QUICK TIPS FOR SEO CONTENT WRITING
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Real knowledge is to know the extent of one's ignorance. - Confucius
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Hello! I am W.S. Toh Being a self-taught SEO practitioner, I give back to the community by giving free tutorials.
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1 THE GOAL Why do we do SEO? How does content writing tie in?
SEO IS USED TO: ● ● ● ●
Optimize your website for search engines. Optimize a piece of content on your website. Help your website to be recognized by search engines. Rank a piece of content on the first page of the search engines.
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SEO IS/DOES NOT: ● ● ● ● ●
Black magic. Done by super hackers. Promise you first page rankings. Make you famous overnight. Give you a million dollar.
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SEO CONTENT WRITING ● ● ● ●
Is a part of SEO process. Used to help you write better content. Write smart, not write hard. Make search engines and people love your content.
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THE GOAL ● ● ● ●
Content is king! Create and write better content. Create more value for your readers. More value for readers = Readers love your website = Readers stay on your website = Naturally good SEO signals.
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2 THE TIPS How do we do SEO content writing?
AWESOME TITLE ● Mix your selected keywords into the title. ● Use a power word in the title – Super, mega, ninja, awesome, stepby-step, hack, etc… ● E.G. Step-by-step beginners guide on how to start a fire.
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LONG ARTICLE ● ● ● ●
Not a short mal-nutrition one. Aim for 2000 words or more… at least 500 words Users tend to stay and read long articles. Articles with less than 300 words are likely to be deemed as “thin content” by search engines, and not worth to rank.
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USEFUL CONTENT ● Don’t just write random cat-and-dog stuff. ● Do not attempt to “fatten content” by “padding” it with useless words and paragraphs. ● Do your homework and research, give a lot of useful information to your readers.
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RELATED CONTENT ● Readers are looking for information. Give them what they want. ● Search engines love it when you give a lot of related information. E.g. Guitar lessons – Riff, Chords, Strumming, Picking, etc… ● People also love it when you give them a lot of good related information and tips.
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SIMPLE ENGLISH ● ● ● ●
KISS – Keep it simple. Write in simple English. Keep the language simple. Do not use difficult words. Think of it as you are writing for teenagers.
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FONTS ● Use large legible fonts. ● Break your sentences, paragraphs, and give more spacing. ● Do not scare your readers away with huge chunks of text.
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LINKS â—? Provide links to other related resources and/or videos in your article. â—? This will increase the relevancy score as well.
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MEDIA ● The stone age of Internet is over. ● Use pictures and diagrams to explain. ● Use videos if you can.
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ORGANIZE ● Write in point form if you can. ● Use tables and lists to display information. ● People appreciate easy reading.
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KEYWORDS ● ● ● ●
Include your keyword in the first 100 words. Pepper in your keywords a few times within the body of the article. DO NOT SPAM! Put the keywords in as naturally as possible.
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Thanks!
You can follow up‌ Find us at http://red-dot-geek.com For the complete article, please read http://red-dotgeek.com/seo-blogging/ninja-seo-content-writing-tips/ 20
Credits Special thanks to all the people who made and released these awesome resources for free: â—? Presentation template by SlidesCarnival â—? Photographs by Unsplash
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