions Text Editing: Hania Fedorowicz Layout & Design/Congress-CD Abu Dhabi: floorfour.at, Herbert Ellinger

WSA-mobile Project Team Birgit Berger, Erminio Laudani, Manuela Wagner, Nora Wolloch

WSA-mobile Event Team Philipp Benedikt, Birgit Berger, Birgit Kolb, Erminio Laudani, Alexander Mattersberger, Gemma Palacio, Manuela Wagner, Nora Wolloch

NON EXECUTIVE BOARD MEMBERS George Sharkov, Director ESI Center Eastern Europe, BULGARIA Adam Montandon, Associate Professor for Innovation and Entrepreneurship, DENMARK Effat El Shooky, Director of Online Distance Learning Program, Cairo Regional Center for Training on Conflict Resolution and Peacekeeping in Africa – CCCPA–Cairo, EGYPT Madanmohan Rao, Chief Researcher Mobile Monday, INDIA Anne Githuku-Shongwe, CEO and Founder Afroes, Kenya, SOUTH AFRICA Rudy Laddaga Lopez, CEO and Co-Founder, U-TOUR, MEXICO Jak Boumans, Managing Director, Electronic Media Reporting, NETHERLANDS Anya Sverdlov, Managing Director, Actis Wunderman, RUSSIAN FEDERATION Jasna Matic, Special Adviser for Competitveness and Knowledge Economy | Ministry of Finance and Economy, SERBIA Maya Makanjee, Chief Officer Corporate Affairs | Vodacom Group Limited

SOUTH AFRICA Janine Warner, Creator DigitalFamily.com, USA

All rights reserved. No part of this book may be reprinted, reproduced, utilized in any form by any electronic, mechanical or other means, now known or hereafter invented, including photocopying or in any information storage or retrieval system, without permission of ICNM in written form. This edition has been published by ICNM. Printed in Abu Dhabi The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of ICNM concerning the legal status of any country, territory, city or area or of its authorities, or the delimitation of its frontiers or boundaries. The identified authors are responsible for the choice and the presentation of the facts contained in this book and for the opinions expressed therein, which are not necessarily those of ICNM and do not commit either organization.

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