April 2016 WVMA Voice

VOICE

WVMA In This Issue 2

From the President Operation Wellness

3

From the Executive Director If Not You, Who?

5

Legal Briefs Don’t Fail To Plan: Why You Should Have an Estate Plan

6

In the News WVMA Successfully Passes Bill

10

Cost Benefit 101: Communication

12

Do I Certify That Dog (or not)?

15

Using Videos as a Marketing Tool

16-19 Classifieds

April 2016

A Reflection on the Past Two Years and My Hope for the Future

By Brandon Scharping

It was an amazing opportunity and privilege to serve as a Student Representative for the WVMA Executive Board over the past two years. The best part of the experience was getting to meet so many fantastic people.

The veterinarians and WVMA staff involved with the Executive Board truly care about addressing current issues in veterinary medicine, advocating for legislation that benefits the veterinary medical profession, and incorporating the next generation of veterinarians by being engaged with veterinary students.

Over the past two years the WVMA has really reached out to students and provided more opportunities to them than ever before. At the 2014 WVMA Convention we had our very first Student Track. We had another Student Track this past October at Convention with various wetlabs that provided hands on experience for skills we do not get to practice in our curriculum.

Brandon Scharping

We have also introduced the WVMA Student Resume Book and this school year we started hosting networking dinners at local veterinary clinics. The networking dinners are excellent for practicing communication skills and for providing students the chance to setup their own educational opportunities.

Student members have also been exposed to the WVMA Food ArmorÂŽ program with an educational lunch meeting and a meat packing plant tour this winter. It is clear to see that the WVMA certainly does value their student members.

The future of veterinary medicine in the state of Wisconsin looks very bright. I am optimistic the future of the veterinary medical profession will include some positive changes. I hope that enforcement and regulation continues to improve to allow only veterinarians to legally perform surgery, prohibiting lay people from attempting surgical procedures. Hopefully human physicians can work to bridge the gap with veterinarians to collaborate with each other for a successful One Health model. This would have a positive impact on public health, and improve public misperceptions about veterinarians.

I hope that veterinarians continue to be an integral part of dealing with emerging zoonotic diseases as they arise. The problem solving skills and epidemiological knowledge veterinarians contain make them the ideal candidates to manage emerging disease outbreaks.

Hopefully the mismatch between the massive amount of student debt to become a veterinarian, and the salary of a veterinarian can become more equal to one another. I am hopeful the mental health issues, high prevalence of depression, career burnout, and high suicide rate in the veterinary profession will continue to be addressed so those statistics can decrease in the coming years.

Regardless of what the future brings, at the end of the day being a veterinarian is the best career in the world. There is no other career that is as versatile, respectable, exciting or rewarding. n

FROM THE PRESIDENT

Operation Wellness

Isn’t it Great Being a Veterinarian?...

Dr. John T. Been

I love the redemptive and ‘medicinal’ power of laughter. Good humor and that ability to peek at the circumstances of life with a sly bit of sarcasm can usually take the sting out of the most dire situations.... and as we all know, as veterinarians, we do bump into some dire situations along the way. As a relief veterinarian in the field of food animal service, I’ve witnessed firsthand a common thread among various office and professional staffs that truly have discovered and utilized that art of using humor to allay stress and disarm situations.

That is not to say that you don’t take things seriously, but that anything you can do to decrease unnecessary stress, whether in the workplace or elsewhere enhances happiness and strengthens relationships. Our minister recently told our congregation that God gave us the ability to laugh because he WANTS us to laugh. He also put a little bit of silly in each one of us. Therefore, we owe it to our fellow man to act silly once in a while to give them something to laugh at! Divine sanction! I am sure that there are a few folks out there who might think that I got an extra dose of silly, but I suppose that’s better than a double dose of mean! In any case, considering wellness in the workplace and in our relationships with clients, humor is vital.

about what a constructive way that mindset would be to feel about each new day. Yesterday was great, and tomorrow will be even better.

Veterinarians and our clinic teams are caregivers. We are scientifically trained to diagnose, heal, reduce pain, and manage the health care of large numbers of patients and animal populations. We also have responsibilities that relate critically to public health and the economic vitality of our clients. In the course of our training and our focusing, it is very easy to become consumed in that identity as veterinary caregivers.

Some time ago I jotted down an interesting quote that I have no source for. “Sometimes the song of life is what you do. Like a song that sticks in your head, you can’t shake it, but it becomes part of you, your favorite song, your oxygen, your identity. You can sing your identity, you can sing your profession.”

While having a uniquely strong identity with the responsibilities of care giving is certainly a positive thing, there are real and recognized risks to caregivers relating to the dangers of compassion fatigue. Our veterinary community does have risks in the workplace related to the stresses of constant care giving which can manifest in everything from depression, helplessness, a sense of under appreciation, sleeplessness, There is a great comment that I recently read by a woodworking hobbyist and physical manifestations. In a worst case scenario, drug abuse and (like myself). He said that the favorite project he ever made was the suicide are possible outcomes. With this in mind, the WVMA this month one he just finished, and that his new favorite project will be the one he (April 9th and 10th) is hosting a weekend seminar entitled “Mind, is about to start on. He articulated accurately the way I feel, strangely Body, and Soul – A Weekend for Team Wellness” in Wisconsin Dells. enough, without me knowing that I felt that way. What a healthy way Our speaker and presenter, Patricia Smith, is a compassion fatigue to feel about any activity what we undertake...whether it be work, play, specialist who will inform and train the attendees on the recognition volunteer, or obligation. The next ‘thing’ we do for pleasure is in many and management of this syndrome in the veterinary workplace. I hope ways a favorite because we are serving that place inside of us, in the to see many of you there. present, which seeks to reduce stress. Endorphins perhaps? I was a I want to close with a reference to a book that I recently finished. long distance runner for many years through high school, college, and “Getting to Heaven, by Going Through Hell”, is both heart wrenching into my 30’s, and was a full on addict to the fabled ‘runners high’. As I go about my professional life as a veterinarian I can’t help but speculate and heartwarming. This book, written by Dr. Scot Hodkiewicz, a member >>> Continued on Page 6

2015 WVMA EXECUTIVE BOARD President

John T. Been, DVM

District 5

Judith Batker, DVM

EX-OFFICIO MEMBERS

STAFF

President-Elect

Scott Spaulding , DVM

District 6

Alan Holter, DVM

Past President

Jane Clark, DVM

District 7

Karl Solverson, DVM

District 1

Katrina Geitner, DVM

District 8

Kevin Landorf, DVM

District 2

Chris Keim, DVM

District 9

Gary Johnson, DVM

District 3

Trisha Fasse-Neerhof, DVM

Student Rep.

Brandon Scharping

District 4

James Ziegler, DVM

Treasurer David Jeans, DVM AVMA Delegate Douglas Kratt, DVM Dean, UW-SVM Mark Markel, DVM, PhD State Veterinarian Paul McGraw, DVM WVDL Director Philip N. Bochsler, DVM,

PhD, DACVP Student Rep. Holly Hovanec

Executive Director Kim Brown Pokorny Executive Assistant Torrie Kennedy Communications and Project Specialist Bailey Quam Development and Marketing Specialist Jeremy Panizza Food Armor® Katie Mrdutt, DVM Outreach Specialist

2 April

2016

FROM THE EXECUTIVE DIRECTOR

If Not You, Who?

WVMA VOICE

The WVMA Voice is published on the 15th day of each month by the Wisconsin Veterinary Medical Association, 4610 S. Biltmore Ln., Suite 107, Madison, WI 53718; (608) 2573665; toll-free (888) 254-5202; fax (608) 257-8989; e-mail: wvma@wvma.org; website: www.wvma.org. It is sent free of charge to all WVMA members. Office hours: 8 a.m.–5 p.m., Monday-Friday.

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Kim Brown Pokorny

In February, the WVMA conducted a member survey to gauge the amount and type of unlicensed practice happening around Wisconsin. Over 50 percent of the respondents stated they have firsthand knowledge of unlicensed practice happening in their community and/or with their clients.

This is a troubling number for many reasons, including animal welfare, public health, food safety and the future of veterinary medicine, not to forget the Veterinary Oath.

The time is now to stand up and protect the animals you serve and the degree you worked hard for. I agree, in the past there have been roadblocks in Wisconsin to getting regulatory individuals to pay attention to unlicensed practice. The WVMA has removed those roadblocks through legislative and policy work made possible by your dues dollars. The door is now open to submit unlicensed cases. Complaints will be taken seriously.

The WVMA was able to remove the first roadblock, but the next one is going to be a little more challenging because it can’t come from the association. The next roadblock is having the confidence to stand up for what is right and wrong. If you see or know it is happening, you need to file a complaint. It is the right thing to do. Several times a week, I get requests asking me to submit a complaint on behalf of an individual, but it isn’t that easy, as I don’t have first-hand knowledge of the individual(s), the practices being conducted or any harm done to animals as a result. I will certainly help a clinic or veterinarian work through the process, but complaints need to be submitted by you.

I realize it is sometimes uncomfortable, but ask yourself these questions: 1. What is the right thing to do?

2. Is remaining silent breaking the Veterinary Oath?

3. If you don’t report the problem, who will?

4. Do you value the meaning and significance of the Doctor of Veterinary Medicine degree? Not only for today, but for the next generation of veterinarians?

There are countless other questions you can ask yourself. Take time to reflect. If we stand united as a profession on what is right vs. wrong, we will be stronger. It is when individuals look at >>> Continued on Page 8

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3

Orthopedic, Soft Tissue, Oncologic & Neurologic Surgery

Take Full Advantage of Social Media From the WVMA!

Crank up your clinic’s social media!

Share, retweet or repost any of the content the WVMA posts on Facebook, Twitter or on wvma.org on your clinics social media!

All information shared on these sites is for our members to help in sharing news and can also be shared with clients.

If you have not already, like us on Facebook, Wisconsin Veterinary Medical Association and follow us on Twitter, @WVMA. By following the WVMA through these outlets, you will be able to stay current on happenings in Wisconsin and on the national veterinary medical scene.

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4 April

2016

LEGAL BRIEFS

Don’t Fail To Plan: Why You Should Have an Estate Plan

By Bryan C. Esch, Dewitt Ross & Stevens, s.c.

As a busy professional, running your veterinary practice and caring for your patients, you may often feel you do not have enough time or energy to properly plan your own financial and personal affairs. You may value being able to make your own decisions about your finances, assets, health care, and raising your children, but may never get around to doing anything to make sure these matters are handled according to your wishes should you become incapacitated or die. You may have every intention of making a plan, but life always keeps getting in the way.

Millions of Americans die or become physically or mentally incapacitated each year, and many have failed to do even the most basic estate planning. Failing to plan often means that critical decisions about your finances, veterinary practice, real estate and other property, health care, and your children and grandchildren are left to others who may or may not honor, or even know, your wishes. The only way to ensure that your wishes are carried out is through careful and comprehensive estate planning.

The estate planning process involves carefully considering various personal and financial decisions and then implementing your plan through well-drafted legal documents, often with the assistance of a competent estate planning attorney. Wills, powers of attorney, marital property agreements, and living wills are necessary components of a comprehensive estate plan. Some may also use a Revocable Trust as their main estate planning document because they want to avoid the hassle, expense, and delay of probate.

A good estate plan will establish: • Who will receive your assets (real estate, personal property, retirement assets and IRAs, life insurance, veterinary practice, etc.) at your death?

• Who will handle your finances if you become incapacitated?

• When you die, who will handle your estate as your personal representative to settle your final debts and expenses and implement the terms of your plan?

• Who will care for your children if you die while your children are minors?

• What documents will be used to implement your estate plan (Wills, Revocable Trust, Marital Property Agreement, Financial and Health Care Powers of Attorney, and/or beneficiary designations)?

• Will your assets flow through the probate process or will your estate be structured to avoid probate through the use of a Revocable Trust or beneficiary designations?

• What will happen to your interest in your veterinary practice when you become incapacitated or die?

• Will your children receive assets from your estate outright or will these assets be held in a trust until your children reach a certain age?

• Who will be the trustee of any trust for your children to administer, invest, and distribute trust assets?

• Are your beneficiary designations for your retirement assets, life insurance, and bank accounts current and consistent with your overall estate plan?

• Will you give any of your assets to charity at the time of your death?

You have the ability to answer all of the above questions and ensure that your wishes are properly implemented through comprehensive estate planning. Don’t fail to plan! n

• Who will handle your health care decisions if you are not competent to decide for yourself?

5

IN THE NEWS

WVMA Successfully Passes Bill

Front Row: Gov. Scott Walker Back Row (Left to Right): Bailey Quam, WVMA communications and project specialist, Kim Brown Pokorny, WVMA executive director, Dr. John T. Been, WVMA president, Rep. Al Ott, Erin Ruby, Rep. Ott staff and Maureen Kraak, Rep. Ott staff In 2015, the Veterinary Examining Board (VEB) was transferred from the Department of Safety and Professional Services to the Department of Agriculture, Trade and Consumer Protection. However, some the powers and duties of the board were not transferred with the board. On February 22, Governor Scott Walker signed a repair bill to restore all duties.

The move of the VEB was initiated and advocated by the WVMA. n

Operation Wellness >>> Continued from Page 2

veterinarian, chronicles his experience with devastating injuries, prolonged physical and spiritual recovery, and substance addiction, all resulting from a terrible car crash with a drunk driver. Dr. Mona Hodkiewicz, Scot’s wife, suffered multiple serious injuries including three broken vertebra while injuries to their two children in the rear seats of their van were less serious. Miraculously, no deaths. Maintaining wellness is one thing, but regaining wellness after serious, even life threatening injury, is quite another thing. This book does a great job of relating the importance of the collaboration of professional expertise, spiritual strength, support from personal relationships, forgiveness, courage, optimism, and just plain luck to a return to wellness. Take a deep breath and give this book a read. Hard copy as well as electronic sources (Amazon, Kindle, and Createspace) are available with proceeds going to several charities. Drs. Scot and Mona are both graduates of University of Wisconsin School of Veterinary Medicine (‘93 and ‘94) and practice in Lake Geneva.

Here’s to laughter, a great tomorrow, and the path to wellness! ...Yes, it is! n

6 April

2016

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7

If Not You, Who? >>> Continued from Page 3

short-term gain that the whole profession is compromised.

The Veterinary Oath: Being admitted to the profession of veterinary medicine, I solemnly swear to use my scientific knowledge and skills for the benefit of society through the protection of animal health and welfare, the prevention and relief of animal suffering, the conservation of animal resources, the promotion of public health, and the advancement of medical knowledge.

I will practice my profession conscientiously, with dignity, and in keeping with the principles of veterinary medical ethics.

I accept as a lifelong obligation the continual improvement of my professional knowledge and competence.

To file an unlicensed complaint, go to www. datcp.wi.gov and search VEB. You will find the complaint link on that page. If you have any questions, don’t hesitate to give me a call. n

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Oct o b er 1 3 - 1 6, 2 016 A lliant Energy Center Madison WI

WVMA Classified Ads: Before submitting, review the guidelines In recent months there has been some confusion on submitting classified ads with the WVMA and when ad will appear in the WVMA Voice and online. When placing an ad, please review the following guidelines: 1) Ads are due the first of the month but won’t appear in the WVMA Voice until the next month. The ad will be placed online for the same months it is published in the newsletter. Example: July ads are due June 1, but won’t be placed online until July 1.

2) To place an ad online prior to the designated month will cost an additional $25. It generally takes 24 hours to be placed online after a request is made.

3) Ads can be submitted by visiting the Classified Ads page on the WVMA website.

If you have any questions about placing a classified ad with the WVMA or about an ad already placed, contact Torrie at the WVMA office at (608) 257-3665 or wvma@wvma.org.

EMERGENCY NUMBERS Foreign Animal Disease Response Emergency Numbers Wisconsin Emergency Management 24-hour Response (800) 943-0003 emergencymanagement.wi.gov Wisconsin Department of Agriculture, Trade and Consumer Protection Division of Animal Health (608) 224-4872 www.datcp.state.wi.us USDA – APHIS – Veterinary Services (608) 662-0600 www.aphis.usda.gov/aphis/ourfocus/animalhealth

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9

Cost Benefit 101: Communication

By Darren Osborne, MA, Director of Economic Development, Ontario Veterinary Medical Association According to the most recent OVMA economic survey, annual client numbers are continuing to fall in companion animal practices. The most talked about reasons for the fall include a depressed economy and a possible oversupply of veterinarians. Feedback from the recently posted OVMA Survey of Pet Owners suggests another factor may be at play. A disconnect between the methods hospitals use to communicate with clients and client’s preferred method of communication might be a stronger reason. It seems the way veterinarians want to contact and the way clients want to contact is actually quite different. The good news is that clients preferred methods for communication are less expensive.

Comparison of Preferred and Actual Method of Contact 34%

Postcard or letter Call at work

57% 2% 2% 30%

Call at home

32% 8%

Call on cell

7% 20%

Email Text Message Don’t Contact

6% 1%

Actual

0% 6%

The 2013 Survey of Pet Owners was randomly sent to more than 8,000 pet owning households in Ontario and garnered a response rate of 10 percent (833 responses). Pet owners who responded included those that went to a veterinarian annually and those who have never seen a veterinarian.

Most of the responses were from pet owners who see their veterinarian on a regular basis. When they were asked how their veterinarian contacted them for an appointment, most (57 percent) reported that they receive a postcard or a letter. The remainder are called at home, work or on their cell phone. Only 6 percent received emails and no one reported receiving text messages as a preferred method of contact. Results on the actual method of contact contrasted with the responses to how they preferred to be contacted. Only 34 percent wanted to be notified by a post card or letter, a whopping 23 percent less than the amount notified by card or letter. When it came to phone, there was a match between preferred and actual. A total of 49 percent preferred a phone call at home, work or on their cell. There was a big difference with those receiving and preferring email. Only 6 percent of respondents reported receiving emails but a staggering 20 percent reported that they preferred email as their form of

10 April

2016

Preferred

communication. Only one percent reported getting text message and 6 percent preferred not to be contacted at all.

The trend towards phone and email is good news for practices because changing communication methods may lower expenses. By moving the recall system in a hospital from mail to any other “non-mail” method of communication can save a practice thousands of dollars per year.

Cost of Letter Mail - $2,660 per 1000 clients booked

The most common method of communicating with clients turns out to be the most expensive. For every one thousand clients booked, the cost of sending postcards or letters and then booking them over the phone costs $2,660 or $2.66 per client booked. This figure rests on the assumption that 50 percent will respond to each mail out. While this response rate sounds low, it is a conservative estimate based on data from a limited number of hospitals who measured the responses from their mailed appointment requests.

If you want a thousand responses and you expect a 50 percent response rate from each mailing you have to start with 1,143 clients. Your first

mailing goes to all 1,143 clients. With a 50 percent response rate you receive requests from 571 clients. That leaves 571 clients outstanding.

The second mailing goes to 571 for a second request and you receive 286 responses. In the final round, you mail 286 and receive an additional 143 requests for appointments.

Cost to Emailing Clients - $740 per 1,000 clients booked.

Electronic mail is an even less expensive method of communicating.

Assuming the hospital has a valid list of all emails, the cost of emailing clients costs less than one dollar per booked appointment. This model The cost to prepare and send out the letter requesting an appointment assumes it will take one hospital staff one full morning or half day to costs 83 cents each. This cost includes stamps, printing, paper, prepare and distribute emails to a list of clients. This half day would envelopes, labels and a small amount for labour. be spent developing the email, searching and isolating the emails for the email blast and then sending out the emails. Many internet servers Supplies Cost per Letter do not allow for the broadcast of more than a handful of emails at one Stamp 63 cents time there is also an allowance for babysitting emails so they could be Printing 5 cents sent out in batches. The cost of sending out three emails is not that Envelope 3 cents onerous but the email scenario assumes half the respondents will call 2 cents Label the hospital to book their appointment after receiving the email. The Labour 10 cents other half will respond back with an email request for an appointment.

83 cents Total The cost of booking could be reduced with an electronic scheduler. An Another significant cost of trying to book appointments with letter mail electronic scheduler is an application on your website that allows the is booking appointments over the phone. Each client that responds clients to pick their appointment right on your website saving them to the letter request has to call into the veterinary office to book the from making a phone call. The cost of notifying clients by email is less appointment. The labour cost of answering the phone to book the expensive but given that the bulk of the booking will be done over the appointment is estimated to be $1 per appointment booked. This is phone the price goes up a lot. The cost of booking clients with email is consistent will call centre data and conservative assuming a receptionist 74 cents per appointment booked. can book up to 20 appointments per hour relying on inbound calls. When Cost to Texting Clients - $1,195 you add up the cost of mailing along with the cost to book over the phone, mailing as your primary method of communication costs $2,660 In theory, texting all your clients should be as easy as email. In reality this is impossible for most veterinary hospitals. Most hospitals lack the per thousand clients or $2.66 per client. software to allow for mass texting to several clients at the same time Cost of Phoning Clients - $1,000 per 1,000 and in reality most are accomplishing texting using a smart phone in the appointments booked hospital and a staff person with bionic thumbs. One limitation of texting is Using the telephone as the sole method of communicating is less that unless you direct the client to a scheduling application on your website than half the cost of letter mail. The phone only method of client you can expect a mind numbing number of texts just to book one call. communication assumes that the cost to book each client will be one dollar. Phone centre statistics show the cost for a call centre attendant Hospital: Hi Darren. Dr. X would like to see Dude for his annual appointment and required vaccines. Please call or text us to to reach an unsolicited respondent fall in the $1.20 to 80 cent range. book an appointment.

This assumes 100 attempts per hour and one in five hits for a success Darren: Sure hows Tuesday at 9:00. rate of 20 appointments booked per hour. This scenario assumes calls Hospital: Great, this Tuesday, July 30? will be made throughout the day and evenings using a call centre Darren: No, Tuesaday Aug 6 attendant. A conventional receptionist is not used in this scenario Hospital: Dr. X is on holiday that week. Sorry. How about the week because receptionists are not the right person for the job. after In most veterinary hospitals, receptionists were hired to take call – not Darren: So... August 12 make calls. They were not given enough training to make effective Hospital: That is Monday. Did you want Monday? outbound calls and often resist the obligation at every opportunity. On Darren: No, Tuesday works better the other hand, if you were to tell a call center attendant, armed with Hospital: Great Tuesday August 13 at 9:00. an automatic re-dialer and communication training that instead calling Darren: Perfect someone they don’t know to sell them something they don’t want, they Hospital: We will see you and Dude Tuesday August 13 at 9. were going to call pet owners who were not only expecting the call, but Darren: K were agreeable to make an appointment most of the time, they would pinch themselves. Since the only cost to book clients over the phone is >>> Continued on Page 14 the labour cost, the total cost per appointment is only $1.

11

Do I Certify That Dog (or not)?

By Yvonne M Bellay, DVM, MS, Animal Welfare Programs Manager/Epidemiologist, Division of Animal Health be required because of a service dog. When entering the facility, only two For veterinarians, some days make the words of Forrest Gump ring true, “Life is like a box of chocolates, you never know what you’re gonna get”. questions may be asked: This can be especially true with some of the requests clients make of 1. Is the animal required because of a disability? you. For instance, the day that Ms. Smith asks you to sign a statement 2. What work or task has the animal been trained to perform? certifying “Fluffy” as an “emotional support” dog. In order to know what is being asked of you, there are some regulations you should be aware of. Although the ADA allows service dogs to accompany their owners According to information provided by the U.S. Department of Justice, Civil practically anywhere the public is permitted, emotional support, therapy, or comfort animals are not given the same protections. Under the Fair Rights Division, Disability Rights Section: Housing Act, however, limited access is afforded to these animals to live The federal Americans with Disabilities Act (ADA) defines a service animal in rental housing where pets are otherwise banned, and according to the as a dog that is individually trained to do work, or perform tasks for the Air Carrier Access Act, they are permitted to ride for free with passengers benefit of an individual with a disability. The task(s) performed must be in the cabin of airplanes. Like service animals, they require no special directly related to the person’s disability. Examples of tasks a service license or certification, but for these animals, owners may be required or animal may perform include: asked to produce a letter from a mental health professional indicating the pet is part of its owner’s treatment plan.

• Assisting with navigation, or stability and balance Veterinarians need to be aware that, for a fee, a number of businesses, many of them online, sell fake service dog certifications, certificates, • Pulling wheelchairs, carrying and retrieving items licenses, tags, or harnesses that identify service dogs. In addition, a • Seizure assistance letter from a mental health professional can be obtained online for a small fee. Veterinarians should also keep in mind that since there is no • Interrupting impulsive or destructive behaviors requirement for the animal to be certified, by writing a letter or statement Dogs meeting this definition are considered service animals under the for a client regarding the animal being an emotional support animal, the ADA and require no special license or certification by a state or local veterinarian is making a statement as to the mental state of the owner. government, or any other entity. However, service dogs are not exempt from state rabies vaccination and licensing requirements. Wisconsin law Veterinarians are typically not licensed mental health care providers. provides that the annual dog license be provided for a service dog at no Because of the proliferation of fake “service dogs”, advocates and bono fide handlers say that the fraud is making it more difficult for genuine owners fee. A service animal is a working animal, not a pet.

Under the ADA, state and local governments, businesses, and non-profit to be taken seriously. A variety of efforts from advocacy organizations and organizations that serve the public generally must allow service animals state legislatures are underway to address these issues.

• Alerting to sounds or allergens

An excellent resource for information about the ADA and service dogs can to accompany individuals with disabilities to all areas of the facility where the public is normally allowed to go. This applies regardless of any be found at: http://www.ada.gov/regs2010/service_animal_qa.html n “no pets” policy. In addition, no extra deposits, fees or surcharges may

12 April

2016

YOUR PR CT L IC L SE and keep YOUR name, E

WVMA Member Apparel Now Available!

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Log in at wvma.org to access the Member Apparel link under Member Resources.

call or email Dan Gavis to learn more 617.901.0044 / dgavis@ vetcor.com

Questions? Contact the WVMA at (608) 257-3665 or wvma@wvma.org Scott Ford DVM, DABVP-Avian Practice limited to avian medicine & surgery: parrots, raptors, poultry, waterfowl and ratites • • • • •

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Cost Benefit 101: Communication >>> Continued from Page 11

The final score is 12 texts. If this is what texting clients to book appointment would look like, your staff would be mulling through 12,000 texts to book 1,000 clients. Out of sheer frustration, most will call and given the nature of run-on texting, the model assumes it will cost $1,000 to book 1,000 clients by reply text of phone call. After all thumbs are lowered, the cost of texting clients is $1.20 per appointment booked.

While email turns out to be the least expensive way of communicating with clients, most hospitals would be better off moving to a telephone / email method of booking. Phoning is not much more expensive than emailing and many hospitals do not have accurate emails for a lot

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of their clients. A phone / email approach could work if they email appointment requests to clients with valid emails and phone the rest.

For clients who prefer letters, a “green initiative” could help them understand a move away from expensive letter mail and encourage them to change their preference to phone or email.

Improving communication is essential to getting clients back to the veterinary hospital. Sorting through the different methods one message is clear – mail is less preferred by clients and least preferred by hospitals wanting to get control of their expenses. n

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Find out more about

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October 13 - 16, 2016 Alliant Energy Center

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Visit foodarmor.org to learn about upcoming trainings and latest news

14 April

2016

Locations: Glendale Green�eld Green Bay Oshkosh Dr. Kressin, Dr. Honzelka and their team communicate as advocates for you, your clients and their pets.

Referrals Welcome!

Using Videos as a Marketing Tool

By Jeremy Panizza, WVMA Marketing and Development Specialist

In 2016 there are more channels than ever to get your message to an audience or market your product or service. Facebook, Pinterest, Constant Contact and YouTube are just a few of these channels. Millions of people flock to these digital spaces each day to see what the world has in store.

Most of these people are checking these channels multiple times a day to see the next email, post, tweet or video. A short 13 years ago, marketing was merely a simple strategy of television, radio and occasional online ads. If you had money, you could gain market share.

That landscape has drastically changed over the last 13 years and in today’s market, if you have a computer or a smartphone, you can gain market share (well, you still need some money). In 2015 People Magazine compiled a list of 10 top YouTube stars who earn more than $1 million a year and who also have more than 1 million subscribers.

TV Guide compiled a list of 15 more stars who earn six to seven figures and subscribers. They started with nothing more than a webcam and an internet connection (by now you’re saying get to the point). Utilizing social media and the power of video together can help gain clients as well keep the ones you have informed.

More and more clients and pet owners are spending money on their furry family members and then spending can be misguided. Especially to those who are uniformed. Today people get their news and resources

from multiple places. Those above 50 get news primarily from papers or television, but those under 50 are using digital outlets for news, marketing and especially resources such as what clinic they should go to for their pet’s checkup. Clients are more apt to reach for or gravitate toward brands (your clinic is a brand) that are honest and real.

Being real in today’s world is very simple and basic and an advantage for the veterinary field. Create a how to video that informs clients in an impromptu way. This will build credibility with the clients you already have, and through channels like YouTube and Facebook build a base of potential new clients.

More and more surveys point to consumers making purchases based on those in their digital circles (Facebook friends). If a friend raves about the care they received from your clinic, chances are others will come to your clinic. Having an informative collection of videos for clients and a place for them to give feedback such as an email address or a Facebook page can go far. These channels together with customer service can build on current client relationships and create new ones. As Dave Matthews said, “To change the world, start with one step. However small, the first step is hardest of all.” n

15

CLASSIFIED AD CHANGES All classified ads, including veterinary relief ads, will be published at the following rate: Members: First 30 words, $10. Every additional word after 30 is $1.50 per word.

Non-members: First 30 words, $50. Every additional word is $1.50 per word.

Ads will run 2 consecutive months, and then be removed, unless the WVMA is notified you would like to continue your ad for another 2 month run. You will be invoiced at the end of the first month during a 2 month period.

Ads are placed online at the beginning of the month they are featured in the newsletter.

Immediate placement of ads is an additional $25 fee. Additional $10 fee for blind box ads.

SMALL ANIMAL A busy solo practitioner needing to slow down is looking for an associate. Potential transition of ownership. Emphasis on compassion, we treat our clients like we want to be treated and their pets as if they were our own. We enjoy an excellent online reputation. Friendly rural community with easy access to Milwaukee and Lake Geneva. Hours and salary are negotiable.

Please send resume to wdgcvs@gmail.com.

PT veterinarian needed for a growing three doctor SA practice in Stoughton, WI. We are looking for a veterinarian willing to work a flexible schedule and practice quality medicine in an established practice with excellent clientele. Contact Dr. Mike Peterson at stoughtonvet@gmail.com.

Veterinary Emergency Service/Veterinary Specialty Center is seeking experienced emergency veterinarians (or recent graduate with motivation to become an ER veterinarian) to join our busy and growing multi-specialty referral and emergency practice. We have 3 locations: Middleton, WI 24/7 ER and Specialty; East Madison - 24/7 ER; Janesville evenings and weekend ER. Our experienced and dedicated team includes board certified specialists in Surgery, Critical Care, Anesthesiology and Pain Management, Oncology, Internal Medicine and Cardiology, as well as 18 experienced ER doctors.

Between the 3 clinics, we have the highest emergency caseload in the region. Our highly qualified staff excel in their dedication to exceptional patient care and a team approach to both ER and Specialty cases. Each location offers a complete in-house lab, ultrasound and digital radiology. In addition, our Middleton location offers endoscopy, laparoscopy and CT (summer 2015).

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2016

Marshfield Lab operates a full service STAT lab located in our Middleton Clinic. There is ample opportunity to see a variety of cases and become involved in both the medical and surgical management of patients. If interested in joining our dedicated exceptional team, please contact Dr. Sara Nichols, snichols@vesvsc.com, and/or Dr. Tristan Daugherty-Leiter, tdaughertyleiter@vesvsc.com.

Five doctor SA practice looking for caring, compassionate veterinarian with excellent communication skills for 2 to 3 days per week and the rare Saturday morning. Friendly, experienced and extremely helpful staff to assist you. Flexible start time - so sleep in or get your kids off to school before work if you wish. North Heights Veterinary Clinic, Appleton, WI. (920) 739-7816, northheightsveterinaryclinic@gmail.com.

Some of us dream of practice ownership. The idea of taking on $$$ loans can make us hesitate. What if you could own a practice without having to talk to the banks? Would you like to walk into an office with two experienced, motivated CVTs already in place? Bring your own practice philosophy to this newly-built SA practice, located in Menominee, MI inside an independent pet store. This is NOT a Banfield practice. You will love working here! For more information, please contact Dr. Tracy Kusik at tmkusik@gmail.com.

The Milwaukee Emergency Center for Animals and Specialty Services (MECA) currently has an opening for a PT/FT Emergency DVM. MECA is a fully equipped, 10,000 sq. ft. 24/7 emergency/critical care and specialty hospital in Milwaukee offering a fast paced environment and a diverse caseload.

We also offer technical and support staff providing the highest quality care to our patients, pet owners and referring veterinarians. We promise an excellent wage, an enthusiastic atmosphere and loads of fun! If you are interested in joining us, please send your resume to Ann Kirby at annk@ erforanimals.com.

Exceptional People. Extraordinary Care. 24/7. Join an amazing team of hard working, humorous and caring individuals in the emergency department at WVRC, one of the largest and most diverse emergency and referral practices in Wisconsin. Our three facilities, located in Waukesha, Grafton and Racine, allow for flexible schedules and work locations to fit your strengths and personal goals. Practice veterinary medicine with a team of dynamic coworkers, including a broad range of specialists in Critical Care, Cardiology, Internal Medicine, Neurology, Oncology, Clinical Pathology, Surgery, Ophthalmology, Dentistry, Anesthesiology and Medical Imaging, experienced emergency veterinarians, 4 emergency interns, dedicated technicians and client-focused support staff. Be exceptional with us by applying online at www.wvrc.com or by contacting Dr. Kari Severson at kari.severson@wvrc.com.

Summer DVM Opportunity: Minocqua, WI. Northwoods Animal Hospital is seeking a veterinarian to assist with coverage seasonally for the summer of 2016. We have three locations nestled in beautiful northern Wisconsin in the towns of Minocqua, Eagle River and Manitowish Waters. Our fast paced practice features progressive medicine & surgery, ultrasound, endoscopy, digital radiology, dental suite, IDEXX in-house lab & Impromed/Infinity software. We are seeking to build a long term relationship with the right individual. Ideally we are pursuing someone with emergency experience. On call duties will be shared with three other Veterinarians. Excellent compensation and benefits offered. Contact: manager@ northwoodsanimal.com.

Madison Veterinary Specialists is an independently owned specialty practice, fully integrated with an excellent 24/7 emergency care team; located in beautiful Madison, Wisconsin.

Our specialists in surgery, internal medicine, and ophthalmology are always available for consult and support of the ER. It is this collaborative approach in a smaller, friendlier workplace setting that allows for the best patient care possible. Our recently remodeled building houses all of the lab equipment and toys you may need to be successful in the ER workplace. Our generous benefits package includes base salary with production, health and dental insurance, licensures and dues, CE, uniform allowance, and employer matching retirement plan. Scheduling allows for 12-15 shifts per month and plenty of time to enjoy all that this vibrant campus town has to offer, including the Badgers! Our team approach fosters great working relationships with a network of supportive family veterinarians in the region.

This exciting opportunity is meant for an excellent communicator that is a team player and holds client / patient service to the highest of standards. Come to a place where you can make a positive impact as we continue to grow. Interested candidates may contact Jim Zoet at jzoet@mvsvets.com or call (608) 4384041. We look forward to speaking with you!

Caledonia Vet Clinic is growing by leaps and bounds. Three years young and looking to add a PT veterinarian. Well-equipped clinic with digital x-ray, dentistry and in-house lab. Ideal candidate would be an experienced vet who loves providing high quality medicine in a fun laid-back environment. We have Great staff and no drama! No after hours or on call required. Check us out at www.caledoniavetclinic.com. Submit your resume to Dr. Minnis: caledoniavet@yahoo.com, phone (262) 681-8000.

Johnson Creek Veterinary Care is looking for a long term, PT SA veterinarian to help in a growing practice. We opened 2 years ago and have been growing fast. We have a beautiful and well equipped facility that strives for compassionate and quality medicine. We are in an area of huge growth and right off I94 and Hwy 26 in Johnson Creek. We have a fully staffed clinic with receptionists, CVT’s and groomers. We are looking for someone to help the clinic grow even further into the future with their dedication, personable and passionate, quality medicine. Please visit our website at www.johnsoncreekveterinarycare.com or give us a call and come for a visit. If interested, please send resume to dochudson@johnsoncreekveterinarycare.com.

Prairie Animal Hospital is seeking a FT veterinarian for our 3 doctor SA practice in “lake country” of Waukesha County. Our mission is to provide comprehensive, compassionate care for our patients. While the bulk of our practice consists of preventative care, medicine, surgery, and dentistry, we have a niche of alternative therapies as well. The ideal candidate would have 2-5 years of clinical experience, have an interest in dentistry, and be open to alternative therapies. New graduates are welcome to apply. Benefits include CE, licenses, paid vacations, medical insurance, and others. Send resume to: hprairieanimal@wi.rr.com.

Are you ready to love where you work and play on the shores of Lake Michigan? Then Wolf Merrick Animal Hospital is for you. We are seeking a dedicated, enthusiastic Associate Veterinarian to join our highly qualified team. Our AAHA certified practice is a well-established, full-service, SA veterinary hospital focusing on “Standards of Care” and comprehensive medical, surgical and dental care. To join our dynamic and compassionate team our ideal candidate will have strong communication skills and is very team orientated. Our Associate Veterinarians have high quality

equipment at their fingertips. http://wolf-merrick.com. Send resume to wendyt@wolf-merrick.com.

Badger Veterinary Hospital, Janesville, Wisconsin is seeking a SA veterinarian to join our current team of 4 SA doctors to meet the needs of our fast paced, growing practice. We pride ourselves on providing the highest quality of medicine with a fantastic group of highly skilled and compassionate staff.

Come provide exceptional care in our fully equipped hospital, including digital radiography, ultrasound, surgical laser, in-house lab equipment, and full surgical suite. The ideal candidate will be enthusiastic, patient/client focused, dedicated to the highest quality of medicine, and be able to work in a fast paced environment with an open mind and sensitive manner. The ability to provide a wide variety of medical care as well as excellent verbal, written, and interpersonal skills required. Individual areas of special interest are encouraged.

New graduates are encouraged to apply. Required qualifications for this position are, A DVM degree or equivalent Wisconsin Veterinary licensure USDA Veterinary Accreditation. Qualified applicants should forward cover letter, current resume and salary requirements to Dr. Katie Reed, Badger Veterinary Hospital, P.O. Box 2258, Janesville, WI 53547-2258 or e-mail to kreed@badgervet.com.

Waukesha Animal Hospital in Waukesha is under new ownership and looking for a progressive, FT, experienced veterinarian to join our team. We are AAHA accredited as well as a certified Cat Friendly Practice with a large client base and experienced, knowledgeable, and friendly support staff. We have a beautiful and well equipped facility that focuses on compassionate care and quality medicine, and is in close proximity to a referral center and emergency veterinary service. Looking for someone who is dedicated, personable and passionate about quality patient care, an interest in alternative medicine is a plus. You can visit our website at waukeshaanimalhospital.com for more information about our clinic and staff. Please send cover letter and resume to wsah@att.net - Attention: Dr. Jackie Carlson.

We are looking for a 4th veterinarian to join SA practice in Wis. Dells, WI. New addition and hospital renovation to be completed in June. We have an excellent caring and fun group of skilled support staff. The Hospital is equipped with digital x-ray, ultrasound, digital dental x-ray, surgical laser, full in house diagnostic lab and more. No emergency duty. Benefit package includes competitive salary, health, life, and disability insurance, CE and vacation. If interested please send resume to: Dells Animal Hospital, 4135 Hwy. 13, Wis. Dells, WI 53965.

Crawford Animal Hospital, a full service facility offering SA comprehensive medical, surgical, and dental care is seeking immediate PT/FT progressive Associate Veterinarians to join our dynamic team. We are a well-established practice with a history of over 52 years in the Greenfield, Wisconsin community. Interested candidates should possess a strong comfort of medical and surgical cases, as well as, excellent communication skills and work ethic to deliver the exceptional Standard of Care our clients are accustomed to. Our new, large, state of the art facility offers you all the diagnostic tools necessary to provide exceptional veterinary care (complete in house lab, digital radiography, ultrasound, endoscopy, specialized surgical instrumentation, monitoring equipment, and oxygen support cages) alongside our competent support staff. Our veterinarians are offered excellent competitive salaries and benefits packages. Experienced and new graduates are welcome to apply. Exotics experience or interest is a plus.

Please forward your resume/CV to Dr. Jana Hoyer at hoyerdvm@ gmail.com.

Tillie Lake Veterinary Clinic is a 2 doctor SA practice located 30 minutes north of Milwaukee in Jackson, WI. We are looking for a FT associate to replace a long-time associate who is leaving to pursue other interests. The ideal candidate would have three or more years of practice experience with a strong interest in dentistry and routine soft tissue surgery. Ownership/ partnership for the right individual will be available in three to five years. Please send resumes to Tillie Lake Veterinary Clinic W227N16825 Tillie Lake Ct., Jackson, WI 53037, or email to tillielake@sbcglobal.net.

Well established Northeast Wisconsin Clinic seeking experienced and ambitious associate with the desire to own their own practice. Qualification desired: * 3 to 5 years successfully

treating small animals. * Proven track record for building trusted relationships with clients. * Ability to successfully manage all aspects of business. * Strong desire and financial resources to own their own practice. Clinic Information: * Established & same owner since 1980. * Experienced & competent support staff. * Well equipped clinic. * Located in community of approximately 70K in Northeast Wisconsin. * Community with many cultural, educational & recreational opportunities. * Well maintained and centrally located facility capable of accommodating growth. For consideration, please send letter of interest and resume to BB# 16SA001, c/o WVMA, 4610 S. Biltmore Ln. Ste. 107, Madison, WI 53718.

SA practice seeking FT doctor in beautiful WI Northwoods.

Experienced and compassionate staff. Majority of equipment is new within the last two years: Digital X-Ray, CO2 Laser, Ultrasound, Surgical Lift Table, High Speed Dental Machine, Surgivet Monitor, in-house lab and pharmacy, and an online store. Flexibility in scheduling, salary, benefits and more for the right candidate. There is no production bonus; just work hard and get compensated fairly. Enjoy your time off in a beautiful setting. Contact John at staff@ niagaraanimalhospital.com.

Madison Road Veterinary Clinic of Beloit is seeking a FT SA veterinarian to join our enthusiastic staff in its growing clinic. Our clinic has all of the tools needed to practice quality medicine and surgery. Experienced or new graduates considered. Send resume to jseverson1961@gmail.com.

Looking to add a fifth PT or FT SA associate to our 4 doctor practice. Our clinic is growing rapidly and consists of primarily dogs, cats, pocket pets and some avian patients.

We provide exceptional care in a friendly team based environment. Diagnostic equipment includes in-house CBC and blood chemistry, EKG, endoscope, ultrasound and digital radiography. Preventative care, client education, dental care and surgery are a strong focus. Experienced or new grads welcome. Compensation and benefits are negotiable and commensurate with experience. Please send resume to: Mukwonago Animal Hospital, 1065 N Rochester St., Mukwonago WI 53149 or Email to mukanhosp1@gmail.com.

fit. We offer health, dental, and life insurance as well as 401k profit sharing. If interested, please send a resume to Michael Hotchkiss, 1802 Mineral Point Ave., Janesville, WI 53548 or email info@janesvillevetclinic.com.* Additional FT/PT veterinarian needed for progressive 4 doctor practice in Milwaukee suburb. Experience preferred but new grads welcome. High quality care with an emphasis on medicine, surgery and dentistry. Well equipped with digital x-ray for whole body and dentistry, ultrasound, in house laboratory, tonopen and endoscopy. Isoflurane and sevoflurane anesthesia. Enthusiastic, well trained staff. Competitive salary with production bonuses, CE allowance, insurance, dues and SIMPLE IRA. Send resume to Family Pet Clinic, N73 W13583 Appleton Ave., Menomonee Falls, WI 53051 or email Dr. Scott Fellenz, dobedoc@att.net.* Join a passionate and experienced team. Help people and pets in the Northwoods. Our successful Mobile Animal Spay/Neuter Hospital has performed over 10,000 high quality surgeries on dogs and cats since July 2012. We service 10 counties, perform 3 clinics per week and have a marvelous reputation. Request job description or send letter and resume to info@thefixisin.org.* PT/FT SA Veterinarian position. Candidate needs excellent communication skills and positive attitude. Excellent staff, very well equipped and established hospital. Digital x-ray/ dental x-ray, laser therapy and surgical laser, ultrasound, inhouse lab, and endoscope. Paid CE, dues, PTO. Experienced or new graduates welcome to apply. Mentoring available. Animal Medical Center, Whitewater WI 53190 (262) 473-5800, www. amcww.com, amcwhitewater@gmail.com.* Looking for FT or PT veterinarian for a progressive two doctor practice in Stevens Point. Our practice prides itself on taking the time to create lasting relationships with our clients along with providing excellent medical care for pets. We have a great support staff that excel at their positions. Services offered include surgical laser, in house diagnostics, digital radiography, dental radiography, high speed dental, and ultrasound. No oncall, no weekends, no holidays because of a local emergency facility. Central Wisconsin has a great community, wonderful schools and easy access to numerous outdoor activities. Please send inquiries and resume to spah54482@gmail.com.*

FT associate needed for growing SA practice in Marshfield (Central WI). Excellent facilities and great staff. New graduate welcome. Buy-In potential. Would be joining three other veterinarians. Contact Dr. Virginia Thorne (715) 4982323 or (715) 389-1011; Castlerock Veterinary Hospital, 1214 S. Oak Ave., Marshfield, WI 54449; or email at wthorne@tds. net.*

FT veterinarian needed for a busy SA practice located in south central Wisconsin, experience preferred. No emergencies, located 1 hour from Madison or Milwaukee, and 2 hours from downtown Chicago. We have full in house lab, digital radiology, and digital dental radiology. Health insurance, paid vacation, and other benefits are provided. Please send resume to cvahstaff@tds. net.*

AAHA Accredited and AAFP Cat Friendly Certified Clinic on Madison’s west side seeks FT associate. Would consider job share between two qualified candidates. Exceptional support staff and clientele to allow you to practice the very best medicine in a warm and friendly environment. Both cat & dog friendly and very client-focused. Desire outgoing, outpatient oriented DVM with a minimum of 2 years’ experience in high quality practice. Starting date April 15th. Please send cover letter and resume to our hiring team at westtownevc@gmail. com.*

Veterinary Emergency Service (VES) is recruiting veterinarians who are interested in gaining practical experience in the exciting field of emergency medicine. This is a mentorship position designed for recent graduates, post-internship, and general practice veterinarians who would like to gain experience in ER medicine. The successful candidate will work alongside our emergency doctors and specialists to become a skilled and knowledgeable emergency veterinarian. Recent candidates have transitioned into FT ER DVMs at our clinics. The candidate will gain practical experience in emergency medicine, internal medicine and surgery. This will be a FT, salaried position with a variable schedule. Please contact Sara Nichols at snichols@ vesvsc.com or Tristan Daugherty-Leiter at tdaughertyleiter@ vesvsc.com.*

PT position available in our long established, 4 doctor practice. We offer digital radiography as well as digital dental radiography, brand new ultrasound. We are located in the small friendly, south central Wisconsin town of Delavan.

Flexible work schedules, a generous benefit package. No after hours or on call. Year around recreational opportunities and close to Milwaukee and Chicago. Call Sonya at Delavan Animal Clinic, (262) 728-3303.* FT/PT SA veterinarian position available. Future ownership option. An opportunity to grow with us and practice your own style. In house IDEXX lab, digital X-ray, digital dental X-ray, radio surgery unit, ultrasound. Southeastern Wisconsin, Kettle Moraine area. dvmdave@wrightveterinary.com.* Are you a top veterinarian? Work for the #1 Veterinary Clinic in Rock County WI for 5 years running! A four-doctor AAHA certified practice is looking for an experienced veterinarian to join our staff. We have two clinics including one that was recently renovated. Both clinics are stocked with the necessary toys including surgical laser, digital x-ray, inhouse lab equipment, etc. We are hoping to find a long term

Burleigh Road Animal Hospital is seeking a PT associate veterinarian to join our well established, AAHA-accredited practice in Brookfield, WI. We are committed to providing the most advanced veterinary diagnostics and treatments. Our practice provides many services such as wellness services, surgery, dentistry, digital radiology and ultrasound as well as a full service boarding facility. Opportunities exist for a compassionate individual to develop long-term professional relationships with an excellent team (including CVT’s) and loyal clientele. The successful candidate has great people skills, is focused on high quality care, and excels at assuring client satisfaction. The associate will practice general medicine and surgery with high quality equipment at their fingertips. Burleigh Road Animal Hospital offers a competitive base salary plus a percentage of production. Burleigh Road Animal Hospital also has a generous benefits package including IRA and employee discounts. New and recent graduates are welcome to apply as we

17

provide a strong mentoring environment. Flexibility with hours and schedule is a plus! Please visit our website to learn more about our practice: www.burleighroadanimalhospital.com.

Interested applicants should submit a resume to Casey Sterling at casey@branimals.com or by mail: 13725 W. Burleigh Road, Brookfield, WI 53005.* Our 4 doctor, multiple location practice is recruiting for the position of PT DVM. SA only. Includes rotating Saturday morning and a portion of the surgical case load. No Emergency.

Approximately 0.5FTE (20 hours per week) to start with potential to increased FTE over time. Prefer experienced SA practitioner, but will consider a new graduate. Learn more by emailing resume to edgertonvet@frontier.com.* SA veterinary clinic looking for a veterinarian to add to our growing practice in northwestern Wisconsin. Variety of clientele including local residents and a large PT/weekend population.

Located in a popular vacation area with many recreational activities. Less than 1.5 hours from Duluth and less than 2 hours from the Twin Cities metro. Please email resume to smalltownveterinary@gmail.com.* Underdog Pet Rescue in Madison, WI is seeking DVM 25 hrs. per week with hours to expand. Pay based on experience. Will work with rescue and public animals. Send resume to Lauren at info@underdogpetrescue.org.* Banfield Pet Hospitals of Madison, WI and Rockford, IL are seeking PT and FT veterinarians who are looking for the unique opportunity to practice the highest quality of medicine with state of the art equipment, knowledgeable teams and nationwide support. Apply online at www.banfield.com/careers or email heidi.burkley@banfield.net.* Associate needed for busy SA practice. Quality medicine. Up-todate equipment. PTO, continuing education and license paid.

New grads welcome, contact: smallpets54025@gmail.com.* PT associate wanted to join our 3 DVM AAHA accredited practice in La Crosse, WI. We are a well-staffed, progressive practice that focuses on communication and compassionate care. Experienced DVMs or new graduates are welcome to apply. Please email resume to thompsonamc@centurytel.net.* Experienced veterinarian wanted to join our SA practice in SE Wisconsin near Lake Geneva. We are well equipped with digital x-ray, ultrasound, dental digital X-ray, Surgitron, and a full in house diagnostic laboratory. Well trained, stable staff.

Extra pay for on call but not required for position. Mon., Tues. and every other Sat. schedule. FT or buy in potential. Contact: burlingtonlongview@yahoo.com. Or phone: (262) 763-6055.* Lakeshore Veterinary Specialists Seeks an ER DVM to join our team in Port Washington, WI! Lakeshore is an independently owned, multi-specialty and referral center. We offer surgery, internal medicine, oncology, neurology, neurosurgery, dermatology, dentistry, emergency and critical care, rehabilitation, a blood bank, grief support counseling, and a residency and internship training program. We are proud to be named the first VECCS-Certified Level-1 Emergency and Critical Care Facility in the nation. Our three state of the art hospitals are expanding, to include a high field MRI, stereotactic radiosurgery, and we have just started a 9000 sq. foot addition to our Glendale facility. We are located north, south and central to downtown Milwaukee. From world-famous music and ethnic festivals to lakefront activities, Milwaukee has something to offer everyone. Working at Lakeshore means being part of an immensely talented and collaborative team of professionals. Our total compensation package is complemented by a generous benefits package. We encourage and promote professional growth and sustained learning among our staff through continuing education paid time off and an education allowance to attend conferences and other events. We also offer many in-house learning opportunities, and are committed to the continuing education of our referring community. We offer more CE opportunities than any other facility in the state of Wisconsin. Please visit us at www.lakeshorevetspecialists.com.

We look forward to welcoming you home!* Associated Veterinary Clinic, a MA practice in Ripon, WI, seeks a FT SA associate veterinarian. The qualified candidate will join an experienced SA doctor in a busy full-service practice.

An excellent staff will support you, and you will practice in a fully equipped clinic, including a new IDEXX in-house laboratory station, new high speed dental unit, and new digital radiology

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unit. Competitive salary and benefits package. Will consider new graduates as well as experienced doctors. Ripon is a wonderful college town located within 60-90 minutes of Milwaukee, Madison, Green Bay and the Fox Cities, and within 15 minutes of the Green Lake recreation area. Please send resume to Dr. Michael Herrick by email associatedvetclinic@ gmail.com, by phone (920) 748-5144, or by regular mail, Associated Veterinary Clinic, P.O. Box 352, Ripon, WI 54971.*

LARGE ANIMAL Country Roads Veterinary Service is a growing food animal practice looking to add a third veterinarian. We are located in Waterloo, WI about 20 min from Madison. Our practice is 90% dairy with swine, small ruminants and poultry making up the balance. Truck and equipment are provided along with computer, ultrasound, in house lab etc. Compensation is health, disability, and liability insurance along with licensing, CE, dues, IRA contributions and salary. Our goal is to improve animal well-being and thus our clients’ profitability. We would like you to join our team. Call (920) 988-1865 or email countryroadsvet@gmail.com.*

MIXED ANIMAL Associate veterinarian needed for three doctor MA practice in SW Wisconsin one hour from Madison. We emphasize client education and quality service to our SA and LA clients.

Enjoy working in a well-equipped new hospital with friendly experienced support staff. Please send resume and questions to drkent@rvsllc.com.

Countryside Veterinary Services in Appleton, WI is seeking an energetic and motivated MA associate to join our busy, well equipped clinic. Located in the Fox River Valley, our LA ambulatory practice provides comprehensive veterinary care to a wide variety of dairy producers. The candidate must have proficient palpation/ultrasound skills and be competent in medical, surgical and production animal services while working with an experienced team of veterinary associates.

The candidate will also have the opportunity to provide comprehensive preventative medicine and quality patient care within the SA clinic. We have a dedicated technical and support staff to assist us in the busy SA clinic. Truck and equipment provided. Contact Tara Thurber, CVT or Kelly Peters DVM at (920) 968-3322 or countryside@countrysidevets.net.

FT or PT SA/Equine veterinarian needed for MA practice in southern Wisconsin. Ideal candidate is an enthusiastic teamplayer with excellent medical, surgical and communication skills. Our practice focuses on providing compassionate patient care and comprehensive client education. We have an excellent facility that features a haul-in equine hospital, large animal surgery and recovery room, digital radiography and small animal digital dental radiography. Friendly support staff. Position requires shared emergency duties.

Base salary with production incentive, many benefits. Find more information about our practice at www.janesvillevet. com. If you would like to establish yourself long-term with a great practice, send your cover letter and resume to Dr. Dean Peterson at drpeterson@janesvillevet.com.

Associate position in a 5 doctor MA practice in scenic Chippewa Falls. LA is primarily dairy production. Companion animal includes in-house blood machines, digital x-ray, gas anesthesia, dental x-ray and excellent experienced support staff. Competitive salary, health insurance, mobile unit, profit sharing, 401K, dues and licenses. Email resume: chipvet@ chippewavet.com.

Practice in northern WI seeks additional MA/Equine veterinarian. Salary and benefits negotiable. Portable digital radiology, ultrasound and in house bloodwork.

Truck and supplies provided. Shared on call. Contact whisperingpinesvet@gmail.com.* The Pierce Veterinary Clinic in Ellsworth, Wisconsin is seeking a PT LA or FT MA veterinarian to join our compassionate healthcare team. Our hospital is clean, modern, and well equipped including digital radiology (standard and dental), K-Laser, Easi-Scan U/S, and a Terafloat for equine dentistry.

Truck and standard equipment provided. Compensation will commensurate with experience, simple retirement plan with company match, WVMA/AVMA + one individual association

choice dues, and CE allowance. Interested in all levels of experience including new graduates. Cover letter and resume to Linda During at: live4cats@ymail.com.* Two openings in a four person mixed practice in southwest Wisconsin. The practice is 50% bovine and 50% SA/Equine.

Position could be tailored to your preferences. Dairy would require ultrasound abilities. Digital radiography, ultrasound, and endoscopy available. This is a great outdoor recreation area.

Send resumes to riverdalevet@gmail.com.* FT MA associate opportunity. Provide excellent medicine and great client service as one of 4 veterinarians at West Salem Veterinary Clinic, in West Salem, WI, just East of La Crosse and the beautiful Mississippi River. (www.westsalemveterinaryclinic. com). 401K, CE, Dues, Licenses, Professional Memberships.

SA (70%) medicine, surgery, and dentistry. Digital CR and dental radiology, complete in-house Idexx lab, ultrasound, Video Vetscope. Excellent technicians and client service staff. LA (30%) Mainly Dairy Production Medicine, plus other LA. Repro ultrasound, Dairy Comp, truck/equipment. Call (608) 786-0230; pharvdvm@westsalemveterinaryclinic.com.*

DAIRY Associate needed for Dairy practice in central WI. We are located 30 miles East of Wausau, and 70 miles West of Green Bay. Excellent client base, with herds ranging from 50-2000 head.

Practice provides herd health programs, records analysis, DC305, portable ultrasound, in house float tank, quality milk programs, in house chemistry/CBC analyzer for our clients.

We are certified with USDA to perform Johnes testing, and do BVD testing as well. Good palpation skills, as well as proficient use of an ultrasound needed. Truck and equipment provided.

Salary is negotiable. Future ownership possible. Benefits include professional liability, 401K, license, health insurance, continuing education, and professional dues. Please contact Dr. Mike Storlie at Northwoods Veterinary Service S.C. (715)-449-2843, or email northwoods.vets@gmail.com United Veterinary Service is looking for a FT associate veterinarian to replace a retiring doctor in a progressive, dairy exclusive, 9 doctor practice. Experienced vets and new graduates are welcome to apply. Interest/ experience in herd health/ production medicine is required. Competitive salary with excellent retirement. Please send resume to ejduch@yahoo.com.*

RELIEF Reliable, competent, SA relief with over 25 years’ experience. Wis. license, accredited. Will travel. Capable at soft-tissue surgery and medicine. Great communication skills with clients and staff.

ShortTerm Relief, LLC. Call Kate Short, DVM at (608) 963-5208 or email: windsor9917@gmail.com.

Communicative, productive SA veterinarian available for relief work in western WI, surrounding areas. Licensed in MN/WI. Experienced in surgery, medicine, dentistry, staff management.

Outstanding customer service, client-building skills. Victori Ribeiro, MS, DVM, (651) 503-0482; neyx0003@umn.edu.

Experienced SA veterinarian available for relief work, 15 years relief experience, WI licensed and accredited. Please call/email Mark Clemons, DVM (262) 862-1121, macdjc4209@aol.com.

20+ years’ experience, skilled in surgery, diagnostics and client communication. Southern Wisconsin and Northern Illinois. Let me care for your clients and your hospital team. Erika Gibbs, DVM, doctor.gibbs@gmail.com, (920) 988-4431.

Reliable, friendly SA veterinarian available for relief work in the greater Twin Cities and western WI. Over 20 yrs. experience working in 1, 2 and 3 doctor practices. David Datt, DVM, (715) 441-5108, davidrdatt@gmail.com.

Caring and compassionate relief veterinarian available. 25+ years of AAHA experience. Competent medical and soft tissue surgery skills. Emphasis on quality and integrity. Paul Danhaus, DVM. (715) 571-8091 or paul.danhaus@gmail.com.

SA relief Veterinarian for central Wisconsin. Experienced.

Versatile. Call Dr. Gary, (715) 652-2065 home, (715) 305-7014 cell. Email: garysthevet@aol.com.

People patient, interactive and adaptive SA veterinarian with 35 years’ experience available starting October 15, 2015 for per

diem or regular weekly relief or PT services within +/- 75 miles Madison. Small mammal experience also. Karen Bressett, DVM: Background, references on request. I look forward to hearing from you. Email: kbressett@live.com.

SA relief vet since 1995. Thorough, reliable, easy going. Will travel to Green Bay, Kenosha, Janesville, Wisconsin Dells and areas in between. Julie Lakin DVM, (920) 269-7264.

SA and equine relief work. 21 year experience. Proficient in SA soft tissue surgery and equine ultrasound and power floating.

Will travel. Call Sabine Hartmann, DVM (715) 267-7443 or twinoaks@tds.net.

Dependable, 20+ years’ experience. Med/Surg serving Northern/ Central Wisconsin. Contact Rich Piwoni, at (715) 627-0957, rapiwoni@hotmail.com.

Experienced SA clinician available for work in central and western Wisconsin. Excellent communication skills; enjoy working with clients and staff. Nancy Leverance, D.V.M. Email: nleverance52@gmail.com or call (608) 369-4115 or (608) 4299408.

SA Veterinarian offering relief work. Reliable with excellent communication skills. Great with staff, clients and pets. Will travel. Katie Cotter, DVM, kabcotter@uwalumni.com.

Compassionate and reliable SA Veterinarian with 20+ years’ experience available for relief veterinary services in Kenosha and surrounding counties. www.niznikvrs.com. Please email, Dr. Rose Niznik, at drroseniznik@gmail.com or call (630) 915-0156.

Quality relief care since 1992. Special interests include surgery and dermatology. Personable, reliable service. Please call Robert Patyk, DVM, at (262) 567-2832. Or email: robert.patyk@att.net.

Experienced SA daytime & ER DVM who loves pets and people available in SE/SC Wi and NE/NC IL. David Trask, DVM, traskdr@ gmail.com.

Quality Customer friendly SA relief services available covering SE WI. Over 20 years’ experience in both SA and emergency medical care. Dr. Pete Gaveras, (414) 795-7100, lavajava@aol.com.

Experienced SA relief veterinarian available. Versatile. Great with staff, clients and pets. Willing to travel. Dr. Lori Zimmerman, (608) 592-7779 or doclori@hotmail.com.

RELIEF WANTED South Metro Animal Emergency Care in Apple Valley, MN is looking for short or long term experienced relief CVTs. Immediate shifts available: nights, overnights, and weekends: 8, 10 and 12 hours. Emergency experience strongly preferred, very competitive wages! Job description posted at: http://smaec.com/availablejob-positions/ Email resume to annette@smaec.com for an immediate start.*

TECH/STAFF SA hospital in Fond du Lac, WI is looking for a compassionate, enthusiastic and experienced (at least 2 years) CVT! We are dedicated to providing excellent customer service and quality care. We are looking for a self-motivated team member willing to be cross-trained in all areas of the hospital. Additional requirements include the ability to multi-task, work efficiently and have a positive attitude with a focus on team work. Please send resume and cover letter via email to animalcare@tds.net.

PT/FT technician to work in single DVM progressive practice in Hudson,WI. Prefer experienced techs but will consider new grads.

Send resumes to dreric@hudsonpethospital.com.

FT CVT needed for new, state-of-the-art veterinary clinic in Pewaukee. We are a growing clinic and are looking for someone with a friendly personality who enjoys interacting with our clients and their pets. Experience in a veterinary clinic is required and Saturday morning hours are required (1-2/month).

Pay rate and benefits are commensurate with experience. The clinic has electronic medical records and a friendly, helpful staff. We are looking for someone who is a team player, but who can also work independently. Please send resume to dranna@ lakeviewanimalclinicwi.com.

motivated candidates for veterinary assistant and certified veterinary technician job openings. FT/PT job opportunities are available. If you aspire to be a part of a team in which you are respected and where you can demonstrate compassion for our patients and clients, submit your resume to hello@ yourpetpartners.com.

Great Lakes Veterinary Clinic is seeking a PT (20-25 hrs/wk) CVT for our 4 doctor SA clinic in the Fox Cities. Responsibilities include: anesthesia, dentistry, radiography, lab skills, patient care, exam room histories, assistance to our doctors, and client education. We offer competitive benefits and salary is commensurate with experience. Please visit our website at www. greatlakesvetclinic.com for more information about our clinic.

Please contact Tamera Hagner, Practice Manager at (920) 727-1570 option 6 then option 1 or email your cover letter and resume to thagner@glvcvet.com.

Looking for a rewarding career? Join WHS! The Wisconsin Humane Society is hiring a FT CVT at our Milwaukee Campus. A starting salary of $16/hour and comprehensive benefits package (medical, dental, vision, life & disability insurance, paid time off, vacation, holiday, and retirement) is provided. To apply, visit: www.wihumane.org/employment.* Spartan Animal Hospital in McFarland is seeking a FT, highly motivated CVT. Must have one year minimum experience.

Seeking a self-motivated individual with the ability to multitask, and work well on a team in a fast paced environment. Submit resume to fallon@spartananimalhospital.com.* South Metro Animal Emergency Care in Apple Valley, MN is looking for FT experienced CVTs. The ideal candidates will be self-motivated, have a passion for emergency medicine and be able to work in a fast paced environment. Competitive Wages and $500 signing bonus! Full job description posted at: http:// smaec.com/available-job-positions/. Email resume to annette@ smaec.com.* Do you like being part of a team that has fun? Lakeshore Veterinary Specialists is seeking CVTs to join our team!

Lakeshore Veterinary Specialists strives for an exceptional work environment where employees learn, collaborate and have fun. We provide the highest quality of comprehensive care to our clients and their pets, and are committed to excellence in service and veterinary medicine. At Lakeshore, you would work with talented team members in a multitude of specialties, including surgery, dermatology, internal medicine, oncology, neurology and a fast-paced, exciting ER. Our Benefits: Paid time off to attend professional conferences/sessions, generous compensation, health and dental insurance, 401(k) with company match, paid time off, employee assistance program, paid uniforms and licenses. We also offer variable hours, including three 12-hour shifts per week. Ideal candidates: Are skilled, energetic technicians. Have obtained their CVT, or have the ability to obtain shortly after hire. Are able to fully use their technical skills as well as learn from new experiences.

Certified Technicians: Join our team now and earn a “Welcome to Lakeshore” incentive bonus! Is Lakeshore a team you’d like to join? Apply today! www.lakeshorevetspecialists.com.* PT CVT needed 17-22 hours a week including some Saturday mornings for new, state-of-the-art veterinary clinic in Pewaukee.

We are a growing clinic and are looking for someone with a friendly personality who enjoys interacting with our clients and their pets. Experience in a veterinary clinic is required.

Pay rate and benefits are commensurate with experience. The clinic has electronic medical records and a friendly, helpful staff. We are looking for someone who is a team player, but who can also work independently. Please send resume to dranna@ lakeviewanimalclinicwi.com or send resume to Lakeview Animal Clinic, 617 Ryan St. Suite 280, Pewaukee, WI 53072.*

WANTING TO BUY Looking to BUY a successful multi-doctor practice with an established team in the Milwaukee or Waukesha area. If you are considering a change and selling your practice, send your reply to Blind Box 16WTB01, c/o WVMA, 4601 S. Biltmore Ln., Ste.107, Madison, WI 53718. Serious replies only.

Looking to acquire multi veterinary SA practice in the Dane County area. Contact: gregthomas@tfcollc.com.*

FOR SALE Selling a DRI-CHEM 4000. Bought in 2011 and used for 2 years.

Great condition. Includes parts and all manuals. Pickup only.

Email for price and pictures, pineviewvetoffice@gmail.com.

Selling an APM-compact, portable, battery powered, electronic audio amplifier. Heart/pulse and/or respiration sounds are censored through an esophageal stethoscope tube and presented audibly from a speaker. Email for price/picturespineviewvetoffice@gmail.com.

Dental unit by Dentalaire with high speed, polisher and water, 16 years old, but in great working order. Vetroson Millennium Motor pack dental polisher by Summit Hill Labs in great condition with variable speed. Make an offer. Contact rgbiese@ kaukaunavet.com.

Milking Machine Analysis Equipment: Surge-Westfalia Triscan II (vacuum & pulsation graphing), Surge Air flow meter, Vacuum Gauge, Flow Scan milk flow meter & other supporting supplies.

Contact: cntrydoc@wwt.net.* GE LOGIQ Book XP Vet Enhanced with DICOM and Doppler options. Includes 4-10MHz Microconvex Transducer and 2 batteries. Purchased new Dec 2012. Excellent condition. Contact: spah54482@gmail.com.* Used Shoreline SS cages. Six at 18x28x25 for $250.00 each. One 36x28x25 cage for $350.00. Left hand hinge facing cages. Two off brand SS cages 36x28x25 on rollers, $600 for the pair and rollers. Ronald Baylor (920) 866-2899.*

PRACTICE FOR SALE NEW! East of Appleton SA practice grossing $600K. Px and RE offered at $610K. Contact Dr. Kurt Liljeberg of Total Practice Solutions Group, (800) 380-6872, or kurt@tpsgsales.com.new.

NW Wisconsin near Twin Cities. SA revenue $905K. Practice and RE offered for $675,000. Easy terms and low entry cost for ownership. Contact Dr. Kurt Liljeberg of Total Practice Solutions Group, (800) 380-6872, or kurt@tpsgsales.com.new.

Marshfield high quality SA, AAHA practice grossing $970,000.

Well equipped with digital radiology, ultrasound, surgical laser and more. Five exam rooms, established 40+ years.

Excellent facilities, less than 10 years old. Practice and RE for $1,125,000. Contact Dr. Kurt Liljeberg of TPSG, (800) 380-6872, or kurt@tpsgsales.com.

Buying or selling a veterinary practice? Count on the experience of Total Practice Solutions Group. See display ad. Contact Dr. Kurt Liljeberg of Total Practice Solutions Group for a free consultation, (800) 380-6872, or kurt@tpsgsales.com.

NW Wisconsin near Minnesota line. SA practice gross $450K. Well equipped. Owner has other interests. Contact Dr. Kurt Liljeberg of Total Practice Solutions Group, (800) 380-6872, or kurt@tpsgsales.com.

Michigan-Bay County: Great Investment! 2,500sf SA w/RE. MI1. Western UP: Profitable. Practice, home and +/-40 acres.

MI2. Missouri-St. Louis: Feline - Profitable! 2,200sf, 3-exam rooms. MO1. Southeast: High-Grossing SA. 5,000sf w/RE. MO2.

New York, Elmira: Turn-Key! 3,500sf SA w/RE & apt. NY8. Ohio, Cuyahoga County: Solid Practice. +/-2,700sf SA w/RE. OH1.

Pennsylvania, Northwestern: Profitable & growing SA w/RE. PA6.

PS Broker, Inc., (800) 636.4740, psbroker.com, info@psbroker. com.* Green Bay area 97% SA practice grossing over $1,471,000.

Established over 20 years, 3 exam rooms. Seller would stay to help buyer. Contact Dr. Kurt Liljeberg of Total Practice Solutions Group, (800) 380-6872, or kurt@tpsgsales.com.* Grossing $860K in far northern WI. Digital radiology, digital dental, surgical, therapy lasers. Large state of the art building.

Practice and RE $650K. Contact Dr. Kurt Liljeberg of TPSG, (800) 380-6872 or kurt@tpsgsales.com.* North Central Wisconsin SA practice grossing $1.4M. Located NW of Green Bay. Well equipped, digital radiology, Dentalaire dental, 4 CVT, excellent office manager. Contact Dr. Kurt Liljeberg, (800) 380-6872, or kurt@tpsgsales.com.*

Pet Partners Animal Clinic in Sussex is planning to open in April 2016 and is seeking experienced, energetic, multi-tasking, and

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Wisconsin Veterinary Medical Association 4610 S. Biltmore Ln., Suite 107 Madison, WI 53718

Did you know?

Clinic staff can now be WVMA members!

Visit wvma.org for more info

VOICE

2016 WVMA

20 April

April 2016